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So you need to create a social media marketing plan. No easy task, right? Many of us struggle to iron out exactly what that is, let alone how to build one from scratch. Put simply, every action you take on social networks should be a part of a larger social media marketing strategy. That means every post, reply, like, and comment should all be guided by a plan that’s driving t ...
Once a social network’s number of daily users climbs past a billion (yes, that’s billion with a “b”), it seems pretty safe to call it “pervasive”—and to consider it a critical part of your marketing strategy. Facebook is well past that figure, with 1.13 billion daily active users as of June 2016, including about 175 million daily users in the United States and Canada (compare ...
There was a time when social media was considered by some as a passing fad. Something that “the kids” were using that businesses could never really benefit from. Over time, the skeptics were proved wrong. There are over 3 billion internet users—and over 2 billion of them have active social media accounts.
Instagram is introducing the ability to add up to 10 photos and videos to a single post, album-style. Users can swipe through to see each individual piece of content in the post, similar to Snapchat’s slideshow storytelling format. Image via Instagram Blog. Some publications are already decrying the death of Instagram’s culture of careful curation, but this change actually o ...
Organic reach is in decline. Call the authorities. Call the doctor. Call someone, because this is changing the way businesses use social media. Organic reach for Facebook Pages fell 52 percent in 2016. That’s one of many statistics that speak to how both algorithms and competition—in terms of the amount of content that’s being shared—are drastically changing the way we consume media.
Social video: it’s kind of a big deal. People watch more than 100 million hours of video on Facebook every single day, and YouTube reaches more viewers in the coveted 18- to 49-year-old demographic than any cable network in the United States. Snapchat has been reported to have 10 billion video views every day.
Social media continues to change the way we buy. As a global brand, how do you adapt to reach your customers? In this episode of the Hootcast podcast, we chat with Arnaud de Broves, digital marketing manager at leading hotel operator AccorHotels, about their strategy for reaching customers at every stage in the buyer journey.
Going viral is the ultimate internet-related achievement. On LinkedIn, it can do huge things for your career. But since LinkedIn is hardly the appropriate venue for cat memes or videos of people slipping on ice, how does one go viral on everyone’s favorite social network for professionals? Truth is, there’s no single equation that buys your content an admit one to the profess ...
Snapchat may have pioneered disappearing content, but Instagram clearly doesn’t plan on missing out on one of social media’s hottest trends. Launched August 2, 2016, Stories is Instagram’s answer to Snapchat. Since it debuted, Instagram has added a host of new features to beef up their offering. And businesses have taken notice.
“I wish these photos I am sending this girl would disappear.” Such were the infamous words of inspiration that led to the billion-dollar idea of social media app Snapchat. Launched by whiz kids Evan Spiegel and Bobby Murphy (not to mention the disgruntled Reggie Brown) in 2011, Snapchat is now used by some 150 million people users every day.
If someone were talking about you, would you want to know what they were saying? For businesses, there’s no choice—they need to know what people are saying about their brand. It’s important for brands to listen carefully to what is being said about their business—and even more important to know whether the talk is positive or negative. Sentiment analysis tools can help with this.
You wouldn’t send an outdated resume to a potential employer—so why let your LinkedIn profile wither away with old information? As the world’s largest professional networking site, LinkedIn isn’t slowing down when it comes to growth. More than two new members join LinkedIn every second—contributing to a total of 467 million registered users that continues to increase.
There’s no question that social video has become a critical part of online marketing. After all, Facebook alone has 8 billion video views per day, and Bloomberg reported that Snapchat had 10 billion video views per day as of April 2016. That’s not even counting all the other social media video formats on channels like Instagram, Twitter, and YouTube.
Remember when e-commerce was the cool kid on the block? Brands could simply list products on their website, advertise the best deals, and the orders would come rolling in. There’s a new hip kid in town and her name is social commerce. What is social commercial? Social commerce is what happens when savvy marketers take the best of e-commerce and combine it with social media.
Social media managers wear a lot of hats: marketer, customer service representative, campaign manager, videographer… the list goes on. What if there were something to make all of that just a little easier. A virtual hat rack of sorts. There is. Social media software is the magic piece of the puzzle that can save social media managers time, keep them organized, and make the mo ...
Social media has been revolutionizing the way we communicate for years now. No longer is it a niche corner of the web reserved for early adopters and meme enthusiasts. Today, everyone from big brands to health care authorities are using social to bolster their profile through public engagement. And increasingly, that trend is also shifting the flow of discourse between governme ...
Watching your first 360 video is the equivalent of getting your first smartphone—it completely changes the user experience. Video is one of the most effective ways to engage your audience on social—on Facebook, for example, users watch 100 million hours every day. And 360 video doesn’t disappoint.
At Hootsuite, our customer success team members are experts in all things social. These people spend their days speaking to customers, walking them through any pain points and making sure they know the ins and outs of the Hootsuite dashboard. We want to bring that expertise to you as well, so we sat down with Maria Perez, one of Hootsuite’s finest customer success associates.
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