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If you don’t already have digital marketing skills, you need to get on that. Company managers and clients alike think digital marketing is a simple thing they expect everyone to know. The place to start is with this Digital Marketing Certified Associate Training Program (DMCA). Many people claim they do marketing or social media, but when I try to pin them down on exactly wha ...
Social media is now a part of customer service that is undeniable. Companies without a social media page where customers can reach them quickly and effectively are going to face an uphill battle when it comes to maintaining a loyal fan base. There are too many competitors that are on the right page.
With the rise of social media networks and with platforms such as Facebook crossing over a billion users, you probably think that email marketing is dead. But while it might be tempting to put all your efforts into social media, consider this fact: even with the popularity of social platforms, email marketing still has an ROI of $38 for every $1 you spend! It might not be th ...
Blogging has become a profession of its own, replacing “traditional” careers such as law. Blogging isn’t a demanding career because it is flexible and it is easy to adapt it to your needs. You just need to create your own spot for writing (at home, the office, a café, etc.). Then prepare your mind to unleash your inner world.
Are you having trouble growing your brand presence with social media marketing? Competitor analysis could be the perfect solution. The social media landscape is crowded, and it’s hard to get an edge over your competition. When you’re first starting out, it’s nearly impossible to compete with businesses that have thousands of social media followers.
How to Effectively Transition from a Corporate Career to a Freelance Career February 22, 2017 By Dana Davis Leave a Comment More people than ever are making the transition from working at a company to working for themselves in a freelance career. Some of these freelancers set up an LLC, but in actuality they are working for themselves rather than being part of a larger company.
We have yet to see the full power of where the influencer economy will take us. What many don’t realize is this is only a new twist on the old game of having celebrities endorse your products or services. The difference now is what constitutes influence. Where once only the rich and famous had significant influence (and they still do), today there are many paths to becoming in ...
All business owners want topical authority in their fields. Having “topical authority” means you’re regarded as an expert in a specific area. Website owners can leverage topical authority to improve inbound marketing and SEO efforts. According to Mark Schmukler, Co-Founder, Managing Partner & Brand Strategist at Sagefrog Marketing Group, “Topical authority is the output o ...
We’re all aware that cyber security refers to protecting and strengthening your computers and internet-based systems from unintended or unauthorized access, modifications, robbery, and obliteration. Photo by Matthew Henry A lot of modern small businesses use web-based technology and tools to carry out their day-to-day functions.
What should you do when your Amazon competitor matches your price? Even worse, when your competitors undercut you? Will your sales plummet? That’s the logical conclusion, especially if they get the “Amazon’s Choice” flag. So should you cut your prices and race your competitors to the bankruptcy court? Customer Buying Behavior Amazon customers choose to buy from the site fo ...
So you’ve reached your earnings potential with your online business. You have sustained the highest profit for the past few months, and there’s no stopping you. You have been observing the best practices to optimize your sales and run your business smoothly. What’s the next step to take? Breaking through the glass ceiling, of course! There are no bounds to how much success y ...
In the past, the expense of collecting, storing, and analyzing data meant business intelligence (BI) was available only to large corporations. But technology has changed and increased, namely through widespread internet access and usage. It’s therefore become quite affordable to collect and store big data that’s useful to business decisions.
Email marketing is a proven way to register better business growth. However, you only achieve actual conversions rates when you opt for the right ways of marketing, which ensure that the email recipients do open your emails. While getting funding for business might be easy, running one successfully requires continuous efforts and monitoring.
Have you been looking at your bank account balance at the end of each month and wondering where your money is? Obviously bills can sneak up on us and accumulate quickly. But did you know that entertainment expenses tend to be something that people spend an awful lot on as well? You might only spend a few dollars here and a few dollars there.
Do you have any idea just how many aspiring entrepreneurs have written books on practically every subject imaginable? And did you know that according to a recent survey by Digital Book World and Writer’s Digest, the vast majority of the unsold copies get shredded? A staggering 77% of the 9,200+ survey participants readily admitted that they barely earn more than $1,000 dollars gross profit a .
So picture this: you’re strolling along in a major department store, cold drink in hand, on one of the hottest days of the year. All of a sudden, from out of nowhere, in walk two extremely large males, wearing trench coats and ski masks! Does that particular image breed confidence and trust on your part, or do you think it might be safer if you just got the heck out of there ...
There was a time when people considered even the idea of a woman running a business to be a joke. But these days, the number of women-owned businesses is actually growing twice as quickly as other startups. Photo by Bench Accounting More women than ever have taken control and are making the move to start and launch their own businesses.
All digital marketers and SEO professionals look forward to the yearly changes Google makes to its search algorithm. While Google announces some upgrades from the rooftops, others are low-key affairs that don’t garner much attention. Yet whether large or small, Google’s changes don’t impact marketers as drastically as they have in the past.
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