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Important Factors to Consider When Branding a Business December 18, 2016 By Dana Davis Leave a Comment Does your business have an instantly recognizable brand? If not, you need to consider changing this situation as quickly as possible. People like to associate themselves with certain brands they trust and that they are familiar with, so you need to put your business in this position.
Blogging has become a profession of its own, replacing “traditional” careers such as law. Blogging isn’t a demanding career because it is flexible and it is easy to adapt it to your needs. You just need to create your own spot for writing (at home, the office, a café, etc.). Then prepare your mind to unleash your inner world.
The old model of digital advertising is broken—but that doesn’t mean marketing is entirely dead. Here are a few clever alternatives to old-school ads. The writing has been on the wall for some time. The majority of users no longer trust display ads. People are increasingly ignoring online banner and video ads. And ad blockers have never been more popular.
Email marketing has been one of the most common means of online marketing for quite some time now. However, just because it has been popular for years doesn’t mean that it is not changing. On the contrary, it is changing a lot. Practices that worked like a charm a few years ago are now outdated. New ways of doing email marketing are taking over.
A user-seller relationship is more than a business transaction. In order to keep a business stable and going, you need the loyalty of your users more than their initial introduction to your product. In short, you need to prioritize user retention. How Do You Crack the User Retention Code? After all, loyal users are satisfied and happy users.
You do not always have to start a business from scratch. It might sometimes be easier to buy your way into the startup world. E-commerce is one of the most sought-after sectors when it comes to acquisitions, so buying an e-commerce startup could be the perfect option for you. Photo by Nick Morrison There are two reasons why people pursue the e-commerce industry.
It’s easy to see social media as unimportant, trivial, and distracting. But the fact is that so many people are on social media, you need to be on it too. If you are a brand, it is essential that you participate in social listening. People will talk about you on social whether you are on it or not, particularly if you are gaining any kind of visibility.
How do you treat content? Content marketing sounds really nice in theory. You write a couple of articles, drive traffic to your site, and get sales. Easy, right? Yeah, not so much. So it’s crazy when you see companies assuming that a certain number of blog posts is “right.” What are they basing this assumption on? They’re thinking, “Three blog posts a week is good.
Email marketing is an effective way of communicating with customers. Just like other marketing tactics, it requires a well-thought strategy to capture the attention of your readers and convert them to paying customers. Even in the face of social media, email marketing has still proven highly effective.
Are you a content marketer? Do you know how effective your marketing techniques are? Well, it is essential that you take advantage of marketing metrics. Marketing metrics and key performance indicators (KPIs) are awesome ways to measure the effectiveness of your marketing campaigns. Some marketing metrics are generally not effective.
Cloud computing is a field of computer networking that is providing opportunities for using infrastructure, hardware, or application as a service. Organizations are looking to cloud computing because its cost-effectiveness and security options make it a reasonable solution for their needs. We should note that using a third party for cloud services does raise some security concerns.
In case you’re not aware, the internet is going mobile in a big way. Pinterest recently passed 200 million active users and reported that 85% of its searches were made via mobile. We are talking about a social app that has a really good desktop/laptop version. Yet mobile users are driving the site, and it has grown by a staggering 40% in the last year.
If you own a website, you’ve probably heard or seen that most popular websites are gradually moving from HTTP to HTTPS (Hypertext Transfer Protocol Secure). What you might not know is why. Secure websites are becoming more important than ever and for good reason. Putting the “S” at the end of HTTP adds an extra level of security to your site.
Would you wear a brown belt paired with black shoes to a client meeting? No, right? Then why does your call to action (CTA) design consist of you trying to fit the mythical red CTA button in a purple background? Before we answer that question, what is a CTA? Over the years, CTAs have evolved, and today they come in all forms and patterns.
5 Proven Finance Management Tips for Small Businesses September 25, 2017 By Pankaj Verma Leave a Comment Managing money is one of the most important parts of any business, whether big or small. If a company wishes to survive in the midst of tough industry competition as well as a volatile and uncertain economy, it needs to implement proper finance management.
Out of the many challenging aspects of adult life, surely one of the most frustrating is dealing with insurance. This is true for both individuals and for companies considering small business healthcare. Because there aren’t immediate and tangible benefits, paying for insurance can feel like dumping money into a black hole. But going without health insurance could get you into real trouble.
Online shopping has only had a significant place in mainstream society for a matter of years, but there is no denying the growing impact of the e-commerce store. “Cyber Monday” has become part of our cultural terminology. And when most of us need to buy something online, Amazon is the company that likely comes to mind. E-commerce is only projected to become more widespread in the coming years.
SVG is an image format for vector graphics. The literal definition of SVG is Scalable Vector Graphics. SVG is essentially the graphic image that you can create within many advanced tools for designers (e.g. Adobe Illustrator) or from scratch by using your coding skills. The great thing about SVG is that you can easily use it on the world wide web.
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