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Content marketing is entering a new phase. It’s heading into the trough. You could call it the dip of disillusionment. For many the promise hasn’t arrived and the returns just haven’t materialized. And the the marketing manager is now not sure if they should even continue. Often this is because the idea at first glance looked good. The reality? The execution was poor.
Social networks have been with us for just over a decade but it feels like forever. When I first signed into Facebook I was amazed by how small the world had become. Friends, acquaintances and old college connections I hadn’t seen in decades and living in faraway places popped up on my screen. Maybe a little older, greyer and with less hair than I remembered.
It’s only been 10 years but it feels like a lifetime. Twitter has been around for a decade. I joined in 2008 and had no clue about what to do with it or where it was going but loved its simplicity. Somehow it worked. Then I signed up to every new social media network that appeared. Pinterest looked promising, Instagram was exciting and Google+ was put on the map. But it didn’t deliver.
We see a lot of spin-offs and reboots on the TV and at the movies these days. So why not apply the same logic that what was popular once will probably be popular again to your blog? Spin-offs, sequels and adaptations have always been prevelant. Take The Andy Griffith Show, for example. This 1960’s gem churned out not one but two spin-off series: Gomer Pyle, U.S.M.C. and Mayberry R.F.D.
Scientists have shown that the average person blinks 15-20 times per minute. That’s a lot! And it just goes to show that a lot can happen in a minute, or every four seconds if you do the maths. So have you ever wondered about how much activity happens on Facebook per minute? I’ll tell you. 510,000 comments are posted. 293,000 statuses are updated. 136,000 photos are uploaded.
SEO is by far the most talked about, searched for and read about topic for web entrepreneurs. And so it should be, considering how vital it is to get SEO right for your business! What’s puzzling, however, is that there are so many myths and misconceptions about SEO floating about. I mean, we all want to get SEO right, so why do these myths live on, acquiring the status of urb ...
Okay, okay. I get it – you want to get more done in less time. So do I. I’ve been blogging full-time for the last five years and I spend 10 hrs/day on average at my workspace. Let me be honest: working online is NOT always fun. The internet is full of distractions. As someone who is no less susceptible to distractions than you, I’ve struggled a lot to find effective produc ...
I walked into the shop and there they were. Lining up. Handing over the coupon. Their expectant faces were hopeful. Maybe this was the moment. Dream realized. Most were sure this was “the” day. But they all left disappointed. Back to reality. The chances for success were low. A professional betting man wouldn’t bother paying the price.
In the 1960s and ‘70s, marketers at B2B companies invested heavily in traditional advertising to generate awareness and ultimately gain customers. In the early ‘90s and the late ‘00s, businesses began building strong online footprints through email, websites, and social media. But successful marketing strategies of the future will rely less on digital experiences, and more on live events.
Should we ask something from users before they gain access to this tool or content? If so, at what stage should we gate it… when they go to use the tool for the first time or at another point? Will people continue once they know it’s gated or will we lose a conversion? These are just some of the questions that cross the minds of marketing professionals today when it comes to creating and pro.
A new Animoto survey reveals how marketers are keeping up with today’s rising consumption of video content on the social web, also known as the golden age of online video. And that is, by finding ways to be resourceful. A whopping 92% of marketers say that they repurpose existing content and assets to create videos, meaning that very few marketers need to pick up a camera to ...
Today’s digitally savvy new media consumers are voracious consumers of content. But this voracity has evolved over the years to become more refined and discerning in appetite. Just as the proliferation of coffee shops has seen us become coffee connoisseurs, so too has the proliferation of online video content seen consumers’ patience with crude brand messaging grow thin.
It’s not a new phenomenon to use email marketing to increase web traffic, customers, and revenue. But even if you have a decent-sized email list, how do you make it work for you? If you’re looking to maximize your email marketing strategy this year, there are numerous ways to turn your email list into cold hard cash.
I was in the middle of my presentation. Before me was a stadium full of people I barely knew. Then something happened. It is what all speakers dread. My slides disappeared from the big screen behind me. Gone. And they never came back. It was a moment that all speakers hope will never happen. But it did.
Micro-influencers are the new buzzword in the social media marketing landscape. While the average person today is well aware of how popular Youtube and Instagram influencers are, it’s actually the rise of micro-influencers with significantly smaller followings that marketers are taking notice of. More and more studies are emerging confirming this trend.
Artificial intelligence is on a roll, especially in the marketing domain. 2017 opened with reports of global investments gaining momentum in the “fields of AI, robotics, and IoT technologies”. The same report indicated a significant shift in investments by Chinese VCs, particularly in the Artificial Intelligence domain.
Are you involved in the sharing of files, documents and other communications with clients and team members? Do you want to manage your projects and improve your productivity? If your answer is yes, then this post can help you. Project management is the art of managing multiple projects. According to Management Study Guide: Project management includes: identifying requirem ...
Instagram is one of the most widely used social media platforms, and therefore an excellent marketing channel. That’s why even a casual glance at its accounts will reveal lots of big brands. Its unique photo-sharing platform offers brands one-of-a-kind opportunities to gain visibility and engage in dialogue with their customers.