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Once you’ve created your buyer persona interviews, completed your interviews and put together your findings, you’ve made a huge step toward effectively targeting your ideal customers. But you’re not done yet. The next phase is to use the information throughout your inbound marketing plan and strategy.
Did you know that it only takes 10 seconds for website visitors to decide if they are interested in the content on a website? Researchers from Microsoft came to this conclusion after recording the browsing data from over 2 billion page hits. 10 seconds is not a lot of time, so it is very important to make a great first impression to your website visitors.
Hi there, I'm Roman. Welcome, fellow inbound marketing friend. How has your January been? Fast? Yes, here too. On to February with some 'hot off the press' highlights. The 5 Best Content Marketing Tools You Aren't Using - There are a ton of tools out there. Be smart about the amount of tools you use and the time you invest in them.
Inbound leads are beautiful things. Someone has a business problem, searches for a solution and finds your website. They convert on a landing page and you have a conversation with them. You may be even have multiple conversations with them. But then, like Santa after he delivers his gifts and partakes of your (almond) milk and (vegan) cookies, they disappear.
Whether you're focused on marketing in general or inbound marketing specifically, the topic of search engine optimization (SEO) is bound to come up. It's an important topic that can't be ignored. SEO, however, should only be one component of your broader search engine marketing (SEM) strategy. SEM Strategy Search Engine Marketing is typically divided into search engine optimiza ...
You are probably using HubSpot to build your lead nurturing campaigns. That's great. But effective lead nurturing is not just about using the best marketing automation software available. Don't forget to address these business processes as you build out your campaign. Personas Does your lead nurturing campaign align with your buyer personas? For example, if you're in the educat ...
Good, better, best. Platinum, silver, gold. Many HubSpot agencies currently have inbound marketing plans or have experimented with them. Certainly, signing up for a marketing plan can give you peace of mind and provide you with regular agency support. But is being locked into an inbound marketing plan or retainer best for your department or organization? The answer is...
Sales were steady, and the company was growing, but something was still lacking for Data Masons Software – a website that served up a phenomenal user experience (UX). With the help of HubSpot and LyntonWeb, Data Masons dove into a complete website overhaul to give their online audience exactly that.
This past August our CEO, Daniel Lynton, brought our whole company together in Breckenridge, Colorado for our annual company retreat. Four days of bonding and exploring sites with your co-workers is a great opportunity for a distributed team like ours. Here's a few things we did (and learned) that you may consider doing for your own company. Mixing and Mingling We arrived on a Thursday.
As a growing inbound marketing agency, we maintain an open pipeline for marketing roles. We're fortunate to have many candidates apply for our listed positions. Since we've seen a good volume of folks apply, we figured we'd discuss some useful tips as they relate to applying for any marketing position.
Are webinars part of your inbound marketing plan? If they aren't, they should be. Webinars can effectively showcase your company's expertise, offer real time interaction with prospects and offer advanced content once they are completed. Consider the following reasons to include webinars in your inbound marketing strategy. MOFU Leads Webinars offer a good option to Middle of the Funnel leads.
One question we are asked frequently is how to sell and evangelize inbound marketing (and HubSpot) within your own company. As a marketer you may have learned about HubSpot and inbound through a local HUG meetup or even through an Internet search on 'marketing automation software.' Perhaps you've used HubSpot at a previous employer and want to introduce it to your new one.
This past Friday, you probably received countless Black Friday emails touting incredible, once a year savings and deals. A friend of mine who cleared her Inbox on Thursday had received over 80 'deal' emails by early Friday. The email I received from Tortuga, a high-end backpack retailer, stood out for me (i.e. I read the entire email a few times and appreciated the email).
It’s that time of year once again. You’re in the midst of preparing your 2017 budget while trying to figure out how to make the most of what’s left in your 2016 marketing budget. While a new cappuccino machine may sound nice (and frothy), it’s not going to give you the biggest bang for your marketing buck.
All masters in their domain have secrets they might not be willing to reveal, but their products and practices can speak for themselves and offer clues to achieving greatness. Web designing is such a field. It demands creativity, attention to detail, and practice. Understand what the best web designers do and you can become a master yourself.
Whether you have two franchise locations or two dozen, creating unique content for your individual franchise microsites can feel like an overwhelming endeavor. Not only do you have to gather up content from each franchise location, but you have to ensure you’re provided with quality content that meshes with your overall message and brand.
A company website is a vital inbound marketing tool that helps get your product or service found. But what happens when you have a franchise with multiple locations – should each location have its own website? The answer is... .... kind of. Your company will still have one main corporate site, but the main site will feature multiple mircosites, one for each location, that let ...
You may have already read our rundown on the benefits of picking HubSpot over WordPress when it comes to building your website. You learned how HubSpot was a fully stocked content optimization system (COS) that both manages and optimizes your content, compared to the basic content management system (CMS) offered by WordPress.
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