• What a Fractional CMO Can do for You (at a Fraction of the Cost)

    If you’re a growing company that’s rapidly adding new business processes and employees to the mix, you may want to consider adding a dash of Chief Marketing Officer (CMO). This senior officer can lead your marketing team and overall business to new heights of success while planning, executing and optimizing your marketing efforts. Sound good? Yes. But alas, you say, it also sounds costly.

  • Top 5 Things Your Inbound Marketing Plan Needs to Survive

    You may know inbound marketing involves drawing people to your products and services rather than bombarding them with sales info. But you may not know if you’re doing it right, or even how to get started with an inbound marketing plan. Part of the beauty of inbound marketing is the lack of exact rules and regulations. What works fabulously for one company may fall absolutely flat for another.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 21 readers -
  • Why More Doesn’t Always Mean Better for Marketing

    With tons of marketing resources and tools literally at your fingertips, it can be tempting to launch as many as possible into the crowd in the hopes that something will stick. A word of advice: Don’t. Not only are the chances of something sticking very slim, but all that frenzied activity scatters your energy across too many fronts. In fact, the tactic can actually end up making things worse.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 12 readers -
  • Give Your Creativity a Boost with These 6 Principles

    While many adults, especially business professionals, believe themselves to be less-than-creative types, the reality is that almost anyone who has a remotely intelligent human brain has the capacity to exercise creativity. Hopefully this is good news to you! If you struggle to be creative, the problem may simply be that accessing the creative parts of the brain takes a bit more intentionality.

    Inbound Marketing Blog- 15 readers -
  • 1 Super Bowl Ad or 83 Years of Inbound Marketing?

    Well it's that time of year again. Super Bowl weekend - when companies feel that spending $5 million (USD) for a 30 second television ad makes perfect sense. What if you decided to take that $5 million and invest it in inbound marketing? Here's what's possible. Now, don't get me wrong, if you're a large company with an obscenely large marketing budget a Super Bowl ad will cert ...

    Roman Kniahynyckyj/ Inbound Marketing Blogin Paid Search EMail- 27 readers -
  • 9 Must-Know Tips for Engaging Readers with Powerful Headlines

    Although all of the content published on web articles and blog posts should be engaging, the most often overlooked first step in getting readers interested is by using headlines. Approximately 80% of readers will take a glance at your headlines, but only 20% of them will actually click on the article to read the rest.

    Inbound Marketing Blog- 18 readers -
  • What Are the Best Content Formats To Generate Leads?

    Investment in content marketing is rising every year, because it delivers great results at a reasonable price. Ask any marketing agency and they will tell you content marketing, when done well, can build brand awareness, increase hits to your company website and, crucially, generate high-quality leads.

    Inbound Marketing Blogin Content- 15 readers -
  • 5 Ways To Inaugurate Your New Website

    Launching a new website doesn't exactly compare to a Presidential Inauguration. But after months of planning, design and development, launching a website is quite the achievement and something worth sharing with the world. Would you build a new house and not invite anyone over to see it? Of course not. Here are some ways you can spread the word and 'inaugurate' your new website.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 27 readers -

Inbound Marketing Blog

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