Inside Facebook - Posts from October 2014

  • Facebook makes changes to research policies

    Facebook has come under fire for its research practices, with many people feeling that the company is tampering with users’ moods via News Feed experiments. Facebook Chief Technology Officer Mike Schroepfer addressed this today, saying that Facebook is putting into effect a new framework that governs both internal work and research that might be published — starting with cle ...

    Justin Lafferty/ Inside Facebookin Social Facebook- 22 readers -
    Earlier about the same topic:
  • Facebook launches mobile Like button

    Facebook launches mobile Like button Facebook first previewed a mobile Like button at its f8 conference in April, but the company announced today that it is rolling the feature out for anyone. Now app developers can use the Like button to get people to easily become a fan of the page. Facebook Software Engineer Todd Krabach noted in a blog post that the Like and Share butto ...

    Justin Lafferty/ Inside Facebookin Social Facebook- 14 readers -
  • Facebook to announce third quarter 2014 results Oct. 28

    Facebook to announce third quarter 2014 results Oct. 28 Facebook will announce its third quarter financial results on at 2 p.m. on Tuesday, Oct. 28, the company said today. Facebook in Q2 continued its upward trend, posting its highest quarterly revenue. Last year, in Q3, Facebook hit the $2 billion quarterly revenue mark, as well as 507 million mobile daily active users.

    Justin Lafferty/ Inside Facebookin Social Facebook- 16 readers -
  • Video: Facebook security tips

    Video: Facebook security tips In the spirit of National Cyber Security Awareness Month, Facebook recently shared a video with some tips that users can take to ensure their profile is locked down. The video below explains features such as login approvals and remote session management. Readers: Have you ...

    Justin Lafferty/ Inside Facebookin Social Facebook- 15 readers -
  • Facebook’s acquisition of WhatsApp is official

    Facebook’s acquisition of WhatsApp is official The Facebook-WhatsApp deal, valued at $19 billion, has officially closed. Facebook first announced the acquisition in February, and the Federal Trade Commission gave it the thumbs-up in April. Facebook and WhatsApp announced the finalization in a joint statement: We are looking forward to connecting even more people around the ...

    Justin Lafferty/ Inside Facebookin Social Facebook- 17 readers -
  • What can a $1 Facebook ad budget do?

    What can a $1 Facebook ad budget do? My colleague Christine Brewer wrote a quick article for our friends over at Canada Adopts. I quickly made an ad with just a $1 lifetime budget and some light targeting to people who like adoption, foster care, and are standing for other similar causes. I didn’t think much would come of it with such a large audience and such a small budget.

    Alex Houg/ Inside Facebookin Social Facebook- 35 readers -
  • Facebook now placing related stories under personal posts

    Facebook now placing related stories under personal posts Many users are accustomed to seeing related posts when they click on a link post within Facebook News Feed. However, it appears that Facebook is now showing users similar content when they interact with a friend’s post. Aidas Dalikas, Creative Director of Lithuanian social media firm Socialus Marketingas, noticed on ...

    Justin Lafferty/ Inside Facebookin Social Facebook- 15 readers -
  • Facebook’s newest app: Rooms, for iOS

    Facebook’s newest app: Rooms, for iOS Facebook’s Creative Labs team announced Thursday the newest app — Rooms, available for iOS. Through Rooms, users can create spaces for content about whatever they want and invite friends. It’s also a great way to foster discussion about topics. Facebook’s Josh Miller described Rooms as a throwback to the early web: Inspired by both the ...

    Justin Lafferty/ Inside Facebookin Social Facebook- 8 readers -
  • How does Facebook keep your password secure?

    How does Facebook keep your password secure? As much of the digital world deals with leaks and hacks, Facebook knows that keeping user data secure is the most important thing it can do. The company’s security team explained in a blog post, written by Security Engineer Chris Long, how they keep the password safe: Our team wanted to do something to improve this situation, so ...

    Justin Lafferty/ Inside Facebookin Social Facebook How To's- 21 readers -
  • Facebook offers double reward on ad coding bugs

    Facebook offers double reward on ad coding bugs Through the end of the year, researchers who alert Facebook to Whitehat coding bugs in advertisements will receive double the usual bounty. Colin Greene, a Security Engineer at Facebook, explained in a blog post: Starting today and extending through the end of 2014, all Whitehat bugs in our ads code will receive double bounties.

    Justin Lafferty/ Inside Facebookin Social Facebook- 21 readers -
  • Deleting your Facebook page is foolish

    You know the saying, “You get what you pay for.” That’s often true. In the case of businesses with Facebook pages, you’re actually getting more than what you pay for, since – it’s free! So why would you not only look a gift horse in the mouth, but shoot it? Yet some businesses are doing just that.

    Mary Long/ Inside Facebookin Social Facebook Twitter- 11 readers -
  • 4 ways to prepare your business for Facebook’s like gate ban

    By now you’ve surely heard about Facebook’s like gate ban that will go into effect on Nov. 5. If you somehow missed it, here’s a quick rundown. In August, Facebook announced that they would no longer allow businesses pages to like-gate or fan-gate their content. In essence this means businesses can longer withhold information or materials from their fans in exchange for “liking” their page.

    Inside Facebookin Social Google Facebook Twitter- 6 readers -
  • Privacy concerns with Atlas? Don’t believe the hype

    Privacy concerns with Atlas? Don’t believe the hype Facebook’s recent re-launch of Atlas unearths an intriguing privacy concern. Should consumer data collected under the premise of social networking be shared with third party publishers, potentially exposing it to any advertiser? Facebook consumes only 18 percent of its users in app time; 40 percent is of users’ time is spe ...

    Inside Facebookin Social Mobile Facebook- 15 readers -
  • Facebook’s cookie-free targeting with Atlas: one step closer to Minority Report?

    If you saw the Tom Cruise movie “Minority Report,” you probably remember the scene when he walks by The Gap and a retinal scan triggers a series of advertisements that also include a history of his past purchases. If you’re also a passionate digital marketer, you probably saw that and thought, “Whoa, that’s creepy and cool at the same time!” While personal physiological ident ...

    Inside Facebookin Affiliate Google Facebook- 21 readers -
  • Facebook mobile now has threaded replies on comments

    Facebook mobile now has threaded replies on comments Facebook recently made it easier to keep track of a conversation on the mobile app. Inside Facebook discovered recently that threaded replies have made their way to the mobile app. This has been a popular feature on mobile, as it’s an easy way to respond to another person instead of having all comments listed c ...

    Justin Lafferty/ Inside Facebookin Social Facebook- 12 readers -
  • Facebook comments: now with stickers

    Facebook comments: now with stickers Ever wanted to add Pusheen to a comment on Facebook? Now you can. Facebook is rolling out support to add stickers (a popular messaging feature) to comments on personal posts, as well as posts in groups and events. It does not appear that stickers can be posted on a page’s post. This works on both desktop and mobile.

    Justin Lafferty/ Inside Facebookin Social Facebook- 16 readers -
  • Infographic: Average Facebook page performance, Sept. 2014

    Infographic: Average Facebook page performance, Sept. 2014 Is your Facebook page performance up to par? Every month, Quintly (formerly AllFacebook Stats) compiles the average key performance indicator stats for Facebook pages of all sizes. While this tally doesn’t break down into verticals, it shows how Facebook pages of different sizes are doing in terms of engagement.

    Justin Lafferty/ Inside Facebookin Social Facebook- 7 readers -
  • Facebook allows page admins to save, backdate posts

    Facebook allows page admins to save, backdate posts Facebook recently gave many page admins a powerful feature: the ability to save drafts of posts and backdate posts. Through this feature, page admins can now compose a draft of a post, save it for later, and post it when it’s ready. Page admins can access drafts in the activity menu.

    Justin Lafferty/ Inside Facebookin Social Facebook- 14 readers -
  • Facebook redesigns reviews page

    Facebook redesigns reviews page Facebook has apparently rolled out a new design to its reviews page for place-based businesses. Now, when people click on the reviews tab, they’ll be able to quickly see the overall rating for the page, as well as reviews from friends. What do you think of the r ...

    Justin Lafferty/ Inside Facebookin Social Facebook- 2 readers -
  • Facebook rolls out more descriptive hover cards

    Facebook rolls out more descriptive hover cards Facebook has added more context to its hover cards. Now, when you mouse over a friend’s name in chat or on News Feed or timeline, you can see more detailed information. The format for hover cards for pages does not appear to have changed. With this new hover card format, you can see information such as mutual friends, recent ...

    Justin Lafferty/ Inside Facebookin Social Facebook- 9 readers -
  • How can Facebook help grow your email list?

    Imagine the direct impact on supporter relations if the ALS Ice Bucket Challenge had included a way to capture email. What an amazing moment for the ALS to identify those supporters willing to further share their support, learn more or even get more deeply involved. With hundreds of thousands of people suddenly exposed to their cause, and motivated to engage with the mission, ...

    Inside Facebookin Social EMail Facebook Twitter How To's- 4 readers -
  • Is Facebook video a threat to YouTube?

    In May, Facebook rolled out an update on releasing video metrics, wherein users will get information on total video views, unique video views, the average duration of the video view and audience retention. This indeed was a great update for marketers! Some brands still love listening to the term GRPs and it seems like Facebook is bridging the gap between TV and online video by ...

    Inside Facebookin Social Facebook YouTube- 29 readers -
  • How should you value your Facebook fans?

    (This is an excerpt from Todd Denis’ detailed post about Facebook fan value on Augmo.) What should you pay for a Facebook fan heading into 2015? Common sense and the average marketing budget says it’s about $1 per fan – but the potential value of that fan to your brand is likely much higher. This in-depth article addresses the pros and the cons of widely known Fan Acquisitio ...

    Inside Facebookin Social Facebook Twitter How To's- 22 readers -
  • Facebook testing Trending on iOS app search page

    Facebook testing Trending on iOS app search page Facebook has been tinkering with search on mobile, testing variations similar to Graph Search, currently available on desktop. But it appears that the Trending module has found another home on mobile. Facebook is testing the Trending topic list on the iOS search page, as discovered by Inside Facebook reader Kristy Stevenson, ...

    Justin Lafferty/ Inside Facebookin Social Facebook- 8 readers -
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