• Data-driven attribution delivers better results than last-click

    There are more moments throughout the day for businesses to connect with consumers than ever before. It’s critical for marketers to know which moments matter, and which ones don’t. The search process doesn’t start and end with “buy the exact product I already know I want.” People tend to click on multiple ads before converting.

    Inside AdWordsin Affiliate- 35 readers -
  • Know Their Intention, Get Their Attention: New Ways to Connect and Measure on YouTube

    We look at our phones while we watch TV. We watch TV on our phones while we walk to work. We work on our laptops while we cast video to a set-top box. We spend the majority of our days connected, often via multiple devices—so much so that reach has become a commodity in advertising. And while reach is plentiful, attention is scarce. Unless we’re talking about online video.

    Inside AdWordsin Social- 27 readers -
  • Introducing Smart display campaigns

    There are now over 3 million apps and websites on the Google Display Network (GDN), from popular news websites to the latest gaming apps. No matter what your customers are doing to stay informed or entertained across the GDN, it’s important to reach them with timely and relevant messages. In order to do that, you need to find the right customers, tailor your creative to them and set optimal bids.

    Inside AdWordsin Affiliate- 26 readers -
  • Ramp up your calls with call bid adjustments

    Click-to-call ads were introduced seven years ago to help you connect with more customers over the phone. Since then, we’ve heard one thing loud and clear: you want to drive even more calls. And it’s no surprise—on average, calls convert three times better than web clicks.1 To help you generate more calls, we’re rolling out new call bid adjustments, which allow you to control h ...

    Inside AdWords- 24 readers -
  • Introducing Ads Data Hub: Next generation insights and reporting

    Mobile has fundamentally changed how we live our lives. With our devices never more than an arm’s length away, people can find, watch or buy anything at anytime. That’s why earlier this year we shared that we’re developing a new, cloud-based measurement solution for YouTube, designed for a mobile world.

    Inside AdWords- 23 readers -
  • Attention, please: Supporting the ad industry to measure what matters

    If a million trees fall in the forest and nobody hears them, do they make a sound? What about a million impressions that are served but ignored? It’s important for advertisers to ensure their video ads don’t just reach their audience, but also capture their attention -- at scale. Today, I’m excited to announce new research and reporting features to help advertisers do just that.

    Inside AdWords- 22 readers -
  • Close variants now connects more people with what they’re looking for

    From running shoes to cheap hotels to credit cards, and everything in between, people are searching for the products and services you offer. However, finding the right keywords to reach your customers can be difficult–and many advertisers agree.1 Whether someone is searching for “running shoes” or “shoes for running,” what they want remains the same; they’re looking for running shoes.

    Inside AdWords- 22 readers -
  • A fast start to 2017 for click-to-call ads

    Living in a mobile-first world has made it easier than ever to pick up the phone and talk to a business directly. That’s why we've continued investing in calls innovations based on the great feedback we've heard from you. From call-only ads for marketers who prioritize calls to imported call conversions that allow you to upload your own call conversion data directly into AdWords ...

    Inside AdWords- 22 readers -
  • Dynamic Search Ads are now more effective than ever

    Dynamic Search Ads (DSA) help you reach people who are searching for your products and services—without the need for you to actively manage keywords or ads. Today we're introducing three improvements to DSA: page feeds, expanded ads and quality enhancements. Control the products you advertise Page feeds give you additional control over your DSA campaigns to ensure only rel ...

    Inside AdWordsin Affiliate- 21 readers -

Inside AdWords

Google's official blog for news, information and tips on AdWords.

Author: Rob Newton
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