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So you need to create a social media marketing plan. No easy task, right? Many of us struggle to iron out exactly what that is, let alone how to build one from scratch. Put simply, every action you take on social networks should be a part of a larger social media marketing strategy. That means every post, reply, like, and comment should all be guided by a plan that’s driving t ...
Once a social network’s number of daily users climbs past a billion (yes, that’s billion with a “b”), it seems pretty safe to call it “pervasive”—and to consider it a critical part of your marketing strategy. Facebook is well past that figure, with 1.13 billion daily active users as of June 2016, including about 175 million daily users in the United States and Canada (compare ...
There was a time when social media was considered by some as a passing fad. Something that “the kids” were using that businesses could never really benefit from. Over time, the skeptics were proved wrong. There are over 3 billion internet users—and over 2 billion of them have active social media accounts.
Every ‘expert’ will tell you that social media is all about relationships. It’s a way to be personal, a way for brands to nurture 1:1 connections with consumers and establish a kind of relationship that has never before been possible. As a social media marketer you can engage directly with your buyers, and become the steward of the customer experience. It’s an amazing time to work online.
It’s been more than a decade since social media became a common fixture in our lives. But the way we use social media in late 2016 looks very little like it did in late 2006. As our mobile devices have become ever-more powerful, social has increasingly become an “in-the-moment” activity, and social networks—and users—are embracing live video.
This post was originally published on Inc. I’ll admit it. I’m guilty of using the M-word. I’ve thought and written a lot about millennials. As the head of a social media management company, I know that they make up a big chunk of my own employees and our millions of users. And it’s clear that they bring real assets and expectations to the table, from digital savvy to a desire ...
You craft and curate content like a pro across Instagram, Facebook, YouTube, and a blog—but what about the mobile-only social media powerhouse that is Snapchat? With over 150 million daily users—60 percent of which are under 25—there’s huge potential for brands wanting to connect with a new and younger audience.
They know you better than you know yourself, they’re always there when you need them, and they know exactly what you want. Of course, we’re talking about Facebook ads. We all know the feeling of being annoyed and interrupted by advertisements, but there are a number of highly creative and clever Facebook ads that can make you forget that they’re trying to sell you something.
Spending under half an hour a day managing social media may sound like a tall order, especially considering that an average user spends approximately two hours per day on social. But if you’re in charge of multiple marketing activities for your company, you may not have that much time on your hands to dedicate to social.
With 22,500 registrants from more than 136 countries around the world, our Connect via Hootsuite (CvH) virtual conference that took place October 5, 2016, was our largest free online social media conference yet. The theme, using social media at every stage of the customer’s journey, was explored in-depth with over 20 virtual booths and presentations from industry experts and l ...
Many people think that a writer’s best friend is the dictionary, but I respectfully disagree. The true holy grail is the style guide—and the same is true for anyone working in social media. For new employees, a social media style guide offers the answer to almost any question imaginable. It also offers guidelines that can help speed up the on-boarding process, ensuring a smoot ...
You can’t ignore them any longer—emoji are here to stay. Once confined to adolescent instant messages, these little cartoons now pervade our texts and social media posts. Including emoji in Tweets is shown to increase engagement by 25.4 percent over emoji-free messages, and using them in Facebook posts can increase your number of Likes by 57 percent, and comments and shares by 33 percent.
When you have a million items on your to-do list, creative time can easily fall by the wayside. However, it’s one of the most important—and often most neglected—aspects of a social media manager’s job. If you write for social, ignoring creative time isn’t a sustainable strategy. You need to make room to think and write, otherwise you may find yourself relying on lazy tactics.
It’s that time of year again. There’s a crisp chill in the air and the leaves are changing. Scarves are beginning to reappear and pumpkin spice everything is the treat du jour. October is here and Halloween is right around the corner. If you’re the organized type, that means meticulously planning your costume.
Ah, Twitter: Everyone’s favorite character-count taskmaster. If you’ve been using this most confining of social networks for any length of time, you’ve likely mastered some tricks to fit powerful messages into 140 characters or less. With all that mental energy going into trimming your Tweets to acceptable size, you may be neglecting another part of your Twitter presence that ...
Social video grabs our attention faster than any other form of content—quite an achievement in the age of the swift swipe-and-scroll. Thanks to its visual and creative capabilities, video content can rack up millions of views, putting your business in the spotlight for new and potential customers and giving your brand the chance to earn the coveted title of viral.
It’s Monday morning, and you’re standing in front of your closet. You sift through your clothes hangers and empty out your dresser drawers, but the truth is inevitable—you have nothing to wear. This is the same exasperated feeling you get when you’ve run out of ideas and can’t think of anything for your Instagram posts.
In this zany internet age, we’ve become more selective about how we spend our time on the world wide web. With zillions of internet articles to read on everything from politics to polar bears and limited time to devote to said reading, many people have become less willing to waste time searching for substance.
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