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Content marketing is entering a new phase. It’s heading into the trough. You could call it the dip of disillusionment. For many the promise hasn’t arrived and the returns just haven’t materialized. And the the marketing manager is now not sure if they should even continue. Often this is because the idea at first glance looked good. The reality? The execution was poor.
I had just launched my blog. The first post was published and it was there for all the world to see. But no one knew it existed. I had no budget for marketing, no traffic and to be honest I was struggling. Sort of like a tree in a Siberian forest. A bit green, very unknown and hidden. Sound familiar.
I was sitting at the desk overlooking the beach. It could have been Boracy, Bali or Byron Bay. The website traffic was looking good and the digital marketing funnel was fine tuned. The next email was scheduled, a tweet was shared and a Facebook update posted. Welcome to digital business. Business as we know it is being disrupted and disturbed.
The Terminator movie “Rise of the Machines” is science fiction, HAL in “Space Odyssey 2001 was futuristic and Iron Man is fantasy. Well…..that is until technology makes them a reality. Arthur C. Clarke, the futurist and science fiction writer was famous for this line. “Any sufficiently advanced technology is indistinguishable from magic” And in marketing this is happening right now.
If you’re a marketer, you’ve probably heard of email marketing automation. Email marketing automation is an essential part of building a profitable email list for any online business. In this article I’ll try to cover some important points: How does email automation work? What type of events trigger automation? The main terms you need to know before getting started ...
Data visualization, or presenting data sets in a visually-appealing way, is becoming quite the rage in today’s data-driven world. Data is collected (and stored) at ever-increasing speeds and data scientists, the people who interpret and turn information into action, are in higher demand than ever before.
You love your customers, right? If you do, you want to make sure that everyone you serve feels like the most important person in the world. You don’t want to be the business that sends people running into the arms of your competitors (and 44% of US consumers will switch who they do business with because of poor customer service).
Recently, this ad appeared in my Facebook feed. Jack’s Meat Market and Deli is about five minutes from my little in-town office. I have been there on occasion. Now they have a new addition – breakfast. And they are letting me know about it on my feed. This is an example of Facebook’s ad targeting feature, which many small businesses are not yet using. But they should be.
What is your big idea? Still looking? That one idea can be the catalyst to a life imagined. Just one glimmer of inspiration can transform your life. It just needs that spark. And that can start with one book. What you read, focus on and who you hang out with can make or break you. One piece of advice that I often share with my children is this.
There’s a lot of buzz surrounding content marketing at the moment. It seems like a lot of the advice out there is all about maximizing quality and creating a ton of value in every piece that’s created for a content marketing strategy, with popular approaches such as the skyscraper technique and Moz’s whiteboard lessons on creating 10x content dominating the industry.
There are over 1 billion websites on the web today. Each day, about 4.3 million blog posts are published; that’s 51 every second. With so much new content regularly appearing on the Internet, it is difficult for bloggers to establish and maintain a sizeable audience. In fact, the average website fails within the first 100 days… but why? What causes most people to never reall ...
Recent research by the Temkin Group showed that how a customer feels about an interaction with a company is the most powerful indicator – and driver – of customer loyalty. Compared with customers who have a poor emotional experience, those with a positive one are 6x more likely to purchase again, and 12x more likely to recommend a company.
Stories are passed down from one generation to the next. Aesop, the Greek storyteller is credited with some of the best known tales. Though none of his writings survive, it is the storytelling tradition which continues. Image Source: Moz Today, every company is trying to share their unique story with the world. But I won’t bore you by telling you stuff you’ve heard before.
Seth Godin said in an interview a couple of years ago that everyone should start a blog. The first thing I thought to myself was “Yeah right! As if I have anything useful to share with anyone”. Fast forward a couple of years down the road and I find myself writing a blog post that grew my e-mail list from 0 to 1000 within two months. And here is how I started.
When it comes to starting your own business, there is a lot to consider… The location of your office, the make up of your team, how you plan on attracting potential clients, and much more. Usually, there is a detail startups forget about – it’s communication. Communication is one of the most essential things that can effect your business both in a good and in a drastic way.
Humanizing social media marketing is an art, and it’s hard to master. But not everyone instills a human element into their social media marketing, primarily because people consider it unimportant. After all, there are chatbots to answer queries and respond to complaints. For your online brand, be it blogging or dealing in the actual sale of products, you have to interact with your audience.
“Content is anything that adds value to the reader’s life.” – Avinash Kaushik Engagement is gold. When your customers comment, like, or share your content, they’re telling you that your brand is providing value in a sea of white noise. Earning customer engagement isn’t easy, though. It takes creativity, consistency, and a unified effort from everyone in your marketing team.
Native advertising isn’t really a new trend. Ads that ‘mask’ themselves by matching the surrounding content, date back to the beginning of the 20th century. However, their true rise on the Internet has started only in 2015 when The New York Times and some other major publications started to experiment with sponsored posts.