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So you might have figured out that we’re going to talk a lot about marketing automation in the coming months. And there’s a good reason for that! J That being said, we also want you to talk to us about your experiences with automating your marketing. So far we’ve collected very interesting comments and tips from some of the marketers experienced in using some kind of marketing automation.
Live streaming apps have been a hot topic ever since the launch of Periscope in February last year. Indeed, Periscope has proven to be very popular amongst regular users and brands – but now that Facebook is officially on board with live streaming, we can be sure that the technology will be used by a bigger audience than ever before.
Are you looking to run Facebook ads in your business? Maybe you have been using the power of Facebook ads for a while but aren’t hitting the numbers you hoped for? I’m here to help. In this blog post, I am going to share with you a bunch of ads which I believe to have gotten great results. My criteria for selecting these ads is simple.
Hello and welcome back to this two-part mini-series where we’re going beneath the surface of Facebook Live streaming. In Part 1, last week, I argued that Facebook will dominate the live streaming landscape in the coming months and years. Despite the fact that the concept was first given true life by dedicated live streaming app Periscope (released last February, hot on the he ...
One of the leading trends in marketing involves using technology to expand your audience while making communication with customers more personal. Brands primarily focus on solving customer problems, and that’s why their messages have become more conversational and empathetic. Marketing automation is at the heart of this trend.
Modern life is weird. We’re awash in conveniences, yet our time has never been more cramped. We’re spoiled with choices, but all the decision-making just stresses us out. For some of us, it’s downright paralyzing. I’m pretty sure our ancestors did not wake up in bed and check their calendars on parchment. They did not need org charts to make shoes.
Marketing automation: the technology that finally lets you ascend to the pinnacle of marketing. Delivering the right message to the right person at the right time. But it’s still a new concept to plenty of marketers. So if you’re one of the newbies, here’s some marketing automation statistics we hope you’ll find useful. First, let’s define what marketing automation is and does.
It’s one thing to get a new subscriber, but another thing to keep them. That’s what retention emails are for. They help you keep your subscribers – or your customers – engaged. There are several strategies for keeping people interested in your emails, just as there are different ways people can become disengaged in the first place.
According to the Nielsen Consumer Report in 2014, “Americans now own four digital devices on average, and the average U.S. consumer spends 60 hours a week consuming content across devices.” But is that time well spent? What if you could become more productive—and slash those 60 hours in half? In this post we’ll look at several Chrome apps you can use to boost your productivity by at least 50%.
Want to get more out of your Facebook marketing? How about using it to create better emails? You can – and it’s really easy. Here are six tricks to make your Facebook marketing do double duty as an email improvement project. 1. Use ads or posts to test email subject lines. Email marketers test subject lines more than anything else.
Everyone has something to confess – including marketers. To put it mildly, some of their improper everyday techniques can really confuse their audience. No wonder that unaware subscribers stopped believing in online marketing, treating emails as an unwanted spam. They drown in their inboxes full of pushy advertisements, which are coming literally out of nowhere.
Picture this: you’re running a successful promotional campaign, you’ve attracted a lot of traffic to your store, gained users’ interest, and got them to add different products to their shopping carts… and then they left without paying, right before the transaction was about to be completed. Sounds like a scene from a horror movie? One with a really bad script but is nevertheles ...
Marketing is changing, and not because of social media. Marketing is changing because of the growth of the Internet of Things. By tapping into the power of smart technology, today’s marketers are becoming increasingly effective and engaged with their target audiences. The Internet of Things, that growing body of connected devices, sensors and other technology that is keeping ...
Affiliate marketing, or performance marketing as it seems to have recently been renamed, is as old as the Internet. In essence, an affiliate program is a mechanism whereby a product owner (merchant) allows other sites (affiliates) to offer out their product and services for sale and pay them a commission or referral fee for sales they introduce.
Even productivity ninjas have limits. At some point, no amount of goal setting, productivity app mastery or personal management can help you get more done. At some point, it’s time to hire outside help. The question is when to hire that help? And who to get help from – for what? Lots of questions. As usual, the discussion comes down mostly to time versus money.
Instagram has been widely talked about as of lately. First, the new logo, that people seem to be having a love-hate relationship with. And now, after months of speculations, the company has confirmed (and brought to life in every account) that changes in the post algorithm are going to happen for sure, making the Instagram feed closer to Facebook in style.
If you’ve been working with marketing automation technologies for any period of time, you’ve probably experienced working on a project that felt like a complete disaster…. scope out of control, deadlines routinely missed, campaigns sputtering, executives slashing resources and team members at each other’s throats! Trust me, we’ve all been there.
5 all-too-common missed opportunities which you can take advantage of to make the most of the power of Email Marketing Automation Marketing Automation is a powerful Marketing Technology since it promises better response by sending more relevant emails to your audience in the context of the their interactions with a business.
Time management is perhaps the single most important skill for an entrepreneur to learn. If you run an online business, you know that there’s always plenty to do. In order to work smarter – not just harder – you need to learn how to define goals, break them down into tasks, and prioritize. You also need to find tools that help you streamline business processes.
Automation is one of the best things ever to happen to email. Automation, ironically, puts us as close as we can get to the Holy Grail of marketing communications – the 1:1 message – without having to manually send a message to each of our subscribers. Instead of sending one message designed to appeal as broadly as possible to the widest range of subscribers, we use data-driv ...
In our conversations around marketing automation on Twitter, we really wanted to know what marketers who use it would recommend to other marketers (wow, that is a lot of marketing in one sentence). So here are some of the responses we got. Don’t get stuck in the tech. @getresponse Yes. #Marketingautomation tip 1: Don't get stuck in the tech.
On November 25th, 2015, Twitter removed its share counts. Millions of site owners that had been able to show their content was liked enough to get shared were suddenly out of luck. Twitter gave us fair warning, of course. They even gave an explanation. But it still seems like one of the stupidest moves in social media history.
Don’t be put off by the jargon. I know that the term ‘meta description’ is hardly self-explanatory, and perhaps even sounds a bit too geeky/technical to really worry about. And as for ‘CTRs’ – what the hell are those? Well, a CTR simply refers to your Click-through Rate. Your click-through rate is measured by the amount of times web users click-through on one of your links to ...
We are currently in the midst of an incredible era of entrepreneurship and online content. People are building brands that are going to be the examples we use ten years from now. While some folks are focusing on products, others are building communities (or as Seth Godin says – Tribes). Leadership and vision is one thing and I hope these keys will help get the eyeballs onto you ...
A remote-based position is often a coveted opportunity. Visions of commute-free mornings, more family time, and relaxed work attire are enough to get most of us drooling. In my case, however, expectations failed to match reality. It’s Not You, It’s Me With the classic breakup line ringing in my ears, I ended my relationship with remote work.
Video in emails has been the forbidden fruit amongst email marketers since the past decade. Even though 81% of marketers wish to implement video in their future emails, only 23% are inclined to do so. Even though most email clients wanted to be associated with it in 2013; but now with Google backing out, only Apple Mail supports embedded video in emails.
Podcasting has been around for a while, but as of late, it has been attracting a lot more attention than usual. Today, it’s easier than ever to leverage a podcast audience to gather more attention and interest around your brand. In this article, I’ll show you a few tips and tricks for doing just that. What’s the Big Deal with Podcasting? Imagine you saw an ad for a brown bag lunch lecture.
When it comes to everyday conversations, we naturally communicate differently with different people based on the differences in our relationships with them as well as their own differences in personality. That was a mouthful of an opening sentence … so let me simplify things. In a word, we customize. The same principle is true in business. Or at least it should be.
I think it’s fair to say that we have gotten beyond the point now where we need a reminder to always include at least one image on every piece of content that we publish (but if we haven’t, then consider this that reminder). Images are essential for content marketing in 2016. This is an absolute truth, with no wiggle room whatsoever.
Thinking of starting an online business? Now is a good time to start. With the help of hosted ecommerce software you can now launch your business in no time. This article will guide you how to use an ecommerce software to grow your online business. Small businesses have a number of options when it comes to selling online.
Everyone has a different definition of success, but of all the different definitions out there one thing remains constant: and that is that successful people get things done. Highly successful people get things done and they get them done in an extraordinarily more productive manner than the average Joe.
YouTube is undoubtedly the world’s most popular video social network. Besides, it is de-facto the second largest search engine with more than 1 billion users and 3 billion searches per month. Without a doubt, YouTube is just amazing to expose video content and gain some brand visibility. With 32% of U.S.
Small businesses are hard to market for. Many options are only viable on a large scale. Whether you’re the guy who makes the donuts around the block or the guy in the van who fixes my bike when it breaks down, social media and word of mouth are probably huge parts of your small business. And that’s a great place to start marketing from.
How many times have you attended a webinar where you wondered why you bothered in the first place? How many times have you taken the time to show up for a live webinar because good things were promised to you and yet, it was another big disappointment? The presenter spent 30 minutes talking about their life story, brilliance and all the accomplishments that they have achieved.
“Millennials,” generally defined as individuals born sometime between the early 1980s and 2000, are a different sort of consumer than their Generation X predecessors. For this reason, millennials require research in order for businesses to understand how best to target this generation. And studying millennial consumer trends is worth it: By 2020, spending by millennials is expected to reach 1.
Want more shares for your content? More backlinks? A guest post gig? You may need some help to get there. Having great content or a great site is one thing, but unless you can get yourself in front of the right people, you may never be widely known. There are plenty of ways to gain visibility. We’ve written about them in several posts. You can format and optimize your content for more shares.