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Your CRM has now been integrated with HubSpot and your contacts have been successfully synced. Time for a little happy dance! Don't let your happy dance go on too long, though. HubSpot integration is just the first step to optimizing your HubSpot portal. Here are some activities you should consider next.
Well it's that time of the year folks. Time for us inbound marketers to geek out a little for the Holidays. And what better way to do that then to turn some classic holiday songs into inbound marketing songs. So, without further ado, here they are. Frosty the Cold Caller Frosty the Cold Caller, was a jolly happy soul, until he realized no one was returning his calls.
Recently, Google has announced that Chrome 56 will mark HTTP pages that attempt to collect passwords or credit cards as non-secure. There are also plans to mark all http sites as non-secure. This is part of a larger effort to make sure the websites we browse are secure. But let’s back up, what is http vs.
Consideration of the speed at which your web page loads may be more critical than you think. Unless your web page is able to load in three seconds or less, you might be in danger of losing a large portion of your visitors. Today’s internet users are in a hurry and you can keep them happy when your website loads more quickly.
Even the strongest of marketers are susceptible to mistakes at times. And inbound marketing is no exception. Whether you have a great deal of experience or you are just getting started, we’ll share with you some of the most common mistakes that are often made with inbound marketing so that you can avoid them.
With more than 150 million users, Snapchat is a force worth paying attention to. The company recently had its IPO and the question now is whether or not it will last as an effective form of marketing. Many marketers believe that Snapchat’s products are too experimental and the demographic possibly too young for them to get involved.
Successful bloggers know that the world is fast-paced and often changing. In order to stay up-to-date, it is vitally important to be sure you are making your blog as effective and functional as possible. There’s more to an effective blog than simply researching keywords and posting every so often. Whether you are just getting started on your blog or you have been at it for a wh ...
While the goal will always be to have a positive online presence, we don’t have the ability to completely control exactly what is said about our organizations online. The rapid expansion of social media brings with it all kinds of opportunities to connect with potential customers and increase our clientele.
Cats and dogs. Peanut butter and tuna fish. Ammonia and bleach. Some things may seem like they’re never meant to work together, lest they fight, taste bad or even explode. Sales and marketing used to be two of those things, and they may still at times appear to be on different pages. Sales team members generally push to meet their quotas, aiming for short-term gains from imm ...
Loads of leads mean loads of sales, right? Not necessarily. Gathering leads just for the sake of gathering leads may make marketers look like wizards on paper, but in reality the tactic can backfire. Your sales team can actually end up wasting colossal amounts of time, money and effort chasing down leads that aren’t up to par. Quality vs.
If you’re a growing company that’s rapidly adding new business processes and employees to the mix, you may want to consider adding a dash of Chief Marketing Officer (CMO). This senior officer can lead your marketing team and overall business to new heights of success while planning, executing and optimizing your marketing efforts. Sound good? Yes. But alas, you say, it also sounds costly.
You remember the story of the three little pigs and the big, bad wolf. The first pig made a house of straw, and the wolf blew it down. The second pig made a house of sticks, and the wolf blew it down. The third pig, well, he had a strong foundation in place with a house of bricks. And the wolf simply couldn’t blow it down.
Did anyone ever tell you that inbound marketing was fast, easy and delivered immediate results? If you believe that, then I have a bridge to sell you. If you're preparing to dive head first into inbound marketing, take a few moments to reflect on the following undeniable truths about inbound marketing.
You may know inbound marketing involves drawing people to your products and services rather than bombarding them with sales info. But you may not know if you’re doing it right, or even how to get started with an inbound marketing plan. Part of the beauty of inbound marketing is the lack of exact rules and regulations. What works fabulously for one company may fall absolutely flat for another.
With tons of marketing resources and tools literally at your fingertips, it can be tempting to launch as many as possible into the crowd in the hopes that something will stick. A word of advice: Don’t. Not only are the chances of something sticking very slim, but all that frenzied activity scatters your energy across too many fronts. In fact, the tactic can actually end up making things worse.
Marketing professionals are all about communication. Whether through words, pictures, music, or other means, the idea of promoting products and ideas to a large audience requires the use of communication. And one of the most important forms of communication, particularly when trying to pitch ideas or promote a product, is public speaking.
While many adults, especially business professionals, believe themselves to be less-than-creative types, the reality is that almost anyone who has a remotely intelligent human brain has the capacity to exercise creativity. Hopefully this is good news to you! If you struggle to be creative, the problem may simply be that accessing the creative parts of the brain takes a bit more intentionality.
Even if you have email and social media customer engagement covered, you may be leaving out a highly effective and popular channel for sharing your message with the masses. That channel is SMS messages, or “short messaging service,” otherwise known as the good ole text. Ninety-eight percent of texts... ...
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