Inside Facebook - Posts from March 2016

  • March Madness, Week 1: Villanova Tops Teams in Buzz

    The Wildcats of Villanova University were the most-buzzed-about team during the opening weekend of the 2016 NCAA Men’s Division I Basketball Championship tournament, according to data from social media intelligence platform Synthesio. Michigan State University was next up, but for the wrong reasons, as the No. 2 seed Spartans were upset by the No. 15 Middle Tennesse ...

    David Cohen/ Inside Facebookin Social- 17 readers -
  • Twitter for Windows 10 on Mobile Now Available

    Twitter has announced the launch of Twitter for Windows 10 on mobile phones, following its release on desktop and tablets. With this release, Twitter said it has added features which make sharing content, as well as content discovery, ‘more seamless than ever.’ Specifically, users can send group direct messages, capture, edit and tweet videos, share tweets with their own thoug ...

    Inside Facebookin Social Twitter- 18 readers -
  • Smaato: Share of In-App Mobile Ad Spending Increased 13% in 2015

    Advertising platform Smaato has released its Q4 2015 Global Trends in Mobile Advertising Report, which revealed mobile ad spending in the U.S. increased 174 percent year-over-year, from Q4 2014 to Q4 2015. In addition, while the U.S. is still the most valuable ad market in the world, Smaato found China experienced the largest growth in mobile ad spending in Q4 2015, with a 1, ...

    Inside Facebookin Mobile- 23 readers -
  • Disney, Marvel Launch Marvel: Avengers Alliance 2 on Mobile

    Disney Interactive and Marvel Entertainment have announced the launch of Marvel: Avengers Alliance 2 on iOS and Android. The sequel to the original Marvel: Avengers Alliance allows players to create a team of super heroes featuring the Avengers, Daredevil, Guardians of the Galaxy, Spider-Man and more to battle against Ultron, Baron Strucker and other Marvel villains.

    Inside Facebook- 30 readers -
  • Report: Bot Fraud Costs Advertisers $7.2 Billion Worldwide

    Bots are a constant thorn in the side of the digital advertising industry. They are becoming more sophisticated, and thus more difficult to track and remove. And with the rampant fraud, advertising online might seem a futile endeavor. A report from the Outdoor Advertising Association of America (OAAA) suggests that it’s time for digital advertisers to get realistic.

    Inside Facebook- 21 readers -
  • Infographic: Star Wars, One Direction Among Most Buzzed Topics of 2015

    Buzzoole, an automated influencer marketing platform, has released data analyzing how its social media users discussed major topics in the areas of film, technology and more in 2015. A new infographic revealed how each topic compared with a rival, and showed which topics where the ‘most talked about’ and ‘most engaging.

    Inside Facebookin Social- 21 readers -
  • 2K, GameStop Launch WWE SuperToken in Stores

    2K and GameStop have announced the release of WWE SuperToken in GameStop’s retail locations around the U.S. The collectible tokens give users in-game content within 2K’s mobile collectible card game, WWE SuperCard. This release allows players to collect 10 limited-edition, real-world tokens featuring WWE Superstars and Divas including John Cena, Brock Lesnar, Roman Reigns, ...

    Inside Facebook- 30 readers -
  • Mobile Helps Parents Make Better Purchasing Decisions (Infographic)

    Facebook IQ continued its study of parents with a look at how mobile technology is enabling them to become smarter consumers. The social network’s research arm shared the infographic below, containing the results of a study of parents of infants, toddlers, adolescents and teens around the world between the ages of 25 and 65, as well as Facebook and Instagram data from eight ma ...

    David Cohen/ Inside Facebookin Facebook- 25 readers -
  • Personalized Notifications Can Increase Conversion Up to 300%

    A new infographic from Microsoft Azure Mobile Engagement reveals the do’s and don’ts for developers utilizing push notifications to reach their users. While push notifications can keep users engaged, the infographic claims few companies use them correctly. Developers are encouraged to avoid sending generic push notifications to every user.

    Inside Facebook- 24 readers -
  • Do TV Ads Drive Facebook, Twitter Engagement? (Study)

    One out of every five engagements with brands on Facebook and Twitter is driven by television advertising, according to a new study from media giant Turner and data science and media technology company 4C, a Facebook Marketing Partner. Turner and 4C studied 26 brands from several different verticals, using 4C’s TV ad occurrence data, Nielsen National People Meter ratings, othe ...

    David Cohen/ Inside Facebookin Social Facebook Twitter- 25 readers -
  • 5 Ways to Optimize Your Pinterest Promoted Pins

    If you’re hoping to optimize your Pinterest promoted pins, there are several strategies you can take to boost ROI and increase visibility. It’s not uncommon for businesses to make a few mistakes when they first start a promoted pins campaign, but these five methods will help you generate results. 1. Test Different Pin Sizes Start with the size of your promoted pins.

    Inside Facebookin Social- 17 readers -
  • 5 Marketing Trends to Keep Your Eye On From SXSW

    From a brand marketer’s perspective, SXSW this year was dominated by a call to demystify the growing consumer trend that’s seen a significant move away from traditional social media platforms like Facebook and Twitter for an full-scale adoption of more intimate (and private) messaging apps like Snapchat and Kik.

    Inside Facebookin Facebook Twitter- 25 readers -
  • 6 Reactions Brands May Have to Facebook’s Reactions

    Well folks, it finally happened. If you’ve been anywhere near an internet-connected device in the last month, you know what I’m talking about; Facebook Reactions. We reported back in September 2015 about the first rumblings of this, when Mark Zuckerberg announced that while his team was not building the much-rumored ‘dislike’ button, they were in fact “working on it” when it c ...

    Inside Facebookin Facebook- 20 readers -
  • WhatsApp Pulling Support for Older Devices, Operating Systems

    What do BlackBerry (including BlackBerry 10), the Nokia S40, the Nokia Symbian S60, Android 2.1, Android 2.2 and Windows Phone 7.1 have in common? By the end of 2016, WhatsApp will no longer support those devices and platforms, the Facebook-owned messaging application announced in a blog post. The app, which turned seven last week, recommended that users of those older techno ...

    David Cohen/ Inside Facebookin Google Facebook- 21 readers -
  • Report: Executives Believe Livestreaming Fosters Authentic Brand Engagement

    Social livestreaming really went mainstream in 2015. While Twitch is an industry leader right now, it is a very niche platform with a focus on gaming. Still between emerging mobile first platforms such as Snapchat and Periscope, and more mature platforms like Ustream, there’s a lot of room in the market for other use cases.

    Inside Facebook- 23 readers -
  • How Do Consumers Really Feel About Advertising?

    There is no universal solution for marketing to any group. Given the demographic spread, the niche use of certain social networks, and the disparate responses to varying advertising formats, a diverse strategy is key. A report from digital marketing company eZanga examines how different demographic interact with ads, and their preferences.

    Inside Facebookin Social How To's- 19 readers -
  • Can Snapchat Become an E-Commerce Platform?

    Snapchat works wonders for engagement and brand awareness (especially among Millennials) … but could the time-bomb messaging app actually drive sales? It could. Snapchat has talked about opening its Discover content platform up, including some e-commerce features. At Re/code’s recent Code/Media conference, Joanna Coles, the editor in chief of Cosmopolitan and a Snapchat board ...

    Justin Lafferty/ Inside Facebookin Social- 28 readers -
  • How to Develop Integrated Social Customer Service Strategies

    From walking into a store with mobile coupons to following influencers on social media, today’s consumers have more control than ever over how and when they interact with brands. Just as marketers have to meet consumers wherever they are, consumers have the same expectation of their customer service experiences.

    Inside Facebookin Social How To's- 21 readers -
  • Is Meerkat Making a Pivot Away From Live Streaming?

    The mobile live streaming app Meerkat generated lots of buzz at last year’s SXSW festival, but then hit a stumbling block when its access to the Twitter API was revoked. At the time, it seemed Meerkat was a test case for mobile first live streaming, then Twitter acquired Periscope which has since dominated the market, making growth difficult for Meerkat.

    Inside Facebookin Social Facebook Twitter- 16 readers -
  • Facebook Introduces WordPress Plugin for Instant Articles

    What do you get when you combine the leading social network’s focus on electronic publishing with the reach of a blog platform giant? Facebook announced in February that its robust, interactive Instant Articles will be opened to all publishers April 12, in time for its F8 global developers conference, and the social network upped the ante Monday, announcing a plugin for WordPress.

    David Cohen/ Inside Facebookin Social Facebook Blogging- 32 readers -
  • Where Do The Most Hateful Twitter Users Live? (Study)

    Trolling and harassment are not a unique online phenomenon. There have always been bully antagonists, catcallers and other such toxic behaviors plaguing our society. Social media has just helped to shine a light on these issues and give voice to populations most often targeted by harassment and abuse.

    Inside Facebookin Social Twitter- 19 readers -
  • Sploops Video Forum for Sports Fans Launches on iOS

    Sploops has announced the official launch of its platform on iOS. The video forum for sports fans allows users to share 15 second videos containing their sports-related thoughts, or rants, with others. With Sploops, users can create a profile and select their favorite teams to customize their experience.

    Inside Facebook- 25 readers -
  • Cracking the Code to Understand Gen Z

    Generation Z, with an estimated spending power of $44 billion, is fast becoming an important cohort for marketers. So how do you target them on social media? First off, don’t just look for them in the same places as you would for their predecessors. This generation consumes content differently. I’ll walk you through their preferences, what they look for in social platforms a ...

    Inside Facebookin Social- 23 readers -
  • Facebook Acquires Video Filter App MSQRD

    Facebook continued its focus on video with its acquisition of MSQRD, an application that allows users to add filters to videos. Masquerade CEO Eugene Nevgen announced his company’s acquisition by the social network in a blog post: Video communication is exploding. At Masquerade, we’ve worked hard to make video more fun and engaging by creating filters that enhance and alter your appearance.

    David Cohen/ Inside Facebookin Social Facebook- 33 readers -
  • FlashMafia Launches Crowdsourced Platform for Sharing Celebrity Photos

    Actor Zachery Ty Bryan has partnered with the creators of Trailer Addict to launch FlashMafia, a crowdsourced celebrity content platform allowing users to share photos they’ve taken of celebrities and earn money from their submissions. With FlashMafia, users can search for photos of specific stars, or browse featured or recent posts.

    Inside Facebookin Social- 17 readers -
  • How Mobile Content Brings Customers Through Your Doors

    As huge as the online market is, it only represents about 7.4 percent of all commerce. Every other sale is made in person. Does this mean mobile isn’t important to offline retailers? Exactly the opposite. Mobile marketing is so important to offline retailers that 82 percent of customers are researching products while they are in your store.

    Inside Facebookin Mobile Content How To's- 30 readers -
  • Mobile Game Roundup: Dungeon Monsters, Legacy Quest and More

    By Brandy Shaul on Mar. 11, 2016 - 3:00 PM If you’re looking for a new mobile game to play this weekend, there are lots of new titles for you to try, including Timenauts from DeNA. The side-scrolling strategy game allows players to collect a variety of heroes and complete battles to restore the flow of time.

    Inside Facebook- 22 readers -
  • Are You Sick of Notifications for Facebook Live Videos?

    Facebook Live videos have exploded on the scene, but not all users of the social network are happy about it. The growing number of Facebook Live videos has brought with it a growing number of notifications, and a spokesperson for the social network told The Daily Dot a solution is on the way: We’ve heard from people that they don’t want to miss live videos from the people o ...

    David Cohen/ Inside Facebookin Social Facebook- 15 readers -
  • Demographic Targeting Is Becoming Less Effective on Social

    Ad targeting and retargeting will likely be the driving force behind advertising this year. Audiences are getting more segmented, and advertisers need to be reactive to changes in the market. Despite dedication to data, marketers still get tripped up by demographic targeting pitfalls. Indeed, data from Yahoo, the brand strategists at Audience Theory and market research firm ...

    Inside Facebookin Social Retargeting- 18 readers -
  • Infographic: 79% of March Madness Apps Can Track Your Location

    Software asset management company Flexera Software has released its latest mobile app risk assessment report, analyzing popular March Madness apps, and the access these apps may receive to features (and potentially information) on a user’s device once they’re downloaded. Looking at 28 iOS apps, Flexera found 79 percent of the tested apps, including CBS Sports, Dish and Tourna ...

    Inside Facebookin Social- 15 readers -
  • Last Minute Travel Launches WhaToDo on Mobile

    Last Minute Travel has announced the launch of WhaToDo on mobile. The app helps users find and book activities in over 1,000 destinations around the world. The WhaToDo app allows users to search for activities near them, or in other cities, and browse results in multiple categories, including shows, tours, dining, airport transfers and more (all depending on location).

    Inside Facebook- 15 readers -
  • Facebook Expanding Access to Conversion Lift Measurement

    Facebook launched conversion lift measurement in January 2015 with the goal of helping advertisers track conversions instead of clicks, and the social network announced Wednesday the availability of that feature is expanding. When conversion lift measurement debuted last January, Facebook said in a Facebook for Business post introducing the option: Conversion lift accuratel ...

    David Cohen/ Inside Facebookin Social Facebook- 21 readers -
  • Kiloo Launches Tesla Tubes on iOS, Android

    By Brandy Shaul on Mar. 17, 2016 - 3:15 PM Subway Surfers company Kiloo has announced the launch of Tesla Tubes on mobile. The puzzle game challenges players to connect batteries by covering the game board with tubes. In each level, players are presented with a different layout of colorful batteries, and must connect matching batteries with tubes by drawing lines between them.

    Inside Facebook- 12 readers -
  • Mobile Game Roundup: Winterstate, Chesster and More

    If you’re looking for a new mobile game to try this weekend, there are plenty of new options available, including Disney Magic Kingdoms from Gameloft and Disney. The game allows users to build their own Disney theme park after Maleficent covers the land in a curse. In addition, Kiloo launched its newest game this week: Tesla Tubes.

    Inside Facebook- 24 readers -
  • What Can The Presidential Candidates Teach Us About Social Marketing?

    Donald Trump may get most of the media coverage, but let’s be real: All of the 2016 presidential candidates are expert brand builders. To run for president, you need to possess a certain je ne sais quoi when it comes to communicating messages that can provoke people to take action. So regardless of which side of the aisle you sit on, your brand can take a lesson from each of t ...

    Inside Facebookin Social- 25 readers -
  • Remente Personal Development App Launches Worldwide

    Personal development app Remente has launched worldwide with the goal of helping users complete their goals and live healthier lives. With Remente, users are asked to complete an initial personal assessment by rating their satisfaction in multiple areas of their lives, like their careers and families.

    Inside Facebook- 17 readers -
  • Facebook Activates Safety Check for Brussels Bombings

    Facebook activated its Safety Check feature in response to Tuesday’s terrorist bombings in Brussels. At the time of this post, at least 34 people were reported dead and nearly 200 others wounded as a result of two explosions at Brussels Airport and a third at a major subway station in the city, with at least one of those explosions triggered by a suicide bomber, according to The New York Times.

    David Cohen/ Inside Facebookin Social Facebook- 16 readers -
  • What Are the Most Popular Gun-Related Hashtags on Instagram?

    On social media everything is up for discussion, including guns. While there is some controversy around the sale of guns on social sites, this doesn’t stop people talking about them. Instagram has become a very popular gun discussion location, according to a report from NetQuote.com. NetQuote scraped Instagram for 12 gun-related hashtags, analyzed almost 6 million total posts ...

    Inside Facebookin Social- 13 readers -
  • If You Want To Really Reach Gen Z, Snapchat Is The Way

    In the second half of 2015, Snapchat took steps toward becoming a legitimate advertising platform. Granted, even before Snapchat began offering paid placement options, brands were using the mobile-messaging-app-turned-content-discovery platform to reach audiences. This year, Snapchat is on the verge of going mainstream and mature even more as a marketing platform.

    Inside Facebookin Social- 12 readers -
  • Facebook Tests New Safety Features

    Facebook is testing three new safety features: a tool to alert users if other users are impersonating their accounts; new ways of reporting nonconsensual intimate images; and a photo checkup feature. Mashable reported that the impersonation alerts tool is live in three-quarters of the world, while the photo checkup feature is live in India and select countries in South Amer ...

    David Cohen/ Inside Facebookin Social Facebook- 15 readers -
  • RareSloth Launches Puzzle Platformer King Rabbit on iOS

    RareSloth has announced the launch of King Rabbit on iOS. The sequel to Furdemption challenges players to help King Rabbit rescue bunnies which have been captured by evil creatures. In each level, players swipe on the screen to move King Rabbit around the environment. Players can push crates, stand on switches and more to manipulate the world, with the goal of reaching a tr ...

    Inside Facebook- 11 readers -
  • Yo-kai Watch Wibble Wobble Launches on iOS, Android

    Level-5 and NHN PlayArt have launched Yo-kai Watch Wibble Wobble on mobile. Inspired by the Disney XD television series Yo-kai Watch, the puzzle battle game allows players to collect creatures called Yo-kai and take them into battle against other Yo-kai. In each level of Yo-kai Watch Wibble Wobble, players are challenged to defeat the enemy (or enemy team) by tapping on Wib ...

    Inside Facebook- 17 readers -
  • The Future of Mobile Engagement Is All About Social

    Remember the days we used to chat or flirt with someone on MIRC? ICQ? AOL? With all of the different chat apps on the market these days, it feels like 1996 all over again. People now spend over 80 percent of their mobile time on apps, and a big piece of is social apps. Some would say that 2015 was the year of mobile messaging and dating.

    Inside Facebookin Social Mobile Facebook YouTube- 11 readers -
  • Here’s How Moms Interact With Businesses on Instagram (Study)

    One out of four women in the U.S. over the age of 18 are mothers, and Instagram offered some ideas on how brands can use the Facebook-owned photo- and video-sharing network to reach those mothers. Instagram found that 93 percent of moms access its network at least once per week, with 68 percent doing so daily, and: More than one-half of mothers on Instagram follow businesses.

    David Cohen/ Inside Facebookin Social How To's- 24 readers -
  • Tumblr Brings Back Replies With Improved Features

    Tumblr has announced the return of replies on its platform, following the removal of the feature a few months ago. In the process, the feature has been improved, as users can now reply to posts multiple times, and reply to their own posts. In addition, users can see all of a post’s replies in a single place, and chat about content ‘even as it travels from Tumblr to Tumblr.

    Inside Facebook- 14 readers -
  • Snapchat Reportedly Acquires Viral Comic App Bitstrips

    Bitstrips, the creative comic strip app which rose to prominence on Facebook, appears to have a new home. Fortune reported that Snapchat has apparently purchased Bitstrips—which also makes personalized emoji app Bitmoji—in a deal valued in the neighborhood of $100 million (a mix of cash and stock). While Bitstrips rose to power on Facebook, lately the company has been ...

    Justin Lafferty/ Inside Facebook- 11 readers -
  • Favor Expands Personal Delivery Service to Arizona

    Austin-based delivery service Favor has announced its expansion into Tempe and Scottsdale, Arizona. The Favor app allows users to hire personal delivery assistants called Runners, who will pick up and deliver anything from food to laundry. From January 2015 to January 2016, Favor said its 10,000 Runners completed more than 1.

    Inside Facebook- 10 readers -
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