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  • Data-driven attribution delivers better results than last-click

    There are more moments throughout the day for businesses to connect with consumers than ever before. It’s critical for marketers to know which moments matter, and which ones don’t. The search process doesn’t start and end with “buy the exact product I already know I want.” People tend to click on multiple ads before converting.

    Inside AdWordsin Affiliate- 35 readers -
  • New measurement innovations unlock more store visits data

    When people are deciding where to go—like where to shop, eat or have fun—they turn to their smartphones to explore and find nearby places. We introduced store visits measurement two years ago to help advertisers measure these consumer journeys that span the online and physical worlds. Since then, advertisers globally have measured over 4 billion store visits in AdWords.

    Inside AdWords- 18 readers -
  • Dynamic Search Ads are now more effective than ever

    Dynamic Search Ads (DSA) help you reach people who are searching for your products and services—without the need for you to actively manage keywords or ads. Today we're introducing three improvements to DSA: page feeds, expanded ads and quality enhancements. Control the products you advertise Page feeds give you additional control over your DSA campaigns to ensure only rel ...

    Inside AdWordsin Affiliate- 22 readers -
  • Expanded safeguards for advertisers

    The web has opened a door for new communities and platforms that help people find diverse views and have a voice. Today, anyone with a smartphone can be a content creator, app developer or entrepreneur. And Google has enabled millions of content creators and publishers to be heard, find an audience, earn a living, or even build a business. Much of this is made possible through advertising.

    Inside AdWords- 13 readers -
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  • Attention, please: Supporting the ad industry to measure what matters

    If a million trees fall in the forest and nobody hears them, do they make a sound? What about a million impressions that are served but ignored? It’s important for advertisers to ensure their video ads don’t just reach their audience, but also capture their attention -- at scale. Today, I’m excited to announce new research and reporting features to help advertisers do just that.

    Inside AdWords- 22 readers -
  • Close variants now connects more people with what they’re looking for

    From running shoes to cheap hotels to credit cards, and everything in between, people are searching for the products and services you offer. However, finding the right keywords to reach your customers can be difficult–and many advertisers agree.1 Whether someone is searching for “running shoes” or “shoes for running,” what they want remains the same; they’re looking for running shoes.

    Inside AdWords- 22 readers -
  • A fast start to 2017 for click-to-call ads

    Living in a mobile-first world has made it easier than ever to pick up the phone and talk to a business directly. That’s why we've continued investing in calls innovations based on the great feedback we've heard from you. From call-only ads for marketers who prioritize calls to imported call conversions that allow you to upload your own call conversion data directly into AdWords ...

    Inside AdWords- 22 readers -
  • “Level up” your gaming business with new innovations for apps

    Mobile games mean more than just fun. They mean business. Big business. According to App Annie, game developers should capture almost half of the $189B global market for in-app purchases and advertising by 2020.1 This morning, at the Games Developer Conference (GDC) in San Francisco, I announced a series of new innovations across ad formats, monetization tools and measurement i ...

    Inside AdWordsin SEO- 18 readers -
  • Discover the new AdWords experience

    In 2016 we introduced a new AdWords experience and even shared an early look at it in action. From the beginning, we asked ourselves, “How can we make AdWords as relevant for the next 15 years as the first 15?” And during this multi-year journey, we met with many of you -- across industries and around the world, from power users to beginners -- to learn what's working, and what could be improved.

    Inside AdWordsin Paid Search- 20 readers -
  • A new guide to driving sales with Gmail Ads

    Consider this: Gmail reaches over 1 billion users globally1. By using Gmail ads, you can reach the right audiences and grow your business. We’ve published a new guide that will help you get the most out of Gmail ads campaigns. It covers topics such as: Showing your Gmail ads to the right people Enticing people to click on your collapse ...

    Inside AdWords- 18 readers -
  • Making YouTube Better in a Mobile, Cross-Screen World

    Throughout the day, people turn to their nearest device for help making choices about what to do, what to watch, or even what to buy. More than anywhere else, these moments happen on Google and YouTube, and more often than not, they happen on mobile. With over 50% of YouTube views now on mobile, we’re focused on building scalable solutions that will work across screens.

    Inside AdWordsin Social- 34 readers -

Inside AdWords

Google's official blog for news, information and tips on AdWords.

Author: Rob Newton
IMGlance Facts
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