• Gain deeper insights with improved Quality Score reporting

      Effective ads connect people with the content that’s most relevant to them, right when they’re looking for it. In AdWords, you can assess how relevant your keywords, ads, and landing pages are by evaluating Quality Score and its components: expected clickthrough rate, ad relevance and landing page experience.

      Inside AdWords- 18 readers -
    • Propel your mobile app growth with Universal App Campaigns

      Throughout the day, when people want to go somewhere, watch something, or buy something, they reach for their mobile phones for help. And it's often a mobile app that delivers what they need — whether it's a new pair of running shoes or puzzle game to pass the time during a flight delay. We launched Universal App Campaigns (UAC) two years ago to make it easier for you to grow your app business.

      Inside AdWordsin Affiliate Mobile- 20 readers -
  • Grow your business faster with machine learning: Part I

    At the start of the new year, we take time to look at what’s ahead, from eating healthier to spending more time outdoors. This week at the Consumer Electronics Show, we get to take a similar look ahead, at the future of technology. Thanks to innovations like smartphones and voice-activated speakers, consumers are now super-empowered and expect more from their favorite brands.

    Inside AdWords- 19 readers -
  • 5 New Year's Resolutions for AdWords Success

    With 2018 only weeks away, our team compiled a few AdWords New Year’s resolutions for you to consider. 1. I will try out new AdWords innovations. The new AdWords experience is packed with new features like promotion extensions and ad variations that have helped advertisers improve performance. For example, Torrid saw a 30% lift in conversion rate when using promotion extensions ...

    Inside AdWordsin Paid Search- 10 readers -
  • Keep the lights on for the last-minute shopper this December

    Would it surprise you to hear that we see 34% more shopping searches on Christmas Day than on Black Friday1? That’s just one of the eye-opening consumer trends we’re watching closely now that the 2017 holiday season is in full swing. With mobile, shoppers know they can easily find and get what they’re looking for up until the last minute.

    Inside AdWords- 9 readers -
  • Product ratings on Shopping ads now available globally

    Since we introduced product ratings, we’ve been working on new ways to help you gather feedback about your products and drive more qualified traffic to your site. Today, we’re making product ratings available in all markets where Google Shopping is present. Product ratings appear in the form of stars and review counts on Shopping ads.

    Inside AdWords- 12 readers -
  • New AdWords innovations to drive better results for your business

    Consumers are more curious, more demanding, and more impatient than ever—and even more so during the busy holiday season. AdWords has been redesigned to help you reach these mobile-first consumers in faster and easier ways. Today, we’re introducing more innovations available only in the new experience.

    Inside AdWords- 9 readers -
  • Let it snow new users with Universal App campaigns

    This holiday season, consumers want to get exactly what they want, instantly and effortlessly. And it's often a mobile app that delivers what they need — whether it's a flight home or a new puzzle game to pass the time during the flight. To reach these consumers when they’re ready to take action, marketers, app developers and agencies turn to Universal App campaigns (UAC).

    Inside AdWords- 9 readers -
  • New: AdWords Data Control makes Data Studio reports even easier

    According to research, 61% of marketing decision makers said they struggled to access or integrate the data they needed last year.1 And who can blame them, given how hard it is to gather data in one place and make it easy to understand? It's not easy to pull reports in all kinds of formats, import them into spreadsheets or databases, calculate and derive fields, share it all wit ...

    Inside AdWordsin Paid Search- 10 readers -
  • ‘Tis the season to get customers back in your app

    This holiday season, millions of people around the world will use mobile apps to shop, travel, and get things done. Consumers have more choice than ever before, so it’s critical for marketers and developers to deliver seamless experiences that keep users coming back. During this busy time of year, it's even more important for marketers to engage people with relevant ads that mak ...

    Inside AdWords- 9 readers -
  • Best practices to succeed with Universal App campaigns

    It’s almost time to move all your AdWords app install campaigns to Universal App campaigns (UAC). Existing Search, Display and YouTube app promo campaigns will stop running on November 15th, so it’s important to start upgrading to UAC as soon as possible. With UAC, you can reach the right people across all of Google’s largest properties like Google Search, Google Play, YouTube ...

    Inside AdWords- 7 readers -
  • Unwrapping new innovations for the holidays and beyond

    The end of 2017 is just around the corner, and for many marketers, the most important time of year is still to come: the holiday season. With mobile as their “anywhere” assistant, today’s researched-obsessed shoppers are more curious, demanding and impatient than ever before. Today, we’re introducing innovations to help you meet these rising consumer expectations and win more cu ...

    Inside AdWords- 9 readers -