• The Year of the Supershopper

    We all have that friend - the one who somehow knows the latest brands, the season’s must-have products, and where to find the best deals at the snap of a finger. In years past, this friend was an enigma, making us wonder how does he (she?) do it? Today, we can all be that friend. With the ability to instantly discover, research, and purchase, shoppers around the world are more ...

    Inside AdWords- 81 readers -
  • Data-driven attribution delivers better results than last-click

    There are more moments throughout the day for businesses to connect with consumers than ever before. It’s critical for marketers to know which moments matter, and which ones don’t. The search process doesn’t start and end with “buy the exact product I already know I want.” People tend to click on multiple ads before converting.

    Inside AdWordsin Affiliate- 35 readers -
  • Making YouTube Better in a Mobile, Cross-Screen World

    Throughout the day, people turn to their nearest device for help making choices about what to do, what to watch, or even what to buy. More than anywhere else, these moments happen on Google and YouTube, and more often than not, they happen on mobile. With over 50% of YouTube views now on mobile, we’re focused on building scalable solutions that will work across screens.

    Inside AdWordsin Social- 34 readers -
  • New digital innovations to close the loop for advertisers

    Mobile phones have created new ways for consumers to engage with brands, often blurring the physical and digital worlds. People research products online and go into a store to buy. They see a brand on TV and then go online to learn more. Or they watch mobile videos on their commutes that inspire them to book a trip when they’re back home on their laptops.

    Inside AdWords- 34 readers -
  • Introducing Smart display campaigns

    There are now over 3 million apps and websites on the Google Display Network (GDN), from popular news websites to the latest gaming apps. No matter what your customers are doing to stay informed or entertained across the GDN, it’s important to reach them with timely and relevant messages. In order to do that, you need to find the right customers, tailor your creative to them and set optimal bids.

    Inside AdWordsin Affiliate- 26 readers -
  • Ramp up your calls with call bid adjustments

    Click-to-call ads were introduced seven years ago to help you connect with more customers over the phone. Since then, we’ve heard one thing loud and clear: you want to drive even more calls. And it’s no surprise—on average, calls convert three times better than web clicks.1 To help you generate more calls, we’re rolling out new call bid adjustments, which allow you to control h ...

    Inside AdWords- 24 readers -
  • Reminder: Transition to expanded text ads before January 31, 2017

    This is a friendly reminder that starting on January 31, you’ll only be able to create and edit text ads using the expanded text ads format. You’ll no longer be able to create standard text ads. While this will be the last date to create them, existing standard text ads will continue to serve. Expanded text ads can deliver great results, particularly with a commitment to testing new creatives.

    Inside AdWords- 24 readers -
  • Introducing Ads Data Hub: Next generation insights and reporting

    Mobile has fundamentally changed how we live our lives. With our devices never more than an arm’s length away, people can find, watch or buy anything at anytime. That’s why earlier this year we shared that we’re developing a new, cloud-based measurement solution for YouTube, designed for a mobile world.

    Inside AdWords- 23 readers -
  • A new guide to testing and experimentation in AdWords

    Digital marketing is always evolving. It’s crucial to evolve your approach as well. This ongoing process of optimization should be built upon a solid framework of testing and experimentation. By using all of the tools available to you, including campaign drafts and experiments in AdWords, you can test and understand whether any proposed changes to your account will help you re ...

    Inside AdWordsin Paid Search- 22 readers -

Inside AdWords

Google's official blog for news, information and tips on AdWords.

Author: Rob Newton
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