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Your CRM has now been integrated with HubSpot and your contacts have been successfully synced. Time for a little happy dance! Don't let your happy dance go on too long, though. HubSpot integration is just the first step to optimizing your HubSpot portal. Here are some activities you should consider next.
Well it's that time of the year folks. Time for us inbound marketers to geek out a little for the Holidays. And what better way to do that then to turn some classic holiday songs into inbound marketing songs. So, without further ado, here they are. Frosty the Cold Caller Frosty the Cold Caller, was a jolly happy soul, until he realized no one was returning his calls.
Recently, Google has announced that Chrome 56 will mark HTTP pages that attempt to collect passwords or credit cards as non-secure. There are also plans to mark all http sites as non-secure. This is part of a larger effort to make sure the websites we browse are secure. But let’s back up, what is http vs.
With more than 75 million people watching online videos every day in the U.S. alone, video has become a driving force in delivering marketing messages. Increasing brand awareness, explaining products, optimizing landing pages, developing social media content, and providing educational tutorials are just a few of the ways that video is used as an effective marketing tool.
"You can't believe everything you see on the internet!" That saying has been around as long as I can remember, and still holds true. Online directories like TripAdvisor, Yelp, and Whitepages can be extremely useful whether you're trying to find a good burger, or establish a web-based presence for your business.
Whether it's a simple logo redesign or a complete overhaul, many companies have turned to 'rebranding' recently. Not only can this help generate sales, but it may also lead to much needed publicity and consumer attention. If your target market is growing uninterested or if competitors are moving in, it may be time for a rebrand.
Whether you're starting a new business or have an already existing brand, your company logo carries a great deal of weight. Recently, SmartSign took a look at 2000 of the fastest-growing businesses of 2016 and analyzed what their logos had in common. You'll be surprised at what they found... SmartSign's research identified a number of key factors that are common among successful brands.
Hello Inbound Marketing friend. How was your Thanksgiving? Are you overstuffed from family and traveling? Pining to get back to work just to get away from your annoying uncle? Let this week's Inbound Marketing Highlights will provide a brief respite for you. A Twitter Mistake Goes Viral McDonald's Sent Out A Hilarious Tweet By Mistake And Made A Flawless Recovery McDonald's ...
In a special holiday edition of Inbound Marketing Highlights, we prepare for the madness that is Thanksgiving weekend. As the biggest shopping weekend of the year, you'll want to make sure consumers are finding your brand and converting into sales. There are many things to consider as you put the finishing touches on your marketing strategy.
2017 is coming to a close, but it's not time to throw in the towel just yet. During this time of the year, you're probably beginning to make plans for next year's budget. However, before you jump to 2018, make sure you're effectively utilizing the rest of this year's funds. Overhauling your website, implementing growth-driven design, and integrating HubSpot are all great ways t ...
Studies show that consumers are exposed to 10,000 ads each day. With so much competition for your attention, marketers are forced to get creative. Whether it's a viral stunt on social media, or the implementation of augmented reality, brands today are finding new ways to stand out from the pack. Learn what KFC did is this week's Inbound Marketing highlights.
You may not know their names, but you certainly know what they’ve achieved. They’re the structural engineers who ensure skyscrapers don’t tumble, editors who ensure words don’t ramble, and creative branding experts behind products that have become household names. They are hard-working professionals in their fields who get little to no recognition – and that’s exactly the way they like it.
Video continues to grow and develop as a powerful part of the marketing world. Businesses and brands are using video to offer demonstrations, training, introductions, and explanations in ways that written words and static graphics can't. From an inbound marketing perspective, video offers prime opportunities to capture your target audience and lead them along on the buyer’s journey.
Modern technology is helping marketers find new ways to expand their reach, personalize their content, and deliver a unique experience to each consumer. Are some companies taking technology too far? Today, artificial intelligence is making it easier than ever to target consumers. From image recognition, to data tracking, and potential hacks, here is this week in Inbound Marketing.
A main component of what makes inbound marketing work is the email drip campaign. Drip campaigns can be referred to as lead nurturing campaigns or workflows. Basically, a drip campaign is an automated schedule of emails (drips if you will) sent out to sales prospects at specified times, with the intention of guiding them through the buyer’s journey.
As inbound marketing professionals, it's important to be flexible. For example, when Facebook changes, hey we change with it! When the seasons change, so does our newsletter content. Take a look below to review this week's inbound marketing highlights and keep tabs on the latest industry trends. Facebook Splitting News Feed Could Force Companies to Re-Think Social Media Mark ...
It’s happened to the best of us. You put together a snazzy web project that’s sure to please the masses. Yet once it’s launched and live online, it ends up only a portion of the masses are even able to view the project properly. That’s because the project doesn’t work right in every browser. How can you be sure your project works in every browser? Although you may have tested ...
It’s certainly been an eventful week for Inbound Marketing. From HubSpot’s expansion to Germany (Prost!), to the Church of England's $3 million digital campaign, Inbound seems to be having a large global impact for an allegedly “dead” practice. IInbound Marketing As A Standalone Strategy is Dead The keyword here is “standalone," as the author does admit that Inbound has a pla ...
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