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So you need to create a social media marketing plan. No easy task, right? Many of us struggle to iron out exactly what that is, let alone how to build one from scratch. Put simply, every action you take on social networks should be a part of a larger social media marketing strategy. That means every post, reply, like, and comment should all be guided by a plan that’s driving t ...
Once a social network’s number of daily users climbs past a billion (yes, that’s billion with a “b”), it seems pretty safe to call it “pervasive”—and to consider it a critical part of your marketing strategy. Facebook is well past that figure, with 1.13 billion daily active users as of June 2016, including about 175 million daily users in the United States and Canada (compare ...
There was a time when social media was considered by some as a passing fad. Something that “the kids” were using that businesses could never really benefit from. Over time, the skeptics were proved wrong. There are over 3 billion internet users—and over 2 billion of them have active social media accounts.
When crafting a marketing strategy, data is your best friend. Knowing exactly who is using a particular social network—and what they’re looking for when they do—is key to creating a social presence that creates engagement, brand awareness, and even sales. Here, we dig deep to uncover all of the most important Twitter statistics for social media marketers, so you can plan and e ...
A unified inbox for Facebook, Messenger, and Instagram. New features for Instagram Stories. Live video for Instagram. The release of Snapchat’s highly anticipated Spectacles. It’s been a busy month on social. Never fear. We’ve rounded up all the updates—big and small—from all the major social platforms to ensure that you don’t miss a thing.
Businesses need to be able to put themselves in their customers’ shoes. By thinking like your target audience, you’re able to assess what they need, what they could do without, and what their pain points are. Then, you can tailor your marketing strategy to satisfy these needs. As you already know, Facebook is a key arena for focusing on your customers and empathizing with their needs.
Large organizations will be faced with some interesting challenges in coming months and years. The way we connect today is drastically different from even a few short years ago. It’s a big shift, and one that can largely be attributed to social media. While its impact is undeniable, organizations still scramble to make sense of all social media’s moving parts.
There’s a lot to learn from your competition—from what they’re doing well to what they’re not and everything in-between. We’ve created this guide to help you perform a social media competitive analysis that lets you better understand the organizations you’re going toe-to-toe with. It is by no means scientific—doing so would involve gathering, analyzing, and interpreting thousa ...
Pinterest is not simply a network for spreading information, but one geared towards action. Users flock to the site to find ideas for cooking, wearing, decorating, building, creating, and—most importantly for your business—buying. Pinterest is a top resource for shoppers looking for that perfect product or gift, and your brand needs to be there.
Social media is meant to be social. I know that statement may sound shockingly obvious but it bears repeating, especially if your business still spends more time talking at people rather than with them. This often happens because the business is investing more time and energy into publishing than engagement.
Responding to customers on social is no longer a luxury, it’s essential to the success of your business. Around 67 percent of consumers in the U.S. now turn to social media for customer service requests. Brands that deliver on these expectations are winning out—both in terms of customer advocacy and year-over-year revenue growth. But it’s not easy.
Since it launched 10 years ago, Twitter has become a prime way for people to interact with brands, from contests to customer service to Twitter chats and more. With 313 million active users, there are plenty of potential eyeballs out there for your brand messaging. But with 500 million Tweets sent per day, it can also be easy for your message to get lost in the noise.
There’s no better place to connect with business professionals than on LinkedIn, the most popular social platform for professional networking. Using LinkedIn for your business can be tricky, but with some research you can direct your strategy in the right direction. Continue reading for the LinkedIn statistics that matter to your business.
It’s no secret that digital advertising has become a key part of most marketing campaigns. Internet advertising spend overtook newspaper ad spending way back in 2013, and eMarketer predicts that it will overtake TV ad spending for the first time by the end of this year. The numbers are huge: an anticipated $72.
If you’re anything like me, you spend a lot of time creating your content. You’ve heard, like I have, that the key to content marketing is creating high-quality, in-depth content—which takes time. What if I told you there’s a way you can get more shares, traffic, and leads from the same content you spent so much time on—with minimum extra effort? It’s true, there is a way! Y ...
This post was originally published on Observer. This story sounds like a tall tale from Canada’s Far North, but it’s completely true. It involves a watermelon, some frustrated locals and one stubborn grocery store. And it reveals a few universal—but all-too-often overlooked—business truths. Years ago, a friend of a friend of mine was living in the Yukon.
As a social media marketer, you know that having your finger on the pulse of the digital world is crucial to success. You need to be constantly learning and gaining new skills. But finding the time to not only learn new skills, but master them, can be a challenge. To help you out, we put together a list of free online resources so that you can stay ahead of the curve and bette ...
Snapchat isn’t an easy social network to master. It’s riddled with tricky features—even the most social-savvy users aren’t always aware of the capabilities available to them. If you’re using Snapchat for business, there’s a lot to discover beyond the basics and the fun hacks. Even if you’re a seasoned Snapchatter, this guide should offer you some new and useful tricks to bette ...
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