• How To Create A Social Media Marketing Plan In 6 Steps

      So you need to create a social media marketing plan. No easy task, right? Many of us struggle to iron out exactly what that is, let alone how to build one from scratch. Put simply, every action you take on social networks should be a part of a larger social media marketing strategy. That means every post, reply, like, and comment should all be guided by a plan that’s driving t ...

      Hootsuite- 39 readers -
    • Facebook Marketing: The Complete Guide

      Once a social network’s number of daily users climbs past a billion (yes, that’s billion with a “b”), it seems pretty safe to call it “pervasive”—and to consider it a critical part of your marketing strategy. Facebook is well past that figure, with 1.13 billion daily active users as of June 2016, including about 175 million daily users in the United States and Canada (compare ...

      Hootsuitein Social- 22 readers -
    • 10 Benefits of Social Media for Business

      There was a time when social media was considered by some as a passing fad. Something that “the kids” were using that businesses could never really benefit from. Over time, the skeptics were proved wrong. There are over 3 billion internet users—and over 2 billion of them have active social media accounts.

      Hootsuitein Social- 30 readers -
  • Organic Reach on Social Media is Declining—Here’s What to Do About It

    Organic reach is in decline. Call the authorities. Call the doctor. Call someone, because this is changing the way businesses use social media. Organic reach for Facebook Pages fell 52 percent in 2016. That’s one of many statistics that speak to how both algorithms and competition—in terms of the amount of content that’s being shared—are drastically changing the way we consume media.

    Hootsuitein Social- 15 readers -
  • How to Optimize Video for Different Social Media Channels

    Social video: it’s kind of a big deal. People watch more than 100 million hours of video on Facebook every single day, and YouTube reaches more viewers in the coveted 18- to 49-year-old demographic than any cable network in the United States. Snapchat has been reported to have 10 billion video views every day.

    Hootsuitein Social SEO How To's- 15 readers -
  • How One Travel Brand Uses Social Media to Reach a Global Audience

    Social media continues to change the way we buy. As a global brand, how do you adapt to reach your customers? In this episode of the Hootcast podcast, we chat with Arnaud de Broves, digital marketing manager at leading hotel operator AccorHotels, about their strategy for reaching customers at every stage in the buyer journey.

    Hootsuitein Social How To's- 19 readers -
  • The Professional Boost: How to Go Viral on LinkedIn

    Going viral is the ultimate internet-related achievement. On LinkedIn, it can do huge things for your career. But since LinkedIn is hardly the appropriate venue for cat memes or videos of people slipping on ice, how does one go viral on everyone’s favorite social network for professionals? Truth is, there’s no single equation that buys your content an admit one to the profess ...

    Hootsuitein Social How To's- 14 readers -
  • Sentiment Analysis Tools for Social Media Marketers

    If someone were talking about you, would you want to know what they were saying? For businesses, there’s no choice—they need to know what people are saying about their brand. It’s important for brands to listen carefully to what is being said about their business—and even more important to know whether the talk is positive or negative. Sentiment analysis tools can help with this.

    Hootsuitein Social- 15 readers -
  • LinkedIn Profile Tips: 9 Ways to Keep Your Profile Fresh

    You wouldn’t send an outdated resume to a potential employer—so why let your LinkedIn profile wither away with old information? As the world’s largest professional networking site, LinkedIn isn’t slowing down when it comes to growth. More than two new members join LinkedIn every second—contributing to a total of 467 million registered users that continues to increase.

    Hootsuitein Social- 28 readers -
  • 6 Social Media Video Formats Marketers Need to Try

    There’s no question that social video has become a critical part of online marketing. After all, Facebook alone has 8 billion video views per day, and Bloomberg reported that Snapchat had 10 billion video views per day as of April 2016. That’s not even counting all the other social media video formats on channels like Instagram, Twitter, and YouTube.

    Hootsuitein Social- 12 readers -
  • What is Social Commerce and Why Should Your Brand Care?

    Remember when e-commerce was the cool kid on the block? Brands could simply list products on their website, advertise the best deals, and the orders would come rolling in. There’s a new hip kid in town and her name is social commerce. What is social commercial? Social commerce is what happens when savvy marketers take the best of e-commerce and combine it with social media.

    Hootsuitein Social- 15 readers -
  • The 7 Most Creative Uses of 360 Video by Brands

    Watching your first 360 video is the equivalent of getting your first smartphone—it completely changes the user experience. Video is one of the most effective ways to engage your audience on social—on Facebook, for example, users watch 100 million hours every day. And 360 video doesn’t disappoint.

    Hootsuite- 14 readers -
  • Hootsuite Hacks: 10 Tricks and Features You Probably Didn’t Know About

    At Hootsuite, our customer success team members are experts in all things social. These people spend their days speaking to customers, walking them through any pain points and making sure they know the ins and outs of the Hootsuite dashboard. We want to bring that expertise to you as well, so we sat down with Maria Perez, one of Hootsuite’s finest customer success associates.

    Hootsuitein Social EMail- 15 readers -


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