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Google's algorithms rely on more than 200 unique signals or "clues" that make it possible to surface what you might be looking for. These signals include things like the specific words that appear on websites, the freshness of content, your region and PageRank. One specific signal of the algorithms is called Penguin, which was first launched in 2012 and today has an update.
Rich cards are a new Search result format building on the success of rich snippets. Just like rich snippets, rich cards use schema.org structured markup to display content in an even more engaging and visual format, with a focus on providing a better mobile user experience. Evolution of search results for queries like [peanut butter cookies recipe]: with rich cards, results ar ...
In Google Search, our goal is to help users quickly find the best answers to their questions, regardless of the device they’re using. Today, we’re announcing two upcoming changes to mobile search results that make finding content easier for users. Simplifying mobile search results Two years ago, we added a mobile-friendly label to help users find pages where the text and conte ...
We hope your year started out safe and secure! We wanted to share with you a summary of our 2016 work as we continue our #NoHacked campaign. Let’s start with some trends on hacked sites from the past year. State of Website Security in 2016 First off, some unfortunate news. We’ve seen an increase in the number of hacked sites by approximately 32% in 2016 compared to 2015.
Even in today's "always-on" world, sometimes businesses want to take a break. There are times when even their online presence needs to be paused. This blog post covers some of the available options so that a site's search presence isn't affected. Option: Block cart functionality If a site only needs to block users from buying things, the simplest approach is to disable that sp ...
With so many users on mobile devices, having a mobile-friendly web is important to us all. The Mobile-Friendly Test is a great way to check individual pages manually. We're happy to announce that this test is now available via API as well. The Mobile-Friendly Test API lets you test URLs using automated tools.
As a website owner, you might have come across some auto-generated content in comments sections or forum threads. When such content is created on your pages, not only does it disrupt those visiting your site, but it also shows some content that you may not want to be associated with your site to Google and other search engines.
Recently, we've heard a number of definitions for "crawl budget", however we don't have a single term that would describe everything that "crawl budget" stands for externally. With this post we'll clarify what we actually have and what it means for Googlebot. First, we'd like to emphasize that crawl budget, as described below, is not something most publishers have to worry about.
Since initially announcing property sets earlier this year, one of the most popular requests has been to expand this functionality to more sections of Search Console. Thanks to your feedback, we're now expanding property sets to more features! Property sets help to show how your business is seen by Google across separate websites or apps.
Limited mobile devices, "feature-phones", require a special form of markup or a transcoder for web content. Most websites don't provide feature-phone-compatible content in WAP/WML any more. Given these developments, we've made changes in how we crawl feature-phone content (note: these changes don't affect smartphone content): 1.
In the early days - back when Search Console was still called Webmaster Tools - the content keywords feature was the only way to see what Googlebot found when it crawled a website. It was useful to see that Google was able to crawl your pages at all, or if your site was hacked. In the meantime, you can easily check any page on your website and see how Googlebot fetches it imm ...
At Google I/O in May, we launched Rich Cards for Movies and Recipes, creating a new way for site owners to present previews of their content on the Search results page. Today, we’re expanding to two new verticals: Local restaurants and Online courses. Evolution of search results for queries like [best New Orleans restaurants] and [leadership courses]: with rich cards, results ...
Progressive Web Apps (PWAs) are taking advantage of new technologies to bring the best of mobile sites and native applications to users -- and they’re one of the most exciting new ideas on the web. But to truly have an impact, it's important that they’re indexable and linkable. Every recommendation presented in this article is an existing best practice for indexability -- regar ...
Today, most people are searching on Google using a mobile device. However, our ranking systems still typically look at the desktop version of a page’s content to evaluate its relevance to the user. This can cause issues when the mobile page has less content than the desktop page because our algorithms are not evaluating the actual page that is seen by a mobile searcher.
Cross-posted from the Google Security Blog. Security has always been critical to the web, but challenges involved in site migration have inhibited HTTPS adoption for several years. In the interest of a safer web for all, at Google we’ve worked alongside many others across the online ecosystem to better understand and address these challenges, resulting in real change.
Accelerated Mobile Pages (AMP) is a great way to make content on your website accessible in an extremely fast way. To help ensure that your AMP implementation is working as expected , Search Console now has an enhanced AMP testing tool. This testing tool is mobile-friendly and uses Google's live web-search infrastructure to analyze the AMP page with the real Googlebot.
It has been busy here at Google Webmaster Central over the last few weeks, covering a lot of details about Accelerated Mobile Pages that we hope you have found useful. The topics have included: What is AMP? How to get started with Accelerated Mobile Pages How can Google Search Console help you AMPlify your site How to best evaluate issues with your Accelerated Mobile ...
Here is our list of the top 8 things to consider when helping your clients AMPlify their websites (and staying ahead of their curiosity!) after our announcement to expand support for Accelerated Mobile Pages. Getting started can be simple If a site uses a popular Content Management System (CMS), getting AMP pages up and running is as straightforward as installing a plug-in.
Official news on crawling and indexing sites for the Google index.