iAcquire - Posts from June 2014

  • 3 Examples of Successful Google+ Local Pages

    How are people finding your local business? Does your foot traffic come from word of mouth, social media, Google search or a combination of all three? Most people use Google to search for a business in their area, look for the number to a restaurant in the neighborhood or to find the directions to their local grocery store. According to Search Engine Watch, 50 percent of mobile search is local.

    Brian Honigman/ iAcquirein Google- 10 readers -
  • 3 Bad Business Blogging Strategies You Might be Using

    If you’ve heard it once, you’ve heard it 1,000 times: “your business should be blogging.” But while everybody is quick to offer up that advice and even outline a hundred thousand good reasons why (a Google search for “Why your business should be blogging” yields about 1,420,000,000 results), fewer seem capable of tackling the trickiest question of all… How do you make it happen? ...

    Joel Klettke/ iAcquirein Social- 31 readers -
  • 7 Questions with Content Marketing Maverick Barry Feldman

    It’s fitting that we would meet up with content marketing maverick Barry Feldman just a few miles down the road from Folsom State Prison, where Johnny Cash made history for recording a live album and lifting a middle finger at the establishment. A resident of Folsom, Feldman has not only made a name for himself as the creative mind behind works of inspiration like Rock and Rol ...

    Lisa Kasanicky/ iAcquirein Content- 36 readers -
  • 8 Content Sources for Your Google+ Page

    One of the concerns of business owners on Google+ is that they don’t know what content to share on their page on a regular basis. Your Google+ Page should feature original content created by your company, as well as the content from others that is of value to your audience. When sharing the content of others or curating the content from various sources, take into consideratio ...

    Brian Honigman/ iAcquirein Social Content Google- 22 readers -
  • How to Measure Your Google+ Success: A Cheat Sheet

    One important aspect of managing and building a Google+ page is accurately measuring your activity on the social network to understand which efforts actually drive results for your business. There isn’t one grand metric that will determine if all of your Google+ activity is worthwhile, but instead your business must take into consideration a variety of metrics focused on five distinct areas.

    Brian Honigman/ iAcquirein Social Google- 22 readers -
  • An Interview with Content Marketing Institute’s Joe Pulizzi

    In less than a decade, Joe Pulizzi, founder of Content Marketing Institute, has established himself as a thought leader in an emerging, ever-changing space. Few who inhabit the content world haven’t heard of him. So when iAcquire had the opportunity to sit down with the seasoned vet in the moments after his Confab Central breakout session, “How to Build and Execute a Dominant ...

    Allie Freeland/ iAcquirein EMail Content- 30 readers -
  • The Pros and Cons of Using Google+

    Many of the discussions surrounding Google+ today are centered on whether the social channel is a viable network for a majority of businesses to be actively using. While Google+ has a range benefits for organizations of all sizes and the mainstream appeal of Facebook, it hasn’t driven the same level of engagement for many businesses and therefore, has been dubbed a ghost town ...

    Brian Honigman/ iAcquirein Social Google- 41 readers -
  • Search Shines its Light on High Authority Bloggers

    Picture a spotlight. It’s searching high and low in a massive and dark theater. When it stops, it shines light on a person, an authority. The authority landed in the spotlight for a reason. He or she is an author. Have I tripped your metaphor detector? If so, you may have gathered I’m alluding to your search engine.

    Barry Feldman/ iAcquirein Social- 16 readers -
  • Keep it Real with Authorship

    Google Authorship was a shake-up for the online community. Suddenly, authors and their content could be tied together, and people could be recognized as authoritative entities on subject matter. But in all the excitement, focus has been put in the wrong place. In this piece, I look at why chasing the metrics surrounding the debated idea of author rank isn’t worth your time.

    Joel Klettke/ iAcquirein SEO- 26 readers -
  • How Google Authorship will Continue to Change the Search Paradigm: Slideshow

    Google+ has turned the corner on its social network status and is being seen more clearly for what it is: an identity platform that can serve Google in many ways. Via Google+ authors can verify their contributions to a specific publishing domain and publishers can use the “rel=author” tag to link to the author’s Google+ profile thereby confirming from their end who wrote the ...

    iAcquirein Social SEO Google- 10 readers -
  • Using Customer Data for Informed Marketing Decisions

    In my previous post, I discussed the vital role that data plays in marketing. In this post, I want to expand on why more data doesn’t necessarily guarantee insight or better-informed marketing decisions. Just capturing and storing data will not get us far. Disconnected and fragmented data can’t paint a complete picture of the 360-degree customer profile or the end-to-end custo ...

    Kaan Turnali/ iAcquire- 35 readers -
  • The Ultimate Chalk Talk on Personal Branding: Video

    Want to learn how to develop a powerful personal branding platform? I came to the conclusion my clients certainly do. The calls kept coming: clients with all kinds of questions about how to build a personal brand to promote themselves and forward their careers with new media tools. I thought though that I’ve been a personal brand-builder my entire career, and I wondered which ...

    Barry Feldman/ iAcquire- 25 readers -
  • Q&A with Content Strategist Clinton Forry

    Clinton Forry, senior manager of digital content strategy at Ameriprise Financial, has been involved in content strategy since before the naming convention and standardization of the practice began. He churns his passion for technology—which he credits to the green-monitor Apple computer that cast a spell on him in third grade—and strategic thinking into content projects with soul.

    Amanda Gallucci/ iAcquirein Content- 19 readers -
  • The #iBrand Weekly: Lego Pieces it Together

    The Lego Group is the most valuable toy company in the world, estimated to be worth more than $14.6 billion. But things weren’t so awesome back in 2004 when the toymaker was a billion dollars in debt and suffering a 40 percent decline in sales. What changed? Lego realized something: like it or not, their company had to transition into a media company to correctly reach their audience.

    Jaclyn Freedman/ iAcquire- 10 readers -
  • How to Improve Your Google+ Engagement: Infographic

    Have you started using Google+ as a central part of your marketing yet? Here are a few reasons why you should. Google+ is Google. And Google owns search. When you combine a good content marketing strategy—and most of the time this means you should think about educating and being helpful, as well as creating content that entertains—then people will be compelled to engage.

    Martin Shervington/ iAcquirein Google- 8 readers -
  • Nontent: Content That Fails to Connect or Convert

    For every quart of content, there’s at least a gallon of nontent. Consume at your own risk. Try not to waste too much of your caloric intake on crap. Does anyone really need this much nontent? Penis nicknames. Hands drawing words on a whiteboard to spell out what the announcer guy is saying? Forty-five-minute infomercials posing as webinars? Uuuuuuuuuuggggh. It’s so nonsensical.

    Barry Feldman/ iAcquirein Content- 24 readers -