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  • Four resolutions for Shopping success in 2017

    Retailers like you are always looking for the best ways to promote your products and reach shoppers online, right when they’re looking to buy -- and throughout the past year, our mission with Google Shopping was to help you do just that. In 2016, we introduced a handful of new setup, feed, and campaign management features to help you make the most of your Shopping ad investments.

    Inside AdWords- 20 readers -
  • Reminder: Transition to expanded text ads before January 31, 2017

    This is a friendly reminder that starting on January 31, you’ll only be able to create and edit text ads using the expanded text ads format. You’ll no longer be able to create standard text ads. While this will be the last date to create them, existing standard text ads will continue to serve. Expanded text ads can deliver great results, particularly with a commitment to testing new creatives.

    Inside AdWords- 24 readers -
  • Inside AdWords

    By using Customer Match and remarketing lists for search ads (RLSA) in AdWords, you can connect with valuable, returning customers. It’s a powerful way to link intent with context as people search on Google. We’ve published a new guide that covers everything you should consider as you connect a user’s search with what you already know about them.

    Inside AdWords- 18 readers -
  • A new guide to testing and experimentation in AdWords

    Digital marketing is always evolving. It’s crucial to evolve your approach as well. This ongoing process of optimization should be built upon a solid framework of testing and experimentation. By using all of the tools available to you, including campaign drafts and experiments in AdWords, you can test and understand whether any proposed changes to your account will help you re ...

    Inside AdWordsin Paid Search- 22 readers -
  • Engage holiday shoppers with Promoted Places in Google Maps

    During the busy holiday season, on-the-go shoppers are using their smartphones to find the perfect stocking stuffers, festive decor and gifts for loved ones. In fact, 70% of smartphone users who bought something in a store first turned to their devices for information relevant to that purchase. One in four of them also used a map through a web browser or an app before making the purchase.

    Rob Newton/ Inside AdWordsin Google- 17 readers -
  • Video campaign management gets easier with AdWords Scripts

    If you were wishing for an easier way to manage your video ad campaigns in AdWords this holiday season, the AdWords product team has the perfect gift picked out. Today we’re announcing AdWords scripts support for TrueView and six-second bumper ads. This means for the first time ever, you’ll be able to programmatically create and manage video ad groups, targeting and other campa ...

    Rob Newton/ Inside AdWords- 15 readers -
  • 2 Step Verification - The ‘key’ to account security

    Passwords have historically been the gateway to accounts; however we’ve shown that some of the most common passwords and security questions are easy to guess, which leaves accounts potentially vulnerable to hijackers. Keeping our users and partners secure is a top priority for us and we continue to work hard to help you keep the bad guys out.

    Rob Newton/ Inside AdWordsin Paid Search- 16 readers -
  • Keep the lights on to reach more shoppers this January

    Last week we covered how mobile has changed shopping behavior during Black Friday weekend. But its effects don’t stop there. Mobile is making it easier to find sales and great deals, encouraging shoppers to browse during traditionally lower traffic seasons; in fact, 22% more mobile shoppers visited retailers via Google in the January after the holiday season, than in the October before.

    Inside AdWords- 14 readers -
  • Connect with your most valuable customers over the holidays with Customer Match

    Consumer expectations are higher than ever before. And thanks to mobile, your customers are connected, informed and savvy– they’re becoming supershoppers overnight. As they go shopping this holiday season, it’s more important than ever to connect with your most valuable customers at the exact moment they’re looking for a gift.

    Inside AdWords- 10 readers -
  • Shoppers Gobble Up In-Store Black Friday Deals On Mobile

    As another Black Friday weekend wraps, we saw supershoppers continue to turn to their devices for ideas and information as well as use them as a “door-to-the-store.” In fact, Black Friday had the highest mobile shopping searches of any day during Thanksgiving week this year. Thanksgiving Day was a close second, with searches peaking at 8:00 p.m.1 Further, shoppers across the U.S.

    Rob Newton/ Inside AdWords- 8 readers -
  • ‘Tis the season, so make sure you have the AdWords app

    What an exciting time of the year. Supershoppers are out in full force, and your AdWords campaigns are ready for them. Last year, on mobile alone, conversion rates jumped 30% on Black Friday and 50% on Cyber Monday when compared to November 1.1 With so much at stake, the AdWords app is the perfect way to stay in touch with your campaigns while still enjoying time away from the office.

    Inside AdWords -
  • How Consumers Will Shop—and What They’ll Buy—This Holiday Season

    Smartphones have become consumers’ trusted shopping companions. Mobile shopping searches surged in 2015, passing desktop for the first time on Thanksgiving and Black Friday.1 This year, we see supershoppers continuing to turn to their phones for research and purchases. In fact, for many consumers, smartphones have become a “door-to-the-store.” And that is particularly true during the holidays.

    Inside AdWords- 10 readers -
  • Serve up the perfect message this holiday season

    Right now supershoppers are online, looking for great holiday gifts to give their family and friends -- from the coolest gadgets to the latest styles. In fact, 4 in 5 smartphone holiday shoppers use their phone during spare moments or while doing other activities.1 This means it’s important for you to be present wherever and whenever people are browsing their favorite apps and websites.

    Inside AdWords- 10 readers -

Inside AdWords

Google's official blog for news, information and tips on AdWords.

Author: Rob Newton
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