• Important Factors to Consider When Branding a Business

      Important Factors to Consider When Branding a Business December 18, 2016 By Dana Davis Leave a Comment Does your business have an instantly recognizable brand? If not, you need to consider changing this situation as quickly as possible. People like to associate themselves with certain brands they trust and that they are familiar with, so you need to put your business in this position.

      Dana Davis/ Growmap- 36 readers -
    • 10 Blogging Business LIES I Learned from Mentors to STOP Believing

      Who clarifies your false beliefs? You have no reason to doubt proven advice. Photo by Bethany Legg But what if the advice doesn’t apply to your particular blogging business stage? You might not realize which beliefs block your success and how you can alter them. How about recognizing results that require a miracle for YOU to replicate? Your head is spinning.

      Growmap- 33 readers -
  • Why Influencer Marketing Is Both Powerful and Hazardous

    Reaching consumers, especially 20-somethings, is increasingly difficult because of television’s waning marketing power. Photo by Mathias Jensen So say Sarah Frier and Matthew Townsend of Bloomberg. The result of TV’s irrelevancy is that marketers have turned to social media in order to target this sought-after demographic.

    Growmap- 13 readers -
  • How to Grow Your Online Business With These Powerful Tools

    There are over 1 billion websites on the internet. Each has its own objectives, audience, and competitors. If you have an online business, there may be thousands (if not hundreds) of similar platforms competing against you. In such scenarios, standing out amongst your fellow contenders becomes a bit difficult. You need to have a certain edge to catch the eyes of potential customers.

    Growmapin Social How To's- 18 readers -
  • Have You Incorporated Animation Into Your Content Marketing Plan?

    You have content marketing all figured out, eh? You are cruising through 2018’s business strategy planning without a hitch. However, do you have animated content calculated into your overall plan? Image by Deborah Anderson from 123rf.com graphic (used by permission) You already know this: if you’re serious about increasing your brand’s online presence and authority, you need to ...

    Deborah Anderson/ Growmapin Content- 15 readers -
  • How to Effectively Run Split Testing to Find Big Wins

    The volume of data available to help businesses make actionable insights is on the rise. This spike in information has gotten many marketers to turn to split testing to improve their online sales. Tools such as Optimizely and VWO make it easy for individuals with non-technical backgrounds to create and run tests with ease.

    Growmapin How To's- 16 readers -
  • Inspiring the Writer in You to Think Larger Than Life

    As a writer or blogger, you enjoy what you do. Photo by Oliver Thomas Klein That said, there are times when you feel that you do not have any more content to share. Where are you going to get your next idea? If you are news reporter or even a blogger who covers news, maybe the key issue is to pay attention to what is going on in the world and to try to catch it before everyone else does.

    Deborah Anderson/ Growmapin Content- 11 readers -
  • 4 Ways to Keep Your Product Design On-Brand

    I’d like to help some of the entrepreneurs out there get it straight. Your brand and your product are essentially one story that you’re telling. Effective brands let their products reveal different sides of their personalities, while still remaining on message. The best way to control this messaging is through your product’s design: the way it looks, the user experience around it, etc.

    Growmap- 24 readers -
  • 8 Website Design Basics That Guarantee Branding Success

    Are you creating a website or do you have a website? Are you looking for some inspiration to help you establish your website as a brand? A website plays a vital role in building a brand, and brand building helps you to attract and keep customers. No matter the size of your business, even a personal website can help you to build a strong brand.

    Growmap- 20 readers -
  • 3 Ways You Can Get to Know Your Brand Audience Behind the Scenes

    As one of my favorite authors, Chuck Palahniuk, once stated, “the audience only wants a limited amount of honesty.” Most of your blog readers do not care where your information came from or if you double checked your sources. The audience doesn’t really stop trusting your personal brand if you have sponsored content placed on your channels.

    Growmap- 14 readers -
  • Best E-Commerce Platforms to Start an Online Store

    The world is now experiencing the rapid rise of the e-commerce business. As with any undertaking, there are aspects unique to starting an online store that are important to understand. You need to get information about the available platforms, as well as research payment gateways, photography of the goods, and marketing through social media.

    Growmap- 26 readers -
  • How to Grow Your Business by Engaging Latino Communities

    There are 56.6 million Hispanics in the U.S., nearly 18% of the population. If Latinos residing here were considered as an independent economy, they would be the ninth in the world. That would be larger than Spain! According to Statista, the aggregate buying power of Hispanics in the U.S. is projected to be $1.7 trillion in 2017.

    Growmapin How To's- 20 readers -
  • How Not to Miss the Benefits of the Most Common Online Tools You Have

    You could be missing opportunities to save time and money by using the most obvious online resources at your disposal. For example, you would hardly say that email is currently a groundbreaking invention. But Pew Research Center did a study that found that, as of 2013, 61% of workers see email as the most important tool for doing their jobs.

    Growmapin Paid Search How To's- 17 readers -
  • For Serious Marketers! 65 Tasks You Need to Outsource Immediately

    One of the most difficult tasks there is in the world is running a business, especially when it comes to marketing. Now, if you’re like me, you’re super busy. I usually feel like I don’t have enough time. In the course of a day, you have many tasks to achieve. Yet at the end of every day, after checking your daily activities, you become disappointed because you couldn’t get everything done.

    Growmapin EMail Content- 21 readers -
  • 7 Social Media Management Tools You Need to Consider

    The influence of social media on modern business is ever increasing. But social media often comes with challenges, such as managing multiple accounts. It is also difficult to keep up with the rigorous task of putting out relevant content that is unique and engaging. The success of a brand or company on social media depends on effective management.

    Growmapin Social- 37 readers -
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