• Content shock re-visited, the content marketing myths and realities

      By Mark Schaefer For the past few years I’ve been a contributor to The Harvard Business Review. I submit my very best article once a quarter or so, an editor reviews it, she suggests some minor modifications, and then it would be published. Last week, I received a note from my editor that stabbed me in the heart: Mark, this is an excellent article.

      {grow}in Social Content- 55 readers -
    • Why Joe Pulizzi and I disagree on today’s content marketing dynamics

      By Mark Schaefer In a recent This Old Marketing podcast episode, Robert Rose and Joe Pulizzi of the Content Marketing Institute had a lengthy section disagreeing with two of my conclusions from a recent blog post. Which is … excellent. People don’t disagree with each other enough in this field of marketing, so I am incredibly grateful for these gentlemen and their willingne ...

      {grow}in Content- 33 readers -
    • There is no glory in “old school” marketing

      By Mark Schaefer “I’m not into social media,” one marketing executive recently told me (with pride). “I don’t even have a LinkedIn profile. I’m old school.” Old School. What does that even mean? Usually I find that’s simply another way of saying “I’m stubborn, resistant to change, and scared out of my mind that I am becoming irrelevant.

      {grow}- 18 readers -
  • Mental toughness, personal crisis, and the role of grit in your success

    By Mark Schaefer I was about to facilitate a new workshop to a group of Chief Marketing Officers. I rarely get nervous, but I have to admit I was little concerned about this one. The participants included the CMOs of many well-known brands like the NBA, Subway, and Citi Bank. Moments before I walked into the conference room, I received a text message with news I was dreading.

    {grow}- 11 readers -
  • Three steps to avoid influencer marketing disaster

    By Kerry Gorgone, {grow} Contributing Columnist There’s little room for doubt these days that influencer marketing can work. According to a study from Tomoson, businesses earn $6.50 for every $1.00 spent on influencer marketing. Moreover, consumers are 92% more likely to trust peer recommendations over ads, so it makes sense that brands would want to borrow some trust from in ...

    {grow}in Social- 5 readers -
  • Love, politics and content marketing

    In this new episode of The Marketing Companion, Tom Webster and I cover some of the highlights of the 2017 Content Marketing World. It was the first conference Tom and I attended together for some time so it was a good opportunity to compare notes on the content marketing spectacular. We discuss: Why Tom faced a nearly empty room for his politics-related talk Why Mark th ...

    {grow}in Content- 15 readers -
  • What’s the Twouble with Twitter Marketing?

    By Mark Schaefer My very wise friend Jay Baer wrote a thought-provoking post entitled Is Twitter in 2017 even worth the trouble? He points to research citing incredibly low brand engagement rates and suggests that perhaps Twitter has become a marketing afterthought. This discussion was particularly timely for me as I’ve spent the last few months diving deeply into Twitter s ...

    {grow}in Social- 13 readers -
  • Basic Attention Token looks to re-invent online advertising

    By Kiki Schirr, {grow} Contributing Columnist if you can’t see the video above, click here: Basic Attention Tokens Video By Kiki Schirr, {grow} Contributing Columnist These are the startling opening lines to Basic Attention Token’s business case whitepaper, the in-depth document every cryptocurrency prepares to explain their business: “Digital advertising is broken.

    {grow}- 13 readers -
  • Why the content marketing future is NOT in video content

    By Mark Schaefer A friend and I were recently discussing the many forecasts of video content taking over the internet. “I don’t see it,” he said. “Personally I am not a big video content consumer. My son and I will be sitting at the table eating breakfast and looking at the sports page. I’ll be reading a story about the game and my son will be watching videos about the same game.

    {grow}- 18 readers -
  • Content creation lessons from a tiny wedding toast

    By Mark Schaefer I usually hate blog posts like “Seven Content Marketing Lessons I learned from Game of Thrones” or “Twitter Lessons from Star Wars.” I look on that kind of content as contrived and frankly lazy. I’ve never written a post like that but today I am kind of writing a post like that. It’s a couple of real lessons that might be valuable from a family event at my home.

    {grow}in Content- 16 readers -
  • Is it just me, or does it seem like the ad industry is a hot mess?

    It seems like everywhere you look the news is bad for the ad industry. In just the last few weeks, the news has reported … The stock value for many large agencies is in decline as company billings fall. Traditional ad impressions are down almost everywhere as newspapers, radio, and magazines struggle to survive.

    {grow}- 12 readers -
  • The secret reason your blog comments are down

    By Mark Schaefer The number of comments I’m receiving on my blog has been in sharp decline for the last three years. And I don’t care. Today I’m going to tell you why. Content on the rise First, let’s go through the facts of the situation. Over the past three years, the number of subscribers to my blog has gone up dramatically.

    {grow}- 21 readers -
  • How to succeed in the ego-ravaged drama queen world of social media

    By Mark Schaefer So let’s get this out on the table. Trying to make a name for yourself in this social media world can hurt. The angst of wanting to be heard feels familiar every time some sort of social media “list” comes out. Most of these lists are meaningless, self-promotional stunts. Deep down, most people realize this.

    {grow}in Social How To's- 19 readers -
  • Use This Surefire Guide To Boost Your Social Media Followers

    By Brooke B. Sellas, {grow} Contributing Columnist Do social media followers matter? (Hint: they do) We’re supposed to turn up our noses at vanity metrics, but if you’re a social media marketer working on behalf of a client, you know follower growth is always top of mind. Nearly all of our clients choose “growing and engaging audiences on social” as a KPI (key performance i ...

    {grow}in Social- 17 readers -
  • Once you’re “KNOWN,” here’s how to stay that way

    By Ian Cleary, {grow} Community Member In Mark’s book called “KNOWN,” he walks his readers through an excellent process for becoming known for something as a way to build your personal brand. But everyone who is ‘known’ for something shares one common concern – losing that recognition. And that concern is valid.

    {grow}in How To's- 12 readers -
  • The four disciplines that lead to consistent creativity

    By Mark Schaefer I’ve written at least two blog posts a week for nearly 10 years. With my partner Tom Webster, I’ve hosted more than 100 podcast episodes in four years, and I’ve written six books since 2011 (not counting three versions of The Tao of Twitter). So I’m often asked how I keep up this rate of consistent creativity. To me, creativity isn’t a “Eureka!” moment.

    {grow}- 15 readers -
  • Is this the most powerful #innovation in the history of social media?

    By Mark Schaefer This week marks the tenth anniversary of the use of hashtags to organize thoughts, people, and news across social media. And I believe it is the single most important social media innovation of all time. At first blush, you might think I’ve lost my mind. Hashtags are everywhere, about as profound as a comma or any other punctuation mark, right? But think about it this way.

    {grow}in Social- 18 readers -
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