• Google brings you closer to your customers in the moments that matter

    Mobile has changed the game for both consumers and brands. Consumer expectations for immediacy and relevance are higher than ever, and successful brands are those that connect with people in the moments that matter most to them -- the I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to-buy moments. Google is a company built on meeting people’s needs in the moment.

    Rob Newton/ Inside AdWordsin Google- 34 readers -
  • Enhancing the Google Display Network with new innovations

    Consumers have higher expectations than ever because of mobile — they want everything right, and they want everything right away. To connect with consumers in the intent-rich moments when they want to buy, find or do something, marketers are increasingly turning to programmatic advertising — which uses data and technology to reach the right person at the right time.

    Rob Newton/ Inside AdWordsin Google- 30 readers -
  • Introducing Website Call Conversions

    Seventy percent of all mobile searchers have called a business directly from search ads. AdWords click-to-call ads, call metrics, and calls as conversions help you connect with these customers and gain insight about those calls. However, many customers also call your business after clicking through a Google ad and learning more about the products and services you offer on your website.

    Rob Newton/ Inside AdWordsin Affiliate- 11 readers -
  • Ads Take a Step Towards “HTTPS Everywhere”

    Since 2008 we’ve been working to make sure all of our services use strong HTTPS encryption by default. That means people using products like Search, Gmail, YouTube, and Drive will automatically have an encrypted connection to Google. In addition to providing a secure connection on our own products, we’ve been big proponents of the idea of “HTTPS Everywhere,” encouraging webmas ...

    Rob Newton/ Inside AdWords- 10 readers -
  • View and analyze your data instantly with the new Report Editor

    Over the course of the next few months, we will be rolling out the Report Editor—a powerful AdWords tool that lets you explore your account data in brand new ways from within your browser. Slice and dice your data in seconds The Report Editor provides an easy-to-use interface that lets you build custom tables and charts that can be segmented, sorted, and filtered to help you ...

    Rob Newton/ Inside AdWords- 20 readers -
  • Get faster and easier URL tracking with new Upgraded URLs

    URL management just got easier Constant connectivity has increased the ways that people engage with your business, meaning more data and metrics for you to use to manage ad performance. That’s why we are introducing Upgraded URLs to provide an easier and faster way to manage and track important information about each click on your AdWords ads*.

    Rob Newton/ Inside AdWords- 34 readers -
  • Introducing more powerful Dynamic Search Ads, built for your business

    Whether it’s “hotels near me” or “nearby hotels,” people often search for the same things differently. So reaching your customers in the moments that matter can sometimes be a moving target. In fact, of the billions of searches made on Google every day, 15% of them have never been seen before.1 Couple that with shifting product inventory and content hidden deep within your webs ...

    Rob Newton/ Inside AdWords- 37 readers -
  • New and refreshed reporting tools

    Spring is here, and it’s a great time to set your sights on creating new marketing goals and ensuring that your campaigns are set up for success. You now have access to new and improved reporting tools that will help you identify opportunities in your account, track the right metrics, and find deeper insights that might help you improve performance.

    Rob Newton/ Inside AdWords- 10 readers -
  • Happy 15th Birthday, AdWords!

    AdWords arrived in October 2000 to connect businesses, large and small, with consumers who were rapidly turning their attention online: Google Launches Self-Service Advertising Program. In the last 15 years, we’ve witnessed tremendous shifts in consumer behavior and advances in technology. Along the way, Google has innovated to bring consumers more immediate, releva ...

    Rob Newton/ Inside AdWordsin Paid Search- 21 readers -

Inside AdWords

Google's official blog for news, information and tips on AdWords.

Author: Rob Newton
IMGlance Facts
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Facts last updated: (2017-09-26 16:04:38 UTC). Update Frequency for posts: 1 hours. Posts last updated: .
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