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You’ve probably seen a lot of people share recipes or product wish lists on Pinterest. And while there’s nothing wrong with a classic, tried, tested, and true approach to your Pinterest strategy, it’s always fun to shake things up. Think outside of the box when it comes to your time on Pinterest with the following ten ideas.
YouTube reaches more 18 to 34 and 18 to 49-year-olds than any cable network in the U.S. and generates 4 billion views daily. That makes the network a no-brainer when it comes to choosing a platform to market your business’s videos. But for many users YouTube is a domain for high-quality media. Creators film in HD, own lighting umbrellas, and don’t settle for anything less than ...
December can be a very busy time of year—especially in the world of social media. This month, Twitter introduced live video and then upped the ante with live 360 video—a feature Facebook also released in December. Meanwhile, Instagram hit 600 million users and added new features to Stories while Snapchat launched Group Chat and custom sticker creation tools.
New year, new social media marketing strategy. But wait—you haven’t actually made one yet. Your brow begins to furrow. Your forehead begins to sweat. Panic ensues. Do not fret, friend. There is no need to get your jimmies rustled. We cornered Hootsuite’s social media marketing team for some quick tips on how to create a stellar social media strategy even if you’re getting sta ...
This post was originally published on Inc. RIP Vine. It seems like just a few short years ago that the network—and its catchy six-second video format—debuted and companies raced to figure out how to cash in. Then this October, we learned the app would be officially shut down by Twitter. Even before then, attention had already shifted to newer, more flexible video formats like ...
Now that you’ve recycled those champagne corks and swept up the last of the New Year’s Eve confetti, it’s time to think about how to jumpstart your professional growth in 2017. While you could hunker down and crack open a stack of social media theory textbooks, there is a much better option—attending social media conferences.
Let’s travel back to a simpler time, shall we? It’s November 6, 2007, and Facebook has just launched something called Pages. Now, companies can have an official presence on the network, just like real people! The first day, 100,000 Pages launch, with brands from Coca-Cola to Verizon to Blockbuster getting onboard.
As managing director of video marketing strategy agency, Hurricane, I have over 20 years’ experience creating engaging content, first for the BBC, and now for leading brands maximizing the opportunities of social media. In my opinion, now is the time to get ahead of the competition and add 360 degree content to your video strategy.
According to a Pew Research study, 55 percent of all 18- to 29-year-olds in the United States are using Instagram. That’s a whole generation of people viewing the world through sepia-filtered glasses. Companies who can harness the power of that platform to share what’s great about their business stand to grow their presence and profit among millennials considerably.
You probably know by now that advertising your business on Facebook is no longer an option, no matter which demographic you’re marketing to. There have been rumblings in the media that younger people are moving away from Facebook, making the granddaddy of social networks a site primarily for, well, granddaddies. But it’s simply not true.
Isn’t it great when people have nice things to say about your product? It’s even better when they share these awesome reviews with other people. For free. That’s what brand advocacy is all about—encouraging and empowering your customers to become champions for your brand. Social media is a great place to do that. We’ve already talked about how to create an advocacy program for your brand.
Why do Twitter analytics matter? Why was Freaks and Geeks cancelled after 12 episodes—when the show was clearly just very ahead-of-its-time? Why did they get rid of Pepsi Blue? The point is, Twitter marketing strategies—just like TV shows and soda flavors—are measured by their success (or lack thereof). If they aren’t working, something must change.
Adam Conover is a YouTube-personality-turned-TV-celebrity that is known for blowing minds and destroying everything we hold dear and true through humor and facts in his show Adam Ruins Everything. As a marketer, I loved hearing his insights on old marketing tactics that have shaped many of our strongest cultural concepts.
Imagine you’re throwing a dinner party for some potential clients. You know that there’s a lot at stake with this one meal, and the future success of your business depends on it. You get to the grocery store when suddenly you realize you have no idea what your guests like or if any have dietary restrictions. If only you had done a little bit of audience research on your visitors.
Social media is one of the most effective channels for customer support in today’s digital world. Whether they have questions, complaints, or compliments, people are increasingly using social to connect with businesses. While your brand may be well-versed in social marketing, it’s still easy to overlook the basics when it comes to social customer support.
It’s official, Pinterest is now a bonafide social media star. Boasting some 150 million users, the once cutesy platform has morphed into a social media powerhouse, popular amongst individuals and businesses alike. And considering it only debuted in 2010, it’s done so with astonishing speed. Long adored by brides-to-be and foodies, Pinterest is now much more than a storage spac ...
There is no social network more catered to business professionals than LinkedIn. Whether you’re a recruiter looking for top notch prospects, a content creator looking to publish an article, or a marketer hoping to reach the most valuable audience, LinkedIn is a powerful platform. Before you begin your social strategy, it’s a good idea to familiarize yourself with LinkedIn demo ...
Would you ignore a channel with 1 billion active monthly users? If your brand is not currently using Facebook Messenger, that’s exactly what you’re doing. If you think messaging apps are just for personal communications, consider this: Nielsen’s Facebook Messaging Survey showed that messaging ranked second out of nine possible modes of communication with business, and that 53 ...
Are your social campaigns reaching new customers? In this episode of the Hootcast podcast, we sit down with Amanda Rotstein, digital editor at Roots Canada, who tells us how the retailery ran an Instagram campaign that got 150,000 leads. Hootsuite’s own social expert Amanda Wood follows that up with lessons from 2016 along with tips for your 2017 social strategy.
Instagram users Like 4.2 billion posts every day. Let that sink in: 4.2 billion. That’s a lot of double taps. It’s no secret that Instagram is a power player in the world of social, but with a whopping 600 million active monthly users and 150 million daily users on Stories alone, it’s clear that businesses can’t afford to ignore the photo-and video-sharing app.
Every social media manager has been there. You know you should post something but are fresh out of interesting ideas. What will my audience care about? How many times have I done the same thing? The more urgent the need to post something is, the more blank your mind becomes. This cheat sheet of engaging social media content ideas will help you beat that dreaded writer’s block.
Let’s be clear right upfront: this post is not about clickbait—that dubious practice of pulling in clicks by withholding information (“you’ll never believe what happened next!”) or misleading readers (“lose 30 pounds by eating this one weird food!”). Instead, it’s about crafting quality social media content that provides clear value and compels readers to click through to your ...
We expect big name brands such as Nike and Coca-Cola to come up with fun and engaging social media marketing campaigns. It’s the businesses that sell less-than-glamorous products like toilets, or hard-to-grasp concepts like antivirus software that aren’t so easy to market on social media. Does that mean you should leave social out of your marketing strategy? Absolutely not.
With 1.18 billion daily active users as of September 2016, Facebook is an excellent place to establish a formidable presence for your brand. But with so many users sharing so much content, you will need whatever competitive advantage you can get to stand out from the crowd. Join us on a magic carpet ride into the wonderful and (surprisingly) exciting world of Facebook hacks for business.
National holidays, campaign launches, important events—your social media content calendar should be filled with key dates and milestones for your business, and the corresponding content you’re planning to post across all your networks. Of course, some months are busier than others. January might be a notoriously chaotic month for your business, full of product launches or big ...
Splash. That’s the sound of the brands that push the envelope when it comes to social media marketing. While great campaigns deserve recognition, they likewise teach us a little bit more about innovation and creativity in the digital world. 1. Spotify uses location data to create hyper relevant ads Social media analytics tools can offer great audience insights—telling you what ...
Everyone you know is on Facebook. Or Twitter. Or something. Everyone but… gasp—the CEO of the company you work for? It’s true—61 percent of CEOs have no social media presence whatsoever. In a digital business world where customer service is measured by the immediacy of a Twitter response, it’s shocking to think that less than half of Fortune 500 CEOs are active on a major social network.
In 2009, Graham Cochrane was unemployed. The startup he worked at had gone out of business. And with a wife and newborn daughter, he needed to find a new way to make money. With little left in his savings, Cochrane began writing articles about his passion: music recording and mixing. While he was trained as an audio engineer, he faced steep competition.
A Facebook Page allows you to build a community around your brand, where you can respond to customer inquiries, share information with your audience, and use features such as Page Insights to get to know your followers. And, if Facebook Ads are in your future, you’ll need a Facebook Page to get started. With 1.
The need to connect with like-minded people is a basic human desire. Maslow’s famous hierarchy of needs cites “belongingness” immediately following physiological and safety needs such as food and water. This quest for belonging might be the reason that communities on social media, such as LinkedIn Groups, are so popular.
Have you ever sat through a presentation that wasn’t meant for you? You stare blankly at a screen of numbers and nonsensical acronyms, then you disengage after five minutes and daydream about your after-work bike ride. When you’re trying to prove the value of social media to your CMO—or even CEO—you can’t afford to lose their attention. Their time is precious.
In recent years, the use of social media in health care has skyrocketed. From Tweets to Facebook posts, health care authorities and practitioners are increasingly turning to social media to promote awareness, encourage patient engagement, and increase the spread of accurate health messaging. And they’re doing so while remaining fully compliant with regulators.
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