• 5 Basic Content Types Customers Need

      5 Basic Content Types Your Customers Actively Seek Before you realize they’re in market, your prospects, their purchase-influencers and customers actively look for Customer FAQ Content. To satisfy their purchase-related information needs, offer potential buyers the 5 basic content types customers seek.

      Heidi Cohen/ Heidi Cohenin Content- 33 readers -
    • Content Marketing Definition

      50 Marketers Define Content Marketing Grounded in the Mad Men’s principles, content marketing doesn’t shout or push promotional messages. Content marketing takes it’s cue from David Ogilvy; it looks like editorial. Content marketing provides prospects, customers and the public with useful information. before, during or after purchase.

      Heidi Cohen/ Heidi Cohenin Content- 53 readers -
    • The 10 Plagues of Social Media

      You saw the video now GET THE BOOK: http://www.UnitedBreaksGuitarsBook.com. Looking for a unique speaker for your next event: http://www.UnitedBreaksGuitars.com for case studies and highlights of Dave's speaking tour. Have your own Customer Service Gripe? Visit Dave's new complaint resolution site at http://www.gripevine.com to plant your Gripe & get results.

      Heidi Cohen/ Heidi Cohenin Social- 25 readers -
  • The State Of Interactive Content Metrics [Research and Tips]

    How To Improve Your Interactive Content Marketing Results Interactive content marketing is white hot. Why? Because when the average reader spends 37 seconds per article (NewsCred) your content needs all the help it can muster. Interactive content appeals to mobile-savvy users who actively seek digital, app and gaming experiences. No surprise, it’s essentially a light-weight app.

    Heidi Cohen/ Heidi Cohenin Content- 13 readers -
  • Why You Need Email Newsletters To Crush Your Marketing

    Email Newsletters: How To Build Reader Relationships Are your email newsletters stuffed with bland filler? Even worse, do your newsletters cause readers to scroll by or unsubscribe before your content has a chance to dazzle them? While your website and blog are the heart of your owned media, your email is the blood system that circulates communications.

    Heidi Cohen/ Heidi Cohenin EMail- 14 readers -
  • Content: The Atomic Particle of Marketing – Book Interview

    Heidi Cohen Interviews Rebecca Lieb Q: What’s your best piece of advice for readers looking to improve their marketing? Strategy before tactics. There’s been a very understandable pattern of behavior since digital marketing began to jump in with both feet, giving little thought to business goals or how to sustain and nurture initiatives.

    Heidi Cohen/ Heidi Cohenin Content- 25 readers -
  • Use Interconnected Content To Maximize Content Marketing Results

    Why Interconnected Content Is The On Ramp to Your Content Marketing Offering While we create one content effort at a time, no piece of content is an island. We develop related content to extend its reach and effectiveness to get beyond one and done content. As Michael Brenner says, “Behind every piece of unused content is an executive who wanted it.

    Heidi Cohen/ Heidi Cohenin Content- 10 readers -
  • Psyched Up – Book Interview

    Heidi Cohen Interviews Daniel McGinn New book: Psyched Up: How the Science of Mental Preparation Can Help You Succeed Q: What’s your best piece of advice for readers looking to improve their marketing? More than most professions, marketing requires people to perform in high-stakes settings, such as pitch meetings or crucial sales calls.

    Heidi Cohen/ Heidi Cohen- 22 readers -
  • How Your Small Business Social Media Can Compete

    2017 Small Business Social Media Research Want your small business social media to stand out and yield measurable results? You still can although it may take longer to achieve your objectives. The reality is social media still works for small businesses if you consistently publish, curate and engage with your followers on topics core to your offering.

    Heidi Cohen/ Heidi Cohenin Social Facebook How To's- 16 readers -
  • Gated Content VS Ungated Content

    Maximize Gated Content Results: What You Need To Know How does the form guarding your precious gated content look to your visitors? Does your gated content whisper velvet rope entry for special guests or does it scream go away unless you’re willing to hand over your data? Tourists line up and pay to enter Livraria Lello in Porto, Portugal to soak up the wood carved interior that inspired J.K.

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • Crowd Pleaser Content Defined

    How To Create Content To Attract Readers, Shares & Search Does your content suffer from a lack of love? Feel like you’re on a never-ending treadmill where your content fails to gain traction such as backlinks, influencer love and social shares? Don’t worry—you’re not alone. You need crowd pleaser content. It’s one of the 5 core content types every marketer needs.

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • The Road to Recognition – Book Interview

    Heidi Cohen Interviews Seth Price & Barry Feldman New book: The Road to Recognition How Top Brands Create Engaging Experiences on Social Media Q: What’s your best piece of advice for readers looking to improve their marketing? Everyone has an incredibly unique value that makes them stand out in the world, that’s your personal brand.

    Heidi Cohen/ Heidi Cohenin Content- 20 readers -
  • How 2017 Marketing Can Drive More Profitable Sales [Research]

    What 2017 State of Inbound Marketing Means For Your Business Want your business to standout amidst a broader array of customer options online and offline? Then focus your 2017 marketing on building customer relationships by providing concierge-like service to meet your audience needs over time. Because customer experience is the new marketing black! As a result, marketing ...

    Heidi Cohen/ Heidi Cohenin How To's- 19 readers -
  • Location And Branding: Customer Experience At Its Best

    Use Your Location To Improve Your Brand And Business Ever thought about how your physical location reflects on your brand and your business? Or did you rent the first available place you could afford without thinking about the marketing implications? Be honest. I know other factors are much higher up your real estate requirements list.

    Heidi Cohen/ Heidi Cohen- 22 readers -
  • 5 Customer Experience Lessons From Your Mother

    Customer Experience Is The New Marketing Black You can learn a lot about customer experience and how to treat your audience from your mother. Unlike children, your audience including potential buyers, their purchase influencers, customer and end-users are often only numbers to marketers. They translate to leads and sales; they’re proof of your marketing acumen. Yet they’re human beings.

    Heidi Cohen/ Heidi Cohen- 24 readers -
  • Cinco De Mayo: Should Your Business Be Celebrating?

    Holiday Celebration Marketing: 5 Types You Need It’s Cinco de Mayo! Before you pour your colleagues another round of over-priced margaritas, ask yourself, “Is your business celebrating?” More to the point: Should your business celebrate this holiday? As my Accounting Professor taught me, “It depends.” I wish I had a better response for you. But I don’t.

    Heidi Cohen/ Heidi Cohen- 21 readers -
  • Micro-Influencers: Inside Dirt Astute Marketers Don’t Know

    How To Use Micro-Influencers To Improve Your Marketing Results When in buying mode, no customer is an island. Instead, prospects research a variety of resources and reach out to influencers, both online and IRL. While we like to talk about the customer journey, the reality is it’s not a straight process. There’s no special mapping app you can use.

    Heidi Cohen/ Heidi Cohen- 31 readers -

Heidi Cohen

Actionable Marketing Guide

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