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Many companies don’t do enough upfront work to qualify their new sales leads. They simply pass every single sales lead through to the sales team, even if the prospect is nowhere near ready to buy or is even a good fit for what the company sells. According to statistics cited by HubSpot, 61 percent of B2B companies send all of their business leads directly to sales, even thoug ...
Every month, small business owners open email attachments from their SEO consultants to find that their businesses are ranking very high for several keywords or phrases. Most of the time, they’re happy with this, and they send off their next payment with a smile. But the question these business owners aren’t asking is whether those keywords even matter.
By now, you know that content marketing isn’t just the process of creating a piece of content and hoping for the best. It’s a process that starts with content development and promotion. Of course, you need to share your content with your social media audience, your email list and so on. But what else can you do to get more exposure your content? Here are five new ways to prom ...
Accepting guest posts should be a lot easier than it is. If you’re looking for a way to expand the amount of content on your site while building relationships and tapping into the authority/audiences of other people, opening your site up to guest posts is a smart move. Sites like Moz, Torque and even Medium have built their businesses on outside contributions, and when the pro ...
Twitter is a mixed bag when it comes to social media engagement. Tweets are plentiful and most of them go pretty unnoticed, even for accounts with a solid following. It’s much easier to hear back from your followers on Facebook and Google Plus. On Twitter, you never know. However, that’s also the beauty of the platform.
“write a blog post,” they said! “It’ll be fun,” they said! One of the most common recommendations out there for organizations trying to create a steady stream of content is to look inward for contributions. After all, who knows your business better than the people who work at it every single day? And what could be more cost-effective than having the people you’re already paying ...
B2B content is often kind of—dare I say—boring. Of course, any content produced by businesses, for businesses is bound to be more factual and professional and “safe for work.” There are limits to what B2B marketers can say without compromising their professional image, and that’s understandable. But in the world of content marketing, it seems like too many B2B marketers are playing it safe.
When it comes to judging the success of a piece of content, many marketers will shrug off metrics like social shares and comments because they consider them “vanity metrics.” But the truth is, vanity metrics can be useful for your overall content strategy in many ways. The psychology behind it is simple. People have a natural fear of missing out.
This will be my shortest post on this blog. Buffer’s now-famous “Ideal Length of Everything Online,” pegs the ideal length of a blog post at seven minutes, or 1,600 words. SERP IQ analyzed post lengths for SEO and found that sites ranking in the top 10 across 20,000 keywords all had at least 2,000 words. Bill Sebald explained that Google needs sufficient content to judge semantic relevance.
You likely share your posts on your Google+ page, and you’re probably familiar with highly touted Google+ features like Hangouts. But are you utilizing all that Google+ has to offer? We’ve looked at how to build a successful Google+ brand page. In this post, we’ll take a closer look at sharing Google+ circles and how this feature can help build relationships and engagement for your brand.
Working with a completely new marketing team on co-marketed content poses several challenges. One that I constantly run into is the branding of the content you are creating, and the promotional materials you are using. Not only do you want the branding to be visually appealing, you also need to comply with branding regulations of each company.
What if polished, high-production value content isn’t where content marketing should be headed? In fact, what if experts—really smart people—were arguing that the future of content marketing didn’t lie in the kinds of gorgeous, often lengthy pieces we see being put together by top journalists, copywriters and marketers? And what if instead, they were arguing for the merits of a large (gigantic,.
Do you have trouble coming up with great content to use for your email marketing? If so, then consider ways to integrate your current content marketing efforts (blog posts, guest posts, etc.) into your email. In this post, we will show you five that will help boost your email marketing strategy and get more mileage for your content simultaneously. 1.
There’s this charismatic, orange-clad character trotting the globe evangelizing a better way to build your business. Joe. Joe gave it a name. Content marketing. Joe gave it a home. Cleveland. Joe gave it a main event. Content Marketing World. And Joe wrote the bible. Epic Content Marketing. Epic isn’t Joe’s first book. It’s his third.
There’s no nice way to say it: SEOs ruined guest blogging for everybody. Immediately following the first Penguin algorithm update in April of 2012, spammy link sources like garbage directories, forums and blog comments were being devalued/penalized, and the SEO world sought a newer, “safer” source of anchor-text rich links.
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