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Recently, Google has announced that Chrome 56 will mark HTTP pages that attempt to collect passwords or credit cards as non-secure. There are also plans to mark all http sites as non-secure. This is part of a larger effort to make sure the websites we browse are secure. But let’s back up, what is http vs.
Once you’ve created your buyer persona interviews, completed your interviews and put together your findings, you’ve made a huge step toward effectively targeting your ideal customers. But you’re not done yet. The next phase is to use the information throughout your inbound marketing plan and strategy.
Did you know that it only takes 10 seconds for website visitors to decide if they are interested in the content on a website? Researchers from Microsoft came to this conclusion after recording the browsing data from over 2 billion page hits. 10 seconds is not a lot of time, so it is very important to make a great first impression to your website visitors.
While many adults, especially business professionals, believe themselves to be less-than-creative types, the reality is that almost anyone who has a remotely intelligent human brain has the capacity to exercise creativity. Hopefully this is good news to you! If you struggle to be creative, the problem may simply be that accessing the creative parts of the brain takes a bit more intentionality.
Even if you have email and social media customer engagement covered, you may be leaving out a highly effective and popular channel for sharing your message with the masses. That channel is SMS messages, or “short messaging service,” otherwise known as the good ole text. Ninety-eight percent of texts... ...
Well it's that time of year again. Super Bowl weekend - when companies feel that spending $5 million (USD) for a 30 second television ad makes perfect sense. What if you decided to take that $5 million and invest it in inbound marketing? Here's what's possible. Now, don't get me wrong, if you're a large company with an obscenely large marketing budget a Super Bowl ad will cert ...
Although all of the content published on web articles and blog posts should be engaging, the most often overlooked first step in getting readers interested is by using headlines. Approximately 80% of readers will take a glance at your headlines, but only 20% of them will actually click on the article to read the rest.
If you are considering a website redesign, there is an abundance of information that can be found online. Tips & tricks, how to's, and step by step guides abound. We even have a number of these guides on our LyntonWeb site. Sometimes it's important to step back, however, and take in the big picture - the 'meta' of your website if you will.
Investment in content marketing is rising every year, because it delivers great results at a reasonable price. Ask any marketing agency and they will tell you content marketing, when done well, can build brand awareness, increase hits to your company website and, crucially, generate high-quality leads.
Launching a new website doesn't exactly compare to a Presidential Inauguration. But after months of planning, design and development, launching a website is quite the achievement and something worth sharing with the world. Would you build a new house and not invite anyone over to see it? Of course not. Here are some ways you can spread the word and 'inaugurate' your new website.
Imagine that you want to redesign or re-organize your home and you need to choose between two options. The first option is moving out and completely rehabbing the house all at once while interrupting your family’s life—even though your family is still growing and changing, you aren’t quite sure what will work best for you, and you don’t necessarily have a large budget to spend upfront.
Well it's that time of the year folks. Time for us inbound marketers to geek out a little for the Holidays. And what better way to do that then to turn some classic holiday songs into inbound marketing songs. So, without further ado, here they are. Frosty the Cold Caller Frosty the Cold Caller, was a jolly happy soul, until he realized no one was returning his calls.
Moving from traditional sales to inbound sales is a big shift for any organization. If you're a marketing leader, it's important to get out in front of this shift and set proper expectations for everyone involved. The best way to do this is to set up a straight forward service level agreement between your sales and marketing teams. Here's how to do that.
As the holidays approach, hopefully you'll have some time to rest and recharge. The holiday break is always a good time to feed your mind with a good book (or three). Here are some of my favorite reads. The Power of Habit: Why We Do What We Do in Life and Business Written by Charles Duhigg, a reporter with the New York Times who also spoke at HubSpot's Inbound conference this year.
Your CRM has now been integrated with HubSpot and your contacts have been successfully synced. Time for a little happy dance! Don't let your happy dance go on too long, though. HubSpot integration is just the first step to optimizing your HubSpot portal. Here are some activities you should consider next.
Whether you have a 10 person or a 100 person law practice, it's useful to consider expanding the online presence of your legal firm. Most individuals seeking legal counsel will do their initial research online. Here are a few ways you can put your best digital foot forward. Home Page Most visitors to your legal website won't get past your Home page. Show your legal value quickly and succinctly.
You've just purchased HubSpot! Congratulations. You've worked hard to identify the optimal marketing automation software for your company, chosen HubSpot, and are primed for success. Here's some key things you should do in your HubSpot Portal the first month. Get Certified Before you dive into your HubSpot portal, take advantage of the Training & Certification center within your portal.
Inbound leads are beautiful things. Someone has a business problem, searches for a solution and finds your website. They convert on a landing page and you have a conversation with them. You may be even have multiple conversations with them. But then, like Santa after he delivers his gifts and partakes of your (almond) milk and (vegan) cookies, they disappear.
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