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June was yet another busy month on social. Twitter released a lot of new changes—a lot a lot—longer video, Promoted Tweet Carousels, and two new companion apps. Meanwhile, Facebook released its own set of emoji and Instagram hit 500 million users. Find out all the social media news worth knowing from all the major platforms in our June 2016 roundup.
Unlike a lot of social networks, LinkedIn didn’t start out as the cool kid on the block. Case in point: my dad got an account before me. I remember him telling me excitedly, “You can connect with classmates and list your work experience!” Sounds thrilling Dad, I’ll jump right on that. But then something changed.
With 400 million active users, it can be hard to stand out from the crowd on Instagram. It just isn’t enough anymore to create your account, post beautiful pictures every now and then, and like a few photos. Brands, influencers, and the everyday Instagrammer are stepping outside the 1080px by 1080px square box and pushing the boundaries on creativity.
If the idea of attending a networking event makes your stomach flip, you’re in luck. Thanks to LinkedIn ads, now you can make connections and grow your business from the comfort of your office. LinkedIn is the world’s largest professional network with more than 430 million members, including executives from every Fortune 500 company. Even for small businesses, LinkedIn is no longer an option.
Well, I’ve never been too keen on writing long-winded introductions and figure most people just skip to the first bullet, so I’ll spare you my bad jokes and just tell you what you’ll learn in this post. Today, you’ll learn three really effective Facebook advertising strategies: An email capture campaign—I’ll show you how to use Facebook advertising to collect new email leads.
There was no better phrase (besides “snow day”) to hear as a child in elementary school than “We’re going to play a game!” However, this joy was usually quickly erased when your teacher followed up with the ominous “A fun math game!” For many users of Pinterest, this is probably how they feel when they hear Pinterest Analytics. It’s all fun and games until somebody whispers the word ‘analytics.
Do you dream about quitting your job and traveling the world? Have you ever thought ‘Why do I need to live here in the city when I can work on a computer from anywhere in the world?’ The internet has changed the meaning of work, bringing new opportunities and employment that didn’t exist until recently.
Even if you’re not a bookworm, you’re familiar with literary archetypes. The selfless hero, the star-crossed lovers, the greedy king—almost any story you can imagine contains one or more archetypes which represent recognizable elements of human nature that have stayed with us through centuries. Beyond epic narratives, there’s another group that can benefit greatly from develop ...
Unless you’ve been live blogging from under a moon rock somewhere in outer space, by now you know that Pinterest isn’t just for arts and crafts. Top social media marketers use Pinterest to sell everything from pork to private schools. When you think Pinterest, you might assume that this platform best serves women’s clothing retailers and wedding vendors. Not so, my friend.
Even if you haven’t heard of Instant Articles yet, it’s likely you’ve seen them. Denoted by a lightning bolt icon on the image preview of articles on Facebook, Instant Articles are fast-loading versions of web stories that have been optimized for mobile. When users click on an Instant Article, they stay on Facebook to view the content, rather than following the link to another site.
“So how’s work going?” If you asked me this question while I was a social media manager, you’d get a different answer almost every day. On a good day, I felt unstoppable. I loved what I did and the brands I did it for. Other days, it felt like I was stuck running as fast as I possibly could inside a hamster wheel. It’s a tough job that not everybody understands or appreciates.
Using hashtags, following people back, replying to every Tweet that mentions you—these are all great things you can (and should) be doing to gain more followers and build a strong presence for your business on Twitter. For this post however, let’s go beyond the basics and look at five best practices that will help you create great content, better engage with your followers, an ...
We take a lot of pride in the Hootsuite blog and we go to great lengths to make sure every post is helpful, thoughtful, and rigorously researched. We also want to grow our community of contributors to give our readers the opportunity to benefit from a wide range of perspectives. So to maintain our commitment to providing value for our readers while growing our network, we thou ...
Have you ever seen those inspirational posters that declare “All I really need to know I learned in Kindergarten?” Taken from the book of the same name, these posters list teachings such as “play fair,” “say you’re sorry when you hurt somebody,” “be aware of wonder,” and “flush”—all unarguably sage pieces of advice.
A “regram” is when an Instagram user posts a photo from someone else’s account to their own. For brands who use regrams as part of their user-generated content strategy, the benefit is clear. Regramming content from other users gives brands fresh material to share with their audience. And the practice can encourage increased engagement by motivating followers to post content w ...
What is dead may never die, and Game of Thrones is far from dead. The medieval-esque fantasy epic only seems to grow more omnipresent from season to season, and with that unending popularity comes a veritable Dothraki horde’s worth of Game of Thrones references, jokes, puns, and memes on social media. It’s no secret that everyone loves Game of Thrones.
In 1989, a fitness instructor wore a beer company’s t-shirt to a local football game and scored some time on the company’s sponsored jumbotron. After the game, the beer company received so many inquiries about the jumbotron star that they hired her as a spokesmodel. Pamela Anderson had been discovered.
Even though Snapchat is said to have over 150 million daily users, many are still at a loss for where the app fits into their marketing plan. Think for a moment about some of your most embarrassing moments. Perhaps you fell off of a chair in the middle of a painfully hip, packed restaurant (me). Maybe you fell asleep in the middle of a meeting and got called out by your coworkers (me).
I was housesitting for a friend recently and vacuumed her entire apartment with the click of a button. The magical robot vacuum got to work, and I went to get a cup of coffee. I pressed the button on her single-serve machine, and within seconds had a perfectly brewed cup of joe. I got cozy on the couch, grabbed the remote, and turned on the TV. Laziness was my virtue.
Twitter is where people turn for customer service. The conversational and real-time nature of the platform makes it easy for customers to ask questions, celebrate businesses they like, or reach out if they need any support. According to our research, evidence of this can be found in the fact that the volume of Tweets targeted at brands and their Twitter customer service handles has grown 2.
After graduating college I remember dramatically throwing myself onto my (mother’s) couch and complaining about my unsuccessful job hunt. “Every ‘entry level’ job wants ‘one to three years of experience’ but how are you supposed to GET experience if you can’t get an entry level job?!” I wailed. Not only did I lack a wealth of job experience to back me up, I felt like my resum ...
Imagine this: you’re in a meeting and giving a presentation to the top executives at your company. However, something’s off. You look down, and instead of your usual spiffy workplace attire, you’re wearing nothing at all. While this particular nightmare is said to signify that “you may be hiding something and are afraid that others can see right through you,” a social media nig ...
When it comes to social media, one of the biggest challenges businesses face is measuring return on investment (ROI)—especially as the landscape continues to evolve. As the CEO of LiftMetrix, a social media analytics platform and Hootsuite partner, my job is solving the complexity around ROI measurement. And I believe businesses and brands can do that by following these five simple rules.
These days using Facebook for business is a no-brainer. “Hashtag” and “emoji” may have been unprofessional-sounding buzzwords a few years ago, but no longer. Today Facebook has 1.09 billion active daily users. And those people are spending more than 20 minutes a day perusing the platform. Whereas once upon a time a snazzy sign in the window and brochure-stuffed envelopes were t ...
We call them Snapchat hacks because many of the app’s best features are either hidden or just not intuitive. We’re looking at you, black paintbrush. But if you can learn these tricks you’ll have a powerful new arsenal of tools to help take your brand’s Snap game to the next level. In this guide we’ll teach you how to access these lesser-known features, and uncover a few more t ...
This post was originally published on the Twitter Small Business Blog. Influencer marketing. For savvy business owners staying up to date on social media tactics, it may seem like ‘influencers’ are all anyone’s talking about in 2016—and with good reason. A recent study found that influencer marketing pays an average of $11.20 in earned media value for every $1.00 of paid media spent.
On the daily, Snapchat reaches 41 percent of all 18 to 34 year-olds in the United States. If that statistic doesn’t surprise you, you might be more impressed to learn that half of all new users signing up for Snapchat are over the age of 25. Don’t guffaw. You can learn a few things from these older users.
I know you’ve put months—maybe years—of effort into your Twitter, Instagram, Facebook, or Snapchat accounts. You’ve fine-tuned your content strategy, perfected your brand voice, and built relationships with your followers. But I’m going to suggest you hand it all over to someone else. Not forever, of course.
Picture this: You’re sitting at a restaurant anxiously awaiting the arrival of somebody you met online. Their dating profile photo ticked off all of your boxes—kind eyes, clean hair, can’t lose. Or can you? They arrive, and all of a sudden you realize they’re a mouth breather and every sentence that comes out of their mouth ends with the word “bro.” They say “YOLO” non-ironically.
Yes, this is another list of the best Google Chrome Extensions. You’ve seen it all before, right? Well, we thought we had too. But new extensions are continually emerging that can drastically change the day-to-day habits of social media marketers. Plus, a few classic extensions have undergone impressive upgrades.
This post was originally published on LinkedIn. “Hey Snapchat!” is how 48-year-old Mark Suster starts off his daily Snapchat videos, looking straight into his phone camera. This type of greeting would be natural coming from a teenager using the app. However, with his grey hair and Gingham shirts, seasoned Silicon Valley venture capitalist Mark comes across as a fish out of wat ...
Hootsuite is excited to introduce our new podcast! The half-hour pilot episode includes a 10-minute conversation between Hootsuite CEO Ryan Holmes and Royal Bank of Canada CEO David McKay. The two executives cover all things digital transformation—from how leaders are engaging a workforce of digital natives, to the way social media is changing customer service.
You feel your chest tighten. Your pupils widen. Your heart sounds like it’s going to pump right out of your chest. You snap your head around and turn to face him. A dad. His shin-high gym socks, white sneakers, and logo-free baseball cap are itching for this moment. He’s ready. He’s about to make a joke. While previously just groaned-about events, dad jokes no longer happen in a vacuum.
Perhaps one of the greatest achievements of my life was being the ninth caller through to my local radio station and winning a copy of the Titanic soundtrack. At the time, this felt like a miraculous event. Without social media, there weren’t many ways to win things that didn’t involve frantically and repeatedly calling a phone number, or filling out an entry form from a magaz ...
Earlier this month, Hootsuite hosted two sold-out events in collaboration with Popimedia in South Africa. Entitled “Digital Transformation: Personalisation in the Age of Digital,” the one-day seminars were held in Cape Town and Johannesburg, and included speakers from Media24, Arc Worldwide, Eighty20, Upstream Advertising, Webfluential, NetFlorist, Popimedia, Arc, and Hootsuite.
This post was originally published on Fast Company. You already know about Snapchat even if you aren’t on it. The network for sending pics and videos that disappear shortly after viewing now has 100 million daily users, including an incredible 77 percent of college students. Those users log 10 billion daily video views, surpassing even Facebook’s numbers.
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