• Effective Tips for Building Franchise Microsites on HubSpot

    A company website is a vital inbound marketing tool that helps get your product or service found. But what happens when you have a franchise with multiple locations – should each location have its own website? The answer is... .... kind of. Your company will still have one main corporate site, but the main site will feature multiple mircosites, one for each location, that let ...

    Roman Kniahynyckyj/ Inbound Marketing Blog- 12 readers -
  • Developing Buyer Personas for Your Business to Consumer Business

    To effectively sell your products to consumers, you need to understand the consumers to whom you’re selling. And one way to figure it out is by developing buyer personas. Buyer personas are archetypes of your ideal customers, and they can include existing as well as potential customer types. Buyer personas are important for guiding all aspects of your marketing plan, from websi ...

    Roman Kniahynyckyj/ Inbound Marketing Blog- 8 readers -
  • How To Increase Subscribers to Your Health Care Blog

    Whether people are researching health-related information for themselves, their children, spouses, patients, pals or caregiver clients, the bottom line is people are certainly searching. An additional crowd of visitors can come from current and potential patients already online emailing doctors, logging into patient portals and otherwise taking advantage of health-related servi ...

    Roman Kniahynyckyj/ Inbound Marketing Blog- 9 readers -
  • Leveraging Your Website to Upsell to Current Customers

    One marketing strategy has the power to more than triple your chances of making a sale, and that strategy is called the upsell. Upselling involves selling a more expensive version of a product or service a customer is in the midst of buying or has already purchased, as well as offering add-ons or features that complement that product or service.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 9 readers -
  • 3 Secrets To A Successful Growth Driven Design Implementation

    We've been working with a number of clients who've chosen a Growth Driven Design approach when refreshing their website and have seen great success. Our client successes and the challenges we've encountered in those successes have taught us some important lessons - the secrets of our successes if you will. And being the charitable folks we are, we wanted to share these secrets with you.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 12 readers -
  • The Importance of Your Website’s Terms and Conditions

    Have you ever stopped and considered the importance of your websites terms and conditions section? You know - that tiny section in the footer of your website, that you're convinced no one even reads. Perhaps you have received a few emails from a corporation notifying you that their terms and conditions have been updated.

    Inbound Marketing Blog- 9 readers -
  • Best Practices For Migrating Your Website To HubSpot

    When looking at the prospect of undergoing a website redesign, the entire process can seem a bit overwhelming. You may be plagued by seemingly endless questions. Where do I start? What is the best approach? Will the URL structure change? How do I want to focus my SEO? What content on my existing website is still relevant? A website redesign has a lot of moving parts, putting a ...

    Inbound Marketing Blog- 15 readers -
  • 9 HubSpot Tools You Should be Using but Probably Aren't

    Companies of all sizes use the HubSpot platform to build websites, create landing pages and improve their marketing results. HubSpot offers transparency to see where improvements can be made and what is working throughout the customer journey. As HubSpot continues to grow, they continue to release new products and services to help their customers gain a competitive edge.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 14 readers -

Inbound Marketing Blog

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