• Making every character count in your mobile search ads

    People expect information right at their fingertips, whether it’s locating the nearest burger joint or booking a flight. And they’re searching for all this information on small screens -- sometimes as narrow as 4 inches. This means that mobile ads must make every character count. Today, we are announcing an improvement to the way ads look on smartphones to make it easier and ...

    Rob Newton/ Inside AdWordsin Paid Search- 9 readers -
  • Keep price and availability fresh with automatic item updates

    We know you’re busy preparing great deals for the fast-approaching holiday season. When shoppers find these deals on Product Listing Ads (PLAs), they will expect the price and availability to match your website. Any changes to this information on your website will need to be reflected on Google Shopping as quickly as possible. To help you with this, we’re announcing automatic item updates.

    Rob Newton/ Inside AdWords- 5 readers -
  • The Year of the Supershopper

    We all have that friend - the one who somehow knows the latest brands, the season’s must-have products, and where to find the best deals at the snap of a finger. In years past, this friend was an enigma, making us wonder how does he (she?) do it? Today, we can all be that friend. With the ability to instantly discover, research, and purchase, shoppers around the world are more ...

    Inside AdWords- 81 readers -
  • Data-driven attribution delivers better results than last-click

    There are more moments throughout the day for businesses to connect with consumers than ever before. It’s critical for marketers to know which moments matter, and which ones don’t. The search process doesn’t start and end with “buy the exact product I already know I want.” People tend to click on multiple ads before converting.

    Inside AdWordsin Affiliate- 35 readers -
  • Making YouTube Better in a Mobile, Cross-Screen World

    Throughout the day, people turn to their nearest device for help making choices about what to do, what to watch, or even what to buy. More than anywhere else, these moments happen on Google and YouTube, and more often than not, they happen on mobile. With over 50% of YouTube views now on mobile, we’re focused on building scalable solutions that will work across screens.

    Inside AdWordsin Social- 34 readers -
  • New digital innovations to close the loop for advertisers

    Mobile phones have created new ways for consumers to engage with brands, often blurring the physical and digital worlds. People research products online and go into a store to buy. They see a brand on TV and then go online to learn more. Or they watch mobile videos on their commutes that inspire them to book a trip when they’re back home on their laptops.

    Inside AdWords- 34 readers -
  • Test with confidence using campaign drafts and experiments

    Have you ever wanted to make changes to your AdWords campaigns, but wanted to understand whether those changes will help you reach your business goals? Over the next few weeks, we’re rolling out campaign drafts and experiments to help you test changes to your campaigns, easily measure results, and apply the changes that are working well for your business.

    Rob Newton/ Inside AdWords- 32 readers -
  • Introducing the Google Analytics 360 Suite

    An enterprise-class solution for a multi-screen world Our lives are filled with micro-moments: intent-rich moments when we turn to the nearest device to find a store, buy a product or look for answers to all kinds of wants and needs. In these moments, today's consumers decide what to do, where to go, and what to buy.

    Rob Newton/ Inside AdWordsin Google- 31 readers -

Inside AdWords

Google's official blog for news, information and tips on AdWords.

Author: Rob Newton
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