{grow} - Posts from August 2016

  • How your personality aligns with social media content types

    By Mark W. Schaefer I have always had this fantasy about trying to align Myers-Briggs personality types with people successful on the social web, but alas I have not had the time or resources to do so. However I do think there is something to this idea. I believe there is some alignment between where you choose to publish and your personality type.

    {grow}in Social Content How To's- 30 readers -
  • Case study: Small business content marketing success

    By Kate McQuillan, {grow} Community Member When I started Pet Sitters Ireland back in 2010 it was really just a way for my husband and I to solve our own pet care needs. We hated putting our pets in kennels and when we looked for an alternative there was nothing, other than asking friends or family.

    {grow}in Content Blogging- 24 readers -
  • Why Instagram will not kill Snapchat

    By Mark W. Schaefer The social media world woke up yesterday and found out that Instagram had implemented a new functionality called “stories,” which makes it look a lot like …. Snapchat. In fact, they pretty much copied them stroke for stroke. The social stream blew up declaring this is the end of Snapchat. But it’s not.

    {grow}in Facebook- 12 readers -
  • Five ways the “attention economy” is driving your business

    By Brooke Sellas, {grow} Contributing Columnist We’re living in the age of the Attention Economy. Let me rephrase that: We’re still living in the age of the Attention Economy. Nearly 15 years ago, a book on The Attention Economy was published announcing the importance of managing attention for business and branding. And we’re still here.

    {grow}in Content- 26 readers -
  • Social media predicts the next Carpool Karaoke stars

    By Hannah Chapple, {grow} Community Member Karaoke, anyone? Last week, Apple Inc. announced they’ve ordered a 16-episode Carpool Karaoke series from CBS to be hosted exclusively on their online music-streaming service, Apple Music. If you’ve never watched the Carpool Karaoke skit, well, you’re missing out — big time! The new Apple series, which is a spin-off of the Carpool ...

    {grow}- 19 readers -
  • Why it’s a very good sign that people don’t read your content

    By Mark W. Schaefer Over the past year, I have really enjoyed delighting audiences with tales from my book The Content Code. And my favorite story from my speech goes like this: When I started out as a blogger, I had no idea what I was doing. I was working so hard, and creating content that was pretty darn good. And yet, nobody was reading my posts, commenting, or sharing. I was frustrated.

    {grow}in Social Content- 18 readers -
  • A reasonable plan to scale content marketing efforts

    By Brooke Sellas, {grow} Contributing Columnist A question: How can I scale content marketing efforts? I have tasks assigned to myself in our project management tool that ping me each month about creating more in-depth content. I’m constantly resetting due dates and putting this off. Are you in the same boat? While it may be easy to post daily to our social media channels, ...

    {grow}in Content- 17 readers -
  • A reasonable guide to reddit for marketers

    You’ve likely heard of reddit, the giant, uncapitalized forum that people either love or hate. While it has a reputation for harsh commentary due to its anonymized posting system, marketers need to be paying attention to the deceptively simple site. A link to your product or page on reddit can bring tens of thousands of visits, if done correctly.

    {grow}in Social- 13 readers -
  • The reality of online influence and the only thing that matters

    I used to be a big shot. In my corporate marketing days, I was among the top 1 percent on the company organizational chart. I was awarded seven patents and I earned two masters degrees. I closed the biggest deal in the company’s history, worth more than $5 billion in sales. I earned a big salary and managed a highly-visible team of global all-stars.

    {grow}- 37 readers -
  • Four online business rules that don’t exist any more

    By Mars Dorian, {grow} Contributing Columnist A few days ago, I was working my face off in my creative cave, realized my social battery was drained, and decided to join a bar meet-up in my hometown of Berlin. I had a chance to talk to online entrepreneurs from all over the world and listened to their unique business stories.

    {grow}- 27 readers -
  • Are you unknowingly supporting hate speech?

    By Mark W. Schaefer Are we surrounded by so much hate speech that we are immune to it? Do we even recognize hate speech when we see it any more? Why do we glorify hate as cool and entertaining? Here’s the Twitter post that made me wonder about this … I posted this to Facebook suggesting that this commentary crossed a line. Forget about politics, religion, race or any demographic group.

    {grow}- 17 readers -
  • How to be a marketing maverick in an old-fashioned industry

    By Elaine Ball, {grow} community member What if I told you that I could get your target customers to wear your branding on their butt? That these customers would actually be coming up to you, asking to put your branding on their butt? Oh yeah, I saw that eye roll. And I know what you’re thinking.

    {grow}- 15 readers -
  • Do targeted Facebook ads work as well as we think?

    By Mark W. Schaefer There was an article in the Wall Street Journal this week that dropped one of the biggest bombs on the social media status quo. I think the best thing to do is let you read this for yourself: Procter & Gamble Co., the biggest advertising spender in the world, will move away from ads on Facebook that target specific consumers, concluding that the p ...

    {grow}in Social- 14 readers -
  • 5 Tips for Conducting an Effective Interview (Even When Interviewing’s Not Your Thing)

    By Kerry Gorgone, {grow} Contributing Columnist Now that content marketing has become the norm, some “seasoned” marketers might feel like Dr. Leonard “Bones” McCoy, the ship’s doctor on the original “Star Trek” series. When tasked with anything outside his comfort zone, he’d protest “Jim, I’m a doctor, not a mechanic” (or a botanist or a doorstop). You get the idea.

    {grow}in Content- 12 readers -
  • 5 Ways to distinguish your content and brand by using research

    By Tom Webster, {grow} Community member Having your company or brand attached to a significant piece of research that actually reveals new, useful information is one of the best ways to show your prospects that you’re not just trying to sell your stuff, but also trying to contribute to the field.

    {grow}in Content- 18 readers -
  • Why it’s OK to be a social media guru

    By Mark W. Schaefer There have been a lot of rants against inexperienced people putting out their shingle as a social media guru. One recent one by Scott Monty on his amazing new podcast was darn near poetic! As a seasoned professional, it’s frustrating to see somebody competing in your field with next-to-zero experience.

    {grow}- 15 readers -
  • Why Content Shock is coming to a Facebook ad near you

    If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. In their recent blockbuster earnings announcement, CFO Dave Wehner said something interesting: Facebook’s ad load, or the total number of ads the company can show to each user, will be a “relative non-factor for predicting Facebook’s future revenue growth st ...

    {grow}in Facebook Twitter- 26 readers -