• The uncomfortable state of content marketing metrics

      In a post titled Content Marketing – It’s About to Get Weird, my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Here’s how he broke the news: In our 2016 Content Marketing Benchmarks, Budgets, and Trends research (conducted in partnership with MarketingProfs), the effectiveness rate for B2B organizations actually went down (from 38 percen ...

      {grow}in Social Content- 32 readers -
    • Are you ready for the mega-shift from social media to private media?

      Over the past few months I’ve seen a few trends coming together but I’m not sure I grasped the significance of what’s happening until a comment I recent comment from my 16-year-old nephew. Here is what I have seen occurring: WhatsApp has rapidly become the biggest messaging service in the world with more than 1 billion users.

      {grow}in Social- 23 readers -
    • Are you becoming an obsolete marketing professional?

      I have had the true pleasure and honor of teaching graduate-level classes at Rutgers University for more than six years now. I have taught thousands of students but last week, something happened that was … unnerving. Typically, students in the class are marketing executives from small and large companies in the greater New York area.

      {grow}in Mobile- 15 readers -
  • The new standards for strategy and social media success

    By Mark Schaefer I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today. With permission, I’m providing this content to you today. You’ve worked with a range of international businesses, government organizations and news organizations.

    {grow}in Social- 26 readers -
  • The Secret to Getting Exactly What You Want (In Business)

    By Brooke B. Sellas, {grow} Contributing Columnist Getting exactly what you want in life or in business seems next to impossible these days. I’m here to tell you, it’s not. I’ve noticed something lately as I’ve been trying to get my way. Tenacity pays off and so does data. Patience is also something to note.

    {grow}- 8 readers -
  • The current state of the content marketing ecosystem

    The content marketing industry experiences ebbs and flows just like any other field. Since it’s been around (formally) for less than a decade, the industry is relatively young. That means changes in best practices or predominant techniques can have major ripple effects for those who do the work. That’s why the team at CopyPress interviewed freelance creatives, in-house markete ...

    {grow}in Content- 15 readers -
  • Content shock re-visited, the content marketing myths and realities

    By Mark Schaefer For the past few years I’ve been a contributor to The Harvard Business Review. I submit my very best article once a quarter or so, an editor reviews it, she suggests some minor modifications, and then it would be published. Last week, I received a note from my editor that stabbed me in the heart: Mark, this is an excellent article.

    {grow}in Social Content- 29 readers -
  • Trade Libel: If you can’t say something nice, make sure you have proof

    By Kerry Gorgone, {grow} Contributing Columnist We’ve all seen those commercials: a split screen with someone trying to get a stain out of a shirt. On person’s using the advertiser’s product and the other’s using a competing product. The demonstration always favors the advertiser. But what if they rig the game? What if the advertiser doesn’t mention that they let the staine ...

    {grow}in Paid Search- 17 readers -
  • Smart speakers, the streamification of content and big changes ahead

    By Mark Schaefer I’ve been in marketing more than 30 years and I think we’re facing the period of greatest change in my experience, probably the greatest period of change in the history of marketing. In this new episode of The Marketing Companion, Tom Webster and explore the bold ideas that will have a profound impact on marketers including smart speakers, artificial intelli ...

    {grow}in Content- 13 readers -
  • The five great questions of content marketing

    By Mark Schaefer I recently attended a conference where marketers wrote about their single biggest challenges. These issues were posted on a board and it was fascinating to observe! These five content-related posts stood out as the great questions representing the minds of the conference attendees: 1.

    {grow}in Content- 18 readers -
  • Three New Year Business Resolutions You Should Steal

    By Mars Dorian, {grow} Contributing Columnist I’ve watched a volley of Youtube videos about making New Year’s business resolutions and realized they’re… A) too complex and cumbersome to follow through B) too focused on specific measures which you can’t control Without further ado and blahblah, let’s kick-off 2017 with a bang of viable online actions: 1) Set goals you can truly influence I .

    {grow}in Social- 22 readers -
  • Study says sedentary activities like blogging block impact of exercise

    Hiking with the non-sedentary Bill Strawderman By Mark Schaefer I set a world record on Christmas Day. I received a new FitBit wearable fitness tracker and was the only person in history to put it on, wear it for three hours, and not record a single step. I was couch-bound. The company created a new achievement badge just for me — The Weekend at Bernie’s Badge.

    {grow}- 18 readers -
  • How to write your first speech

    By Tamsen Webster, {grow} Community Member For many, the opportunity to take the stage and give a speech is the culmination of a dream. And if you get that opportunity, you’re now faced with an imposing task: coming up with a speech! Here’s the process I walk my clients through when they’re developing their first speech (or any speech for that matter!) 1.

    {grow}in How To's- 14 readers -
  • Entering Protopia and a world of continuous marketing disruption

    By Mark Schaefer This is the time when we turn to the challenges of the new year and changes we’re likely to face. My prediction for 2017 is that this is the year of marketing protopia. I’m sure this is an unfamiliar concept, so let me explain why this will be the major theme of your professional life for years to come.

    {grow}in Mobile- 19 readers -
  • My personal challenge to you for the new year

    By Mark Schaefer The first blog post of the new year has a lot of emotional power for me. Traditionally I use this post to set the tone for the year, to summarize a major theme that is likely to occupy this space in the coming months. But I’m setting that tradition aside (until tomorrow!), and instead offer a new year challenge to every one of you.

    {grow}- 24 readers -
  • Building a personal brand? Here’s why you need to ignore SEO

    By Mark Schaefer I’ve been spending a lot of time thinking about this idea of “personal branding” in the world today as I prepare to launch an exciting new book called KNOWN: The handbook for building and unleashing your personal brand in the digital age. I was recently asked about the biggest decision that has helped me build my own personal brand and it is this: I have lar ...

    {grow}in SEO- 15 readers -
  • What every marketer needs to know about the Internet of Things

    By Mark Schaefer No list of hot technology trends is complete without a mention of the Internet of Things (IoT). But as we go into a new year, how does this become real to us as marketers? How is IoT going to show up in our daily worklife? Tom Webster and I thought this would be a fascinating topic for an episode of our podcast but frankly the subject is over our heads! Not ...

    {grow}- 26 readers -
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