- Our Blog
IMN is pleased to announce our Summer 2017 Click Through Rate Study, now available in Whitepaper format in the Resources section of our website! It’s been a while since we’ve last written about this topic, and since last summer, there have been multiple changes to both the algorithms that determine the organic rankings AND the visual presentation of the SERPs.
Social media world is always changing. We see new platforms emerge and go on a monthly basis. I am personally always sad to see platforms go because I realize their teams and hard work behind each project but life is life. It never stops! Here are the three we saw go in 2016: Blab Blab used to be the best Google Hangout on Air alternative out there.
Instagram has become one of the hottest social networks around. But did you know you can do more than just post photos? Here are ten insanely, awesomely helpful hacks to try right now. Change The Format Of Your Picture Once upon a time you could only use squares for your Instagram photos. Which was a real pain if you wanted something that didn’t fit well within those confines.
One of my biggest passions? Blogs. I love writing for them, I love searching for them and I especially love reading them. The downside to this is that I have a huge number of blogs. I mean there are really lots of great blogs in my niche I need to keep up with. When you have too many blogs to follow, you run into the problem of actually reading them all.
This week the biggest discussions centered around the shift from organic to paid over the last two years. Also, Danny Sullivan announced that he will be working at Google in a liaison type role. Search News Discussions: New Findings Show Google Organic Clicks Shifting to Paid View full discussion Growmap, shared a blog post from research from Brian Wood, SEO at wayfair.
YouTube is one of the most useful tools for content marketing. The problem is the high number of competing videos you have to stand out against. According to the site’s statistics, 100 hours of video are uploaded on YouTube every single minute! You read that right… that is 6,000 in an hour, 144,000 hours in a day. Your best bet will always be building a consistent audience.
The big discussions this week included theories around the recent rankings shakeup and around Googles recent announcement to remove the first click free policy for publishers but is the new approach really a win for publisher? Google also announced that a huge increase to Adwords daily overspend budget limits.
Much of the big discussion this will was around Twitters testing a character limit that is double their existing character limit. Beyond that, there was some interesting discussion around Apples switch to from bing to Google as the search engine for spotlight and Siri. Twitter tests 280 character tweets View full discussion here Twitter announced that it is testing upping the ...
This week I was in NYC speaking about influencer marketing and how it helps creating stronger content assets for your blog. Here’s my recap of the presentation: First of all, content marketing is ALL about influencing – not just your potential customer – but also about influencing the influencer, i.e. those people who can effect buyers’ decisions.
This week Google presents their proposal for assuging EU anti trust authorities. iOS 11 launched to users with new intelligent tracking prevention. Members discuss how to get accurate rank tracking data and what to do if you’re a well known brand but do not rank for your core short tail term. Google May Open Up Ad Space to Competitors View full discussion In order to meet co ...
Today’s social networking world is overwhelming: You meet people online, talk to them, lose them for a month or two, then find them again. There should be better ways to keep up than trying to remember everything! Luckily, apps are popping up that allows for smarter outreach, by putting a social dashboard inside your inbox.
This week brings us news that Facebook Ad audience metrics may as accurate as some advertisers imagine. Additionally, an attendee at an event in Canada gets confirmation that click data does play some role in organic search rankings. Also, EU renews a possible filter as part of copyright proposal Facebook Ad Metrics Questioned by Analyst View full discussion Facebook Ad Metr ...
Choosing to run a blog is a big decision. Whether it’s a business blog or just a way to make some extra money, it will eventually consume your life. The work you put into it, the joy you feel when it takes off, the frustration when it doesn’t – all of these are part of the natural emotional cycle of the blogger.
This week, there was much discussion and speculation around Gary Illyes claimed that you can’t know which links are critical, and how webmasters should understand what he was saying and why. The community also talked about what they hope to gain from when Google switches to mobile first indexation. Also as study shows that up to 87% of social shares go unattributed.
This weeks major discussions dealt with the upcoming HTTPs chrome flag change, Facebooks revamp of their video product, Googles testing of new publisher subscription features. Other noteworthy discussions dealt with best practices for site migrations. Be HTTPs by October or Chrome will show “not secure” flag View Full Discussion The latest version of chrome is labeling alread ...
This week there have been some interesting news from Facebook, with announcements that they will no longer be counting accidental clicks and that load time will now be feed ranking factor. Members also discussed the state of AI and if the current AI techniques are all that they are promoted to be. In Google news, members weigh in on recent changes to the Google Quality Rater Guidelines.
It’s been another busy week in search with a number of interesting Google announcements including a Search Console refresh and a new badge feature in image search. In highlighted discussions, Webmasters discuss what it means to be a Webmaster, revisiting pixel width, whether AMP is a ranking factor, and more? Google Search Console Refresh & Some New Reports Picked up on Th ...
Social media in all its forms has become something more than the optional step into the modern business model it used to be. Now it is mandatory. Businesses from large corporations to tiny “mom and pop” shops are expected to have an online presence of some level. Not having a Facebook page or a Twitter account can actually lose you business.
The latest SEO Industry news, notes, and chat.