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So you need to create a social media marketing plan. No easy task, right? Many of us struggle to iron out exactly what that is, let alone how to build one from scratch. Put simply, every action you take on social networks should be a part of a larger social media marketing strategy. That means every post, reply, like, and comment should all be guided by a plan that’s driving t ...
Once a social network’s number of daily users climbs past a billion (yes, that’s billion with a “b”), it seems pretty safe to call it “pervasive”—and to consider it a critical part of your marketing strategy. Facebook is well past that figure, with 1.13 billion daily active users as of June 2016, including about 175 million daily users in the United States and Canada (compare ...
There was a time when social media was considered by some as a passing fad. Something that “the kids” were using that businesses could never really benefit from. Over time, the skeptics were proved wrong. There are over 3 billion internet users—and over 2 billion of them have active social media accounts.
Instagram users Like 4.2 billion posts every day. Let that sink in: 4.2 billion. That’s a lot of double taps. It’s no secret that Instagram is a power player in the world of social, but with a whopping 600 million active monthly users and 150 million daily users on Stories alone, it’s clear that businesses can’t afford to ignore the photo-and video-sharing app.
Why do Twitter analytics matter? Why was Freaks and Geeks cancelled after 12 episodes—when the show was clearly just very ahead-of-its-time? Why did they get rid of Pepsi Blue? The point is, Twitter marketing strategies—just like TV shows and soda flavors—are measured by their success (or lack thereof). If they aren’t working, something must change.
Let’s travel back to a simpler time, shall we? It’s November 6, 2007, and Facebook has just launched something called Pages. Now, companies can have an official presence on the network, just like real people! The first day, 100,000 Pages launch, with brands from Coca-Cola to Verizon to Blockbuster getting onboard.
In 2009, Graham Cochrane was unemployed. The startup he worked at had gone out of business. And with a wife and newborn daughter, he needed to find a new way to make money. With little left in his savings, Cochrane began writing articles about his passion: music recording and mixing. While he was trained as an audio engineer, he faced steep competition.
You’ve probably seen a lot of people share recipes or product wish lists on Pinterest. And while there’s nothing wrong with a classic, tried, tested, and true approach to your Pinterest strategy, it’s always fun to shake things up. Think outside of the box when it comes to your time on Pinterest with the following ten ideas.
YouTube reaches more 18 to 34 and 18 to 49-year-olds than any cable network in the U.S. and generates 4 billion views daily. That makes the network a no-brainer when it comes to choosing a platform to market your business’s videos. But for many users YouTube is a domain for high-quality media. Creators film in HD, own lighting umbrellas, and don’t settle for anything less than ...
New year, new social media marketing strategy. But wait—you haven’t actually made one yet. Your brow begins to furrow. Your forehead begins to sweat. Panic ensues. Do not fret, friend. There is no need to get your jimmies rustled. We cornered Hootsuite’s social media marketing team for some quick tips on how to create a stellar social media strategy even if you’re getting sta ...
Every social media manager has been there. You know you should post something but are fresh out of interesting ideas. What will my audience care about? How many times have I done the same thing? The more urgent the need to post something is, the more blank your mind becomes. This cheat sheet of engaging social media content ideas will help you beat that dreaded writer’s block.
It’s official, Pinterest is now a bonafide social media star. Boasting some 150 million users, the once cutesy platform has morphed into a social media powerhouse, popular amongst individuals and businesses alike. And considering it only debuted in 2010, it’s done so with astonishing speed. Long adored by brides-to-be and foodies, Pinterest is now much more than a storage spac ...
Let’s be clear right upfront: this post is not about clickbait—that dubious practice of pulling in clicks by withholding information (“you’ll never believe what happened next!”) or misleading readers (“lose 30 pounds by eating this one weird food!”). Instead, it’s about crafting quality social media content that provides clear value and compels readers to click through to your ...
Now that you’ve recycled those champagne corks and swept up the last of the New Year’s Eve confetti, it’s time to think about how to jumpstart your professional growth in 2017. While you could hunker down and crack open a stack of social media theory textbooks, there is a much better option—attending social media conferences.
December can be a very busy time of year—especially in the world of social media. This month, Twitter introduced live video and then upped the ante with live 360 video—a feature Facebook also released in December. Meanwhile, Instagram hit 600 million users and added new features to Stories while Snapchat launched Group Chat and custom sticker creation tools.
Social media is one of the most effective channels for customer support in today’s digital world. Whether they have questions, complaints, or compliments, people are increasingly using social to connect with businesses. While your brand may be well-versed in social marketing, it’s still easy to overlook the basics when it comes to social customer support.
There is no social network more catered to business professionals than LinkedIn. Whether you’re a recruiter looking for top notch prospects, a content creator looking to publish an article, or a marketer hoping to reach the most valuable audience, LinkedIn is a powerful platform. Before you begin your social strategy, it’s a good idea to familiarize yourself with LinkedIn demo ...
We expect big name brands such as Nike and Coca-Cola to come up with fun and engaging social media marketing campaigns. It’s the businesses that sell less-than-glamorous products like toilets, or hard-to-grasp concepts like antivirus software that aren’t so easy to market on social media. Does that mean you should leave social out of your marketing strategy? Absolutely not.
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