• Are you becoming an obsolete marketing professional?

      I have had the true pleasure and honor of teaching graduate-level classes at Rutgers University for more than six years now. I have taught thousands of students but last week, something happened that was … unnerving. Typically, students in the class are marketing executives from small and large companies in the greater New York area.

      {grow}in Mobile- 18 readers -
    • Are you ready for the mega-shift from social media to private media?

      Over the past few months I’ve seen a few trends coming together but I’m not sure I grasped the significance of what’s happening until a comment I recent comment from my 16-year-old nephew. Here is what I have seen occurring: WhatsApp has rapidly become the biggest messaging service in the world with more than 1 billion users.

      {grow}in Social- 25 readers -
    • Should your content generate leads or relationships?

      A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. “Are you sure that’s the right goal?” I asked.

      {grow}in Content- 18 readers -
  • Marketing’s answer to winning in an ad-free world

    American baseball star Babe Ruth was among the first celebrity influencers. He made more money from his sponsorships than his sports career. By Mark Schaefer After uttering one sentence a few weeks ago, I was “fired” from a consulting job … before it even started. But it is an interesting tale and I wanted SOME good to come of it, so here it is — with a lesson about the future of advertising.

    {grow}- 10 readers -
  • Learn to say no and focus on your three critical business drivers

    By Mark Schaefer The other day a friend offered to post my content as a marketing column in his regional lifestyle magazine. It would require almost no work on my side and potentially expose me to a different audience. A no brainer, right? I said no. Here’s why. The critical three I once worked with a business leader who would constantly ask, “What are your critical three?” ...

    {grow}- 12 readers -
  • Three ideas to end the social media poison

    By Mars Dorian, {grow} Contributing Columnist Divisive politics span across the globe, robotization threatens to replace millions of workers, geo-conflicts throw people at each other. The future seems so uncertain. The present seems so … harsh. Flipping through your favorite news channels is starting to look like the billboard chart of nightmares.

    {grow}in Social- 10 readers -
  • A strategy to stay relevant in a tumultuous marketing world

    By Mark Schaefer Three years ago, I was working on what would be the biggest consulting contract of my career. It was a potential deal with a U.S. government agency and as part of the bidding process I had to be interviewed by their senior procurement professionals via Skype. It was a bit intimidating. The stakes were high and I was facing a table full of people I didn’t know.

    {grow}- 12 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    By Mark Schaefer I’m often asked: “What is the next big thing in marketing?” This seems like a simple question, but I’m not sure I know any more. I started thinking about this and came up with at least 10 “big things” that will profoundly impact my career, and yours. I first posted this list on Facebook and it provoked some interesting comments.

    {grow}- 16 readers -
  • Why the marketing world is one big selfie

    By Mark Schaefer I had lunch with a friend the other day and we were observing a bunch of young people taking selfies. “You know,” he said, “the marketing world is just one big selfie.” So this became a discussion topic and perhaps it’s true. Here is what we would learn if we looked at the current marketing culture through the psychology of a selfie: It’s all about me. I want to be cool.

    {grow}- 16 readers -
  • Stop. Look. Listen. It’s time for an influencer marketing campaign

    By Brooke B. Sellas, {grow} Contributing Columnist When I was a teenager, I was preoccupied with figuring out ways to sneak out of the house or get my parents to let me borrow the car for the night (neither went well). But today, teenagers seem to be more focused on their hustle and creating content that will gain them thousands of followers on YouTube or Instagram — and depo ...

    {grow}- 16 readers -
  • Social media proficiency: A life skill?

    By Mark Schaefer Over the past few months I have enjoyed working with Cisco and a project headed by the company’s director of leadership, Robert Kovach. I’ve been helping Robert with a program to coach Cisco executives with social media proficiency and on how they can become “known,” based on the principles of my new book which is cleverly titled … KNOWN.

    {grow}in Social- 13 readers -
  • Why content is your enemy and experiences are your friend

    Isadora Becker as Marge Simpson By Mark Schaefer I recently had an interesting conversation with my friend Jeremy Floyd, the CEO of FinWorx, and he made a provocative comment. “When we create material for our customers, we never call it content,” he said. “Content has become the enemy.” He had my attention! “Content is like a food buffet that feeds Google,” he continued.

    {grow}in Content- 24 readers -
  • What does digital transformation mean to marketing?

    Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and analytics, new listening platforms, and artificial intelligence are just a few of the ideas gaining momentum. How does a marketing leader manage through this level of change? In this new episode of The ...

    {grow}- 17 readers -
  • The difference between “pandering” and “serving” in the Super Bowl ads

    It is the morning after a glorious Super Bowl — an epic win, a historic comeback, and a thrilling halftime performance by Lady Gaga. And yet I have a simmering anger about one aspect of the game that I couldn’t quite identify until I read a quote in the newspaper today. Like most marketers, I adore the Super Bowl commercials.

    {grow}- 17 readers -
  • The True Meaning of Hustle

    By Mark Schaefer When I was 14 years old I needed a job. I needed a job because I needed money. My family didn’t have the money to buy me a bike and I needed transportation. I wanted to buy a stereo system (records!) … and I had recently discovered girls. So I needed to find some money. Through my years of prepubescence, I had done everything I could to earn money from the o ...

    {grow}- 17 readers -
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