• How To Close A Sale With an Inbound Lead That's Stuck

    Inbound leads are beautiful things. Someone has a business problem, searches for a solution and finds your website. They convert on a landing page and you have a conversation with them. You may be even have multiple conversations with them. But then, like Santa after he delivers his gifts and partakes of your (almond) milk and (vegan) cookies, they disappear.

    Roman Kniahynyckyj/ Inbound Marketing Blogin How To's- 7 readers -
  • 5 Factors to Consider When Building a Lead Nurturing Campaign

    You are probably using HubSpot to build your lead nurturing campaigns. That's great. But effective lead nurturing is not just about using the best marketing automation software available. Don't forget to address these business processes as you build out your campaign. Personas Does your lead nurturing campaign align with your buyer personas? For example, if you're in the educat ...

    Roman Kniahynyckyj/ Inbound Marketing Blog- 11 readers -
  • Don't Let Your HubSpot Agency Box You Into A Plan

    Good, better, best. Platinum, silver, gold. Many HubSpot agencies currently have inbound marketing plans or have experimented with them. Certainly, signing up for a marketing plan can give you peace of mind and provide you with regular agency support. But is being locked into an inbound marketing plan or retainer best for your department or organization? The answer is...

    Roman Kniahynyckyj/ Inbound Marketing Blog- 11 readers -
  • How Whitewater Rafting Keeps a Marketing Agency At High Tide

    This past August our CEO, Daniel Lynton, brought our whole company together in Breckenridge, Colorado for our annual company retreat. Four days of bonding and exploring sites with your co-workers is a great opportunity for a distributed team like ours. Here's a few things we did (and learned) that you may consider doing for your own company. Mixing and Mingling We arrived on a Thursday.

    Roman Kniahynyckyj/ Inbound Marketing Blogin How To's- 11 readers -
  • The Right Way to Apply to Marketing Positions

    As a growing inbound marketing agency, we maintain an open pipeline for marketing roles. We're fortunate to have many candidates apply for our listed positions. Since we've seen a good volume of folks apply, we figured we'd discuss some useful tips as they relate to applying for any marketing position.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 11 readers -
  • The Value of Webinars To Your Inbound Marketing Strategy

    Are webinars part of your inbound marketing plan? If they aren't, they should be. Webinars can effectively showcase your company's expertise, offer real time interaction with prospects and offer advanced content once they are completed. Consider the following reasons to include webinars in your inbound marketing strategy. MOFU Leads Webinars offer a good option to Middle of the Funnel leads.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 11 readers -
  • The Best Black Friday Email I Received

    This past Friday, you probably received countless Black Friday emails touting incredible, once a year savings and deals. A friend of mine who cleared her Inbox on Thursday had received over 80 'deal' emails by early Friday. The email I received from Tortuga, a high-end backpack retailer, stood out for me (i.e. I read the entire email a few times and appreciated the email).

    Roman Kniahynyckyj/ Inbound Marketing Blogin EMail- 12 readers -
  • 5 Ways Web Designers Can Create Amazing Websites

    All masters in their domain have secrets they might not be willing to reveal, but their products and practices can speak for themselves and offer clues to achieving greatness. Web designing is such a field. It demands creativity, attention to detail, and practice. Understand what the best web designers do and you can become a master yourself.

    Inbound Marketing Blog- 14 readers -
  • Effective Tips for Building Franchise Microsites on HubSpot

    A company website is a vital inbound marketing tool that helps get your product or service found. But what happens when you have a franchise with multiple locations – should each location have its own website? The answer is... .... kind of. Your company will still have one main corporate site, but the main site will feature multiple mircosites, one for each location, that let ...

    Roman Kniahynyckyj/ Inbound Marketing Blog- 15 readers -

Inbound Marketing Blog

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