• 7 Mistakes You’re Making with Video Content

    With more than 75 million people watching online videos every day in the U.S. alone, video has become a driving force in delivering marketing messages. Increasing brand awareness, explaining products, optimizing landing pages, developing social media content, and providing educational tutorials are just a few of the ways that video is used as an effective marketing tool.

    Roman Kniahynyckyj/ Inbound Marketing Blogin Content- 8 readers -
  • Why Your Breakfast Looks Different - Inbound Marketing Highlights

    Whether it's a simple logo redesign or a complete overhaul, many companies have turned to 'rebranding' recently. Not only can this help generate sales, but it may also lead to much needed publicity and consumer attention. If your target market is growing uninterested or if competitors are moving in, it may be time for a rebrand.

    Inbound Marketing Blog- 18 readers -
  • Successful Company Logos: 5 Common Factors

    Whether you're starting a new business or have an already existing brand, your company logo carries a great deal of weight. Recently, SmartSign took a look at 2000 of the fastest-growing businesses of 2016 and analyzed what their logos had in common. You'll be surprised at what they found... SmartSign's research identified a number of key factors that are common among successful brands.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 12 readers -
  • McDonald's Twitter Mistake Goes Viral - Inbound Marketing Highlights

    Hello Inbound Marketing friend. How was your Thanksgiving? Are you overstuffed from family and traveling? Pining to get back to work just to get away from your annoying uncle? Let this week's Inbound Marketing Highlights will provide a brief respite for you. A Twitter Mistake Goes Viral McDonald's Sent Out A Hilarious Tweet By Mistake And Made A Flawless Recovery McDonald's ...

    Inbound Marketing Blogin Social EMail- 18 readers -
  • How and Why to Keep Your Marketing ‘Invisibles’ Happy

    You may not know their names, but you certainly know what they’ve achieved. They’re the structural engineers who ensure skyscrapers don’t tumble, editors who ensure words don’t ramble, and creative branding experts behind products that have become household names. They are hard-working professionals in their fields who get little to no recognition – and that’s exactly the way they like it.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 11 readers -
  • 5 Low Cost Tools for Getting Started with Video Editing

    Video continues to grow and develop as a powerful part of the marketing world. Businesses and brands are using video to offer demonstrations, training, introductions, and explanations in ways that written words and static graphics can't. From an inbound marketing perspective, video offers prime opportunities to capture your target audience and lead them along on the buyer’s journey.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 14 readers -
  • 💧 Drip Campaigns: 4 Simple Factors to Make Them Work

    A main component of what makes inbound marketing work is the email drip campaign. Drip campaigns can be referred to as lead nurturing campaigns or workflows. Basically, a drip campaign is an automated schedule of emails (drips if you will) sent out to sales prospects at specified times, with the intention of guiding them through the buyer’s journey.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 6 readers -
  • Major Change Coming to Facebook? - Inbound Marketing Highlights

    As inbound marketing professionals, it's important to be flexible. For example, when Facebook changes, hey we change with it! When the seasons change, so does our newsletter content. Take a look below to review this week's inbound marketing highlights and keep tabs on the latest industry trends. Facebook Splitting News Feed Could Force Companies to Re-Think Social Media Mark ...

    Inbound Marketing Blogin EMail- 18 readers -
  • How to Choose the Best Cross-Browser Testing Tool

    It’s happened to the best of us. You put together a snazzy web project that’s sure to please the masses. Yet once it’s launched and live online, it ends up only a portion of the masses are even able to view the project properly. That’s because the project doesn’t work right in every browser. How can you be sure your project works in every browser? Although you may have tested ...

    Roman Kniahynyckyj/ Inbound Marketing Blog- 16 readers -

Inbound Marketing Blog

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