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There are more moments throughout the day for businesses to connect with consumers than ever before. It’s critical for marketers to know which moments matter, and which ones don’t. The search process doesn’t start and end with “buy the exact product I already know I want.” People tend to click on multiple ads before converting.
Throughout the day, people turn to their nearest device for help making choices about what to do, what to watch, or even what to buy. More than anywhere else, these moments happen on Google and YouTube, and more often than not, they happen on mobile. With over 50% of YouTube views now on mobile, we’re focused on building scalable solutions that will work across screens.
A new version of AdWords Editor, with a refreshed design, is now available for all advertisers globally. You'll find it even easier to manage your campaigns at scale with custom rules, faster account downloads and more. Custom rules help you build high-performing campaigns With AdWords Editor 12, you can now use custom rules to check for changes that don't align with your best practices.
Welcome to the Google Marketing Next live stream! Tune in live at 9:00 a.m. PT/12:00 p.m. ET ...
Good morning, San Francisco! As the city starts to wake up, my team and I are gearing up to welcome over a thousand marketers from around the world to Google Marketing Next, our annual event where we unveil the latest innovations for ads, analytics and DoubleClick. A big theme you’ll hear about today is machine learning.
We look at our phones while we watch TV. We watch TV on our phones while we walk to work. We work on our laptops while we cast video to a set-top box. We spend the majority of our days connected, often via multiple devices—so much so that reach has become a commodity in advertising. And while reach is plentiful, attention is scarce. Unless we’re talking about online video.
There are now over 3 million apps and websites on the Google Display Network (GDN), from popular news websites to the latest gaming apps. No matter what your customers are doing to stay informed or entertained across the GDN, it’s important to reach them with timely and relevant messages. In order to do that, you need to find the right customers, tailor your creative to them and set optimal bids.
Reaching your most valuable and engaged customers at the moment they’re ready to act is critical in moving them along the path to a purchase. Remarketing lists for search ads (RLSA) and Customer Match can help you do that by customizing your campaigns for people who’ve previously interacted with your business.
Click-to-call ads were introduced seven years ago to help you connect with more customers over the phone. Since then, we’ve heard one thing loud and clear: you want to drive even more calls. And it’s no surprise—on average, calls convert three times better than web clicks.1 To help you generate more calls, we’re rolling out new call bid adjustments, which allow you to control h ...
This is a friendly reminder that starting on January 31, you’ll only be able to create and edit text ads using the expanded text ads format. You’ll no longer be able to create standard text ads. While this will be the last date to create them, existing standard text ads will continue to serve. Expanded text ads can deliver great results, particularly with a commitment to testing new creatives.
AdWords users get two new ways to understand and better serve their customers Here's good news for AdWords advertisers: as you heard yesterday at Google Marketing Next powerful new integrations with Google Optimize and Google Surveys 360 are coming soon to your accounts. The Surveys 360 integration is now live in the U.S.
What: Google Marketing Next keynote live stream When: Tuesday, May 23 at 9:00 a.m. PT/12:00 p.m. ET. Duration: 1 hour Where: Here on the Inside AdWords Blog Be the first to hear about Google’s latest marketing innovations, the moment they’re announced. Watch live as my team and I share new Ads, Analytics and DoubleClick innovations designed to improve your ab ...
Mobile has fundamentally changed how we live our lives. With our devices never more than an arm’s length away, people can find, watch or buy anything at anytime. That’s why earlier this year we shared that we’re developing a new, cloud-based measurement solution for YouTube, designed for a mobile world.
Digital marketing is always evolving. It’s crucial to evolve your approach as well. This ongoing process of optimization should be built upon a solid framework of testing and experimentation. By using all of the tools available to you, including campaign drafts and experiments in AdWords, you can test and understand whether any proposed changes to your account will help you re ...
If a million trees fall in the forest and nobody hears them, do they make a sound? What about a million impressions that are served but ignored? It’s important for advertisers to ensure their video ads don’t just reach their audience, but also capture their attention -- at scale. Today, I’m excited to announce new research and reporting features to help advertisers do just that.
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