• Keep the lights on to reach more shoppers this January

    Last week we covered how mobile has changed shopping behavior during Black Friday weekend. But its effects don’t stop there. Mobile is making it easier to find sales and great deals, encouraging shoppers to browse during traditionally lower traffic seasons; in fact, 22% more mobile shoppers visited retailers via Google in the January after the holiday season, than in the October before.

    Inside AdWords- 6 readers -
  • Connect with your most valuable customers over the holidays with Customer Match

    Consumer expectations are higher than ever before. And thanks to mobile, your customers are connected, informed and savvy– they’re becoming supershoppers overnight. As they go shopping this holiday season, it’s more important than ever to connect with your most valuable customers at the exact moment they’re looking for a gift.

    Inside AdWords- 8 readers -
  • Shoppers Gobble Up In-Store Black Friday Deals On Mobile

    As another Black Friday weekend wraps, we saw supershoppers continue to turn to their devices for ideas and information as well as use them as a “door-to-the-store.” In fact, Black Friday had the highest mobile shopping searches of any day during Thanksgiving week this year. Thanksgiving Day was a close second, with searches peaking at 8:00 p.m.1 Further, shoppers across the U.S.

    Rob Newton/ Inside AdWords- 5 readers -
  • ‘Tis the season, so make sure you have the AdWords app

    What an exciting time of the year. Supershoppers are out in full force, and your AdWords campaigns are ready for them. Last year, on mobile alone, conversion rates jumped 30% on Black Friday and 50% on Cyber Monday when compared to November 1.1 With so much at stake, the AdWords app is the perfect way to stay in touch with your campaigns while still enjoying time away from the office.

    Inside AdWords -
  • How Consumers Will Shop—and What They’ll Buy—This Holiday Season

    Smartphones have become consumers’ trusted shopping companions. Mobile shopping searches surged in 2015, passing desktop for the first time on Thanksgiving and Black Friday.1 This year, we see supershoppers continuing to turn to their phones for research and purchases. In fact, for many consumers, smartphones have become a “door-to-the-store.” And that is particularly true during the holidays.

    Inside AdWords- 4 readers -
  • Serve up the perfect message this holiday season

    Right now supershoppers are online, looking for great holiday gifts to give their family and friends -- from the coolest gadgets to the latest styles. In fact, 4 in 5 smartphone holiday shoppers use their phone during spare moments or while doing other activities.1 This means it’s important for you to be present wherever and whenever people are browsing their favorite apps and websites.

    Inside AdWords- 10 readers -
  • Introducing the AdWords Marketing Goals Website

    As marketers, you’re always looking for more effective ways to achieve business goals - from getting customers to discover your brand to encouraging them to buy something from your site, and everything in between. Today, we are introducing a new AdWords website that puts your goals front and center, and shows you which ads work best to accomplish those goals.

    Inside AdWordsin Paid Search- 15 readers -
  • The Year of the Supershopper

    We all have that friend - the one who somehow knows the latest brands, the season’s must-have products, and where to find the best deals at the snap of a finger. In years past, this friend was an enigma, making us wonder how does he (she?) do it? Today, we can all be that friend. With the ability to instantly discover, research, and purchase, shoppers around the world are more ...

    Inside AdWords- 74 readers -
  • Click-to-message ads bring a new and easy way to talk to customers

    If you’re inviting a friend to dinner or asking them about the best hotels in New York City, you’re probably doing it through mobile messaging. Nearly two thirds of smartphone owners use messaging more than five times a day to communicate with others.1 And people aren’t limiting their use of messaging to social communications - 65% of consumers say they’d consider using messagin ...

    Inside AdWordsin Paid Search- 13 readers -
  • Search audience ad innovations see strong momentum

    Consumer expectations for immediacy and relevance are higher than ever, and successful brands are those that connect with consumers in those critical moments — the I-want-to-know, I-want-to-go, I-want-to-buy moments. Based on our deep understanding of intent and context, we’ve built products like remarketing lists for search ads (RLSA) and Customer Match to help you be there an ...

    Inside AdWordsin Affiliate- 13 readers -
  • Google delivers new app and video ad innovations for the mobile-first world

    When I started at Google 13 years ago, I was an ad tech engineer building products based on the idea that an online ad is only effective if it leads to a click and a purchase. It sounded simple at the time, but it’s revolutionized the way brands connect with consumers. Today, our industry is adjusting to another revolution, and it’s all thanks to the tiny device we carry with ...

    Inside AdWordsin Google- 9 readers -
  • Expanded text ads: more time to test and iterate

    Earlier this year, we introduced expanded text ads so advertisers can provide more information about your business right in your search ad. While many have seen great results with the new, longer ad format, some advertisers are still learning how to use it effectively. To make sure you have ample time to test and iterate your expanded text ads for the holidays, we are giving ad ...

    Inside AdWords- 11 readers -

Inside AdWords

Google's official blog for news, information and tips on AdWords.

Author: Rob Newton
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