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Your CRM has now been integrated with HubSpot and your contacts have been successfully synced. Time for a little happy dance! Don't let your happy dance go on too long, though. HubSpot integration is just the first step to optimizing your HubSpot portal. Here are some activities you should consider next.
Well it's that time of the year folks. Time for us inbound marketers to geek out a little for the Holidays. And what better way to do that then to turn some classic holiday songs into inbound marketing songs. So, without further ado, here they are. Frosty the Cold Caller Frosty the Cold Caller, was a jolly happy soul, until he realized no one was returning his calls.
Recently, Google has announced that Chrome 56 will mark HTTP pages that attempt to collect passwords or credit cards as non-secure. There are also plans to mark all http sites as non-secure. This is part of a larger effort to make sure the websites we browse are secure. But let’s back up, what is http vs.
Samantha Schultz is our rock star Project Manager for website redesigns. In this video, Samantha shares all the details of what goes into a website redesigns and how she guides you every step of the way. If you are thinking of a new website or refreshing your current website, this is the video to watch! What do you do at LyntonWeb? I’m a Project Manager.
Even the highest preforming creative teams can hit a wall. When your team hits that wall it might be time to bring everyone together for a brainstorming session. These collaborative sessions let marketers and content creators get 'unstuck' and generate ideas that may eventually be developed into usable projects.
Your blog can showcase your deep scope of industry knowledge and give readers a glimpse of your brand’s unique personality – all while driving tons of traffic to your website. All this applies, of course, only if your blog is done right, which means it’s totally free of the top 10 b ...
With the ability to reach millions of people across the entire world, social media can be an extremely valuable tool for nonprofits to inspire the public to help their causes. This only applies, of course, if you’re putting out the right content, using the right channels, targeting the right people, and otherwise doing it right.
Many nonprofit organizations find themselves sorely lacking in the area of marketing, simply because they are pulled in so many other directions. Sometimes it is difficult to find the best talent, other times there’s no budget for an in-house staff person, and sometimes it simply gets pushed to the side because of more pressing issues.
As your nonprofit inbound marketing plan seeks to meet goals of raising awareness, generating donations, creating advocates, and recruiting volunteers, regular website data analysis could help you to increase your site’s effectiveness and accomplish your goals. Some of the critical data you should be evaluating includes: Traffic Sources The amount of traffic your website recei ...
Your donation page acts as the bread and butter of your nonprofit organization. Getting a firm grip on what works (and what doesn’t) will be vital part of your marketing success. A/B testing on your donation page offers insider information to reduce bounce rates and increase donor conversions. The concept of A/B testing might feel a bit intimidating at first.
Many marketing agencies are moving in the direction of more flexibility and freedom when it comes to working remotely. Many at-home workers report they are more productive when working from home than when working in a traditional office environment. The benefits for companies and individuals are many, but working from home can bring its own set of difficulties.
Although we might not like it, Artificial Intelligence (AI) is already part of our world. Taking advantage of certain benefits of Artificial Intelligence could positively impact your marketing efforts. As marketers, we have choices about how much we will allow AI to play a part in our strategies. Consider these pros and cons relative to your own inbound marketing efforts: Pros ...
If you’re like many effective online content marketers today, you’re focused on using your Buyer’s Journey to drive traffic to your website, gain qualified leads, and work to convert those leads to sales. Although this process is relatively effective, some marketers are asking questions about how to make this process even more productive and efficient.
Managing your customer relationships along with marketing and sales can be a real pain. Or it can be systematic, streamlined and easy (and actually pretty darn fun) with HubSpot. As a Platinum HubSpot partner agency we're huge fans of HubSpot's inbound marketing and sales platform. And HubSpot has now made even easier for anyone and everyone to join the HubSpot fan club by offe ...
From a time in the 1950s when speech recognition technology had a numbers-only vocabulary (one, designed by Bell Laboratories, was named “Audrey”), to a time when Siri and her friends Alexa and Cortana seem to be taking over the world, voice command has evolved to a level where many people now prefer it over typing on a keyboard.
Inbound marketing has been enjoying an ongoing heyday for years now, and evolving into what can seem like one immensely overwhelming undertaking. Fear not. No matter how daunting getting started with inbound marketing can seem, you can rapidly hop on the right track with a few quick tips. Get Certified While diving into specific techniques is good, understanding the actual meth ...
Artificial Intelligence (AI) continues to make its way into the world, influencing popular culture (think Steven Spielberg’s “A.I.”, or Disney’s “Big Hero 6”) and becoming a disruptor is a variety of industries. From customer service chatbots to extremely sophisticated autopilot driving machines, artificial intelligence is undoubtedly making an impact on everything around us.
Your website functions as your 24 hour online presence. Getting people to your website is a victory, but you still have to keep them there. If your website contains one or more of these annoying elements, it may be causing people to leave before you can show them how you can solve their business problems.
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