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Heidi Cohen Interviews Patrick J. McGinnis New book: The 10% Entrepreneur: Live Your Startup Dream Without Quitting Your Day Job Q: What’s your best piece of advice for readers looking to improve their marketing? Marketing starts with you. Make your name the most important one of your business card so that no matter where you go in your career, you will always be investing in ...
6 Content Curators Explain How To Break-Through Content marketers find it increasingly difficult to attract audience attention in 2016. Even worse, that’s before they can start to engage prospects, develop relationships and ultimately sell product. In part, this is attributable to the exponential growth of content available.
5 Step Business Social Media Marketing Plan “I feel like I’m drinking from the social media fire hose.” Do you feel this way? You’re NOT alone. I heard this sentiment over and over from social media managers at Social Media Marketing World 2016. (BTW, I hear this refrain a lot.) It’s often followed by: “How can I implement social media effectively for my business?” You n ...
How To Think Beyond Search Marketing In 2016 Search is no longer marketing’s safety school. Don’t rely on search marketing in 2016. It won’t ensure that you’ll appear on your audience’s radar if your other marketing fails. Like a college applicant, you must hedge your marketing bets to reach your maximum potential audience.
Why Blogs Fail? Will Your? Do you want to create a successful blog? You’re probably thinking “Who sets out to fail? Why start a blog if I don’t want to succeed?” I could tell you the answer. It’s plain and simple. It’d make a short Seth Godin blog post. And the reality is that the answer is more like Joe Pulizzi’s “A Blog Post Is Like A Miniskirt.” It’d be easy for both of us.
Heidi Cohen Interviews Laura Vanderkam New book: I Know How She Does It: How Successful Women Make the Most of Their Time Q: What’s your best piece of advice for readers looking to improve their marketing? Book authors often don’t start out thinking they need to know much about marketing, but the smart ones quickly figure out otherwise! You can’t share your ideas with the world if no one can f.
The Devil’s Data Dictionary – Book Interview Author: Jim Sterne Heidi Cohen Interviews Jim Sterne Q: What was the inspiration for The Devil’s Data Dictionary? SOOOOO serious all the time! What’s up with that? Data and statistics is dry, dry, dry. I’ve done my best to inject some humor and music into the mix yet everything you read is soooo serious. But data people are actually fun.
Heidi Cohen interviews Chris Guillebeau New book: Born for This: How to Find the Work You Were Meant to Do Q: What’s your best piece of advice for readers looking to improve their marketing? A lot of things have changed in recent years and what worked before doesn’t work now. But the one thing that hasn’t changed is relationships.
6 Content Experts Share Their Favorite Content Curation Tip Add these favorite content curation tips from 6 content experts to your content marketing mix. Like sharing a bottle of fine wine with friends, content curation enhances your relationships. Whether you’re a veteran content marketer or a content newbie, you need content curation to support your content marketing pla ...
Transform Your Homogenized Content Into Customer Magnets Homogenized content is spreading across business websites and social media faster than spilled milk. Homogenized content is like the containers of milk mass packaged for your supermarket. If you’ve never had farm fresh milk, you may not know what you’re missing. (I’m lucky. One of my friends married a farmer.
Fill Your Editorial Calendar Without Hurting Your Budget No [piece of content] is an island complete in itself. Long before content marketing ever existed John Donne understood its interconnected nature. Content is part of your organization’s total offering. It makes what Harvard Business Professor Theodore Levitt dubbed “intangibles.