• Know Their Intention, Get Their Attention: New Ways to Connect and Measure on YouTube

    We look at our phones while we watch TV. We watch TV on our phones while we walk to work. We work on our laptops while we cast video to a set-top box. We spend the majority of our days connected, often via multiple devices—so much so that reach has become a commodity in advertising. And while reach is plentiful, attention is scarce. Unless we’re talking about online video.

    Inside AdWordsin Social- 27 readers -
  • Introducing a better, simpler ad rotation

    The right ad rotation can help you show your best ads to people looking for what you have to offer. However, it’s not always clear which rotation makes the most sense for your business. That’s why, starting in late September, we’re simplifying ad rotation to two settings: “optimize” and “rotate indefinitely.

    Inside AdWords- 20 readers -
  • Speed up your search text ads with AMP landing pages

    People expect to get things done in ‘one step’ or ‘one second’. Whether it’s finding the cheapest flight or ordering takeout, they demand fast and seamless mobile experiences. Did you know that for every second it takes for a retail website to load, conversions fall by up to 20%?1 In other words, if you’re sending your customers to slow-loading landing pages, you’re missing out ...

    Inside AdWordsin Paid Search- 18 readers -
  • Reach more customers with Shopping ads in new countries

    Whether it’s Diwali, Back to School, Christmas or Boxing Day, shoppers go online to purchase gifts globally. Here's how you can capture the attention of global shoppers with Shopping ads. Here's how you can capture the attention of global shoppers with Shopping ads (based on 2017 dates) Show Shopping ads everywhere you sell This year, Shopping ads expanded to Argentina, Ch ...

    Inside AdWords- 13 readers -
  • New reporting to show how often your Shopping ad is in the top spot

    The holiday season is right around the corner - are your Shopping campaigns prepared to maximize increased shopping traffic? To help you get a head start identifying product data gaps and measuring your competitiveness in Shopping campaigns, we’re rolling out product status reporting and absolute top impression share.

    Inside AdWordsin How To's- 13 readers -
  • Get a panoramic view of your data with dashboards

    Every business has its own unique set of reporting needs -- from determining which keywords drive the most website traffic to understanding the top performing mobile search ads over time. Having a consolidated, and comprehensive view of how your account is doing helps you spend less time creating reports, and more time identifying new opportunities.

    Inside AdWords- 13 readers -
  • Supercharge your call-only ads with ad extensions

    When people want dedicated service or to get specific questions answered, they often pick up the phone to speak to a real person. Advertisers also drive more value from having these direct conversations with customers - on average, calls convert three times better than web clicks. Hundreds of thousands of advertisers are already using call-only ads to generate more phone calls from mobile search.

    Inside AdWords- 11 readers -
  • Universal App Campaigns: Steer Performance with Creative Assets

    We recently announced that we'll be moving all AdWords app install campaigns to Universal App Campaigns (UAC) later this year. With UAC, you can reach the right people across all of Google’s largest properties like Google Search, Google Play, YouTube and the Google Display Network — all from one campaign.

    Inside AdWordsin Mobile- 9 readers -
  • Ring in the holidays with new Merchant Center tools

    High quality product information is the foundation for connecting retailers with the most qualified customers on Google Shopping. Luckily, getting your product data in shape has never been easier with new Merchant Center tools. The new feeds experience and Opportunities are here just in time for you to win this holiday season.

    Inside AdWords- 8 readers -
  • Universal App Campaigns: Optimize for the Right In-app Action

    As you may have heard, we'll be moving all AdWords app install campaigns to Universal App Campaigns (UAC) later this year. With UAC, you can reach the right people across all of Google’s largest properties like Google Search, Google Play, YouTube and the Google Display Network — all from one campaign.

    Inside AdWordsin Mobile- 7 readers -

Inside AdWords

Google's official blog for news, information and tips on AdWords.

Author: Rob Newton
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