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Facebook has taken the next step in their attempt to become more business integrated and savvy. Their Messenger system is allowing companies to create bots letting users purchase products, request services, get information, and more. All from a personal message window on their Facebook dashboard. Here’s how to add a chatbot Here’s how to create one These are the nine ...
Making your site faster has been a hot topic for many years now. It started with Google announcing site speed a ranking factor and it’s got hotter with the mobile search traffic getting more and more discussed. Sadly, it’s also one of the most complicated topic to discuss. You are unlikely to handle speeding up your site yourself: You’ll need good developers to rely on.
Next week I am heading to Pubcon SFIMA, so I thought it would be a good time that I try a couple of new Twitter tools to make the most of it. I love using Twitter when I go to conferences because it helps me get much more out of an event in terms of connecting to people and getting my word out there.
Your knowledge and experience is your biggest asset. That’s what defines your business and that’s what helps you stand out. How to effectively market your knowledge online? Of course, content marketing is the answer. But simply creating expert content is not going to be answer. You need to put it forward in front of niche influencers to spread the word.
In the last couple weeks, we’ve seen a legislative and legal shift in tides for both Google and Facebook in a number of their biggest markets, see the perspectives and forum member commentary below. Members also discuss a upward trend of bot traffic and new “muting” capability on twitter. July 12 “Battle for the Net” With Facebook and Google taking part over Net Neutrality T ...
Googles featured snippets are the new Google authorship, albeit less exciting because featured snippets steal links from publishers in SERPs. Whether you like them or not, that’s the change we have to deal with because if you are not featured, your competitor will. Here are three recent studies of Google’s Featured snippets you need to be aware of: 1.
This week’s biggest news was Google being fined 2.42bn euros by the European Commission after it ruled the company had abused its power by promoting its own shopping comparison service at the top of search results. Below we highlight the most indepth discussion of the news you’ll be able to find online.
I share almost everything I like and read on Twitter. I think Twitter is the link-friendliest network. I can share only 2-3 links on Facebook (not to be too annoying and linky) but Twitter is never tired of links. But tweeting an article title is boring: More often, when reading, I feel like tweeting what it’s said in the body.
This week members discuss dwell time and page speed and how much of a role exactly they may play in ranking. Also, Snapchat unveils a new publisher tool and Google opens up Google Job Search to the dev community. Is Dwell Time A Ranking Factor? Member KernelPanic, references a 2011 blog post from bing about how they use dwell time as a ranking factor.
This week has been the week of “what took so long”: Instagram is finally taking an action on fake followers and Firefox is finally addressing its speed issues. In other discussions of note, members provide tips for how webmasters can control for “dodgy” reviews, Google provides a not-so-clear clarification on duplicate content, and more! Instagram Clamps Down on Bots and The ...
This week has been rich in interesting discussions! Forum members have been talking about Google’s planned Chrome Adblocker, 2017 State of the Internet Trends report, Google’s drop of NOODP meta tag support and what it means for marketers and marketing conferences. Here are our highlights: Report: Google Plans Ad Blocking in Chrome In a perplexing move, Google announced tha ...
Does click-through-rate impact Google rankings? Is Google preparing to hit guest posting links again? Will we all be forced to migrate to HTTPS? This week’s forum discussions bring up important points. Join in! Ad Click Bots Discovered In Game Apps In Google Play Store According to researhers at Check Point, Malware “Judy” bypassed Google Bouncer, Play Stores proction system.
This week has seen some very interesting discussions around leveraging analytics for SEO, transparency in digital advertising, and of course some interesting technical SEO questions. Analytics is THE engine of change Member iamlost states a case for how analytics can be an agent of change for SEOs who are making do without keyword level metrics, proposing using the data to bu ...
Making sense of Twitter buzz is tough whereas responding timely to the tweeted feedback as well as making the most of everything with the positive sentiment – these two tactics combined can bring your brand awareness to the roof… Note: This is a follow up to this article which you may want to check out as well: Control & Promote Positive Brand Mentions on Twitter: Custom Timelines, Lists a.
On a strategic angle this week, members discuss to what degree you can trust proprietary link metrics in SEO tools. Also, members talk about how the SEO game has changed from the 1990s to present. In the tactical realm, members react to changes in Adsense, Facebook Algo, and consider a of if a site should roll back HTTPS if Google drops your traffic after the migration.
This week has been rich in interesting updates from search and social platforms. Our forum users have actively discussing Google’s raters getting a cut in hours, Twitter teaming up with Bloomberg, Googlebot ignoring robots.txt directives and more! Please click the links below for more details: Google raters get a cut in hours and start to speak out In this thread, an articl ...
This week members asked tough questions about how to evaluate the quality of your links. Google released features to help combat fake news and what this may mean for SEOs Members also discussed to what degree Alphabet, Googles parent company, is a monopoly and how 5 out of the 10 biggest companies are now Internet or computer companies.
SEO is among one of the biggest concerns for anyone who is running an online business or website. While there are plenty of marketing techniques that are important, particularly content and social, search ranking is still a crucial element to netting yourself a strong audience. After all, not everyone is going to come across your social media account or blog, but a few targeted ...
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