• Content Marketing Definition

      50 Marketers Define Content Marketing Grounded in the Mad Men’s principles, content marketing doesn’t shout or push promotional messages. Content marketing takes it’s cue from David Ogilvy; it looks like editorial. Content marketing provides prospects, customers and the public with useful information. before, during or after purchase.

      Heidi Cohen/ Heidi Cohenin Content- 48 readers -
    • 5 Basic Content Types Customers Need

      5 Basic Content Types Your Customers Actively Seek Before you realize they’re in market, your prospects, their purchase-influencers and customers actively look for Customer FAQ Content. To satisfy their purchase-related information needs, offer potential buyers the 5 basic content types customers seek.

      Heidi Cohen/ Heidi Cohenin Content- 23 readers -
    • The 10 Plagues of Social Media

      You saw the video now GET THE BOOK: http://www.UnitedBreaksGuitarsBook.com. Looking for a unique speaker for your next event: http://www.UnitedBreaksGuitars.com for case studies and highlights of Dave's speaking tour. Have your own Customer Service Gripe? Visit Dave's new complaint resolution site at http://www.gripevine.com to plant your Gripe & get results.

      Heidi Cohen/ Heidi Cohenin Social- 21 readers -
  • How 2017 Marketing Can Drive More Profitable Sales [Research]

    What 2017 State of Inbound Marketing Means For Your Business Want your business to standout amidst a broader array of customer options online and offline? Then focus your 2017 marketing on building customer relationships by providing concierge-like service to meet your audience needs over time. Because customer experience is the new marketing black! As a result, marketing ...

    Heidi Cohen/ Heidi Cohenin How To's- 10 readers -
  • Location And Branding: Customer Experience At Its Best

    Use Your Location To Improve Your Brand And Business Ever thought about how your physical location reflects on your brand and your business? Or did you rent the first available place you could afford without thinking about the marketing implications? Be honest. I know other factors are much higher up your real estate requirements list.

    Heidi Cohen/ Heidi Cohen- 18 readers -
  • 5 Customer Experience Lessons From Your Mother

    Customer Experience Is The New Marketing Black You can learn a lot about customer experience and how to treat your audience from your mother. Unlike children, your audience including potential buyers, their purchase influencers, customer and end-users are often only numbers to marketers. They translate to leads and sales; they’re proof of your marketing acumen. Yet they’re human beings.

    Heidi Cohen/ Heidi Cohen- 16 readers -
  • Cinco De Mayo: Should Your Business Be Celebrating?

    Holiday Celebration Marketing: 5 Types You Need It’s Cinco de Mayo! Before you pour your colleagues another round of over-priced margaritas, ask yourself, “Is your business celebrating?” More to the point: Should your business celebrate this holiday? As my Accounting Professor taught me, “It depends.” I wish I had a better response for you. But I don’t.

    Heidi Cohen/ Heidi Cohen- 16 readers -
  • Micro-Influencers: Inside Dirt Astute Marketers Don’t Know

    How To Use Micro-Influencers To Improve Your Marketing Results When in buying mode, no customer is an island. Instead, prospects research a variety of resources and reach out to influencers, both online and IRL. While we like to talk about the customer journey, the reality is it’s not a straight process. There’s no special mapping app you can use.

    Heidi Cohen/ Heidi Cohen- 21 readers -
  • Interactive Content Basics Every Content Marketer Needs

    The Ultimate Interactive Content Beginner’s Guide Tired of investing in expensive top quality content that merely yields lackluster marketing results? Like many marketers you’re probably wondering whether you picked the wrong content creator or amplified and promoted the content enough. That may be true.

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • 20 Types of Conference Blog Post Content You Can Use

    Unicorn Gold by Squatty Potty. Buy here: http://unicorngold.com/ SquattyPotty website: http://squattypotty.com Credits: Agency: Harmon Brothers Creative Director: Daniel Harmon Agency Managing Director: Benton Crane Art Director: Dillon Eleffson Account Director: Theron Harmon Writers: Dave Vance, Mallory Everton, Jonny Vance, Daniel Harmon Executive Producer: Theron Harmon P ...

    Heidi Cohen/ Heidi Cohenin Content Blogging- 15 readers -
  • Don’t Tax Yourself – 99 Free Blog Titles

    99 Non-Taxing Free Blog Titles Face it—blog post inspiration can be tough under normal circumstances. When you’re focused on other mentally, emotionally exhausting work like taxes, fresh blog titles and ideas are nearly impossible. Fortunately tax season only comes once a year—unless you’re an accountant.

    Heidi Cohen/ Heidi Cohenin Content Blogging- 13 readers -
  • 11 Actionable Blogging Tips to Make Content Findable

    Is Your Blog An Easter Egg Hunt For Quality Content? Do you make blog content findable? Or do visitors think your blog is an Easter egg hunt for quality content? Unlike colorfully dyed eggs, your best blog content may lack the appropriate brilliance to shine through the information available across channels. To make your blog content findable, dress it up so it stands out.

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 29 readers -
  • Winning at Social Customer Care – Book Interview

    Heidi Cohen Interviews Dan Gingiss New book: Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media Q: What’s your best piece of advice for readers looking to improve their marketing? “Customer service is the new marketing.” This line has been bantered about for a couple of years now, but it’s truer today than ever before.

    Heidi Cohen/ Heidi Cohenin Social- 17 readers -
  • Vlog Like a Boss – Book Interview

    Heidi Cohen Interviews Amy Schmittauer New book: Vlog Like a Boss; How to Kill It Online with Video Blogging Q: What’s your best piece of advice for readers looking to improve their marketing? Instead of choosing marketing tactics aligned with your personality, base it on the personality of your audience.

    Heidi Cohen/ Heidi Cohenin Blogging- 24 readers -
  • Blogging Grit: Do You Have Enough To Succeed?

    5 Tactics To Build Your Blogging Grit Do you have the blogging grit to push your blog into your category’s top ranks? Or do you have lingering doubts about your blog’s lack of ability? Face it—The leading bloggers have been pounding away, creating top quality blog content for years. Heck, a blogging renaissance is taking place right now! Wondering how you can compete? DO ...

    Heidi Cohen/ Heidi Cohenin Blogging- 24 readers -
  • The Lead Machine – Book Interview

    Heidi Cohen Interviews Rich Brooks New book: The Lead Machine: The Small Business Guide to Digital Marketing Q: What’s your best piece of advice for readers looking to improve their marketing? Once you’ve set up your website, your next—and most important task—is to start building your opt-in email list. Email marketing is the digital backbone to all your marketing.

    Heidi Cohen/ Heidi Cohen- 23 readers -
  • Earned Social Media Shares Trump Owned: What You Need To Know

    Why All Social Shares Are Not Created Equal Matters Want to increase your marketing results from your social media shares? Of course you do—unless you’ve been living under a rock, who doesn’t? To do so, understand that not all social media shares are created equal. Surprised? You shouldn’t be. Trust is in extremely short supply these days, especially where businesses are concerned.

    Heidi Cohen/ Heidi Cohenin Social How To's- 21 readers -

Heidi Cohen

Actionable Marketing Guide

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