• Available today: three ad innovations for a mobile-first world

      The shift to mobile is no longer happening, or will happen — the shift to mobile has happened. At the Google Performance Summit in May, we announced a completely new ad platform built from the ground up to help consumers and marketers succeed in this mobile-first world: expanded text ads and responsive ads bring to life the canvas you use to connect with consumers, while device ...

      Rob Newton/ Inside AdWords- 32 readers -
    • New digital innovations to close the loop for advertisers

      Mobile phones have created new ways for consumers to engage with brands, often blurring the physical and digital worlds. People research products online and go into a store to buy. They see a brand on TV and then go online to learn more. Or they watch mobile videos on their commutes that inspire them to book a trip when they’re back home on their laptops.

      Inside AdWords- 33 readers -
  • Introducing Ads Data Hub: Next generation insights and reporting

    Mobile has fundamentally changed how we live our lives. With our devices never more than an arm’s length away, people can find, watch or buy anything at anytime. That’s why earlier this year we shared that we’re developing a new, cloud-based measurement solution for YouTube, designed for a mobile world.

    Inside AdWords- 16 readers -
  • Making marketing easier with new tools for productivity

    Mobile continues to raise the bar for marketers - as consumers increasingly reach for their smartphones to get things done, they expect fast and frictionless assistance. And to help them in these moments with more useful and personalized ads, you need scalable, easy-to-use tools that allow you to manage your marketing in smarter ways.

    Inside AdWords- 13 readers -
  • Bringing the speed of AMP to search & display ads

    Succeeding on mobile starts with getting the basics right. People choose brands that meet their needs instantly and seamlessly. That means no matter how great your site looks, if it loads slowly, users will leave and you’ll miss out. The open source Accelerated Mobile Pages (AMP) Project launched 18 months ago to help make the web better with faster experiences.

    Inside AdWords- 10 readers -
  • Google I/O: New Ways to Put Customers at the Center of Your Apps and Payments

    I/O is a magical time at Google. Every year, thousands of developers gather in Google’s backyard to share new product ideas and learn about our latest innovations in computing. We’re meeting at an exciting time for the developer community. It’s a time when consumers have more choices than ever before—like where to shop, what to watch, which games to play and how to communicate ...

    Inside AdWordsin Google- 11 readers -
  • Gain deeper insights with improved Quality Score reporting

    Effective ads connect people with the content that’s most relevant to them, right when they’re looking for it. In AdWords, you can assess how relevant your keywords, ads, and landing pages are by evaluating Quality Score and its components: expected clickthrough rate, ad relevance and landing page experience.

    Inside AdWords- 17 readers -
  • Find your next customer with new audience solutions for Search and Shopping

    Remarketing lists for search ads (RLSA) help you reconnect with people who’ve been to your website before, but engaging both new and loyal customers is just as important to your business. Starting today, we’re rolling out similar audiences for Search and Shopping along with Customer Match for Shopping to help you use your own data to reach the right customer with the right message.

    Inside AdWords- 16 readers -
  • Say It in Six: Why marketers and creatives are embracing the newest video ad length

    Have you heard the good news about YouTube’s six-second bumper ads? These little wonders have swept the globe for three simple reasons: they provide wide reach, they drive brand results and they’re a great canvas for creativity. And we’re ready to mark the one year anniversary of bumpers by giving them their star turn – for the 2017-2018 upfront season, we’re making bumpers av ...

    Inside AdWords- 18 readers -
  • Introducing Smart display campaigns

    There are now over 3 million apps and websites on the Google Display Network (GDN), from popular news websites to the latest gaming apps. No matter what your customers are doing to stay informed or entertained across the GDN, it’s important to reach them with timely and relevant messages. In order to do that, you need to find the right customers, tailor your creative to them and set optimal bids.

    Inside AdWordsin Affiliate- 26 readers -
  • Data-driven attribution delivers better results than last-click

    There are more moments throughout the day for businesses to connect with consumers than ever before. It’s critical for marketers to know which moments matter, and which ones don’t. The search process doesn’t start and end with “buy the exact product I already know I want.” People tend to click on multiple ads before converting.

    Inside AdWordsin Affiliate- 34 readers -
  • New measurement innovations unlock more store visits data

    When people are deciding where to go—like where to shop, eat or have fun—they turn to their smartphones to explore and find nearby places. We introduced store visits measurement two years ago to help advertisers measure these consumer journeys that span the online and physical worlds. Since then, advertisers globally have measured over 4 billion store visits in AdWords.

    Inside AdWords- 16 readers -
  • Dynamic Search Ads are now more effective than ever

    Dynamic Search Ads (DSA) help you reach people who are searching for your products and services—without the need for you to actively manage keywords or ads. Today we're introducing three improvements to DSA: page feeds, expanded ads and quality enhancements. Control the products you advertise Page feeds give you additional control over your DSA campaigns to ensure only rel ...

    Inside AdWordsin Affiliate- 20 readers -

Inside AdWords

Google's official blog for news, information and tips on AdWords.

Author: Rob Newton
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