- Our Blog
50 Marketers Define Content Marketing Grounded in the Mad Men’s principles, content marketing doesn’t shout or push promotional messages. Content marketing takes it’s cue from David Ogilvy; it looks like editorial. Content marketing provides prospects, customers and the public with useful information. before, during or after purchase.
50 States of Social Media To celebrate the Fourth of July, America’s birthday, we’re giving you 50 social media tips. One social media tip for each state of the union. This way you can be a bright star on social media showing your rocket’s red glare. I’m sure you’re using social media for business. That’s a no brainer.
Content Curation Joins The Content Marketing Team If content marketing is a teenager who’s left home, then content curation is its ever-present romantic attachment. Like teenage love, content curation holds a strong sway over content marketing. That’s what happens when you’re in love. Content curation may never reach content marketing’s prominence.
5 Tactics To Build Your Blogging Grit Do you have the blogging grit to push your blog into your category’s top ranks? Or do you have lingering doubts about your blog’s lack of ability? Face it—The leading bloggers have been pounding away, creating top quality blog content for years. Heck, a blogging renaissance is taking place right now! Wondering how you can compete? DO ...
Heidi Cohen Interviews Rich Brooks New book: The Lead Machine: The Small Business Guide to Digital Marketing Q: What’s your best piece of advice for readers looking to improve their marketing? Once you’ve set up your website, your next—and most important task—is to start building your opt-in email list. Email marketing is the digital backbone to all your marketing.
Why All Social Shares Are Not Created Equal Matters Want to increase your marketing results from your social media shares? Of course you do—unless you’ve been living under a rock, who doesn’t? To do so, understand that not all social media shares are created equal. Surprised? You shouldn’t be. Trust is in extremely short supply these days, especially where businesses are concerned.
Heidi Cohen Interviews Mark Schaefer New book: KNOWN: The handbook for building and unleashing your personal brand in the digital age Q: What’s your best piece of advice for readers looking to improve their marketing? The main concept behind my book is that there is a significant and permanent advantage to being known today.
How To Build Customer Trust With Content Marketing Customer trust has eroded. Are you worried? Do you think customer trust doesn’t matter to your marketing and business? Think again. Without trust, potential visitors will ignore your content marketing altogether. Even worse, they won’t purchase from you if they don’t trust you.
No, your teachers probably weren't trying to pull the wool over your eyes. In some cases, science has advanced. For example, Pluto is no longer a planet. In other cases, your teachers were probably just misinformed. For example, being taught that *insert-name-of-your-country's-historical-heroes-here* were the good guys in the story. But it's okay; we're here to bring you up to date.
Inside Scoop On Influencer Relations Marketing Do you use influencer relations marketing to build trust, expand your marketing reach, and persuade prospects to purchase from you? 50% of marketers surveyed by Altimeter report small influencer marketing budgets (less than $100,000 annually) compared to the rest of the marketing mix. Translation: Influencer relations remain tactical in nature.
5 Reasons To Put Your Blog At The Center Of Your Marketing Now more than ever your business needs to tap into the blogging renaissance. Blogs are no longer shiny new objects of marketing adoration. No surprise. Blogs date back to the late 1990s. They grew out of ideas documented in The Cluetrain Manifesto. “Markets are conversations.
How To Talk To Your 3 Core Content Marketing Audiences As a content creator you must know your audience as well as you know your best friend. If you don’t, how can you create content that talks to your readers’ key wants and needs? If you don’t, how can your articles and blog posts make your readers including your mother care enough to read them? If you don’t, how will you ...
Improve Content Readability And Sex Appeal With Typography Content typography dresses your information for success. Skip the ho-hum grey suit content presentation. Even your quality, must-have information will disappear into the Wall Street crowd dressed like that. Potential readers don’t care how smart you are. It’s not about the hours you lovingly poured into your content.
Facts Every Marketer Needs To Know: Facebook In 2017 Despite Mark Zuckerberg’s protests, 2017 Facebook is more than a social media platform. Marketers, media entities and Facebook participants pay attention! As we enter 2017, Facebook is a full-fledged media entity. (BTW, this trend isn’t limited to Facebook. Here’s a full explanation of social media is media.
How To Have More Blog Posts Than You Can Write HELP—I must write an article today but I can’t generate new blog post ideas. Sound familiar? If so, you’re not alone. Top bloggers make it look easy. They churn out post after blog post. You can too! Don’t look surprised. I can tell you their secret in one word: Practice.
5 Ways To Improve Your Blog Authority Without FOMO When I say influencer co-created content what pops into your head? Listicle? Roundup? Influencer marketing? YAY—you’re not sleeping under a content marketing rock. BUT—if that’s all you think, you’re missing co-created content opportunities to boost your blog results. I’m talking visitors, time-on-site, leads and sales.
Heidi Cohen Interviews Marcus Sheridan New book: They Ask, You Answer – A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer Q: What’s your best piece of advice for readers looking to improve their marketing? The most critical element of being “great” at marketing today is the obsession of knowing exactly what your customers and prospects are thinking, fee.