• Why marketing technology is sucking the life out of the marketing profession

      By Mark Schaefer In the medical profession, technology is being used to cure disease, significantly improving life expectancy nearly everywhere in the world. In the automotive industry, we are at the dawn of nearly miraculous connected, self-driving vehicles. And in physics, technology is being applied to unlock the very secrets of our universe.

      {grow}- 18 readers -
    • New Research Answers: Is Content Marketing Sustainable?

      By Steve Rayson, Director, BuzzSumo Is content marketing sustainable? This is the question Mark Schaefer posed in his seminal “Content Shock” post in early 2014. Four years later, what does the data tell us about his predictions? On the plus side it has never been easier to research and create content, from blog posts to videos.

      {grow}in Social Content- 22 readers -
    • Five marketing leadership lessons from the Internet’s biggest scandal

      Logan Paul discovers a dead body in a Japanese forest By Mark Schaefer I normally don’t dive into the world of teen YouTube stars. I’m interested in the sociological phenomena, but beyond that, I find the incessant camera posing and bro pranks boring. No surprise. This is the new “boy band” and I am not their target audience! But this week the Internet absolutely blew up af ...

      {grow}- 29 readers -
  • Start a personal content journey with your truest sentence

    By Mark Schaefer Throughout the years I return to my literary heroes again and again … John Steinbeck, John Irving, Mark Twain, Cormac McCarthy, and especially Ernest Hemingway, to name a few. These writers inspire me. They get to the point, sweat over every word, and compose sentences that make me go “wow.

    {grow}- 8 readers -
  • Protecting your podcast: Finding and using “pod-safe” music

    By Kerry Gorgone, {grow} Contributing Columnist Nearly every time I give a presentation on podcasting, someone asks me about music. Typically, they’re already using popular music as their podcast opener and they’re asking me “what they should do.” My answer is always the same: “Stop using copyrighted music unless you have written permission.

    {grow}- 10 readers -
  • Face the facts: 5 social media truths that are hard to admit

    By Mark Schaefer I’m a practical person and sometimes the conventional wisdom of the web seems to run counter to reality. Or sometimes the reality of the social web is just so bizarre that it’s hard to admit! In any event, as I have been thinking about this, here are some facts about the social web that are kind of icky, but true. 1.

    {grow}- 17 readers -
  • Don’t panic. The Facebook announcement is no big deal.

    By Mark Schaefer An open letter from Mark Zuckerberg announcing changes to the Facebook news feed was regarded as a bombshell by most social media marketing thought leaders. Mike Stelzner called this the “end of days” for marketers, Jon Loomer referred to the market “hysteria” this is creating. The fact is, this letter from Zuckerberg is cryptic and we truly have no idea on ...

    {grow}in Social- 12 readers -
  • The future of the digital marketing agency with Mitch Joel

    By Mark Schaefer There’s probably no person I know better-equipped to analyze the future of the digital marketing agency than Mitch Joel, president of Mirum. Mitch has been a friend for many years and I’ve admired his forward-looking take on all things digital. He’s connected to the industry titans and immersed in the trends and opportunities in the marketing business.

    {grow}- 15 readers -
  • Making content count: How to perform a content gap analysis

    By Kiki Schirr Content shock is real and in his book, The Content Code Mark Schaefer outlined the necessity of finding open waters for your content, whether it be video, text, or other media. To help you perform this analysis, I would like to introduce the concept of content gap analysis. Traditional gap analysis compares the performance of a company or service with its idea ...

    {grow}in Content How To's- 11 readers -
  • Facebook’s biggest problem isn’t ethics, hate or fake news. It’s Facebook.

    By Mark Schaefer A recent article in The Wall Street Journal caught my eye: “Mark Zuckerberg Resolves to ‘Fix’ Facebook in 2018” The article explains that the Facebook founder focuses on one major priority each year and Zuckerberg stated his current challenge in this way: “The world feels anxious and divided, and Facebook has a lot of work to do—whether it’s protecting our community from ab.

    {grow}- 11 readers -
  • The Business Case for Social Network Subscriptions

    By Avtar Ram Singh, {grow} Contributing Columnist For the last few years, there’s been continuous discussion around the negative effects of using a social network. Perhaps this conversation first kicked off in 2012 when an article surfaced on Psychology Today, with research about the regular dopamine hits users of a social network get from interactions on platforms like Facebook.

    {grow}in Social- 11 readers -
  • Top 10: The Best Digital Marketing Articles of 2017

    By Mark Schaefer This was a super-interesting year here on {grow} as new themes emerged and even a few controversies brewed. In case you missed some of the most notable articles, I wanted to put together a list of the Top 10 Digital Marketing Articles of 2017 based on your votes (number of page views!) Out of more than 200 posts, here’s the countdown of the ideas you loved ...

    {grow}- 26 readers -
  • Cocooning consumers and other mesmerizing mega-trends

    Sheryl Connelly, Ford global consumer trends and futuring manager (yes, I guess futuring is a verb now?) recently published her fifth annual examination of consumer mega-trends. Tom Webster and I found this to be an exceptional piece of work and an outstanding topic for our podcast. The trends we examine include: Cocooning consumers: Global upheaval is evident in everythi ...

    {grow}- 21 readers -
  • Eight million views later, the ultimate branded content case study

    By Mark Schaefer I was recently asked to name what I thought was the best branded content case study, and I will provide my favorite in this post. The answer to this question is trickier than it seems. To many people, “branded content” is just another sneaky way to get your name in front of people. But to be effective in content marketing today, you have to be relevant and superior. Every day.

    {grow}in Content- 20 readers -
  • 17 Lead Generation Tactics Every Marketer Should Try

    By Brooke B. Sellas, {grow} Contributing Columnist 2018 will be the year marketers focus on lead generation and ROI. Sure, that’s a strong statement, but in uncertain times, results will ensure accountability (and job security). With our volatile economy and technological impacts forcing cuts to marketing and PR departments, marketers need to entrench their efforts in growing sales.

    {grow}- 11 readers -
  • Is Your Business Ready for the General Data Protection Regulations?

    By Tony Dowling, {grow} Community Member Whether your business in based in Europe, or if you are based outside of Europe but working with European citizens, you’ll want to be learn about the new General Data Protection Regulations on the way. The General Data Protection Regulations come into force starting May 25, 2018.

    {grow}- 13 readers -
  • Where would I spend my marketing time … If I had more time?

    By Mark Schaefer I’ve never met a marketing professional who said “I just have too much time!” So I wondered … if you HAD more time to work on marketing, what would you do with it? What are the priority activities that seem to be falling off the table? I posed this question to some of my marketing friends and had some very interesting responses.

    {grow}- 9 readers -
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