• Content shock re-visited, the content marketing myths and realities

      By Mark Schaefer For the past few years I’ve been a contributor to The Harvard Business Review. I submit my very best article once a quarter or so, an editor reviews it, she suggests some minor modifications, and then it would be published. Last week, I received a note from my editor that stabbed me in the heart: Mark, this is an excellent article.

      {grow}in Social Content- 55 readers -
    • Why Joe Pulizzi and I disagree on today’s content marketing dynamics

      By Mark Schaefer In a recent This Old Marketing podcast episode, Robert Rose and Joe Pulizzi of the Content Marketing Institute had a lengthy section disagreeing with two of my conclusions from a recent blog post. Which is … excellent. People don’t disagree with each other enough in this field of marketing, so I am incredibly grateful for these gentlemen and their willingne ...

      {grow}in Content- 33 readers -
    • The ultimate list of 20 worthy social media rants

      By Mark Schaefer I always urge people to bring their own story into their social media content. I try to do that as best I can. Sometimes I’m happy. Sometimes I’m bemused. And sometimes I’m just amazed by the stupid stuff I see around the web. Alas, today is one of those days. I’m not cranky often, but when I am, it helps to just write it all out. Simmer down now y’all. It’s ranting time.

      {grow}- 23 readers -
  • Digital marketing: A discussion on three touchy subjects

    BY MARK SCHAEFER On the new episode of The Marketing Companion, Tom Webster and I open up a discussion on three touchy issues in the digital realm. YouTube’s deplorable algorithm: The New York Times reported that evil people have been slipping violent cartoon knock-offs into the YouTube Kids channel. In this case, relying on an algorithm to vet children’s programming is unacceptable.

    {grow}in Social- 9 readers -
  • Blogs, Instagram surging at Fortune 500 companies

    By Mark Schaefer For the last few years I have enjoyed following the research of Nora Barnes, an educator at the University of Massachusetts. Each year she analyzes social media use at various corporations, non-profits, and universities and I found some of the conclusions of the latest analysis of Fortune 500 companies to be interesting. Here are a few relevant insights: 1.

    {grow}in Social- 8 readers -
  • 4 Reasons Every Marketer Should be Watching Product Hunt

    By Kiki Schirr, {grow} Contributing Columnist If you haven’t heard of Product Hunt, you’re missing out. Recently acquired by the startup-obsessed company AngelList, Product Hunt has seen an influx of energy and creativity since the merger. At its core, Product Hunt is a launch platform for new startups and a community of eager early adopters waiting to test out new products.

    {grow}- 8 readers -
  • A company in turmoil. Why Snapchat is Wall Street’s new Twitter

    By Mark Schaefer Over time, I have often gone against the grain of conventional wisdom. It’s not easy taking a contrarian position in this field, but more often than not, I have been right: I predicted Google Plus would not go mainstream the first week it was introduced (while others predicted it would kill Facebook).

    {grow}- 7 readers -
  • Content Shock isn’t the problem. It’s the solution.

    By Mark Schaefer I was at a conference this week and the speaker after me was an SEO expert of some kind. I was sort of paying attention but one slide made me look up. It said this: “The key to SEO success is to saturate the content landscape.” On the surface, this seems … yucky. We want quality over quantity, right? Well … it depends.

    {grow}in Content- 10 readers -
  • How I make money: My 18 sources of online revenue

    By Mark Schaefer Today I thought I would do something unusual by peeling back the curtains of my business and explaining how I make money. I suppose I am a poster child for the gig economy since I have no fewer than 18 different sources of online-generated revenue! It’s important to note that since I founded my business nearly 10 years ago I have spent almost nothing on adve ...

    {grow}in Affiliate How To's- 12 readers -
  • Three inspiring content monetization case studies

    By Mars Dorian, {grow} Contributing Columnist Trying to a living from content monetization might seem depressing and out-of-reach. But it’s happening. Creative rebels are trying out many new methods, avoiding the gatekeeper and selling directly to their audience. I want to introduce three independent and inspiring content creators who are not funded by major corporations.

    {grow}in Content- 5 readers -
  • The future of humor in marketing with The Marketoonist

    By Mark Schaefer One of my great marketing heroes is Tom Fishburne. Not only is he a brilliant innovator and marketer, he is THE WORLD-FAMOUS MARKETOONIST: On the new episode of The Marketing Companion, Tom Webster and I had the great fun and pleasure of interviewing Tom about humor in marketing including … The “slow revelation” that made him realize humor could be a key ...

    {grow}- 8 readers -
  • The surprising NEW TRUTH about Twitter

    By Mark Schaefer Over the past six months I’ve been creating an expanded and updated version of The Tao of Twitter. And I had to answer a big question … what does Twitter even mean any more? Certainly the channel has changed dramatically since the first edition of the book appeared in 2010. That was a time when Twitter was red-hot, ultra-cool, and an endless source of fun and inspiration.

    {grow}in Social- 8 readers -
  • Social media, conflict, and my emotional paralysis

    By Mark Schaefer It’s been a long time since I started a blog post with “this is going to be weird,” but … this is going to be weird. At the top of my blog I have “Marketing, Strategy, Humanity” and this one is focused on humanity. My own humanity, specifically, and how I’m struggling with blending it with the jarring truths of a social media news stream.

    {grow}- 13 readers -
  • Thank You for Not Talking: A Guide for Serious Marketers

    By Brooke B. Sellas, {grow} Contributing Columnist I’m a loud person. Get a few drinks in me and I’m downright obnoxious. But in a business setting, there is a certain etiquette I always abide by — even though SO MANY others don’t. The amount of ‘conversation domination’ that’s going on these days is downright embarrassing. Or at least it should be.

    {grow}- 8 readers -
  • The future of marketing is about embracing chaos, scaling love

    By Mark Schaefer Each year, it seems my content adopts a certain theme based on emerging disruptions in the marketplace. I think a theme is coming into view for the next year and beyond: Love, Chaos, and The Hyper-Empowered Customer. I’ve worked in marketing for more than 30 years and we are on the cusp of the most exciting changes I’ve witnessed.

    {grow}- 15 readers -
  • Building a marketing strategy? Start with empathy.

    By Kerry Gorgone, {grow} Contributing Columnist I just didn’t want to get sweaty. And that’s how this marketing lesson begins. I was recently faced with a tense travel situation and decided to forgo a short commuter flight and drive to make a tight connection at the Philadelphia Airport. This allowed me to make my connection comfortably without having to run across the immen ...

    {grow}- 12 readers -
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