• Give Your Creativity a Boost with These 6 Principles

    While many adults, especially business professionals, believe themselves to be less-than-creative types, the reality is that almost anyone who has a remotely intelligent human brain has the capacity to exercise creativity. Hopefully this is good news to you! If you struggle to be creative, the problem may simply be that accessing the creative parts of the brain takes a bit more intentionality.

    Inbound Marketing Blog- 13 readers -
  • 1 Super Bowl Ad or 83 Years of Inbound Marketing?

    Well it's that time of year again. Super Bowl weekend - when companies feel that spending $5 million (USD) for a 30 second television ad makes perfect sense. What if you decided to take that $5 million and invest it in inbound marketing? Here's what's possible. Now, don't get me wrong, if you're a large company with an obscenely large marketing budget a Super Bowl ad will cert ...

    Roman Kniahynyckyj/ Inbound Marketing Blogin Paid Search EMail- 23 readers -
  • 9 Must-Know Tips for Engaging Readers with Powerful Headlines

    Although all of the content published on web articles and blog posts should be engaging, the most often overlooked first step in getting readers interested is by using headlines. Approximately 80% of readers will take a glance at your headlines, but only 20% of them will actually click on the article to read the rest.

    Inbound Marketing Blog- 16 readers -
  • What Are the Best Content Formats To Generate Leads?

    Investment in content marketing is rising every year, because it delivers great results at a reasonable price. Ask any marketing agency and they will tell you content marketing, when done well, can build brand awareness, increase hits to your company website and, crucially, generate high-quality leads.

    Inbound Marketing Blogin Content- 15 readers -
  • 5 Ways To Inaugurate Your New Website

    Launching a new website doesn't exactly compare to a Presidential Inauguration. But after months of planning, design and development, launching a website is quite the achievement and something worth sharing with the world. Would you build a new house and not invite anyone over to see it? Of course not. Here are some ways you can spread the word and 'inaugurate' your new website.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 23 readers -
  • If Christmas Songs Were Inbound Marketing Songs

    Well it's that time of the year folks. Time for us inbound marketers to geek out a little for the Holidays. And what better way to do that then to turn some classic holiday songs into inbound marketing songs. So, without further ado, here they are. Frosty the Cold Caller Frosty the Cold Caller, was a jolly happy soul, until he realized no one was returning his calls.

    Roman Kniahynyckyj/ Inbound Marketing Blogin Paid Search EMail- 30 readers -
  • 3 Powerful Books Every Marketer Should Read

    As the holidays approach, hopefully you'll have some time to rest and recharge. The holiday break is always a good time to feed your mind with a good book (or three). Here are some of my favorite reads. The Power of Habit: Why We Do What We Do in Life and Business Written by Charles Duhigg, a reporter with the New York Times who also spoke at HubSpot's Inbound conference this year.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 24 readers -
  • 3 Effective Ways to Expand the Online Presence of Your Law Practice

    Whether you have a 10 person or a 100 person law practice, it's useful to consider expanding the online presence of your legal firm. Most individuals seeking legal counsel will do their initial research online. Here are a few ways you can put your best digital foot forward. Home Page Most visitors to your legal website won't get past your Home page. Show your legal value quickly and succinctly.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 21 readers -
  • Navigating Your Way Through Your HubSpot Portal in the First Month

    You've just purchased HubSpot! Congratulations. You've worked hard to identify the optimal marketing automation software for your company, chosen HubSpot, and are primed for success. Here's some key things you should do in your HubSpot Portal the first month. Get Certified Before you dive into your HubSpot portal, take advantage of the Training & Certification center within your portal.

    Roman Kniahynyckyj/ Inbound Marketing Blog- 25 readers -
  • How To Close A Sale With an Inbound Lead That's Stuck

    Inbound leads are beautiful things. Someone has a business problem, searches for a solution and finds your website. They convert on a landing page and you have a conversation with them. You may be even have multiple conversations with them. But then, like Santa after he delivers his gifts and partakes of your (almond) milk and (vegan) cookies, they disappear.

    Roman Kniahynyckyj/ Inbound Marketing Blogin How To's- 14 readers -

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