• 10 Blogging Business LIES I Learned from Mentors to STOP Believing

      Who clarifies your false beliefs? You have no reason to doubt proven advice. Photo by Bethany Legg But what if the advice doesn’t apply to your particular blogging business stage? You might not realize which beliefs block your success and how you can alter them. How about recognizing results that require a miracle for YOU to replicate? Your head is spinning.

      Growmap- 35 readers -
    • A Much Wanted Impact: Best Social Media Practices for Blog Growth

      Blogging has become a profession of its own, replacing “traditional” careers such as law. Blogging isn’t a demanding career because it is flexible and it is easy to adapt it to your needs. You just need to create your own spot for writing (at home, the office, a café, etc.). Then prepare your mind to unleash your inner world.

      Growmapin Social- 51 readers -
  • Twitter Is a Vulnerable Attack Vector: Protect Yourself and Your Customers

    At this point, you are using social media not only for marketing purposes but also to speak to your customers. But when your customers speak to you are they following proper security measures, or are they using social media inappropriately? And if they are, what are you going to do about it? Furthermore, what are you going to do to prepare your employees for using social medi ...

    Growmapin Social- 6 readers -
  • 5 Ways Long-Form Content Is Going to Kick Your Butt in 2017

    Fluff bloggers beware: a 2017 study from Point Visible found that long-form content generates more than 9 times the leads that short blogs posts do. This statistic challenges a long-held assumption in the marketing world: short content is better because it better accommodates the short attention span of web users.

    Growmapin Content- 9 readers -
  • What to Think About When Going Freelance in Tech

    Freelancing is a common, established and often successful way to work, particularly in the technology sector. A report by the Freelancers Union states there are 53 million freelancers in the US, resulting in a $715 billion contribution to the economy. The UK has over 6.6 million self-employed workers, according to the ONS. This global trend is actually growing (14% in one year).

    Chris Thompson/ Growmap- 11 readers -
  • How Automation Tools Can Light a Fire Under Your Marketing Strategy

    Following any good marketing strategy means you will never use a channel in a vacuum. Your content, social and on-site tactics need to work in tandem with your email objectives. For most small and mid-sized companies, allocating entire teams to each marketing channel can be overwhelming. It can even be downright impossible due to budgetary restrictions.

    Growmapin EMail Content How To's- 13 readers -
  • Why You Need to Utilize Brand-Driven Storytelling

    “Marketing is no longer about the stuff that you make, but about the stories that you tell.” That’s from American author, entrepreneur, and marketer Seth Godin. And this statement rings even more true in today’s world, which is characterized by an ocean of content competing for dwindling attention spans. Stories are not just another marketing trend.

    Growmapin Social Content- 21 readers -
  • 4 Simple Productivity Hacks That Will Transform Your Startup Forever

    You’re all charged up after launching your business. But a few months after the launch, your excitement starts to wane. You watch TV instead of fixing your broken product. You surf the online waters instead of reviewing your customers’ complaints. Then you spend a day tweaking your landing page instead of finishing yesterday’s tasks.

    Growmap- 19 readers -
  • 5 Personalized Marketing Mistakes That Will Hurt Your Business

    Personalized marketing is an exciting burgeoning strategy that, unfortunately, not many companies do very well. Aside from Amazon and Google, the history of personalized marketing is peppered with growing pains that have not reflected well on the companies involved. An example is when a few years back, Shutterfly sent out tons of emails congratulating women on their pregnancies.

    Growmap- 12 readers -
  • 7 App Marketing Tactics You Should Follow in 2017

    As we all know, the mobile app industry in 2017 is booming, and there is no stopping it. In particular, Android application development is on the rise, as those apps are getting maximum downloads. Today, anyone can find dozens of apps in the Google Play Store, so it can be taxing to get people to notice your app amid all the others.

    Growmap- 9 readers -
  • Looking to Scale Up? Get Your Employees on the Right Track Through eLearning Systems

    Scaling up your business is a balancing act. If you do it too quickly, you can expand well beyond your means. If you don’t do it quickly enough, you’ll be missing opportunities. But even though the tempo at which you scale your business is very important to the outcome, the things entrepreneurs say are hardest to perform when scaling up always have to do with people.

    Gail Gardner/ Growmap- 13 readers -
  • Marketing With Instagram: It is Very Doable!

    You like Instagram. At least, you think you like Instagram. You use it currently, or you are thinking of using it more often. Image by Deborah Anderson from 123rf.com graphic (used by permission) But, is it something that is suitable for business? How do you get some sort of ROI (return on investment) with Instagram? Fortunately, those answers are not as difficult as they may s ...

    Deborah Anderson/ Growmapin Social- 12 readers -
  • Small Business Websites: How to Make Yours More Compelling

    By now, every small business should realize they need a website. But according to CNBC, 45% of small businesses still don’t have a site in 2017. Even if you only have local clients, they should be able to easily find you online. But that doesn’t mean you should settle for a 1990s one-page business card style website.

    Gail Gardner/ Growmapin How To's- 15 readers -
  • 4 Ways To Take Advantage of the Tech Takeover

    Businesses are changing in a huge way. Whether it’s medical breakthroughs or communication tools, technology is changing working life forever. Unfortunately, technology has also led to many popular jobs facing extinction, with accountants and real estate brokers among those highest at risk of being replaced by robots.

    Chris Thompson/ Growmap- 11 readers -
  • 5 Project Management Principles for Campaign Success

    When it comes to business development, few roles are in such a position of authority and responsibility as a project manager. They play a large part in the planning process as well as oversee the implementation. What’s more, project managers are also held accountable if anything doesn’t go according to plan.

    Growmap- 24 readers -
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