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Snapchat Monday announced the launch of its advertising application-programming interface and named the initial Snapchat Partners. Christopher Heine of SocialTimes parent Adweek was the first to report the news, writing that this marks the first time ads on Snapchat will be sold by third parties. Snapchat Partners are divided into Ads Partners, which will develop software ena ...
In many ways, the monthly active user count is the most important number in tech. It’s a key performance indicator that helps determine the general popularity of a given network, along with being used to help determine value. Here’s a look at the monthly active user (MAU) count for seven of the major social networks. 1. Facebook: 1.59 billion (December, 2015) Facebook surpassed 1.
Social media changed the way we communicate, and visual content on social is changing the way we consume information. Visual content leads to higher engagement than all-text content, and video is becoming an increasingly important piece of the social media marketing engagement puzzle. A report on the state of content marketing created by a partnership between the Content Marke ...
Twitter’s update on its diversity efforts followed the same theme as counterparts Facebook and Pinterest: modest progress, along with the acknowledgement that more work needs to be done. Vice president of inclusion and diversity Jeffrey Siminoff said in a blog post that the social network met or exceeded its goals for 2016, and it shared modest increases of those goals for 2017.
“Conversations and content” were the key elements of LinkedIn’s overhaul of its desktop experience. Director of engineering Chris Pruett introduced the redesign in a blog post, saying that it will roll out to all users worldwide “in the coming weeks.” Pruett stressed that navigation on LinkedIn’s desktop site has been simplified into seven core areas—Home (Your Feed), Messagi ...
The world is transitioning at hyperspeed into a mobile-dominated era by digitally native millennials who hold the largest share of consumer voice and the largest buying power of any generation. The pace of technological innovation presents a mind-boggling set of qualitative and quantitative challenges for marketers. Technology has driven obvious physical changes in the ways we live and work.
By David Cohen on Jan. 18, 2017 - 2:00 PM Facebook has received a lot of the blame, or credit, for the results of the 2016 U.S. presidential election, but how many voters actually relied on the social network as a news source? Pew Research Center surveyed 4,183 U.S. adults between Nov. 29 and Dec.
When it comes to paying publishers for live video content, Facebook gaveth, but Facebook reportedly taketh away. Kurt Wagner of Recode reported that several publishers told him the social network is no longer emphasizing Facebook Live video during negotiations, and they do not expect livestreaming deals they inked with Facebook last year to be renewed.
In its early days, Snapchat seemed to falter, with an unsuccessful attempt at original content creation and security problems. However, by 2015, the messaging application was dubbed the fastest-growing social network ever. Not only did growth remain steady throughout 2016, Snapchat seems to be generating substantial revenue.
Google launched Toontastic 3D on iOS and Android. The application allows children to create their own stories to share with others. With Toontastic 3D, users can create short stories, longer “classic” stories and science reports. Each story or report is split into multiple “scenes,” and users can prepare each scene by choosing from a variety of background settings and characters.
Despite Snapchat’s surging popularity, the one black mark against it has been how difficult the messaging application is to navigate, and its new search bar is a big step toward remedying that issue. Josh Constine of TechCrunch reported that some Android Snapchat users will start seeing the new search bar Friday, and it will be added soon for all Android and iOS users.
By David Cohen on Jan. 11, 2017 - 3:50 PM Facebook vice president of messaging products David Marcus announced in a response to a tweet that a bug causing the Android application to drain devices’ batteries has been resolved. According to Marcus’ tweet (embedded below), restarting the app should remedy the issue. @bestsportnascar @alxpap issue was is ...
King announced the release of Bubble Witch 3 Saga, the third installment in the Bubble Witch Saga franchise. The bubble shooter challenges players to help Stella the Witch break a curse that has been placed on Wilbur, a cat with the power of dark magic. In each level of Bubble Witch 3 Saga, players are challenged to complete an objective before running out of shots.
Facebook extended the targeting capabilities of its dynamic ads to users’ web activity. Director of product marketing Maz Sharafi spoke with Lauren Johnson of SocialTimes parent Adweek about the new targeting option, saying that advertisers previously were only able to target users who specifically viewed products on their websites or mobile applications.
Rare and, as it turns out, short-lived playoff appearances for the Miami Dolphins and Oakland Raiders led those two National Football League clubs to the top spots in growth on Facebook and Twitter, respectively, during weeks 16 through 18 of the season. Social marketing firm Unmetric analyzed all of the NFL teams on Facebook, Twitter and Instagram from Dec. 19 through Jan.
Snapchat parent Snap Inc. is setting up shop in the U.K., establishing its international headquarters in London. Madhumita Murgia and Hannah Kuchler of Financial Times reported that all of the company’s sales outside of the U.S. will be booked out of London, starting with those made by its teams in France, Australia, Canada and Saudi Arabia. Snap Inc.
By David Cohen on Jan. 5, 2017 - 5:30 PM Instagram users with the iPhone 7 or iPhone 7 Plus now have access to wide color capture and display. Instagram head of design Ian Spalter initially announced this feature at Apple’s event in San Francisco last September, when it introduced the two phones, and co-founder and chief technology officer Mike Krieger revealed in a tweet ...
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