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Social media sites have become a quintessential platform to abridge the chasm between the business and the customers. Today small, medium or big business houses understand the necessity of being present on the social media platforms. In this article we will concentrate on small business marketing on social media sites and choose the best one suitable for it.
When you build a website the ultimate goal that you probably have in mind is getting tons of traffic and conversions. This is always the goal for a majority of web and blog owners. Getting this traffic is not all that simple but then again it depends on how you choose to go about it. There are multiple strategies that are available for you to use to get your site to the top of the pack.
Buying software is easy when you’re a big company – you can make providers fight for your contract. They tailor services to your needs, cut prices and do just anything to win. Small companies have it harder. Providers won’t bid to win your $30 monthly subscription. So what can you do if you want to use smart tools to grow your business without spending hundreds of dollars a mo ...
Hi everyone, hope you all had a great and productive week! It’s probably crossed your mind before. Should you optimize for your competitors’ branded keywords? How would you even go about it effectively? If you asked those questions before, you are in luck. “In this weeks Whiteboard Friday, Rand explains some carefully strategic and smart ways to optimize for the keywords of ...
Evergreen content—content that remains relevant and holds value over a long period of time—is one of the strongest drivers of consistent organic traffic to your website. Not only does it survive the fast-paced changes in the digital sphere, but also it attracts visitors to your site again and again.
Hi everyone, hope you all had a great and productive week! Content Marketing Tips for B2B Organizations – Whiteboard Friday B2B companies face different challenges than B2C companies. From which stages you target in the funnel to how you measure your success to the team you end up selling to, content marketing can be a horse of a different color when you’re business-to-business.
Hi everyone, hope you all had a great and productive week! Are you guilty of living in the past? Using methods that were once tried-and-true can be alluring, but it can also prove dangerous to your search strategy. In Rand’s Whiteboard Friday below, he spells out eight old school SEO practices that you should ditch in favor of more effective and modern alternatives.
Hi everyone, hope you all had a great and productive week! What have you been doing with branded searches? If the answer is “not much,” it may be time to shift your focus a bit. In Rand’s Whiteboard Friday video below, he explores the huge benefits of turning some of your unbranded searches into branded and offers some key tactical advice.
Hi everyone, hope you all had a great and productive week! All About App Search: Indexing, Ranking Factors, Universal Links, and More… App search is growing and changing, and there’s more opportunity than ever to both draw customers in at the top of the funnel and retain them at the bottom. In this special video of Tom Anthony and Will Critchlow of Distilled, they dig into e ...
As a small business owner, you are responsible for more than just selling your products and services. If you’ve taken on blogging, you now have the task of entertaining and educating people with helpful content. Looking for blog post content that delivers a lot of value? Take a look at these eight ideas of things to blog about so your content is sought out by readers. Solve a problem.
Hi everyone, hope you all had a great and productive week! Belief in the process can be the make-or-break factor when it comes to convincing small businesses they need SEO. Overcoming skepticism can be daunting, but there are strategic ways to go about pitching your case to potential clients that will smooth the way for you.
Are keywords really so important that even today you need to spend time researching them? The short (and long) answer is yes. Many SEOs discount the value of keywords as a search signal in today’s ever-evolving world of Algorithms. They argue that Google search is now completely ‘semantic’. In other words, it’s not the exact keywords, but the meanings or the intentions of the ...
Speed is a crucial aspect for any website. From affecting your views to your total revenue, it plays a significant role in website development and maintenance. Google already announced that they consider website speed when determining website rank. It only goes to show that speed has even become a defining factor for SEO purposes.
People and businesses have cause for concern if a negative post, comment or review ranks high on a search engine result page (SERP). The good news, however, is that the laws of 75 percent are on the side of the victim. Research shows that 75 percent of Internet users never scroll past the first page, and 75 percent of all clicks go to the first five results.
How Marketing On Facebook Is Changing In 2015? by DiTesco on May 19, 2016 Facebook is constantly growing with over 1.44 billion monthly active users, 1.25 billion of these are on mobile alone. This is equivalent to 20,000 users on Facebook every second. These statistics make Facebook the biggest social network operating today and a valuable website for marketers, whether t ...
Information and resources to help you start and build your online business. Topics include Making Money Online, SEO, Content Marketing, and more.