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This is the final stretch. At the end of August, regular Product Listing Ad (PLA) campaigns will retire and be replaced by Shopping campaigns. A majority of you have started upgrading to Shopping campaigns, but if you’re one of the few who haven’t yet, we’re introducing a new upgrade tool that’ll help you upgrade in a matter of clicks.
Earlier this year we shared some of the ways that advertisers like WordStream and Elmo Talent Software have been getting great results with the new AdWords Search Network with Display Select campaign type. Since then, hundreds of thousands campaigns have already upgraded to this new campaign type. As a reminder, starting on September 16th, 2014 all “Search and Display Networks ...
Imagine a shopper has searched for a product on Google Shopping and found the perfect offer at the perfect total price inclusive of shipping. They reach checkout on the merchant’s site only to realize that the final price differs from what they’ve seen on Google due to inaccurate shipping costs. Our users consistently tell us this is a primary source of frustration.
Product reviews provide critical information to shoppers making purchase decisions. To help shoppers easily find this information when searching for products, we’re introducing product ratings on Product Listing Ads. Shoppers in the United States will see product ratings appear in the form of stars and review counts on Product Listing Ads across google.com and google.com/shopping.
Small businesses know the importance of being online, but running that first ad can be overwhelming. Google introduced AdWords Express to help small businesses start advertising online easily, without the need for daily management. Fast-forward nearly three years to today, and businesses around the world are seeing success with AdWords Express.
With less than eight weeks left until regular Product Listing Ad (PLA) campaigns retire, we're excited that the majority of PLA advertisers have already started taking advantage of Shopping campaigns, and 85% of these have already fully upgraded. Advertisers who’ve upgraded like Farfetch, US Mattress, LiBoutique and ValuePetSupplies are seeing great success thanks to the retail ...
We’re excited to introduce upgraded location extensions, a better way to display your business locations in every ad by linking your Google My Business and AdWords accounts. Consumers increasingly look online for information such as driving directions, store hours, and products and services available at local businesses.
Earlier this year, we announced a number of AdWords enhancements to our app promotion offering as part of a broader effort to connect consumers to relevant content, both on websites and apps. Starting today, advertisers will be able to access many of the offerings on the AdMob network that we announced with more to come for search ads (beta info for app engagement) and YouTube ...
People are happier with their search results, including the ads, when those results are relevant. Advertisers are more successful when they show relevant ads, as they’re more likely to see engagement. It’s with this in mind that we factor the quality of your ads into our AdWords auction. Ad Rank and ad quality are important because they can impact position, price and extensions.
We introduced Shopping campaigns in February to make it easier for you to manage your Product Listing Ads (PLAs). In late August, Shopping campaigns will be the default campaign type for all PLA advertisers. To help retailers make the most of their Shopping campaigns, we’re excited to introduce a new best practices guide, “Shape Up Your Shopping Campaigns.
Over the past year the Google Shopping team has made improvements to help merchants sell their products with new ad formats and a new campaign type. These improvements would not have been possible without great product data from merchants to help build better experiences for shoppers. Today, to provide merchants with more flexibility when organizing product data and reach more ...
Everyone knows that search ads are for direct response, right? But what if it turns out that search advertising also has a powerful effect on branding? That's exactly what we learned from a new meta-study run by Google and Ipsos MediaCT in 2013. We partnered with Ipsos to run 61 studies across 12 verticals, from auto to retail.
There’s one thing that lies at the heart of every business: customers. Customers are the reason why businesses flourish, and their shared passion for your craft is what makes running a business so rewarding. For many business owners, customers are more than just patrons - they’re your regulars, your advocates and your friends. In other words, they’re your people.
A few years ago, we introduced the Google Content API for Shopping to help you manage and update your Google Merchant Center product information programmatically and at scale. Today, we’re excited to announce a new version of this API, giving you more insight into your data quality and new options to help you keep your data fresh.
What if your search investment could could be managed as a profit center? A growing cadre of performance marketers are rethinking digital advertising basics like KPIs, budgets and customer journeys–all while driving maximum business value. We’re referring to this trend as "profit-driven marketing,” and we’ve been watching from the front row as they develop paid search strategie ...
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