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Once upon a time, J.C. Penney ranked at the top of unpaid search results for practically everything it sold. It then promptly disappeared from the search rankings altogether. And news from 2017 notes the department store is closing up to 140 locations and two distribution centers. What the heck happened, you may wonder.
Coming up with new ideas for blogs on a regular basis can be really tough. In fact, this is often one of the biggest struggles that new inbound marketers have. After posting blog after blog filled with inspiration and new ideas, eventually the creativity slows down—or it may even come to a screeching halt. Finding appropriate and relevant topics that feel fresh presents a very real challenge.
Artificial Intelligence (AI) continues to make its way into the world, influencing popular culture (think Steven Spielberg’s “A.I.”, or Disney’s “Big Hero 6”) and becoming a disruptor is a variety of industries. From customer service chatbots to extremely sophisticated autopilot driving machines, artificial intelligence is undoubtedly making an impact on everything around us.
A lot has happened this week in the marketing world. From Valentine's Day commercials, to Winter Olympic sponsorships, major events have been putting certain brands on our radar. While you may be caught up with the ads your seeing on TV, Google Chrome just made a huge change this week that will effect the ads you'll see online.
Even though the General Data Privacy Regulation (GDPR) is designed to protect personal data of individuals throughout Europe, inbound marketers in the U.S. still need to pay attention. This massive update to the EU’s existing Data Protection Directive contains a number of regulations that can affect the way you handle and process the personal data of any EU citizens in your database.
Also known as “Philanthrokids,” the members of Generation Z are best known for two overriding characteristics: an immersion in technology and a passion for making a positive difference in the world. Of course, these young people born after 1996 are much more complex than a two-factor summary. They grew up swimming in social media, in a world facing challenges like global warmin ...
Some of you may have noticed a surge in space-themed articles lately. From Take Your Marketing to the Moon (Literally) to Did NASA's AI Detect Alien Life?, we have yet another outer space news story in Inbound Marketing Highlights. This one is arguably the most insane yet. Additionally, we'll be taking a look at Estee Lauder's 'online makeover,' GPRD preparation, and even a new Alexa skill.
With its ability to educate, inform, entertain and otherwise engage audiences, content marketing is a brilliant way for marketers to stir up interest and attract quality leads. And its uses don’t stop there. While content marketing may typically be associated with the marketing department, it can be equally beneficial on the sales end of the spectrum.
With last year's Super Bowl bringing in over 111.9 million viewers, Super Bowl Sunday is the biggest day of the year for marketers. With an audience this big, brands who can afford a slot are competing for the most memorable ad. Many brands are even releasing teasers for their commercial, while some have pre-released the whole thing.
Voice-based interfaces are the torchbearers of the future. They are creating a world where it’ll be possible to talk to machines for getting work done. Imagine being able to instruct your refrigerator to get the address of the nearest grocery store when you run dry of grocery supplies in your home. Or find out how far is the nearest diner by asking your car when you’re on a road trip.
If you want to help folks feel an emotional attachment to your brand, you can do it with email newsletters. A report from Nielsen Norman Group found people feel personally connected to newsletters because they have an ongoing relationship with them, expecting them regularly delivered to their inboxes and creating a stronger bond than an out-in-cyberspace company website.
From a humorous job listing to a hidden-camera stunt, it has certainly been an amusing week in the inbound marketing world. On a more serious note, Netflix has revamped their marketing strategy (and their budget) for the new year, and food-marketers are split on vegan labeling. Keep reading for more on these stories below! ‘Data is everything:' Netflix is pouring money into ma ...
Your brand is much more than a creative logo and catchy slogan. It’s the very essence of who you are, what you stand for, and what customers can expect when you engage. Your logo and slogan play a role, sure, as do the images you use, the messages you deliver, the way your employees interact with your customers, and every single thing you do.
Calls-to-action (CTAs) can be highly effective for boosting conversions, but they don’t work if you don’t use them. Small Biz Trends reports 70 percent of small business B2B websites lack CTAs, which means they’re missing out on many phenomenal opportunities. Check out some tips for giving your CTAs the attention they deserve to prompt your audience into taking the action you desire.
Mark Zuckerberg announced earlier this month that his resolution is to "fix Facebook. From causing political controversy, to the decreasing amount of engagement in the platform, Facebook has fallen short of the public's expectations in 2017. With negativity in the press looming, Zuckberg is hoping to increase "meaningful social interactions" within the platform and improve over ...
Digital marketing is a huge arena, encompassing anything and everything required for effective online marketing. This span includes developing a digital strategy, creating campaigns to support that strategy, generating new leads and compelling content, managing customer relationships, integrating SEO, tracking ROI and content performance, and adjusting tactics as need to improv ...
In the Age of Content, ad experiences are becoming increasingly complex and creative. For instance, European furniture brand IKEA, has just released a magazine ad that doubles as a pregnancy test. Who would've seen that coming? We're also seeing a rise in live-stream videos and ad experiences that are happening in real time.
Perhaps your brand blows all your competitors out of the water. Or maybe there are a handful of businesses that have much better blog posts or videos than you do – or so you think. Comparisons with your competitors are not the place to rely on hunches, feelings or the results of a couple of their killer marketing campaigns you’ve casually reviewed.
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