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Snapchat Monday announced the launch of its advertising application-programming interface and named the initial Snapchat Partners. Christopher Heine of SocialTimes parent Adweek was the first to report the news, writing that this marks the first time ads on Snapchat will be sold by third parties. Snapchat Partners are divided into Ads Partners, which will develop software ena ...
In many ways, the monthly active user count is the most important number in tech. It’s a key performance indicator that helps determine the general popularity of a given network, along with being used to help determine value. Here’s a look at the monthly active user (MAU) count for seven of the major social networks. 1. Facebook: 1.59 billion (December, 2015) Facebook surpassed 1.
Social media changed the way we communicate, and visual content on social is changing the way we consume information. Visual content leads to higher engagement than all-text content, and video is becoming an increasingly important piece of the social media marketing engagement puzzle. A report on the state of content marketing created by a partnership between the Content Marke ...
Coinciding with the start of the 2016 NBA season on Tuesday, Oct. 25, Twitter and the National Basketball Association launched hashtag-triggered emoji for all 30 NBA teams. When a user includes one of these hashtags in a tweet, the team’s corresponding emoji will automatically appear next to the hashtag. Fans can use these hashtags throughout the entire NBA season. #NBA fans….
YouTube released data related to the third and final U.S. presidential debate. The event drove 2.8 million live watch hours on YouTube, almost five times higher than the live watch hours for the third presidential debate in 2012. In addition, the third presidential debate saw 1.7 million live peak concurrent viewers, four times higher than the live peak concurrent viewershi ...
Are you looking for a new mobile game to play this weekend? There are lots of new options for you to try, including Tootsie POP from F84 Games and Tootsie Roll Industries. The level-based puzzle game allows users to complete 120 candy-themed levels in the world of Tootsie. Next, Electronic Arts and PopCap Games launched Plants vs. Zombies Heroes this week.
LinkedIn announced two changes to its Endorsements feature. The Endorsements feature allows users to acknowledge their connections’ skills by endorsing those skills on their profiles. LinkedIn said users with at lease five skills listed on their profiles receive up to 17 times more profile views.
By Brandy Shaul on Oct. 18, 2016 - 3:00 PM EA Mobile released a new update for The Sims FreePlay on mobile. The update includes Halloween content, free clothing items and more. With this update, Sim Town has been taken over by tiny monsters, and users can complete the Night of the Candy Monsters quest. It’s worth noting that this quest was also a part of the Halloween 2015 update.
One of the most common complaints about the flagship Facebook applications and the social network’s stand-alone Messenger apps is the amount of data they use. A solution may be on the way for Messenger, as the latest Android beta version includes a Data Saver feature, Matthew Hughes of The Next Web reported.
Facebook updated the experience of sharing 360-degree photos with other users. Specifically, users can now change the initial view on their 360 photos on iOS, Android and Chrome on desktop. With this update, when a user uploads a 360 photo on mobile, they can now drag their finger to set the initial view for the photo.
Every business and organization needs to take a holistic approach to cybersecurity. To that end, providing resources and training staff members to maintain good security practices should be a top priority. We interviewed Alex Heid, chief research officer at SecurityScorecard, and gained some insight into how companies can improve their digital security practices.
The possibilities for brands and social networks are limitless. But with the new generation of social networks, it seems like these possibilities haven’t quite been thought through enough. It may be that servicing consumers come first, and rightly so, but in order to thrive and be able to secure revenue to take those networks to the next level, brands and their needs must be recognized.
Retailers are always in search of new customers, and social media is an untapped gold mine for customer acquisition. Research by CeBIT shows that 74 percent of consumers rely on social media to influence their purchasing decisions. One of the secrets to milking social media of buyers is social referrals, as 81 percent of consumers are influenced by their friends’ posts on soci ...
Google announced that it will now label fact-checking articles with the new Fact Check tag in Google News on the web and in the Google News & Weather application on iOS and Android. The tag will help users access fact-checking articles related to major news stories, starting in the U.S. and the U.K.
Why settle for watching Facebook videos on your smartphones or tablets when you can view them on your television screens? The social network announced Thursday that users with devices including Apple TV and Google Chromecast can now stream videos from Facebook directly to their TV screens. The feature was rolled out Thursday for iOS devices and web browsers, with Android comi ...
Google announced the release of four new features in Google Photos on iOS, Android and the web. First, Google Photos will now help users “rediscover old memories” of the people in their most recent photos. Specifically, the platform will automatically create galleries of older photos, containing the same people in a user’s most recent photos.
By David Cohen on Oct. 13, 2016 - 3:00 PM Has Twitter’s Moments feature seen its best moments? The social network confirmed to Karissa Bell of Mashable that it is running a test on its iOS and Android applications where its Moments tab is being replaced by a new Explore tab. According to Bell, the Explore tab highlights trending to ...
By David Cohen on Oct. 13, 2016 - 2:00 PM Pinterest announced Thursday that it has surpassed 150 million monthly active users, growing its total by some 50 percent year-over-year. The social network also shared the following statistics in an email to SocialTimes: 80 million of those 150 million MAUs are from outside of the U.S. 75 percent of its signups are from outside of the U.S.
Tracking Facebook and the Facebook Platform for Developers and Marketers