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Snapchat has overtaken Instagram as the most popular social network among U.S. teens (ages 14 to 19) and video traffic on the app has caught up to Facebook’s staggering 8 billion daily views. The platform that’s defined by disappearing content is here to stay. At the Social Media Marketing World 2016 conference in San Diego, California, everyone was talking about Snapchat—how ...
The 25 most-followed accounts on Instagram are, more or less, what you’d expect. There are quite a few familiar faces: Selena Gomez, Taylor Swift, Beyonce Knowles, Justin Bieber, Katy Perry—the list goes on. And, of course, the ubiquitous Kardashian-Jenners make a good showing. The alliterative sisters Kim, Kylie, Kendall, Khloe, and Kourtney all rank within the top 20.
Is your company’s fearless leader social? (And I don’t mean the join-you-for-beers kind.) Not many are. A report from CEO.com found that 61 percent of CEOs have no social presence whatsoever, and of the ones that do, 70 percent only used LinkedIn. This is despite the fact that 76 percent of all executives believe it’s a good idea for CEOs to be on social, according to an infog ...
This post was originally published on LinkedIn. Richard Branson. Bill Gates. Arianna Huffington. Who’s your favorite business leader? Do you follow her on Twitter? Read all of his posts on LinkedIn and Facebook? And do you ever wonder why some of them seem to be everywhere at once? Chances are it’s because that person has mastered the art of getting the word out on social media.
It was a big month for Facebook. With their F8 conference on April 12 and 13, the social platform had tons of big announcements to share. While Facebook talked Messenger, chatbots, and Live Video, Twitter introduced a new Message button on Tweets, YouTube launched 360-degree live streaming, and Pinterest rolled out a spiffy new app. It’s a lot to keep track of.
New products, features, platforms, and announcements—social networks are changing and innovating all the time. As any social media manager knows, it can be hard to keep up. That’s why we started compiling a monthly social media news roundup in October 2015. In it, we capture all the updates—big and small—happening on all the major networks each month.
This post was originally published on SXSW.com. Imagining a world without the internet is impossible for most of us. What would your work day look like? How would you connect with your friends? Would you have to keep a handwritten book of 140-character-long thoughts? At the end of 2015, not quite half of the world had internet access—meaning that life without internet is stil ...
You’re at a dinner party, sitting next to the only couple you hoped you wouldn’t be stuck beside. They’re the type to bring cheap wine to the party, but only drink the good stuff while there. They’ve cornered you in yet another boorish conversation that’s all about them and your eyes begin to gloss over. Social media should not be like this dinner party.
Ranked first in the 2015 Digital Counties Survey, Fairfax County, Virginia, uses social media to provide better information security, transparency, and citizen engagement through digital communications. This local government now offers innovative lessons for governments of all sizes on how to use social media during emergencies and to inform future government initiatives.
If you ask any social media marketer what their number one Instagram question or concern is, the majority will say it’s how to get more followers. While many users will say that they don’t care about how many Instagram followers they have, it’s a simple fact that the bigger audience you have, the more people and potential customers you are able to reach.
If you’ve been debating whether or not to set up a YouTube account for your business, I’ll let the stats speak for themselves: it’s a platform with over 1 billion users, that regularly reaches more 18 to 34 and 18 to 49 year-olds than any cable network in the U.S. In other words, it’s a pretty big deal.
If you’re on a first date, nothing will impress your romantic interest more than your Instagram Analytics expertise. Okay, maybe not, but if you’re running social media for a brand, Instagram analytics is something you’re going to need to pay attention to. You put a lot of time and effort into your Instagram strategy, and want to see where these efforts are paying off.
We’ve recently added new APIs to open up our platform, which will allow you to spearhead digital transformation initiatives at your company. So… what does that actually mean? An API (application programming interface) is the mechanism that allows one backend system to communicate with another. If you work outside of the technical world, APIs may seem like somewhat of a dry or ...
The best April Fools’ Day campaigns are believable—even for an instant—allowing us to suspend disbelief. We know the joke is coming, but we still want to laugh. What started as a few fun, select hoaxes has spread even beyond April 1. Cards Against Humanity famously sent 30,000 people poop for Black Friday. Brands are now basic if they don’t at least make an attempt.
Mobile is an increasingly important part of the social web. This is particularly true for Facebook, which boasts 1.44 billion mobile monthly active users (as of December 31, 2015). And that’s not all—over half of Facebook users access the site exclusively via mobile (as of January 2016). That’s a lot of people. And a lot of phones.
If you’ve ever seen a romantic movie, you know that being in the right place at the right time can result in true magic. Imagine if Harry had never met Sally, Bridget Jones had never gone to that New Year’s Eve party, or if Jack and Rose had never stepped aboard that ship? Okay, that last one might not have been the best example, but you get the idea.
This morning, like most days, I started my workday with a chat about the weather—sun, rain, temperature, all the usual stuff. Except today was a little different, because of who I was chatting to. His name is Poncho and he’s a cat. A weathercat, to be specific. He’s also a bot. Poncho on Facebook MessengerYou’re at work, which means you’re on Facebook.
Careers aren’t as linear as they used to be. Rather than commit to a single career through to retirement, we often switch paths, and gather several careers’ worth of experience along the way. Can business leaders slow this trend and strengthen our sense of belonging, ownership, and pride? Statistics show that engaged employees are 20 percent more likely to stick around.
Consumers advertising for brands is nothing new. But the role of user-generated content (UGC) in marketing is—and it’s not going away. Smart marketers see the value behind consumers telling their brand story and advertising for products by sharing genuine content. Today’s millennial population sits at about 1.68 billion. They trust UGC content 50 percent more than any other media.
If a video is posted to YouTube, but gets zero views, does it even exist? This is the eternal question for any video marketer. With 300 hours of video uploaded to the platform every minute, it can be tough for businesses who are trying to get their message out. You’ve heard it over and over again—to the point where you’re seeing a ‘Skip Ad’ button in your dreams—but 2016 is the year of video.
Nearly 80 percent of the U.S. population uses social media. And that number will continue to rise every year. The opportunities for business here are evident. No matter what industry you’re in, you can be sure that your audience and customers are on social. But compliance issues in regulated sectors such as financial services are enough to give some would-be social media users pause.
Granville Island Brewing is a craft beer company with a target market scattered across the country. The brewery celebrated its second annual BrewSki Tour campaign, a two-week tour of local craft breweries and ski hills throughout British Columbia, Canada in February. The BrewSki Tour was a community-driven initiative aimed at connecting with Granville Island Brewing’s colleagu ...
When you don’t pay attention to what your audience is saying, you’re basically giving key information to your competitors. What are your customers’ pain points? What do they love about your product or service? What are those in your industry talking about? All of these questions can be answered through the art of social media listening.
If my hours of watching engagement videos on YouTube have taught me anything, it’s that the perfect social media proposal is an art (and that hot air balloons are surprisingly easy to get). Timing, communication, and expectations can all make the difference between receiving a resounding ‘yes!’ or a quiet ‘no’ followed by a somersault out of the room.
Your business has produced a slick video that it needs to get in front of some of the billions of people who watch countless hours of online video everyday. But which video-sharing and hosting platform to choose—Vimeo or YouTube? Do you want to target the largest possible audience, or a more niche community? Does your video promotion plan have a budget? And have you thought ab ...
When it comes to influencer marketing on social media, no platform delivers a better return on investment (ROI) than YouTube. And with an audience of more than 1 billion viewers, the stars of these online videos are beginning to outshine mainstream celebrities—proving more influential with younger audiences.
One of human nature’s most universal traits is the tendency to get ahead of ourselves. Carts come before horses, chickens come before eggs, and marketers Tweet without knowing why. In such a fast-paced, constantly changing industry, it’s not surprising that some social media marketers might launch feet first into day-to-day work, without a clear strategy of how they will achieve their goals.
This is an updated version of a post originally published in November 2014. Your customers are watching a ton of social video. Facebook and Snapchat have both surpassed 8 billion daily video views and YouTube’s 1 billion-plus users are watching hundreds of millions of hours of online video every day.
With files from Margret Nyfors, director of public education at Vancouver TheatreSports League, and Ken Lawson, lead facilitator, head of design and development for Improv for Business at Vancouver TheatreSports League. Improv comedy is the ultimate exercise in thinking on your feet. Performers practice the art of pulling polished, funny skits out of thin air with zero preparation or practice.
This post was originally published on Fast Company. Last month, I wrote an article here at Fast Company pointing out that more than half of Fortune 500 CEOs have no social media presence whatsoever, which means they’re leaving on the table a huge opportunity to connect with customers and employees. That article was shared more than 4,000 times on social media in the first 48 hours.
On April 21, 2016, Hootsuite brought together digital leaders and practitioners in central London to discuss the social content landscape at the latest Social Media Breakfast, hosted by our chief marketing officer, Penny Wilson. Our panel, Unlocking Business Value: The Future of Social Content, invited five leading digital experts to draw on their experience to analyze social m ...
Your social media family is complete: now you can tackle video tasks directly from the Hootsuite dashboard. Today we’re excited to announce our new integration with YouTube, as well as more support for Facebook, Twitter, and Instagram video. Why now? Because social is all about video now. And even more so in the future.
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