• How a tweet from Shutterstock’s CEO changed the way I think about customer service

      by Mars Dorian, {grow} Contributing Columnist There have been a few online exchanges that have changed the way I do business. One such exchange happened recently, on November 24th, and I thought I’d share with you the lesson I learned. That day, with J-pop music blasting from my iMac speakers, I was working on a cover for my upcoming sci-fi book and was looking for high-qua ...

      {grow}in How To's- 22 readers -
    • 25 Nuggets of Essential Social Media Wisdom

      I spend a tremendous amount of time coaching young people and others who are new to the marketing scene. It occurred to me that some of the advice I’m spreading around might be helpful to a broader audience … well … you, in fact! So here are some perspectives on digital marketing, content creation, and social media that might connect with you in a helpful way.

      {grow}in Social Content Facebook- 26 readers -
  • 15 Thought-provoking quotes about innovation and success

    By Mark Schaefer I was honored recently to be invited to be one of the 8,000 attendees at the recent Dell-EMC World conference where I got to meet some of the greatest minds in the tech industry up close. One of the exceptional opportunities was hearing three amazing keynote speakers with their own takes on creativity and technology … Malcolm Gladwell, best-selling author ...

    {grow}- 4 readers -
  • Three Types of Goals and KPIs Needed for Social Media Analytics

    By Brooke B. Sellas, {grow} Contributing Columnist Good social media analytics are needed for businesses to understand the social consumer. But which goals and key performance indicators (KPIs) are most needed? And why? Companies looking to garner better social media results need to start with those two questions — and from my experience, these are the three areas that need ...

    {grow}in Social- 6 readers -
  • How to become an influencer (even if you’re a little guy!)

    By Aaron Lee, {grow} Community Member If you’ve never heard of me, hello there! This is @AskAaronLee. Back in 2009, I started a Twitter account because I saw the potential to have a worldwide presence. And I was right. I’ve used Twitter to connect with people, grow a small brand, and became an influencer.

    {grow}in How To's- 9 readers -
  • Why we create crap content: We’re afraid

    By Mark Schaefer An industry “thought leader” recently characterized me as a “loose cannon.” I found this surprising since this implies there’s a set of standards and expectations that I am not following in a lockstep fashion. His statement pissed me off (momentarily), and I am not easily pissed off.

    {grow}in Content- 14 readers -
  • HR and social media: 7 Ways HR needs to act like marketing

    By Mark Schaefer I wrote awhile back that digital transformation would not necessarily be led by marketers. Success may not come through a brilliant strategy or new technology. It’s going to require a culture change, and that might have to be led by and HR team. On the flip side of things, maybe success in HR will be led by marketing, or at least HR professionals who think like marketers.

    {grow}in Social- 10 readers -
  • Seven Essential Mobile Apps for Marketers

    By Kerry Gorgone, {grow} Contributing Columnist Back in 2014, I wrote a post on essential mobile apps for marketers. It’s been a while, and since apps change more often than Kim Kardashian’s phone number, I thought it was time for an update. These days I have 144 apps on my phone. That sounds like an insane number of apps, but I have them neatly grouped into categories, so I ...

    {grow}in Social- 8 readers -
  • The true goal of influence: Persuasion

    We talk a lot about influence, but what is the true goal of influencing? Persuading. While I was far afield in South America for the past few weeks, Tom’s wife Tamsen sat in for me in this episode of The Marketing Companion. Tom and Tamsen talk about the relationship between influence and persuasion, and what it really takes to not only make an impact, but to change behavior.

    {grow}- 7 readers -
  • Strategies to deal with losing readers through the newsfeed evolution

    By Mark Schaefer For the past year or so, I’ve been working on a project I’ve called the “re-invention of the blog.” My vision is to create a space that was more than content … it would also present my ideas in such a beautiful, creative and interactive format that the presentation would be as conversational as the content.

    {grow}in Facebook- 7 readers -
  • Save this guide on how to moderate a panel discussion

    By Mark Schaefer I’ve been asked to moderate many corporate and conference panels over the years and I’ve become pretty good at it. So I thought I would pass along some of the things I’ve learned from my experiences. Save this post so you’ll be ready when it’s your time to take the stage! 1. Don’t worry about a preparation call This may seem like strange advice since I am al ...

    {grow}in Social How To's- 6 readers -
  • Five new content forms rocking the marketing airwaves

    By Mark Schaefer When I wrote about this idea of Content Shock — the idea that content marketing becomes less sustainable as a strategy as the amount of competitive content increase — I predicted that there would be new innovations in content forms. If we can’t achieve reach for our content organically, or at a reasonable cost, the market would find fresh new formats to get ...

    {grow}in Social Content- 13 readers -
  • How I get more stuff done than you: Focus

    By Mark Schaefer I help a lot of people with their business ideas and problems and inevitably this question comes up: “You seem to be everywhere … how do you get all this stuff done?” My answer is deceivingly simple: FOCUS. I say “deceivingly” because it is such a simple word but so exceedingly difficult to achieve! As a small business owner, I need to focus like a laser o ...

    {grow}in How To's- 10 readers -
  • 5 questions you should ask yourself every day before bed

    By Mars Dorian, {grow} Contributing Columnist I’m a vampire. No, not the solar-phobic Transylvanian bloodsucker with his campy cape, but the graveyard worker who spends all night hitting the keyboard and dropping into bed when the first sun rays sneak through my curtains. You see, I’m what the German government now calls the digital solo-self-employer (if you think that’s a ...

    {grow}- 9 readers -
  • Content marketing FOMO and the future of marketing budgets

    In our latest edition of The Marketing Companion podcast, Tom Webster and I explore a couple of fascinating topics. The first is that marketers seems undeterred by the fact that most corporate content is not working, at least in a measurable way. Various research reveals that content marketing is not seen as effective by a majority of marketers, yet content creation budgets c ...

    {grow}in Content- 10 readers -
  • Four marketing mega trends nobody’s talking about

    By Mark Schaefer This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts! Well, OK. It’s pretty easy to make a prediction based on what’s already happening. But there are less obvious tectonic forces rumbling through our marketplace.

    {grow}in Social Content Twitter- 13 readers -
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