Inside Facebook - Posts from November 2015

  • Nordstrom & Macy’s Among Top 10 Retailers on Social Media

    Social media has become an important part of marketing strategies across industries, with retailers hoping to reap the biggest benefits during the holiday shopping season. While many marketers are tapping social media influencers to raise awareness for their brands, it’s really the unprecedented power of word-of-mouth brands are really looking to leverage.

    Inside Facebookin Social- 16 readers -
  • Zynga Announces Q3 2015 Financial Results, Princess Bride Slots Game

    Zynga has announced its financial results for Q3 2015, which saw the mobile and social game company generate $196 million in revenue, a decrease of two percent from Q2 2015, but an increase of 11 percent from Q3 2014. While Zynga’s online game revenue fell seven percent quarter-over-quarter to $151 million, advertising and ‘other’ revenue increased 18 percent from Q2 2015, to $45 million.

    Inside Facebook- 20 readers -
  • Facebook Pages’ Engagement, Reach Continue Slumping (Report)

    Engagement rates for Facebook pages continued to slide in October, as did average reach for their posts, according to the latest research from social analytics and reporting firm Locowise. Locowise found that pages’ engagement rate for October, 5.87 percent, was the lowest it has seen in the six months it has been conducting these studies, and it was down from 6.

    David Cohen/ Inside Facebookin Social Facebook- 17 readers -
  • SocialCode: Spending on Facebook Video Ads Tops Photo Ads in Q3

    The third quarter of 2015 marked the first time spending on Facebook video ads topped spending on photo ads, according to SocialCode, a Facebook Marketing Partner. SocialCode attributed the surge in video advertising by its clients to the social network’s introduction of target rating point buying for video ads, which enables advertisers to buy Facebook ads much in the same ...

    David Cohen/ Inside Facebookin Social Facebook- 18 readers -
  • Kayla Itsines, Influencers Rule Instagram in Australia

    Online Circle Digital has been analyzing brands on Facebook in Australia for quite some time, and now the digital agency turned its attention to Instagram. The company released its first Instagram Performance Report for Australia, looking at the top 20 Instagram accounts by followers and by engagement in August and September, as well as the top 12 industries or categories by those two metrics.

    David Cohen/ Inside Facebookin Social Facebook- 16 readers -
  • Follow These 4 Steps to Turn Social Followers Into Brand Super Fans

    Accumulating Twitter and Facebook followers is important for every brand, but if those followers aren’t listening and engaging, they’re useless. Worse, if none of them turn into brand ambassadors, your brand is not long for this world. The actual most important social media statistic is what I have dubbed “The Ratio.

    Inside Facebookin Social- 13 readers -
  • Activision Buys Candy Crush Saga Maker King for $5.9 Billion

    Video game company Activision announced recently the purchase of mobile game developer King for $5.9 billion. King titles, such as mega-hit Candy Crush Saga, are some of the biggest and most lucrative game apps on the market today. King also owns popular apps such as Farm Heroes Saga, Candy Crush Soda Saga and Bubble Witch 2 Saga.

    Justin Lafferty/ Inside Facebook- 14 readers -
  • Taking a Bite Out of Facebook Topic Data

    Facebook introduced topic data for advertisers in March, and marketers have taken varied approaches to using the feature. Nikhil Nawathe (right), a researcher for Facebook’s Creative Shop and marketing science teams, recently spoke about some of those uses at the Print and Digital Research Forum in London, and Facebook IQ shared his remarks.

    David Cohen/ Inside Facebookin Social Facebook- 15 readers -
  • PewDiePie on YouTube Red: ‘Adblock Has Actual Consequences’

    Felix Kjellberg, better known by his YouTube username PewDiePie, has addressed the issues surrounding YouTube Red. The platform is YouTube’s recently announced paid subscription service, which allows users to pay $10 per month to remove ads from the service. PewDiePie has more than 40 million YouTube subscribers, and will create content that’s available exclusively to YouTube Red members.

    Inside Facebookin Social YouTube- 21 readers -
  • Is Instagram’s Boomerang App a Reaction to Vine? (Infographic)

    Was Instagram’s launch of its stand-alone Boomerang application a reaction to the number of Instagram users who also use Twitter’s Vine? GlobalWebIndex shared the infographic below, showing that 17 percent of Instagram users also used Vine last month, and GWI said in an email to SocialTimes: Given that Boomerang has clear parallels with Vine, it’s interesting to note that Instagrammers are c.

    David Cohen/ Inside Facebookin Twitter- 11 readers -
  • Salesforce Honored as Latest Pinterest Marketing Partner

    Pinterest continues to build out its marketing partner platform, as now Salesforce is the newest member. The company announced Monday that the Salesforce Marketing Cloud has earned the Pinterest Marketing Partner designation for Content Publishing. Salesforce joins Ahalogy, Buffer, Curalate, Expion, Newscred, Percolate, Shoutlet, Spredfast, Sprinklr and Tailwind as Pinteres ...

    Justin Lafferty/ Inside Facebookin Social- 9 readers -
  • Opera Mediaworks: iOS Tops Android for Mobile Ad Revenue

    Opera Mediaworks, a mobile ad platform for brands, has released its Q3 2015 State of Mobile Advertising report, which saw Apple regain the top spot over Android for ad revenue. Android took the top spot in Q1 2015 and held it through Q2. Now, 52.1 percent of all advertising revenue on Opera Mediaworks’ mobile ad platform comes from Apple devices.

    Inside Facebookin Mobile- 15 readers -
  • Endless Arcade Reactor Starific Launches on Mobile

    Developer Beveled Edge Studios has released its debut title on mobile devices: Starific. The game is described as an ‘endless arcade reactor,’ which challenges players to keep a star on the playing field by sliding their finger around the screen to move a paddle and hit the star before it leaves the field.

    Inside Facebook- 12 readers -
  • Cyberbullying Is Still an Issue On Social (Infographic)

    Cyberbullying continues to rear its ugly head among teen users of social networks, and Rawhide offered some statistics showing just how prevalent the problem remains. The nonprofit organization, which assists at-risk youth in Wisconsin, shared facts including: 72 percent of teens have been cyberbullied in the past year. 90 percent have seen someone be me ...

    David Cohen/ Inside Facebookin Social Facebook- 17 readers -
  • King Launches Blossom Blast Saga on iOS, Android

    Candy Crush Saga company King (which was recently acquired by Activision) has announced the release of Blossom Blast Saga, a line-drawing puzzle game, on iOS and Android. The game challenges players to grow flower buds into blooms by drawing lines to connect three or more matching buds in a single line.

    Inside Facebook- 21 readers -
  • On Mobile, Black Friday Matters More Than Cyber Monday

    When you’re a consumer tech company planning your Q4 marketing budget, it’s easy to think of Black Friday as a relic of the brick-and-mortar world: people waiting at the doors at Best Buy or laden with shopping bags from Macy’s, buying for others or for themselves. Given the world in which you work, you might instinctively focus your marketing efforts on Black Friday’s younger ...

    Inside Facebookin EMail- 17 readers -
  • Facebook Forms Computational Photography Team

    By David Cohen on Nov. 9, 2015 - 9:00 AM Facebook formed a new Computational Photography team led by three seasoned veterans of Microsoft. The team will be based out of Facebook’s Seattle office and led by Rick Szeliski, who spent 20 years as a researcher with Microsoft, according to Re/code.

    David Cohen/ Inside Facebookin Social Facebook- 16 readers -
  • Quaid Media: Number of TV Ads for Apps Surges for the Holiday Season

    Television viewers should expect to see more ads for apps this holiday season, as Quaid Media, which specializes in helping companies advertise their apps on TV, has reported it has already seen 14,000 ad slots booked across 12 countries in the fourth quarter of 2015. That number is 50 times more than the number of ad slots booked during Q4 2014.

    Inside Facebook- 8 readers -
  • Tumblr Introduces Instant Messaging on the Web, Mobile

    Tumblr has announced the introduction of an instant messaging feature in its mobile apps and on the Web. While the blogging service already allowed users to send questions to others, this messaging feature introduces traditional conversation threads to users. Announced on the Tumblr Staff blog, this feature will take ‘a few weeks’ to roll out to all users, which will allow ...

    Inside Facebook- 12 readers -
    Earlier about the same topic:
  • iHeartMedia Launches iHeartRadio Family Music Streaming App

    iHeartMedia has announced the release of iHeartRadio Family, a new standalone music streaming and storytelling app, launched in partnership with Build-A-Bear Workshop. The app was designed for children aged four to 11 and their families, and offers a variety of radio stations featuring artists like Taylor Swift, Demi Lovato and Justin Bieber.

    Inside Facebook- 6 readers -
  • Report: Social Media Platforms Are Becoming Too Complicated

    There is power in simplicity — at least that’s the premise behind the Siegel+Gale simplicity index. The study uses survey data from more than 12,000 consumers in eight countries about the perceived simplicity or complexity of their interactions with more than 500 brands, and why simplicity pays off. In this sixth annual report, Siegel+Gale included a social media specific portion.

    Inside Facebookin Social Facebook- 7 readers -
  • How Consumer Behaviors Change During the Holidays (Infographic)

    Holiday shopping season is kicking into high gear. In fact, some online retailers started preparations months ago. Around this time of year, it’s important to pay attention to changes in customer behavior, and perhaps rethink how you advertise to them on social. An infographic from digital marketing platform SmarterHQ provides insights into how much consumer behaviors can ch ...

    Inside Facebookin How To's- 10 readers -
  • Study: Brands Finding Social Ads As Effective As Traditional Advertising

    Social advertising is growing on nearly every platform — Facebook, Twitter, Pinterest, Snapchat and more — but the biggest knock against paid social has been proving effectiveness. It appears the tide is changing. According to a recent study by IZEA, 52 percent of companies surveyed have a sponsored social budget and they find social ads to be in the top three most effective m ...

    Justin Lafferty/ Inside Facebookin Social- 12 readers -
  • Do Hashtags Mean Engagement on Twitter, Instagram?

    How does the use of hashtags affect engagement on Twitter and Instagram? Analytics and reporting firm Locowise studied the following from Aug. 1 through Oct. 31: more than 1,300 Twitter accounts with more than 60 million combined followers and 600,000 tweets during the period; and more than 1,500 Instagram accounts with more than 300 million followers and more than 135,000 posts.

    David Cohen/ Inside Facebookin Social Twitter- 17 readers -
  • Did Spotify Users on Facebook Spur Music Stories? (Infographic)

    By David Cohen on Nov. 17, 2015 - 6:00 PM Could Facebook’s decision to launch its new Music Stories post format have been influenced by the number of users who also use Spotify? GlobalWebIndex examined the overlap between users of the social network and the music-streaming application, finding that: 12 percent of active Facebook users listened to music via Spotify last month.

    David Cohen/ Inside Facebookin Social Facebook- 18 readers -
  • Social Media, Mobile and the Search for Employment (Report)

    What role does social media play in the search for employment? A fairly substantial role, according to the latest study from Pew Research Center. Pew found that nearly two-thirds of Americans use social media platforms of some kind in their job searches, adding: 35 percent of social media users have used social networks to search for or research jobs.

    David Cohen/ Inside Facebookin Social- 16 readers -
  • Report: Fake User Accounts Cost Businesses Millions of Dollars a Year

    Bot accounts, fake users, scammers, and trolls have long been a problem for companies operating online. The bot infestation is bad enough, but some other activity is causing more complex problems. A report released today from mobile identity solutions provider Telesign examines the impact of fake users on business, and notes the complex problem of finding solutions.

    Inside Facebook- 10 readers -
  • Google Photos Update Helps Android Users Free Up Space

    Google has announced an update for Google Photos on Android devices, which will help users free up storage space on their device by allowing them to easily delete the device copies of their photos and videos which have already been backed up to Google Photos. With this feature, users can tap the ‘Free up space’ button in the app’s settings, and Google Photos will determine ...

    Inside Facebookin Google- 8 readers -
  • 7 Ways to Use Facebook’s Carousel Ads

    Facebook introduced carousel ads in February, and the format has been successful thus far, with the social network touting costs per conversion 30 percent to 50 percent lower than single-image link ads. Account manager Gina Lauber shared seven ways for brands on Facebook to take advantage of carousel ads in a Facebook for Business post: Highlight a single product: While carou ...

    David Cohen/ Inside Facebookin Social Facebook- 29 readers -
  • Facebook Activates Safety Check Following Nigeria Bombing

    Facebook co-founder and CEO Mark Zuckerberg announced earlier this week that the social network’s Safety Check feature would be enabled for “human disasters,” and sadly, he quickly got the chance to put his money where his mouth is. Zuckerberg announced in a Facebook post Tuesday that Safety Check was activated following a terrorist bombing at a marketplace in the city of Yola, Nigeria.

    David Cohen/ Inside Facebookin Social Facebook- 12 readers -
  • Disney’s The Good Dinosaur: Dino Crossing Launches on Mobile

    Disney has announced the release of The Good Dinosaur: Dino Crossing, an action game inspired by the Disney Pixar film The Good Dinosaur, which hits theaters on November 25. The game challenges players to help Arlo, a young Apatosaurus, and a young human boy named Spot survive by tapping on the screen to move through environments in a style similar to Frogger (and more recently, Crossy Road).

    Inside Facebook- 16 readers -
  • Infographic: January is the Black Friday for App Monetization

    While app downloads and engagement increase during the holiday season, as consumers give and receive new mobile devices as gifts, new data from AdMob by Google indicates this activity actually peaks in January, rather than December. In a new infographic, AdMob described January as the ‘Black Friday’ for app monetization.

    Inside Facebookin Google- 24 readers -
  • Pinterest Users Pin Holiday Content Four Months Before Christmas

    Pinterest has released new data detailing the increase in activity it sees during the holiday season. For instance, users reportedly begin pinning holiday content up to four months before Christmas, with 71 percent of those pins relating to fashion, home decor, quotes and other products. There are currently 17.7 million holiday gift pins on the platform.

    Inside Facebookin Social Content- 15 readers -
  • Lukas Sliwka Promoted to CTO of Grindr

    Gay casual dating app Grindr announced recently the promotion of a new chief technology officer: Lukas Sliwka, formerly the company’s vp of engineering. Grindr founder and CEO Joel Simkhai discussed the promotion in a press release: Grindr’s focus is to deliver meaningful, instant connections for our app users.

    Justin Lafferty/ Inside Facebook- 9 readers -
  • Report: How Are Smartphones Sweeping Through Europe?

    The mobile revolution has given birth to a generation of mobile addicts. According to Flurry, the mobile optimization and personalization platform from Yahoo, the revolution is being led by Europe with several countries reaching full saturation. Flurry analyzed data collected from more than 725,000 apps and 564 million mobile devices it tracks across Europe, with a focus on th ...

    Inside Facebookin How To's- 9 readers -
  • Blume iOS Dating App Makes Users Take Selfies Before Connecting

    Location-based dating app Blume has announced its launch on iPhone, allowing users to anonymously like or skip each potential match, with a verification system in place to help users ensure they’re speaking with a real person. The Blume dating app allows users to browse potential matches and tap buttons to express an interest in a match, or move on to the next.

    Inside Facebook- 16 readers -
  • SwiftKey Reveals Most Festive States By Use of Thanksgiving Emoji

    In celebration of the upcoming Thanksgiving holiday in the United States, keyboard app maker SwiftKey has analyzed the use of food emoji around the U.S. to discover which food emoji each state uses most, and which states are the most and least festive, in terms of Thanksgiving, with their overall emoji use. The report found the top ten food-related emoji in the U.S.

    Inside Facebook- 8 readers -
  • Happy Friendsgiving: 75,000-Plus Facebook Events

    Thursday is officially Thanksgiving, but for many Facebook users, it is also “Friendsgiving.” Facebook said in an email to SocialTimes that more than 75,000 events containing the words Friendsgiving or “Friendgiving” have been created, and the social network also shared some last-minute tips for incorporating Facebook into holiday festivities: For those heading home, break ...

    David Cohen/ Inside Facebookin Social Facebook- 12 readers -
  • SimCity BuildIt Receives London Town Update

    EA Mobile has announced the release of the latest content update in SimCity BuildIt on mobile devices, which introduces London Town to players. The London Town update is similar to the Paris Town update, and allows players to complete new London deliveries at their airport by loading cargo planes with the required objects.

    Inside Facebook- 16 readers -
  • Madden NFL Mobile Receives Road to the Playoffs Update

    Electronic Arts has released a new update for Madden NFL Mobile, as well as an infographic detailing stats about the game. The update features new Road to the Playoffs content, which lets players follow along with the current NFL season in an attempt to make the playoffs. This feature gives players the ability to unlock Tom Brady, who has a 96 overall rating.

    Inside Facebook- 12 readers -
  • Who Are the Social Stars of the NFL Season? (Infographic)

    While it has been established that the undefeated New England Patriots and Carolina Panthers are, so far, the class of the NFL on the field, let’s take a look at which NFL teams are performing well on social media. Sprinklr took a look at the social performance of NFL teams through week 10, finding that the Green Bay Packers have been the most suc ...

    Justin Lafferty/ Inside Facebookin Social- 15 readers -
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