• How To Create A Social Media Marketing Plan In 6 Steps

      So you need to create a social media marketing plan. No easy task, right? Many of us struggle to iron out exactly what that is, let alone how to build one from scratch. Put simply, every action you take on social networks should be a part of a larger social media marketing strategy. That means every post, reply, like, and comment should all be guided by a plan that’s driving t ...

      Hootsuite- 44 readers -
    • Facebook Marketing: The Complete Guide

      Once a social network’s number of daily users climbs past a billion (yes, that’s billion with a “b”), it seems pretty safe to call it “pervasive”—and to consider it a critical part of your marketing strategy. Facebook is well past that figure, with 1.13 billion daily active users as of June 2016, including about 175 million daily users in the United States and Canada (compare ...

      Hootsuitein Social- 29 readers -
  • We’re Investing $5M to Bring Even More Apps to the Hootsuite Dashboard

    We’re proud of the partnerships we’ve built with creative developers around the world. Thanks to their hard work, we can offer you the largest ecosystem of any social media management platform, with over 250 integrations and business applications—from Salesforce to Zendesk. These integrations let you manage more of your social media efforts from a single place, connecting the ...

    Hootsuite- 17 readers -
  • What We Learned from Our Top-Performing Social Media Posts

    When you’re struggling to come up with new, exciting social content, it’s helpful to look back at your “North Star”—a past post that was really successful. By understanding what went well and why, you can set guidelines that will help you consistently produce high-performing content. We chatted with our social team about Hootsuite’s top-performing social posts, and they gave ...

    Hootsuitein Social- 13 readers -
  • 6 Facebook Live Series You Should Watch (And Learn From)

    Imagine watching the Super Bowl a day after the big game. The experience of watching something unfold as it happens live can’t be replicated. This could be why people spend more than three times the amount of time watching Facebook Live video compared to videos shared after the fact. Continue reading for some of our favorite Facebook Live video series—and get some top-notch id ...

    Hootsuitein Social- 14 readers -
  • 6 Ideas to Borrow from Creative Social Media Carousel Ads

    If one picture is worth a thousand words, a carousel ad is worth 10 times that. Literally. According to data found by Kinetic Social, advertisers using carousel ads see a click-through rate 10 times higher than other ad formats on Facebook and Instagram. Carousel ads allow advertisers to use up to 10 photos or videos within a single paid post on Facebook or Instagram.

    Hootsuitein Social- 13 readers -
  • 6 Places to Buy Cheap Ads Online (That You Haven’t Thought Of Yet)

    Everybody knows about Facebook, Instagram, and Twitter ads. But are there overlooked places online to buy inexpensive ads? In 1905, a pharmacist by the name of Claud A. Hatcher worked late into the night on his new formula for a sweet, bubbly liquid. Soon, grocery stores around the world would be selling this new trendy cola.

    Hootsuite- 15 readers -
  • Social Media Image Sizes: A Quick Reference Guide for Each Network

    James Mulvey, a fellow writer here at Hootsuite, once said: “Unlike spandex, social media is not one-size-fits-all.” Despite feeling uncomfortable about picturing my colleague in spandex, I think this quote rings true in every way. Each social network has its own nuances and specifications—especially when it comes to images.

    Hootsuitein Social- 18 readers -
  • 6 Brand Certifications to Make You a Better Social Media Marketer

    As new technologies are being introduced in the workplace, the skills needed to make the most of them are changing as well. Playing catch-up has proven to take a toll in the job hunt, as current employees and recent graduates struggle to find the skills required to stay competitive. Nearly eight in 10 middle-skill jobs now require digital skills here’s what you can do to bridg ...

    Hootsuitein Social Display Mobile- 16 readers -
  • 10 Social Media Profile Tips for Sales Professionals

    In a business landscape that has become less about the hard sell, maintaining a strong personal brand on social media is fast becoming an essential tool for sales professionals. Social selling—the art of using social networks to locate and build genuine relationships with buyers—can help you gather market insights, warm up leads, build a better buying experience, and ultimately generate sales.

    Hootsuitein Social- 18 readers -
  • YouTube Hacks: 15 Tricks and Features You Probably Didn’t Know About

    Like any social media marketer, a big part of your success relies on how well you know the channels you deal with. With social video quickly becoming one of the most powerful ways to engage audiences, knowing how to stealthily navigate video tools can be the difference between making it as a viral star or getting stuck as a social wall-flower.

    Hootsuitein Social- 14 readers -
  • How to Use UTM Parameters to Track Social Media Success

    Measuring the return on investment (ROI) of social is still the biggest challenge for social media marketers in North America, according to eMarketer. Perhaps it’s not surprising, then, that their second-biggest challenge is securing budget and resources. After all, if you can’t show the ROI, where’s the motivation to make the investment in the first place? The good news is th ...

    Hootsuitein Social How To's- 14 readers -
  • A Social Video Toolkit to Save You Time and Money

    If you aren’t already incorporating social video into your marketing strategy, it may well be the technical side of things that’s holding you back. After all, while 84 percent of professional marketers have recently used video marketing, according to Animoto, only 55 percent of small and medium-sized business owners have done so.

    Hootsuitein Social- 12 readers -


Engage, Monitor, Collaborate and Analyze, Securely

IMGlance Facts
  1. listed
  2. #24 in our ranking
  3. 946 posts, read by 15,039 readers
  4. 16 readers per post
  5. 32 Posts per month
Facts last updated: (2017-04-30 10:07:18 UTC). Update Frequency for posts: 8 minutes. Posts last updated: .
Get the top posts daily into your mailbox!