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Important Factors to Consider When Branding a Business December 18, 2016 By Dana Davis Leave a Comment Does your business have an instantly recognizable brand? If not, you need to consider changing this situation as quickly as possible. People like to associate themselves with certain brands they trust and that they are familiar with, so you need to put your business in this position.
Blogging has become a profession of its own, replacing “traditional” careers such as law. Blogging isn’t a demanding career because it is flexible and it is easy to adapt it to your needs. You just need to create your own spot for writing (at home, the office, a café, etc.). Then prepare your mind to unleash your inner world.
The old model of digital advertising is broken—but that doesn’t mean marketing is entirely dead. Here are a few clever alternatives to old-school ads. The writing has been on the wall for some time. The majority of users no longer trust display ads. People are increasingly ignoring online banner and video ads. And ad blockers have never been more popular.
You love your blog. You love being in business for yourself. Your dream has come true and you are an entrepreneur! But you don’t yet have a blogging empire. When you figure out all of the hours you are spending on blogging, you realize that you are not even making minimum wage! You don’t want to admit that to anyone! Now—no matter how much you enjoy what you are doing—you are a little bit sad.
In order to leverage the full benefits of marketing, it is important to have a documented marketing plan. Marketing is an essential part of a business, serving as the backbone of all a company’s growth endeavors. It has the potential to take a business to great heights in the least amount of time possible.
You might not realize it, but your business needs women on staff. While women are treated more fairly now than they were several decades ago, there is still a significant disparity between men and women in the workplace. Yet many women know how to strengthen a business, inspire people, and keep a company profitable.
Did you know that there is a type of email that has an average open rate of around 70%, while the rate for other emails is around 20%? Did you know that people, on average, spend 14 seconds reading this type of email while they usually lose focus in no more than eight seconds? On top of that, marketers underestimate these emails. We’re talking about order acknowledgment emails.
If you’re a small business owner or you’re just starting out, you will find it hard to part with lots of money when creating and maintaining your website. And you might wonder how you are going to help your website increase its revenue. Thanks to the invention of drag and drop website builders, actually getting your site off the ground is now quick and simple.
How important is it to have a mobile responsive website? As per the latest statistics, around 5 billion people use mobile phones, which is approximately 60% of the world’s population. Mobile Users Around the Globe According to research, nearly two-thirds of Americans own a smartphone. These smartphone users access a variety of content online with the help of the internet.
Link building is critical if you want to organically improve your website’s rankings. We could spend time guessing what could be “the next big thing” in link building strategies. Instead, I am going to show you the top five link building strategies that are currently effective and should work even better in 2018.
You could be a small entrepreneur, an individual marketer, or a small enterprise run by very few people. Whatever your situation, you might be finding it difficult to manage client relationships as you grow and scale up your business. You might tend to neglect your old clients in your zeal to build new client relationships.
With more and more advertisements on social media, advertisers must compete for viewers’ attention in the most effective ways possible. One proven way is through YouTube marketing. Many people have very little time on their hands. So resorting to YouTube videos to learn about various products and services seems to be the way most people find out information.
With over one billion users currently on YouTube, there’s no denying that whoever forms your audience is most likely on that platform. YouTube marketers are no doubt familiar with this fact. But perhaps even more relevant is that research shows people spend one-third of all their online activity watching videos.
For many businesses, especially those in construction and manufacturing, rubbish removal and disposal is a significant part of their everyday activities. While you do need to consider cost, efficiency, and timeliness, it’s important to examine the recycling credentials of the company providing the service.
Growth is never by mere chance; it is the result of forces working together.—James Cash Penney, founder of JCPenney The path to growth for startups and small businesses is not due to a singular business process or function. Instead, businesses grow as a result of strong processes and functions working together to create an integrated, dynamic company.
Social media managers hold a tremendous amount of responsibility and power. They are in a unique role in that they are the online face of an employer and brand before millions of people. Social media managers are responsible for the social media presences of the entities that employ them. Their responsibilities include monitoring, posting, guiding, creating, filtering, and di ...
There are two ways to scale up business output. Although increasing your workforce is the most popular choice, doing so also comes with higher overhead. A better alternative is to improve your worker productivity through corporate training. According to a study published by the U.S. Bureau of Labor Statistics, businesses with fewer than 100 employees offer about 24 minutes of ...
Creating a startup can be one of the most rewarding endeavors for any entrepreneur. The drive to propose an innovative solution to solve a pressing problem is the first, and often most exciting, step. But without certain must-have tools, your startup will not do nearly as well as it could. Every startup needs to be able to make the transition from an idea to a viable enterprise.
Map Your Path To Grow Your Business