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If you don’t already have digital marketing skills, you need to get on that. Company managers and clients alike think digital marketing is a simple thing they expect everyone to know. The place to start is with this Digital Marketing Certified Associate Training Program (DMCA). Many people claim they do marketing or social media, but when I try to pin them down on exactly wha ...
Important Factors to Consider When Branding a Business December 18, 2016 By Dana Davis Leave a Comment Does your business have an instantly recognizable brand? If not, you need to consider changing this situation as quickly as possible. People like to associate themselves with certain brands they trust and that they are familiar with, so you need to put your business in this position.
Who clarifies your false beliefs? You have no reason to doubt proven advice. Photo by Bethany Legg But what if the advice doesn’t apply to your particular blogging business stage? You might not realize which beliefs block your success and how you can alter them. How about recognizing results that require a miracle for YOU to replicate? Your head is spinning.
Reaching consumers, especially 20-somethings, is increasingly difficult because of television’s waning marketing power. Photo by Mathias Jensen So say Sarah Frier and Matthew Townsend of Bloomberg. The result of TV’s irrelevancy is that marketers have turned to social media in order to target this sought-after demographic.
Results-oriented sounds so buzzwordy (is that a word?!) that I hesitate to use it. But I think asking yourself why you want to include social media in your marketing mix is useful in designing your strategy. Some people say it’s to have a “social presence.” I hear that a lot. I’m not sure the term works for me though.
There are over 1 billion websites on the internet. Each has its own objectives, audience, and competitors. If you have an online business, there may be thousands (if not hundreds) of similar platforms competing against you. In such scenarios, standing out amongst your fellow contenders becomes a bit difficult. You need to have a certain edge to catch the eyes of potential customers.
If you participated in web directory DirJournal’s giveaway of an iPhone 7, the winners have been chosen. In addition to the iPhone, prizes included $300 cash, as well as several giveaways of permanent listings on DirJournal’s site, each valued at $159.95. You can still cash in on an offer DirJournal is running until the end of June.
You have content marketing all figured out, eh? You are cruising through 2018’s business strategy planning without a hitch. However, do you have animated content calculated into your overall plan? Image by Deborah Anderson from 123rf.com graphic (used by permission) You already know this: if you’re serious about increasing your brand’s online presence and authority, you need to ...
The volume of data available to help businesses make actionable insights is on the rise. This spike in information has gotten many marketers to turn to split testing to improve their online sales. Tools such as Optimizely and VWO make it easy for individuals with non-technical backgrounds to create and run tests with ease.
As a writer or blogger, you enjoy what you do. Photo by Oliver Thomas Klein That said, there are times when you feel that you do not have any more content to share. Where are you going to get your next idea? If you are news reporter or even a blogger who covers news, maybe the key issue is to pay attention to what is going on in the world and to try to catch it before everyone else does.
I’d like to help some of the entrepreneurs out there get it straight. Your brand and your product are essentially one story that you’re telling. Effective brands let their products reveal different sides of their personalities, while still remaining on message. The best way to control this messaging is through your product’s design: the way it looks, the user experience around it, etc.
Are you creating a website or do you have a website? Are you looking for some inspiration to help you establish your website as a brand? A website plays a vital role in building a brand, and brand building helps you to attract and keep customers. No matter the size of your business, even a personal website can help you to build a strong brand.
As one of my favorite authors, Chuck Palahniuk, once stated, “the audience only wants a limited amount of honesty.” Most of your blog readers do not care where your information came from or if you double checked your sources. The audience doesn’t really stop trusting your personal brand if you have sponsored content placed on your channels.
The world is now experiencing the rapid rise of the e-commerce business. As with any undertaking, there are aspects unique to starting an online store that are important to understand. You need to get information about the available platforms, as well as research payment gateways, photography of the goods, and marketing through social media.
There are 56.6 million Hispanics in the U.S., nearly 18% of the population. If Latinos residing here were considered as an independent economy, they would be the ninth in the world. That would be larger than Spain! According to Statista, the aggregate buying power of Hispanics in the U.S. is projected to be $1.7 trillion in 2017.
You could be missing opportunities to save time and money by using the most obvious online resources at your disposal. For example, you would hardly say that email is currently a groundbreaking invention. But Pew Research Center did a study that found that, as of 2013, 61% of workers see email as the most important tool for doing their jobs.
One of the most difficult tasks there is in the world is running a business, especially when it comes to marketing. Now, if you’re like me, you’re super busy. I usually feel like I don’t have enough time. In the course of a day, you have many tasks to achieve. Yet at the end of every day, after checking your daily activities, you become disappointed because you couldn’t get everything done.
The influence of social media on modern business is ever increasing. But social media often comes with challenges, such as managing multiple accounts. It is also difficult to keep up with the rigorous task of putting out relevant content that is unique and engaging. The success of a brand or company on social media depends on effective management.
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