• Expanded safeguards for advertisers

    The web has opened a door for new communities and platforms that help people find diverse views and have a voice. Today, anyone with a smartphone can be a content creator, app developer or entrepreneur. And Google has enabled millions of content creators and publishers to be heard, find an audience, earn a living, or even build a business. Much of this is made possible through advertising.

    Inside AdWords- 8 readers -
    Earlier about the same topic:
  • Attention, please: Supporting the ad industry to measure what matters

    If a million trees fall in the forest and nobody hears them, do they make a sound? What about a million impressions that are served but ignored? It’s important for advertisers to ensure their video ads don’t just reach their audience, but also capture their attention -- at scale. Today, I’m excited to announce new research and reporting features to help advertisers do just that.

    Inside AdWords- 12 readers -
  • Close variants now connects more people with what they’re looking for

    From running shoes to cheap hotels to credit cards, and everything in between, people are searching for the products and services you offer. However, finding the right keywords to reach your customers can be difficult–and many advertisers agree.1 Whether someone is searching for “running shoes” or “shoes for running,” what they want remains the same; they’re looking for running shoes.

    Inside AdWords- 18 readers -
  • A fast start to 2017 for click-to-call ads

    Living in a mobile-first world has made it easier than ever to pick up the phone and talk to a business directly. That’s why we've continued investing in calls innovations based on the great feedback we've heard from you. From call-only ads for marketers who prioritize calls to imported call conversions that allow you to upload your own call conversion data directly into AdWords ...

    Inside AdWords- 13 readers -
  • “Level up” your gaming business with new innovations for apps

    Mobile games mean more than just fun. They mean business. Big business. According to App Annie, game developers should capture almost half of the $189B global market for in-app purchases and advertising by 2020.1 This morning, at the Games Developer Conference (GDC) in San Francisco, I announced a series of new innovations across ad formats, monetization tools and measurement i ...

    Inside AdWordsin SEO- 13 readers -
  • Discover the new AdWords experience

    In 2016 we introduced a new AdWords experience and even shared an early look at it in action. From the beginning, we asked ourselves, “How can we make AdWords as relevant for the next 15 years as the first 15?” And during this multi-year journey, we met with many of you -- across industries and around the world, from power users to beginners -- to learn what's working, and what could be improved.

    Inside AdWordsin Paid Search- 17 readers -
  • A new guide to driving sales with Gmail Ads

    Consider this: Gmail reaches over 1 billion users globally1. By using Gmail ads, you can reach the right audiences and grow your business. We’ve published a new guide that will help you get the most out of Gmail ads campaigns. It covers topics such as: Showing your Gmail ads to the right people Enticing people to click on your collapse ...

    Inside AdWords- 15 readers -
  • Making YouTube Better in a Mobile, Cross-Screen World

    Throughout the day, people turn to their nearest device for help making choices about what to do, what to watch, or even what to buy. More than anywhere else, these moments happen on Google and YouTube, and more often than not, they happen on mobile. With over 50% of YouTube views now on mobile, we’re focused on building scalable solutions that will work across screens.

    Inside AdWordsin Social- 25 readers -
  • Four resolutions for Shopping success in 2017

    Retailers like you are always looking for the best ways to promote your products and reach shoppers online, right when they’re looking to buy -- and throughout the past year, our mission with Google Shopping was to help you do just that. In 2016, we introduced a handful of new setup, feed, and campaign management features to help you make the most of your Shopping ad investments.

    Inside AdWords- 13 readers -
  • Reminder: Transition to expanded text ads before January 31, 2017

    This is a friendly reminder that starting on January 31, you’ll only be able to create and edit text ads using the expanded text ads format. You’ll no longer be able to create standard text ads. While this will be the last date to create them, existing standard text ads will continue to serve. Expanded text ads can deliver great results, particularly with a commitment to testing new creatives.

    Inside AdWords- 17 readers -
  • Inside AdWords

    By using Customer Match and remarketing lists for search ads (RLSA) in AdWords, you can connect with valuable, returning customers. It’s a powerful way to link intent with context as people search on Google. We’ve published a new guide that covers everything you should consider as you connect a user’s search with what you already know about them.

    Inside AdWords- 16 readers -
  • A new guide to testing and experimentation in AdWords

    Digital marketing is always evolving. It’s crucial to evolve your approach as well. This ongoing process of optimization should be built upon a solid framework of testing and experimentation. By using all of the tools available to you, including campaign drafts and experiments in AdWords, you can test and understand whether any proposed changes to your account will help you re ...

    Inside AdWordsin Paid Search- 18 readers -

Inside AdWords

Google's official blog for news, information and tips on AdWords.

Author: Rob Newton
IMGlance Facts
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