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Close your eyes and picture this: it’s May 3, end of day, all the designers have gone home and suddenly it hits you: tomorrow is Star Wars Day—May the 4th—a huge marketing opportunity and you’ve got nothing. A mad scramble ensues to come up with a clever concept, create assets, and execute in time to ride the wave of lightsabre-filled fun. In some cases, it may be too late to do anything at all.
It’s your first day as a social media manager for a new company. Where do you even start? This question is a common one, but one that often goes unasked as people are worried about seeming inexperienced or making a bad impression when they start a new job. Really, it’s a very reasonable question. Making a critical error would be far more costly than asking colleagues for help.
So you need to create a social media marketing plan. No easy task, right? Many of us struggle to iron out exactly what that is, let alone how to build one from scratch. Put simply, every action you take on social networks should be a part of a larger social media marketing strategy. That means every post, reply, like, and comment should all be guided by a plan that’s driving t ...
TED Talks are a great way to learn about new developments in your industry and smarter ways of working. I spent 10 hours hunting down the best TED Talks for social media marketers—so you don’t have to. In this post, you’ll find TED Talks that will teach you how to: Make your ideas spread (from one of the world’s best marketers) Understand why certain types of video go vi ...
This post was originally published on Medium. Quick poll: How many people do you know who aren’t on LinkedIn, Twitter, or Facebook? With social networks closing in on 3 billion users, social media has become a daily habit for almost everyone. Except, of course, for CEOs—61 percent of Fortune 500 CEOs have no social media presence whatsoever.
How much thought did you put into your last Facebook cover photo? If you’re like most small business owners, you probably didn’t put much thought into it at all, which is a shame. Your Facebook photo represents a huge piece of real estate on your Facebook page, yet many businesses flat out waste it.
As a social media pro, you probably already use all the biggest social networks (Facebook, Twitter, LinkedIn) and media sharing sites (Instagram, YouTube, Snapchat), along with maybe a handful of others like Pinterest and Google Plus. But there’s much more to social media than the top social media and media sharing networks.
In social media marketing, you hear over and over again that engagement is key to business success. But what’s the best way to measure your social media engagement? Tracking things like the number of comments on a post or the conversation rate are good places to start, but they fail to capture the heart of what engagement sets out to do: forge meaningful relationships with your audience.
Social media presents a plethora of possibilities to brands. It offers them a way to interact at a more personal level with global audiences. Retail brands, in particular, use social media quite heavily for a variety of purposes. In addition to publicizing things like discounts and new collections, they can gain insights into what concerns their target audience has.
This post was originally published on LinkedIn. Recently, I broke some major company news… on Snapchat. Using a special lens that made me look like a bunny rabbit and talk in a high-pitched voice, I announced that my company had acquired a tool for tracking social media analytics on Snapchat. The update was a bit silly, but I wanted to prove a point. Snapchat isn’t just for the kids anymore.
The goal of any Facebook ad is to get someone to click or interact with your page. Right? Of course. And, as you know, an effective Facebook ad is made up of three carefully crafted parts: the ad copy, the ad image, and the ad headline. It’s a bit like a complex math problem getting them all to work together.
Forrester recently conducted an independent evaluation of enterprise social marketing solutions. Hootsuite was named a leader by Forrester including receiving the highest possible scores in the measurement and data, planned enhancements, and pricing transparency criteria. Forrester just published The Forrester Wave™: Social Media Management Solutions, Q2 2017.
Good copywriting is necessary for any ad to be successful. But when you’ve got hundreds of tasks on the go, it can be difficult to give the content the attention it deserves. If you take the time to refine your craft, it will pay off with better engagement, more clicks, and lower costs. Our social media marketing specialist Gabrielle Maheux offers up tips to make your ad copy sing.
From Fortune 500 companies to mom-and-pop shops, nobody is safe from a social media fail. There are steps you can take to drastically reduce the likelihood of making public mistakes on social media, but we all know mistakes happen. If something still manages to slip through the cracks, you should know how to react quickly and get your social media strategy back on track.
In the summer of 2016, you likely opened Instagram to quite a surprise: Stories that look suspiciously like the one you’d see on Snapchat. Videos on infinite loops, photos with text captions directly on the image, and stickers galore. So, what’s the deal? Both Snapchat and Instagram Stories revolve around disappearing content—that is, videos, photos, or short-form content that ...
Mobile messaging is on the rise. More than 1.4 billion people used mobile messaging apps in 2016 according to eMarketer—an increase of almost 16 percent over 2015. According to Nielsen’s Facebook Messaging Survey, 59 percent of people use messaging apps more now than they did two years ago, and 56 percent expect to use messaging even more over the next two years.
Reddit is a place for AMAs (ask me anything), viral content, and an open forum to discuss anything and everything. More than 1.2 billion people visit Reddit every month. In fact, six percent of adults online use Reddit. These are just a few of the stats that prove that Reddit is one of the most popular sites on the internet. It’s a space that social media advertisers don’t want to miss out on.
Face filters for Instagram, custom Stories for Snapchat, and new Live video features for Facebook—the month of May brought a lot of exciting new updates. Let’s dive in. Table of contents Twitter Facebook Instagram Pinterest YouTube LinkedIn Hootsuite Snapchat Twitter New premium video content On May 2, Twitter announced 16 live streaming content deals across sports, news ...
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