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Social media changed the way we communicate, and visual content on social is changing the way we consume information. Visual content leads to higher engagement than all-text content, and video is becoming an increasingly important piece of the social media marketing engagement puzzle. A report on the state of content marketing created by a partnership between the Content Marke ...
Google announced Friday that it is developing a cloud-based measurement solution for YouTube with an emphasis on more detailed cross-device analytics. Director of YouTube product management Diya Jolly said in a blog post that more than 50 percent of views on YouTube are now via mobile, prompting its move to focus more of its efforts on mobile and phase out desktop “legacy tech ...
Despite what could be considered a pervasively toxic environment, women are one of the most active groups on social media. Not only do women rule social media, but they are also influential, discerning and willing to buy based on influencer recommendations. Bloglovin, a media platform that connects consumers with their favorite influencers, surveyed more than 20,000 women to g ...
Pinterest was the first of the major social network to release its Transparency Report for the second half of 2016, but its task is relatively easy compared to those of Facebook and Twitter. Why do we say that? Pinterest received a total of 46 government requests for user information from June through December 2016.
Twitter introduced a new Explore tab Thursday, where users will be able to find trending topics, Moments, search and live videos. The social network confirmed last October that it was testing its new Explore tab in its iOS and Android applications. Product designer Angela Lam announced in a blog post Thursday that Explore will begin rolling out for iOS users Thursday, with An ...
Twitter released new stickers and a hashtag-triggered emoji to celebrate the Lunar New Year. With this update, users can share the Year of the Rooster emoji by tweeting one of the supported hashtags associated with the occasion. From now until Feb. 12, when users tweet hashtags such as #HappyLunarNewYear and #ChineseNewYear, the Rooster emoji will automatically appear after the hashtag.
It’s a truism in technology that often if you want a gut check on the viability of an emerging technology, you should look to China. Chinese consumers have led the world in using messaging as a platform for e-commerce, using QR codes to make purchases and, most recently, live video broadcasting over the Internet.
Those ads have to go somewhere, and now, for a small test group of users in Australia and Thailand, “somewhere” is the home screen on Facebook Messenger. Product manager Eddie Zhang announced in a blog post that the social network is testing a module on the Messenger home screen that resembles the application’s existing modules for birthdays and friends who are online.
Social media seems like an easy and appealing career, right? You usually work from home, and all you have to do is be yourself. Not so fast, buckaroo. Before you go charging off on your quest for social media fame, there are a few things you need to know. Social media professionals are in demand, but getting the really plum jobs can be challenging.
The new layout and search bar that Snapchat introduced for Android earlier this month has now been extended to iOS, as well. The new search bar offers easier access to friends, groups, Discover and Our Story, and users can access their own profiles by tapping their bitmojis on the left-hand si ...
Twitter’s update on its diversity efforts followed the same theme as counterparts Facebook and Pinterest: modest progress, along with the acknowledgement that more work needs to be done. Vice president of inclusion and diversity Jeffrey Siminoff said in a blog post that the social network met or exceeded its goals for 2016, and it shared modest increases of those goals for 2017.
“Conversations and content” were the key elements of LinkedIn’s overhaul of its desktop experience. Director of engineering Chris Pruett introduced the redesign in a blog post, saying that it will roll out to all users worldwide “in the coming weeks.” Pruett stressed that navigation on LinkedIn’s desktop site has been simplified into seven core areas—Home (Your Feed), Messagi ...
The world is transitioning at hyperspeed into a mobile-dominated era by digitally native millennials who hold the largest share of consumer voice and the largest buying power of any generation. The pace of technological innovation presents a mind-boggling set of qualitative and quantitative challenges for marketers. Technology has driven obvious physical changes in the ways we live and work.
By David Cohen on Jan. 18, 2017 - 2:00 PM Facebook has received a lot of the blame, or credit, for the results of the 2016 U.S. presidential election, but how many voters actually relied on the social network as a news source? Pew Research Center surveyed 4,183 U.S. adults between Nov. 29 and Dec.
When it comes to paying publishers for live video content, Facebook gaveth, but Facebook reportedly taketh away. Kurt Wagner of Recode reported that several publishers told him the social network is no longer emphasizing Facebook Live video during negotiations, and they do not expect livestreaming deals they inked with Facebook last year to be renewed.
In its early days, Snapchat seemed to falter, with an unsuccessful attempt at original content creation and security problems. However, by 2015, the messaging application was dubbed the fastest-growing social network ever. Not only did growth remain steady throughout 2016, Snapchat seems to be generating substantial revenue.
Google launched Toontastic 3D on iOS and Android. The application allows children to create their own stories to share with others. With Toontastic 3D, users can create short stories, longer “classic” stories and science reports. Each story or report is split into multiple “scenes,” and users can prepare each scene by choosing from a variety of background settings and characters.
Despite Snapchat’s surging popularity, the one black mark against it has been how difficult the messaging application is to navigate, and its new search bar is a big step toward remedying that issue. Josh Constine of TechCrunch reported that some Android Snapchat users will start seeing the new search bar Friday, and it will be added soon for all Android and iOS users.
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