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Content marketing is entering a new phase. It’s heading into the trough. You could call it the dip of disillusionment. For many the promise hasn’t arrived and the returns just haven’t materialized. And the the marketing manager is now not sure if they should even continue. Often this is because the idea at first glance looked good. The reality? The execution was poor.
Social networks have been with us for just over a decade but it feels like forever. When I first signed into Facebook I was amazed by how small the world had become. Friends, acquaintances and old college connections I hadn’t seen in decades and living in faraway places popped up on my screen. Maybe a little older, greyer and with less hair than I remembered.
It’s only been 10 years but it feels like a lifetime. Twitter has been around for a decade. I joined in 2008 and had no clue about what to do with it or where it was going but loved its simplicity. Somehow it worked. Then I signed up to every new social media network that appeared. Pinterest looked promising, Instagram was exciting and Google+ was put on the map. But it didn’t deliver.
Every year, I greet January with new resolutions. Often, I never end up fulfilling them. But that doesn’t stop me from making new ones every year. One of the resolutions I made at the start of 2017 – one I thought would be easy to keep – was to write a blog post every week on WordPress. Easy, right? But it’s May already and I am way behind schedule.
If you had said to me three years ago that I would have started and scaled a 7-figure online business, sold one piece of my business for over 7-figures USD, moved my family to an idyllic town in New Zealand, stopped my day job and be working less hours and spending more time with my family I’d have laughed out loud.
Okay, so you’ve created a comprehensive digital marketing strategy for 2017, and you’re ready to kick goals this year. Here’s the thing: your marketing strategy is worth nothing if you don’t keep an eye on popular social media trends. In today’s world, any digital marketing campaign must include running social media accounts.
From the time we’re young, we’re told to choose one goal at a time and give it everything we have. Many of us follow this conventional wisdom, but what happens when the path to meet said goal is multifaceted? For example, to become a better athlete, one must train their strength, flexibility, and endurance. Millions of Americans try to get in shape ever year and fall short.
Sometimes it’s a struggle for brands to walk that fine line between personal/friendly and creepy/weird. It’s really hard to strike the right balance when it comes to achieving a memorable tone of voice. This is, in part, because you have access to thousands of pieces of information about your customers. You probably know who they are down to the tiniest details of their lives.
If you haven’t participated in a Twitter chat yet, then you are missing out on something. Twitter chats provide a remarkable opportunity for marketers to expand their social circle, increase their customer knowledge and create brand awareness at the same time. As you may already know, Twitter chats involve various participants talking about a common subject using a designated hashtag.
Ah, that elusive creative spark. It often seems like just when you need it the most, it’s the hardest to find. It can show up without warning (often at 3am) or leave without permission (often after a manager asks for your ideas). And it can be the hardest of all to manifest first thing in the morning when your caffeine hit is still kicking in and your inbox is full of new emails.
Since Google rolled out its tabbed interface, many marketers started seeing a significant decrease in their email open rate. The introduction of an automatic filtering system for emails into Primary, Social and Promotions categories was the culprit in most cases. Sure, it’s a great way to organize your inbox.
Attaining popularity on social media platforms is an absolute must for businesses these days. More and more marketers have started seeing social media as an indispensable tool for marketing, as well as lead generation. How do we know that? Well, the Google trends graph tell us for one. Social media is essential for brand building and connecting with your target audience.
It’s no secret that email is still the most effective marketing channel when it comes to ROI… but not all emails are created equal. Top performing marketing departments are seeing 2.5 times the ROI of the average. So what’s the difference between mediocre and mind-blowing results? The short answer is that the top marketers stay ahead of the curve by looking at subscriber studies.
Catching an Uber can be a small science experiment in human behaviour. Often the trip is more about the conversation not the destination. Starting the chat is not difficult and just requires asking a few questions. How long have you been driving for Uber? Then it can segue into what got you started? Then it’s sit back and hear their story.
As 2017 kicks into full swing, many marketers are likely re-evaluating their priorities, and deciding where to invest their next chunk of budget. With digital advertising, social media, content marketing, and mobile ads all contributing to a customer’s buying behavior, re-balancing the digital approach for their companies is the best way to drastically improve results.
There has never been a better time to start a business than now. The abundance of tools and resources available for entrepreneurs has skyrocketed in recent years – and will continue to throughout this year. Numerous aspects of starting a business have become easier. Everything from finding real estate to uncovering freelance talent is now right at your fingertips.
You fire your next Facebook post into the universe, you start to quiver, this has to be the one that will answer all my traffic prayers. A day later… Nothing, not even from your mom! Mega face plant! What did you do wrong? You created an epic piece of social goodness. This is a familiar story for most people sharing content on Facebook.
The landscape of online marketing is becoming more competitive by the hour. To survive, every company needs to have an edge of some sort. Small businesses need an edge just to make a name for themselves. Big enterprises need an edge to win over more customers and retain existing ones. The harsh reality is, it takes a lot more than a great product or service to succeed.