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The word “trend” can evoke feelings of fear and uncertainty for businesses. You want to stay ahead of the curve, but you don’t want to waste time and money on something that isn’t going to stick around (or that isn’t relevant to your business). To help set you up for success, we put together our third annual social media trends report.
The holiday season can be one of the most profitable times of a year for businesses. People have their wallets open and they are ready to buy thanks to a combination of end-of-year bonuses, the generous gift-giving spirit, and some of the best sales of the year. For businesses it is a time of profit, but also competition because everyone knows this is a time when customers are ready to spend.
In March 2017, Instagram release the Instagram Story ads feature to all business accounts. Hootsuite’s social marketing team quickly ran a series of tests using the new ad format. In this post we share with you what our team learned so that you’re set up for success when you give it a try. Bonus: Download a free checklist that reveals the exact steps an adventure photographer ...
Attributing revenue to social media is a big challenge for businesses, but Purdue University may have cracked the code with their annual fundraising campaign. In 2017 they raised $28.2 million in single day—$10 million more than their single-day campaign in 2016. They also increased support from international donors by 87 percent.
This post was originally published on Adweek. Nowadays, it’s a scene you’ll pretty much see only in movies: Stock traders in brightly colored jackets frantically shouting and flashing symbols on exchange floors. But this was how stocks were bought and sold for most of Wall Street’s history. Then, in the 1990s, electronic exchanges entered the picture.
Too many tweets and too little time? No worries. In this guide we’ll show you, a savvy social media pro, how to schedule tweets to save time that can spent engaging your followers. How to schedule tweets on Twitter There are two ways to schedule tweets on Twitter natively. You can do it via the creatives tab (you must have a credit card on file to access the creatives tab), or ...
There are etiquette guides for almost any situation, from table settings to international business meetings. So it shouldn’t be a surprise that a communication medium as culturally transformative as social media also comes with its own code of common courtesies and customs. Businesses in particular need to adhere to this etiquette, since social media is such a public forum.
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