Inside Facebook - Posts from November 2016

  • What Did Social Media Users Talk About This Halloween?

    Cats, witches and Donald Trump ruled Halloween 2016, according to data from social intelligence and social listening platform Synthesio. Synthesio analyzed online conversations about Halloween from Friday, Oct. 28 through Monday, Oct. 31, and its findings included: Most-discussed Halloween costume types online: Classic Halloween costumes (34.

    David Cohen/ Inside Facebookin Social Twitter- 21 readers -
  • 79 Percent of Online Americans Use Facebook (Study)

    It’s common knowledge that Facebook is the dominant social network in terms of user base, but a new report from Pew Research Center showed just how dominant it is. Pew surveyed 1,520 U.S. adults for its Social Media Update 2016, and it found that 79 percent of online Americans use Facebook, more than doubling Instagram (32 percent), Pinterest (31 percent), LinkedIn (29 percent ...

    David Cohen/ Inside Facebookin Social Facebook Twitter- 23 readers -
  • AT&T to Launch DirecTV Now Videostreaming Service Nov. 30

    AT&T announced that it will launch its DirecTV Now videostreaming service on mobile and other platforms Nov. 30. The service will allow users to subscribe to one of four programming packages to watch live and on-demand content on iOS and Android mobile devices, Amazon Fire TV and Fire TV Stick, Apple TV, the web and more.

    Inside Facebookin Social- 21 readers -
  • Report: Average App Session Length Is Around 5 Minutes

    Opera Mediaworks, a mobile ad platform for brands, released new findings that detailed the ways consumers engaged with mobile applications during the third quarter of 2016. The findings showed that users are spending more time in mobile apps each day compared with earlier in 2016. Specifically, Opera Mediaworks said the amount of time users spent in the top 100 apps on its ...

    Inside Facebook- 22 readers -
  • 5 Proven Tips for Retaining Social Visits

    Recent research by CodeFuel, an engagement and monetization suite for publishers, and Nielsen found that website visitors from social media have a tendency to leave after a short period of time compared with traffic from some other sources. According to the study, visitors from social media are 51 percent likely to leave a website within a short time, versus just 42 percent of ...

    Inside Facebookin Social Google Facebook- 21 readers -
  • Twitter Tests Apple Reader Mode as Default

    Just the text, ma’am: Twitter is reportedly testing a feature in its flagship iOS application that enables Apple’s Reader mode by default when links are clicked in its in-app browser. The Guardian reported on the test last week, pointing out that Reader removes formatting such as ads, links and comments from webpages, essentially displaying only the text.

    David Cohen/ Inside Facebookin Social Twitter- 17 readers -
  • Facebook Gameroom Added as Unity Editor Build Target

    Facebook Games Arcade is now Facebook Gameroom, and the desktop application for Windows was added as a build target for Unity Editor from Unity Technologies. Facebook Gameroom allows users to play web, ported mobile and Gameroom-native games in an app outside of the social network’s environment, and it is available to users with Windows 7 and up.

    David Cohen/ Inside Facebookin Social Facebook- 21 readers -
  • Auto Insurance Premiums Based on Facebook Posts? No, Says Facebook

    Facebook put the kibosh on a planned application from U.K. insurance firm Admiral that would have determined auto insurance premiums based on information gathered from customers’ posts on the social network. The insurance company billed its firstcarquote service as “insurance for the digital generation,” saying on its website: firstcarquote is a new insurance service create ...

    David Cohen/ Inside Facebookin Social Facebook- 22 readers -
  • Twitter Loses Another International Executive

    Twitter vice president of media for the Asia-Pacific region, Middle East and North Africa Rishi Jaitly is leaving the company later this month. Jaitly announced the move in a series of tweets (embedded below), saying that after four years with the social network, he was “sharing my intention to move on to new opportunities, same mission,” and describing that mission as to “har ...

    David Cohen/ Inside Facebookin Social Twitter- 17 readers -
  • For TV Advertisers: TV + Social Is What’s Next

    Sitting in your living room tonight, you will most likely be “double-fisting,” and I don’t mean with two beers. In one hand, you will be flipping the channels with your remote control, but in the other, you will keep a tight grasp on your phone, keeping a close eye on your social feeds and posting. So brands need to consider social media whenever they plan TV campaigns.

    Inside Facebookin Social Facebook- 32 readers -
  • WBIE, DC Entertainment Launch DC Legends on iOS, Android

    Warner Bros. Interactive Entertainment and DC Entertainment announced the launch of DC Legends on mobile. The turn-based role-playing game allows users to collect superheroes and villains from the DC Universe. In DC Legends, players can travel to multiple locations in the DC Universe including Metropolis, Themyscira and Thanagar as they battle against Nekron and the Manhunters.

    Inside Facebook- 27 readers -
  • Pokemon Go: Niantic Previews Upcoming Daily Bonuses

    Niantic announced new daily bonuses that are coming to Pokemon Go in a future update. The bonuses will reward users with extra experience points and other items the first time they capture a Pokemon or visit a PokeStop each day. Specifically, the first time a player catches a Pokemon each day, they will receive a bonus of 500 experience points and 600 Stardust, the game’s c ...

    Inside Facebook- 20 readers -
  • Hearthstone: Blizzard Announces Mean Streets of Gadgetzan Expansion

    Blizzard Entertainment revealed the fourth expansion coming to Hearthstone: Heroes of Warcraft. The expansion is called Mean Streets of Gadgetzan, and it will contain 132 new cards for players to collect. The Mean Streets of Gadgetzan expansion will take players to the city of Gadgetzan, which is home to three crime families, or factions: the Grimy Goons, the Jade Lotus and the Kabal.

    Inside Facebook- 18 readers -
  • Facebook Testing Jobs Tab on Pages

    Does Facebook have LinkedIn in its crosshairs? A new Jobs tab showed up on TechCrunch’s Facebook page, and the social network confirmed to Josh Constine of TechCrunch that it was part of a test, saying: Based on behavior we’ve seen on Facebook, where many small businesses post about their job openings on their pages, we’re running a test for page administrators to create job postings and rece.

    David Cohen/ Inside Facebookin Social Facebook- 17 readers -
  • Drawbridge: Mobile Gaming Habits Change When School Year Starts

    Drawbridge, a cross-device identity solution, analyzed 2.8 trillion in-application ad requests from July 1 through Sept. 30, as well as daily and monthly data from its Connected Consumer Graph, to discover which iOS and Android apps saw the most use and engagement during the third quarter of 2016. Drawbridge found, in part, that the beginning of the school year had a noticeabl ...

    Inside Facebook- 24 readers -
  • LinkedIn Sponsored InMail Now Available on Self-Serve Basis via Campaign Manager

    LinkedIn announced Wednesday that Sponsored InMail is now available to all advertisers via its Campaign Manager. Sponsored InMail joins Sponsored Content and text ads as self-serve advertising products that can be created via Campaign Manager. Product manager Vasudha Mithal said in a blog post that Sponsored InMail enables advertisers to engage their target audiences “in a pe ...

    David Cohen/ Inside Facebook- 30 readers -
  • Twitter Shuffle: COO Adam Bain Out, CFO Anthony Noto Adds COO Role

    The revolving door at Twitter has made its way to the top levels of management, as chief operating officer Adam Bain announced that he is stepping down to “explore opportunities outside of the company.” Chief financial officer Anthony Noto (pictured) will shift into the COO role at the social network, and Twitter said Noto will keep managing its live content business and take ...

    David Cohen/ Inside Facebookin Twitter- 16 readers -
  • LinkedIn Rolls Out Audience Insights

    Those who have ever wondered who is looking at their posts and articles on LinkedIn need wonder no more. The professional network announced the launch of audience insights on its mobile application, with desktop to follow soon. Tapping on the “Me” on users’ content in the LinkedIn mobile app will bring up real-time insights on who has read their posts, what companies they wor ...

    David Cohen/ Inside Facebook- 23 readers -
  • Skype Now Lets Users Chat Without Signing Up for Accounts

    Skype now allows users to participate in text chats, voice calls and video calls with their contacts without signing up for accounts. With this update, a user can join Skype as a guest and start a conversation by going to Skype’s website, clicking “start a conversation” and typing their name. The site will then generate a unique conversation link that they can share with others.

    Inside Facebook- 17 readers -
  • Google Photos Now Offers Improved Auto Enhance, ‘Looks’, More

    Google released three updates in Google Photos, which will allow users to improve the appearance of their pictures. First, Google said it improved the platform’s auto enhance feature. Users can activate auto enhance on a picture by tapping on a picture and then tapping the pencil button to edit it. From there, they can select the “Auto” option to see the enhanced version of the photo.

    Inside Facebookin Google- 15 readers -
  • Insta-Famous, or the Anxiety of Influence

    Remember The Devil Wears Prada? In the 2006 movie, an eager Anne Hathaway’s dream is to work for high-fashion magazine Runway—despite having to answer to its tyrannical editor. If the film were written today, it’d be very different. Print magazines long told readers what was hot, what they should buy and what they should wear.

    Inside Facebookin Social YouTube- 20 readers -
  • Twitter Debuts QR Codes

    It’s Twitter’s turn to borrow from Snapchat, as the social network launched QR codes for users’ profiles that work the same way Snapcodes do. Twitter designer Brittany Forks announced the new feature via tweet: hella pumped to announce the launch of QR codes on twitter! they work like snap codes!! find yours: profile > gear > QR ...

    David Cohen/ Inside Facebook -
  • Mobile Game Roundup: unWorded, Go Rally and More

    If you’re looking for a new mobile game to play this weekend, there are lots of new options available, including Maxine’s Snack Attack from Hallmark and Chupamobile. The line-drawing puzzle game allows users to complete levels while reading quotes from Hallmark’s opinionated character, Maxine. Next, Warner Bros. Interactive Entertainment released Fantastic Beasts: Cases From the Wizarding World.

    Inside Facebook- 4 readers -
  • Pokemon Go to Thank Players With Double XP, Stardust Event

    Ahead of Thanksgiving, Niantic announced that it will give thanks to Pokemon Go players with an upcoming in-game event that will reward users with bonus experience points and Stardust, the game’s currency, for completing in-game actions. This event will run from Nov. 23 at midnight UTC through Nov. 30 at midnight UTC.

    Inside Facebook- 15 readers -
  • Glu Mobile Brings iMessage Stickers to Kendall & Kylie on iOS

    Glu Mobile launched an update for Kendall & Kylie on iOS, which adds iMessage stickers to the lifestyle simulation game. In Kendall & Kylie, players can become virtual social media stars with the help of Kendall and Kylie Jenner. With this release, players on iOS 10 can access 50 free Kendall & Kylie-themed stickers by updating to the newest version of the game.

    Inside Facebook- 22 readers -
  • Businesses Still Neglecting Cybersecurity (Infographic)

    Cybersecurity requires agile improvement and dedicated resources. Unfortunately, instead of businesses taking the recommended holistic approach, cybersecurity is often critically overlooked. An infographic based on a study from security solutions provider Resilient Systems and market research firm Ponemon breaks down key areas of continued failure for businesses.

    Inside Facebook- 26 readers -
  • Asmodee Digital Launches Colt Express on Mobile

    Asmodee Digital announced the release of Colt Express on iOS, Android and PC. Developed by Frima Studio, the board game is the digital version of the real-world Colt Express board game created by Ludonaute. In Colt Express, players become train robbers in the Wild West, and they can play cards to move around a train in order to collect as much loot as they can.

    Inside Facebook- 17 readers -
  • Twitter Moments Goes Mobile

    Twitter gave all users the ability to create Moments via desktop in late September, and the feature was extended to iPhone and Android users Wednesday. The social network said in an email to SocialTimes that the extension of the Moments feature to its mobile users marked “an effort to give people, brands and creators a new and dynamic way to tell their stories,” and it shared ...

    David Cohen/ Inside Facebookin Social Twitter- 14 readers -
  • New Look for Pinterest Business Profiles

    Pinterest announced several updates to its business profiles: a new rotating showcase, the ability to highlight boards and Buyable Pins and a consistent design across the web and mobile. Product manager Adam Barton detailed the updates in a blog post, saying that the updates will begin rolling out to desktop and mobile users Wednesday, and citing the work of Burberry, Swanson ...

    David Cohen/ Inside Facebookin Social- 14 readers -
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