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Evergreen content—content that remains relevant and holds value over a long period of time—is one of the strongest drivers of consistent organic traffic to your website. Not only does it survive the fast-paced changes in the digital sphere, but also it attracts visitors to your site again and again.
Hi everyone, hope you all had a great and productive week! All About App Search: Indexing, Ranking Factors, Universal Links, and More… App search is growing and changing, and there’s more opportunity than ever to both draw customers in at the top of the funnel and retain them at the bottom. In this special video of Tom Anthony and Will Critchlow of Distilled, they dig into e ...
How Marketing On Facebook Is Changing In 2015? by DiTesco on May 19, 2016 Facebook is constantly growing with over 1.44 billion monthly active users, 1.25 billion of these are on mobile alone. This is equivalent to 20,000 users on Facebook every second. These statistics make Facebook the biggest social network operating today and a valuable website for marketers, whether t ...
If you have a website or blog, with a decent amount of traffic and either already monetizing it with adverts or thinking of doing so, you probably are, or have been thinking as to what “type” of ad monetization method will suit you best. CPM, display banner, CPC, Overlay, Text links, AdExchanges, Premium Ad Space platforms, etc., the list can go on.
Hi everyone, hope you all had a great and productive week! On-Page SEO in 2016: The 8 Principles for Success On-page SEO is no longer a simple matter of checking things off a list. There’s more complexity to this process in 2016 than ever before, and the idea of “optimization” both includes and builds upon traditional page elements.
We’ve talked at length about the elements that go into a great website. How high-quality content that is well formatted and easy to read, combined with images, video, and proper social media engagement can push your site from just being “OK”, to being something phenomenal. You’re probably wondering what your options for creating a site featuring all the best elements are.
Hi everyone, hope you all had a great and productive week! Keyword research, when done right, is a fairly complex process. Uncovering new keywords and appraising their value should involve a robust toolkit, a multitude of different sources, and a great deal of thoughtfulness. In Rand’s video below, he shares a strategic and straightforward 4-step process (including a passe ...
As a small business owner, you are responsible for more than just selling your products and services. If you’ve taken on blogging, you now have the task of entertaining and educating people with helpful content. Looking for blog post content that delivers a lot of value? Take a look at these eight ideas of things to blog about so your content is sought out by readers. Solve a problem.
Hi everyone, hope you all had a great and productive week! Are you guilty of living in the past? Using methods that were once tried-and-true can be alluring, but it can also prove dangerous to your search strategy. In Rand’s Whiteboard Friday below, he spells out eight old school SEO practices that you should ditch in favor of more effective and modern alternatives.
SEO Checklist – Actionable Steps To Help You Rank Better by DiTesco on April 29, 2016 SEO is not a one-size-fits-all approach, while planning an SEO strategy. With so many “information” about this subject out there, it can really get complicated to understand which ones can you use. And as you probably already know or have heard before about Google’s SEO ranking factors, ...
Hi everyone, hope you all had a great and productive week! What have you been doing with branded searches? If the answer is “not much,” it may be time to shift your focus a bit. In Rand’s Whiteboard Friday video below, he explores the huge benefits of turning some of your unbranded searches into branded and offers some key tactical advice.
Enhancing SEO rankings, generating traffic, and procuring leads are obviously the three primary reasons why any business launches a blog. And while any blog may be better than no blog at all, there’s a major difference between low-producing blogs and those that accomplish the aforementioned objectives.
Hi everyone, hope you all had a great and productive week! Navigating linking practices can be a treacherous process. Sometimes it feels like a penalty is lurking around every corner. In Rand’s Whiteboard Friday video belo, he talks about the ins and outs of linking internally and externally, identifying pitfalls and opportunities both.
Hi everyone, hope you all had a great and productive week! Belief in the process can be the make-or-break factor when it comes to convincing small businesses they need SEO. Overcoming skepticism can be daunting, but there are strategic ways to go about pitching your case to potential clients that will smooth the way for you.
People and businesses have cause for concern if a negative post, comment or review ranks high on a search engine result page (SERP). The good news, however, is that the laws of 75 percent are on the side of the victim. Research shows that 75 percent of Internet users never scroll past the first page, and 75 percent of all clicks go to the first five results.
Information and resources to help you start and build your online business. Topics include Making Money Online, SEO, Content Marketing, and more.