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Close your eyes and picture this: it’s May 3, end of day, all the designers have gone home and suddenly it hits you: tomorrow is Star Wars Day—May the 4th—a huge marketing opportunity and you’ve got nothing. A mad scramble ensues to come up with a clever concept, create assets, and execute in time to ride the wave of lightsabre-filled fun. In some cases, it may be too late to do anything at all.
It’s your first day as a social media manager for a new company. Where do you even start? This question is a common one, but one that often goes unasked as people are worried about seeming inexperienced or making a bad impression when they start a new job. Really, it’s a very reasonable question. Making a critical error would be far more costly than asking colleagues for help.
As a social media pro, you probably already use all the biggest social networks (Facebook, Twitter, LinkedIn) and media sharing sites (Instagram, YouTube, Snapchat), along with maybe a handful of others like Pinterest and Google Plus. But there’s much more to social media than the top social media and media sharing networks.
While you can boast about your own product and service, social media advocacy is a better way to spread the word. It involves using third-party cheerleaders, known as brand advocates, to promote you through their own social media channels. It’s an extension of that age-old tactic: word-of-mouth marketing, and it’s a great way to generate those all important meaningful relationship moments.
I wouldn’t be surprised if there was a secret guide to Instagram that was only available to those under the age of 20. Whether it’s knowing how to get the most likes, sharing beautiful images, or interacting with other users, teenagers seem to know something about Instagram that most users don’t. We took a look at some popular teen-run Instagram accounts and spoke to some trus ...
The first time you went to create a Facebook ads campaign and got to the targeting section, what was your first thought? Mine was “Wow, this is incredible, you can target anyone.” And then I was immediately overwhelmed because there were so many options and I had no idea how to use them. There an endless number of combinations you can use to target your audience.
“Everyone talks about getting buy-in from executives and solving business problems with social media,” says Amber Naslund. “But I’ve been a VP and a CMO. And I wish more managers would ask their CMO to spend 15 minutes with them. It’s really simple and can help close that disconnect between social and business strategy. Book some time in your CMO’s calendar.
Getting people to engage with you on social media is not easy. Luckily for you, Twitter polls can help. According to Hootsuite’s social engagement coordinator, Nick Martin, they’re a surefire way to drive engagement. As the host of #HootChat, Martin gave us some expert tips on how polls have worked for him on Hootsuite’s Twitter channel and how you can use them to drive engage ...
With more than one billion users—or nearly one-third of all internet users—YouTube is a cultural (and marketing) force to be reckoned with. Each day YouTubers watch a billion hours of video. And it’s not just cat videos getting all the attention. According to GlobalWebIndex, one in four YouTubers surveyed had watched a branded video in the previous month.
You can’t expect social media success if you don’t understand your audience. And there’s no better way of doing this than getting inside their heads with a few basic psychology principles. At Hootsuite, we’ve long known that these principles are key to making content spread. This article introduces a few of the most important concepts you can put to work in your strategy, like ...
Earlier this year, UN Women launched a bold social media campaign that received international attention, with millions of views and thousands of participants from around the globe. In this episode of the Hootsuite podcast, we chat with UN Women’s Dhatri Navanayagam on the strategy behind the campaign that the world could not ignore.
One of Robert Cialdini’s famous six principles of persuasion states that people are more likely to buy from people they like. It’s one thing to get more likes, more followers, and boost engagement—the question is how do you get people to genuinely like you on social media? Here are four tactics that work.
When you know absolutely everything a social network can do, you can surprise your audience and better engage them. There’s been a ton of exciting changes and updates for Instagram as of late. To help you stay on top of the latest features—and teach you how to use them—we’ve created this list. 9 things you didn’t know you could do on Instagram 1.
Move over mobile apps, messenger bots are here to stay. The latest mobile tech trend is software that pretends to be a person you can message through your preferred instant messaging platform. And businesses and brands are turning to Facebook Messenger bots in particular—attracted by Facebook’s enormous user base—to engage with and service their customers who use the platform.
With more than 200 million daily users, it’s likely your brand has at least tinkered with Instagram Stories by now. Indeed, with that size of an audience, more and more marketers are sitting up and taking notes on the disappearing content feature. In Instagram’s words, “…you don’t have to worry about overposting.
Have you ever been blown away by how easy it is to blow through your social media budget before you know it? This is particularly true if you’re running a lot of Facebook ads that aren’t intentionally optimized to have the lowest cost per click (CPC) possible. A lot of businesses and marketers don’t realize that you don’t have to sacrifice on cost to get results.
Ernest Hemingway once said, “There is nothing to writing. All you do is sit down at a typewriter and bleed.” Okay. As a social media marketer, there’s a good chance you aren’t penning from a typewriter. We also hope that wherever you do pen from, it’s blood free. Even so, you get the point. Writing is hard. Writing is also a skill that social marketers need to have.
The nature of work is changing. As jobs in traditional sectors are lost to automation, entirely new careers paths are emerging in the social sphere. Data analysis from Pew Research Center shows that job categories requiring social, technical, and analytical skills are growing significantly faster than the average for all job categories. Image via Pew Research Center.
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