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50 States of Social Media To celebrate the Fourth of July, America’s birthday, we’re giving you 50 social media tips. One social media tip for each state of the union. This way you can be a bright star on social media showing your rocket’s red glare. I’m sure you’re using social media for business. That’s a no brainer.
Are You Prepared For 5 Marketing Trends No One Is Discussing? 2016 marketing trends and predictions are a favorite expert parlor game. While I respect my peers and think they’re very smart, most of their top 2016 marketing trends were neither new nor ground breaking. When you’re deep in the trenches, it’s easy to miss the bigger picture.
3 Key 2016 Content Marketing Trends Are your 2016 content marketing plans ready? Dont worryyouve still got time. But you need to act soon! To help you, here are my 3 key 2016 content marketing trends to include in your 2016 content marketing plans. 3 Key 2016 content marketing trends These 3 key 2016 content marketing trendsare based on the current state of content marketing.
Are You Committed To Content Marketing? Corporate commitment to content marketing is key finding of Content Marketing Institute/MarketingProfs’s 2017 B2B Content Marketing Research. Like any on-going relationship, content marketing requires commitment and work to be successful Lest you think there’s room for anything less than a full commitment, take heed of Content Marketi ...
23 Content Marketers Share Their Insights Even if you attended, maybe you’re wondering what you missed at 2016 Content Marketing World. It’s the world’s largest content conference, a major live event. So it’s hard not to have FOMO. Don’t worry we’ve got you covered. We’ve got the inside scoop. We went straight to the attendees to get their perspective.
Marketers Choose Their Favorite Business Books Want to improve your marketing? Then read these top business books. Great marketers find a way to incorporate everything they learn into their marketing. (BTW-It’s true of most business executives.) We all wear our specially focused glasses to improve our work performance. Reading quality books shortens our learning curve.
Heidi Cohen Interviews Mark Masters Q: What’s your best piece of advice for readers looking to improve their marketing? You have to go deep. You have to read wider (not just within marketing but human behavior). You have to look at the world and be relentlessly curious. The areas that we are looking to build a reputation within, we have to discover and interpret a differen ...
3 Reasons You Need Audio Content Are you aware of the power and growth of audio content? I admit I wasn’t. I’m a carless New Yorker. It’s easy for me to overlook the power of drive time radio. But even President Obama has his favorite Spotify list! As content marketers, we often think text-based information first. The message. We then add visual content in all of its various formats.
Heidi Cohen Interviews Neil Patel Q: What’s your best piece of advice for readers looking to improve their marketing? If you are trying to improve your marketing you have to continually test. From SEO to content marketing to paid ads, there is no one solution to grow a business. But through testing you can figure out what strategies work best and focus on them.
Heidi Cohen Interviews Scott Abel Q: What’s your best piece of advice for readers looking to improve their marketing? Marketing is about delivering the right message to the right person, not the right persona group. The best strategies for the future involve building a content factory that allows you to create, manage, and most importantly, deliver personalized content.
The Orange Effect Foundation strives to empower children and young adults with speech disorders to effecti ...
Top Marketers Recommend Favorite Marketing Books As a marketer and professor, I’m often asked, “What are the top marketing books I need to read?” I’m also asked, ”What are the top marketing books should I recommend my boss or team read?” These readers are like you. They’re marketers. They want useful, easy-to-understand marketing information.
Heidi Cohen Interviews David Jenyns Q: What’s your best piece of advice for readers looking to improve their marketing? Focus on marketing activities where you continually get paid over a long period of time. That is to say, focus on building digital assets that continue to drive you traffic and sales rather than looking for loop holes that last for a short period in time.
Interviews with Content Marketing World Presenters Books are the ultimate long form content marketing. They’re educational information audiences actively seek. No one knows this better than the Content Marketing World authors! Professionals often write books to establish their authority and influence. My husband discovered this by accident when he wrote the first book on HTML.
Do You Exercise Your Content Marketing Muscles Regularly? Are your content marketing skills in shape? Before you answer, realize this is back-to-school and post-vacation season. It’s when people get back to work and gym routines. Even if you’re an experienced marketer, your content proficiency may be a bit out of practice after the summer. Or you may be looking to enhance your skills.
Do You Create FOMO Among Your Customers’ Connections? Vacations are ripe for creating memorable customer experiences. Think about your last vacation for a moment now. Do images of interesting people and beautiful places pass through your mind? What do you remember from your precious time-off? Are you smiling? Recently my husband and I vacationed in Paris. We returned with special memories.
What You Need To Know About How Americans Consume Media US daily media consumption underscores a key challenge many Americans face. Are you one of them? Do you try pack more activity into less time? Multi-tasking, as tracked by media consumption, fills our lives. Multi-tasking gives us the sense that we’re accomplishing more. But the reality is that we’re not.