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  • Ramp up your calls with call bid adjustments

    Click-to-call ads were introduced seven years ago to help you connect with more customers over the phone. Since then, we’ve heard one thing loud and clear: you want to drive even more calls. And it’s no surprise—on average, calls convert three times better than web clicks.1 To help you generate more calls, we’re rolling out new call bid adjustments, which allow you to control h ...

    Inside AdWords- 24 readers -
  • Maximize conversions with Smart Bidding

    When your goal is to get the most conversions from your marketing budget, it can be challenging to set the right bid and bid adjustments. Where do you spend your next dollar to get your next customer? To help you make the most out of your budget, we’re introducing Maximize Conversions: a new Smart Bidding strategy that automatically sets the right bid for each auction to help ge ...

    Inside AdWordsin Affiliate Paid Search- 12 readers -
  • Introducing Ads Data Hub: Next generation insights and reporting

    Mobile has fundamentally changed how we live our lives. With our devices never more than an arm’s length away, people can find, watch or buy anything at anytime. That’s why earlier this year we shared that we’re developing a new, cloud-based measurement solution for YouTube, designed for a mobile world.

    Inside AdWords- 23 readers -
  • Bringing the speed of AMP to search & display ads

    Succeeding on mobile starts with getting the basics right. People choose brands that meet their needs instantly and seamlessly. That means no matter how great your site looks, if it loads slowly, users will leave and you’ll miss out. The open source Accelerated Mobile Pages (AMP) Project launched 18 months ago to help make the web better with faster experiences.

    Inside AdWords- 13 readers -
  • Google I/O: New Ways to Put Customers at the Center of Your Apps and Payments

    I/O is a magical time at Google. Every year, thousands of developers gather in Google’s backyard to share new product ideas and learn about our latest innovations in computing. We’re meeting at an exciting time for the developer community. It’s a time when consumers have more choices than ever before—like where to shop, what to watch, which games to play and how to communicate ...

    Inside AdWordsin Google- 14 readers -
  • Gain deeper insights with improved Quality Score reporting

    Effective ads connect people with the content that’s most relevant to them, right when they’re looking for it. In AdWords, you can assess how relevant your keywords, ads, and landing pages are by evaluating Quality Score and its components: expected clickthrough rate, ad relevance and landing page experience.

    Inside AdWords- 18 readers -
  • Find your next customer with new audience solutions for Search and Shopping

    Remarketing lists for search ads (RLSA) help you reconnect with people who’ve been to your website before, but engaging both new and loyal customers is just as important to your business. Starting today, we’re rolling out similar audiences for Search and Shopping along with Customer Match for Shopping to help you use your own data to reach the right customer with the right message.

    Inside AdWords- 20 readers -
  • Say It in Six: Why marketers and creatives are embracing the newest video ad length

    Have you heard the good news about YouTube’s six-second bumper ads? These little wonders have swept the globe for three simple reasons: they provide wide reach, they drive brand results and they’re a great canvas for creativity. And we’re ready to mark the one year anniversary of bumpers by giving them their star turn – for the 2017-2018 upfront season, we’re making bumpers av ...

    Inside AdWords- 18 readers -
  • Introducing Smart display campaigns

    There are now over 3 million apps and websites on the Google Display Network (GDN), from popular news websites to the latest gaming apps. No matter what your customers are doing to stay informed or entertained across the GDN, it’s important to reach them with timely and relevant messages. In order to do that, you need to find the right customers, tailor your creative to them and set optimal bids.

    Inside AdWordsin Affiliate- 26 readers -

Inside AdWords

Google's official blog for news, information and tips on AdWords.

Author: Rob Newton
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