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In part I of our series on strategies for navigating the Facebook ad campaign maze, we looked at how marketers can successfully launch and manage their Facebook campaigns. Today’s post examines the best ways to get the most out of your Facebook ad creative. Hint: size does matter! As I wrote in a previous Inside Facebook post, Facebook has made it clear to marketers that it ...
As we learned recently, Facebook advertisers have had great success leading people down the conversion funnel through sequencing posts in a Facebook ad campaign like a ...
Tracking Facebook and the Facebook Platform for Developers and Marketers