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  • Best practices to succeed with Universal App campaigns

    It’s almost time to move all your AdWords app install campaigns to Universal App campaigns (UAC). Existing Search, Display and YouTube app promo campaigns will stop running on November 15th, so it’s important to start upgrading to UAC as soon as possible. With UAC, you can reach the right people across all of Google’s largest properties like Google Search, Google Play, YouTube ...

    Inside AdWords- 7 readers -
  • Unwrapping new innovations for the holidays and beyond

    The end of 2017 is just around the corner, and for many marketers, the most important time of year is still to come: the holiday season. With mobile as their “anywhere” assistant, today’s researched-obsessed shoppers are more curious, demanding and impatient than ever before. Today, we’re introducing innovations to help you meet these rising consumer expectations and win more cu ...

    Inside AdWords- 9 readers -
  • 5 Simple Ways to Improve Your AdWords Performance

    We have announced newer information on Google Customer Reviews. Please refer to it for the latest updates and information. With the recent international launches of the Ad Innovations site, we want to take a minute to call out a few simple things you can do to quickly improve the performance of your AdWords ads.

    Inside AdWordsin Paid Search- 12 readers -
  • Get visitors to your landing page faster with parallel tracking

    As technology enables more assistive experiences, consumer's expectations for seamless web experiences are now higher than ever before. In fact, a one second delay in mobile page load can decrease conversions up to 20%.1 But when someone clicks an ad with URL tracking, this can cause a delay that prevents them from reaching a website for hundreds of milliseconds.

    Inside AdWords- 12 readers -
  • Smarter Attribution for everyone

    Cross-posted from the Google Analytics blog. In May, we announced Google Attribution, a new free product to help marketers measure the impact of their marketing across devices and across channels. Advertisers participating in our early tests are seeing great results. Starting today, we’re expanding the Attribution beta to hundreds of advertisers.

    Inside AdWordsin Affiliate Paid Search- 10 readers -
  • The new AdWords experience is now available to everyone

    When we first announced the rollout of the new AdWords experience, our goal was simple: to introduce a faster and more intuitive AdWords that's focused on helping you reach your business goals. Starting today, the new AdWords experience is available to all advertisers. Get more done, faster First, you’ll notice that your account pages load faster—on average, 20% faster—so you ...

    Inside AdWordsin Paid Search- 7 readers -
  • Bring more foot traffic to your business with YouTube and Display ads

    This year, around 90% of global sales will happen in a physical store.1 To bring more shoppers through the door, businesses need tools to efficiently reach nearby consumers and measure their campaign performance across channels. That's why we introduced store visits measurement back in 2014. Since then, businesses around the world have measured over 7 billion store visits in AdWords.

    Inside AdWords- 11 readers -
  • Find more of your “star” customers with Universal App Campaigns

    We recently announced that we'll be moving all AdWords app install campaigns to Universal App Campaigns (UAC). Starting on October 16th, all new app install campaigns created in AdWords will run on UAC. Existing Search, Display and YouTube app promo campaigns will stop running on November 15th, so it’s important to start upgrading to UAC as soon as possible.

    Inside AdWordsin Mobile- 18 readers -
  • Changes to Google Shopping in Europe

    Shopping ads help retailers and brands connect with shoppers whether they’re at home, on the go or in the store. Starting today, Comparison Shopping Services have a new opportunity to use Shopping ads to advertise on Google.com in EEA countries1 and Switzerland on behalf of retailers they represent.

    Inside AdWords- 8 readers -
  • Universal App Campaigns: Optimize for the Right In-app Action

    As you may have heard, we'll be moving all AdWords app install campaigns to Universal App Campaigns (UAC) later this year. With UAC, you can reach the right people across all of Google’s largest properties like Google Search, Google Play, YouTube and the Google Display Network — all from one campaign.

    Inside AdWordsin Mobile- 16 readers -
  • Know Their Intention, Get Their Attention: New Ways to Connect and Measure on YouTube

    We look at our phones while we watch TV. We watch TV on our phones while we walk to work. We work on our laptops while we cast video to a set-top box. We spend the majority of our days connected, often via multiple devices—so much so that reach has become a commodity in advertising. And while reach is plentiful, attention is scarce. Unless we’re talking about online video.

    Inside AdWordsin Social- 27 readers -
  • Supercharge your call-only ads with ad extensions

    When people want dedicated service or to get specific questions answered, they often pick up the phone to speak to a real person. Advertisers also drive more value from having these direct conversations with customers - on average, calls convert three times better than web clicks. Hundreds of thousands of advertisers are already using call-only ads to generate more phone calls from mobile search.

    Inside AdWords- 12 readers -
  • Ring in the holidays with new Merchant Center tools

    High quality product information is the foundation for connecting retailers with the most qualified customers on Google Shopping. Luckily, getting your product data in shape has never been easier with new Merchant Center tools. The new feeds experience and Opportunities are here just in time for you to win this holiday season.

    Inside AdWords- 12 readers -
  • Get a panoramic view of your data with dashboards

    Every business has its own unique set of reporting needs -- from determining which keywords drive the most website traffic to understanding the top performing mobile search ads over time. Having a consolidated, and comprehensive view of how your account is doing helps you spend less time creating reports, and more time identifying new opportunities.

    Inside AdWords- 13 readers -

Inside AdWords

Google's official blog for news, information and tips on AdWords.

Author: Rob Newton
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