{grow} - Posts from June 2016

  • The stress of authenticity and other reasons social media is exhausting

    By Brooke Sellas, {grow} Contributing Columnist I teach a class at Baruch College in NYC on consumer behavior. We talk a lot about personalization, customization and selling yourself (as a human behind the logo) to potential buyers. I truly believe in being authentic and transparent. But how far does it have to go? Transparency & Authenticity Are Not The Same First, a quick lesson.

    {grow}in Social- 27 readers -
  • Tolerance, diversity and the social media filter bubble

    I see angry people. My Facebook stream is full of ’em. A couple of times a month I see a post like this from an exasperated friend: “I’ve had it. I’m unfollowing everybody but 12 people.” Most of us have probably initiated some sort of social media purge but every time we do, we move toward a social media stream that is more like … us.

    {grow}in Social- 14 readers -
  • Podcasts and advertising: Meet social media’s new super power

    We are rapidly moving toward an ad-free world, which is kind of scary because the Internet really, really, really depends on ads. Ad blocking increased by 94 percent between 2015 and 2016. About one-third of all smartphone owners block the ads that make all that great free content possible. I probably consume more content than ever.

    {grow}- 19 readers -
  • OfferUp offers an addictive new app for eCommerce

    Where do your customers hang out online or on mobile? Snapchat? Facebook Messenger? What about … OfferUp? Whaaaat? You haven’t heard of OfferUp? Why, it’s one of the hottest apps around. Here’s why. People love OfferUp The average Android or iPhone user spends about 1 hour and 15 minutes in apps every day.

    {grow}- 17 readers -
  • Six thought-provoking and profound marketing trends

    Each year, Mary Meeker compiles a wide-ranging report on the top Internet trends on behalf of venture capitalist firm KPCB. The report goes on for 213 pages. And do you have time for that? No! That’s why Tom Webster and I distilled the report into the profound marketing trends that will have the biggest impact on you.

    {grow}- 18 readers -
  • Should your content generate leads or relationships?

    A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. “Are you sure that’s the right goal?” I asked.

    {grow}in Content- 24 readers -
  • Looking for a job? Here are 8 reasons you need to blog

    Have you ever considered the ways a blog can help you get a job? I meet a lot of young people entering the work force and I always recommend blogging as a way to get ahead … in almost any career. Here’s why: 1) Show what you’re made of. In any job interview, you normally have to try to convince people of what you know. In a blog, you can SHOW them.

    {grow}- 18 readers -
  • The overwhelming implications for driverless cars and marketing

    Most analysts believe that by 2020 there could be millions of self-driving cars on the highways. The implications are vast … for safety, for energy savings, for the creation of entirely new industries and business models. It’s time to start thinking through the impact of driverless cars and marketing because suddenly, people who used to be spending their time behind the whee ...

    {grow}in Content Blogging- 17 readers -
  • Monetizing in the moment and the content marketing pivot

    I have a secret. The main reason I do The Marketing Companion podcast with Tom Webster is to be able to sit at his feet and learn from him. Of course he is also entertaining and hilarious but we have never had a single show when I felt like I wasn’t in school. In a recent episode, he made a point that I think is particularly profound and relevant to content marketing today a ...

    {grow}in Content- 13 readers -
  • 3 Business tips to make the second half of your 2016 count

    By Mars Dorian, {grow} Contributing Columnist It’s the middle of the year and I’ve done a little check-up review of my web business situation. I always try to learn from my peers and good blog posts to bring my online career to the next level. Call it the mid-year version of the New Year’s resolutions. Down below are the top three tips I want you to embrace for the second half of 2016.

    {grow}- 12 readers -
  • Do you need copyright permission every time you quote someone’s work?

    By Kerry Gorgone, {grow} Contributing Columnist Copyright and fair use reside in the grayest of gray legal areas. Which copyrighted works you can legally use (and how much you can legally use) present confusing questions, which I’ve covered previously for this blog. Yet confusion abounds. For example, after MarketingProfs ran my post “Marketers’ 10 Most Common Copyright Ques ...

    {grow}in Content- 24 readers -
  • Research shows “be more human” really works

    Introduction: In many of my classes and lectures, I pass along advice Dr. Robert Cialdini provided to me when I was working on my Return On Influence book. I asked him, “In this very noisy world, how do we stand out?” His response was simple, elegant, and so true: “Be more human.” I think this is profound advice and the more I’m in this business I realize how true it is.

    {grow}- 12 readers -
  • Six methods for smarter marketing segmentation

    By Brooke Sellas, {grow} Contributing Columnist Ask any marketer if they’re interested in smarter segmentation with their lists, campaigns, or otherwise and you’re sure to raise a few eyebrows. Marketing segmentation may just be an answer to Content Shock, as choosing highly targeted and more granular content could help you reach your specific audience and make more conversions.

    {grow}in EMail- 12 readers -
  • How Google’s failure helped me become a dramatically better writer

    In 2013 Google announced it was killing off Blog Reader, by far the most-used, most-popular blog reading platform in the universe. Why? Who knows? Brian Shih, former leader of the Google platform, said it was political. In any event, it made no sense to kill it. Reader had dominant marketshare, it didn’t cost too much to maintain and it seemed to have at least as much utilit ...

    {grow}in How To's- 10 readers -
  • The start-up strategy for beating Facebook

    Two of the hottest social network startups have taken decidedly different turns in their fortunes. If we compare Snapchat and Blab we can tease out lessons for all of us when it comes to strategies for beating Facebook. If I were a betting person, in 2014 I might have placed my bet on Blab over Snapchat to win in a fair race. Blab, a live-streaming app, occupied a unique space.

    {grow}in Facebook- 17 readers -
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