• Are you ready for the mega-shift from social media to private media?

      Over the past few months I’ve seen a few trends coming together but I’m not sure I grasped the significance of what’s happening until a comment I recent comment from my 16-year-old nephew. Here is what I have seen occurring: WhatsApp has rapidly become the biggest messaging service in the world with more than 1 billion users.

      {grow}in Social- 30 readers -
    • Should your content generate leads or relationships?

      A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. “Are you sure that’s the right goal?” I asked.

      {grow}in Content- 20 readers -
    • Content shock re-visited, the content marketing myths and realities

      By Mark Schaefer For the past few years I’ve been a contributor to The Harvard Business Review. I submit my very best article once a quarter or so, an editor reviews it, she suggests some minor modifications, and then it would be published. Last week, I received a note from my editor that stabbed me in the heart: Mark, this is an excellent article.

      {grow}in Social Content- 42 readers -
  • How to keep yourself safe from social engineering attacks

    By Kiki Schirr, {grow} Contributing Columnist Your Facebook “About” page says where you were born. LinkedIn states where you work. Your Twitter profile reveals your collegiate team. And that old OKCupid profile you forgot to delete–well, you were a little too open, perhaps. There’s likely a ton of data about you online, especially if you’re crafting a big social media presence.

    {grow}in How To's- 4 readers -
  • A Simple Rule for How Brands Should Work with Influencers: Attention Retention

    By Jay Acunzo, {grow} Community Member TL;DR—Influencer marketing is a big and growing trend, but few organizations are reaping the biggest possible rewards of the approach. Let’s reset our thinking, so we can improve our results. When a new trend starts careening towards ubiquity, the pundits beat their blogs for blood—declaring victors in a battle they imagine is real: “Email is dead.

    {grow}in How To's- 9 readers -
  • The path to content success: Crushing self doubt

    By Mark Schaefer By any measure, Antonio Centeno is a success and an inspiration. He has a multi-million-dollar business. A beautiful family. More than a million followers on YouTube. That’s why it was so surprising to me to learn that at times he feels like a fraud. Antonio Centeno I met this amazing man while working on my book KNOWN: The handbook for building and unlea ...

    {grow}in Content- 15 readers -
  • Can anybody become known? Let’s ask the janitor.

    Faith McKinney with U.S. Vice President Mike Pence By Faith McKinney, {grow} Community Member I have just listened to the audio version of Mark Schaefer’s book KNOWN: The handbook for building and unleashing your personal brand in the digital age. He begins the book by asking this bold question, “Can anybody become known?” I want to prove to you today, that no matter who yo ...

    {grow}- 24 readers -
  • Three ways to turn client email into new business value

    By Mars Dorian, {grow} Contributing Columnist A few weeks ago, a disgruntled online biz owner shared his frustrations with me. As a German, he wanted to expand his services to the American market and faced difficulties dealing with US clients via email. He blamed “cultural differences,” I told him to stop crying and ordered him to get better at “reading” emails.

    {grow}in EMail- 13 readers -
  • Creating content? When is it time to pivot (or quit?)

    By Mark Schaefer I recently had a conversation with pioneering blogger Chris Brogan and he mentioned that he had ended his latest podcast series and had begun a new one. “I just thought it was time to create something new,” he said. This seems like such a simple idea, and yet it set my wheels spinning. Creating content means building equity in an audience and a body of work.

    {grow}in Content- 12 readers -
  • Crossing the influence line: When does sponsorship destroy your reputation?

    A comment, a question, and a blog post all came together last week to make me ponder this question: When does an “influencer” become a “salesperson,” and is there a difference? Can a social media influencer cross a line become an ad … instead of a thought leader? Let’s unpack those questions today.

    {grow}- 18 readers -
  • Social media never forgets. How YouTube killed the circus

    By Mark Schaefer For 146 years, there has been a spectacular show traveling from city to city in America. The Ringling Brothers Circus featured clowns, acrobats, and animal acts that thrilled families for generations. But on May 21, the show will go dark after its last performance. There are a lot of reasons behind the demise of this American institution.

    {grow}in Social How To's- 14 readers -
  • 3 Little-Known Ways to Use Content Marketing for Client Education

    By Brooke B. Sellas, {grow} Contributing Columnist Working in marketing means there are lots of moments for client education. “What does ‘CPC’ mean? I want 10,000 new followers this month! Why aren’t people seeing or interacting with my Facebook posts? We should delete that negative review!” Exasperated yet? I’m here to challenge you to be irked with yourself rather than the client.

    {grow}in Content- 15 readers -
  • How to select a common topic for a blog (or video or podcast)

    When I coach executives about content marketing or personal blogging, a very common problem I encounter is the challenge of focusing on a single topic for a blog (or podcast or video series). “I like so many things,” my clients will say. “How do I pick just one?” But it is something that must happen.

    {grow}in How To's- 18 readers -
  • Content marketing success and the crappy quality myth

    By Mark Schaefer Here is the ultimate sign that some people are drinking too much of the content marketing Kool-Aid. A Facebook post like this: “The problem with content marketing isn’t that there’s too much content, it’s that there is too much crappy content.” I see this sentiment expressed ALL THE TIME and frankly it just aggravates me off when people assume that when com ...

    {grow}in Social Content- 18 readers -
  • Celebrating a Marketing Companion podcasting milestone

    By Mark Schaefer In 2012, I escaped the crazy crowds of SXSW to have dinner with my friend Tom Webster and his wife Tamsen. We had a magical evening and at the end of our time together I commented that I wish we had recorded the conversation. A lot of people would have loved to hear that debate! A year later, I was thinking about starting a podcast.

    {grow}- 14 readers -
  • How to build a truly actionable social media audience

    By Mark Schaefer If you’ll oblige me, I’d like to start with a little story from a conversation I had recently with a woman who had a disappointing experience after taking an online class on how to monetize through webinars. My friend followed the advice from the class with engineering-like precision and nothing happened. Several webinars. Few attendees. No sales.

    {grow}in Social How To's- 20 readers -
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