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I would have written you a shorter letter but I didn’t have the time. This quote attributed to many different sources sums up what we are facing in this now very complex world. But keeping it simple and short takes time and effort. Distilling the complex into something that makes sense in one sentence or even a six second video is an art form that is to be treasured.
The drivers of change are complex and interwoven in the world of digital marketing. The trends are not islands but together amplify and accelerate the way we market and grow our businesses. Mobile phones made social networks even more viral and powerful and their inbuilt cameras just added more content in what was already a noisy online world.
Saving for most of us is something that was encouraged from an early age. The piggybank was placed somewhere safe. The shiny coins clunked and clinked into the slot that locked away the pennies until that visit to the bank. The coins of various shapes and sizes were added up by the man behind the counter.
The good old fashioned marketing funnel doesn’t have the relevance it used to. I can’t remember the last time that I saw an advertisement on TV or in a newspaper and then went into a store solely based off that ad and made a purchase. Today there are dozens of channels. The traditional linear funnel is now a messy matrix.
Social media marketing for business is new and not for everyone. It is being implemented by the innovators and the early adopters that love to lead the pack. It is also a very different way of communicating your brands message and with that comes challenges, opportunities and threats. There is also the joy of learning new ways of marketing, with that there is often the accompa ...
Can I tell you a secret? I love hacks. Or anything that helps me save time and work smarter. And I’m sure I’m not weird or unique. According to a Microsoft study, the average human attention span has dropped to only eight seconds. That means when we spend more time than we expected on a particular task, it feels like the extra time spent is an actual waste.
Email is one of the most effective digital communication channels, and delivers the highest ROI of any marketing tactic (email marketing generates $38 for every $1 spent!). It’s also the key to unlocking a consumer’s entire Internet-based life and your new omnichannel marketing strategy. It all starts with the Digital ID.
Have you ever turned up to a corporate event, read a PR release or a blog post and the cliched communication made you wince? Creating clear conversational writing and content sometimes means that old habits need to be unlearned! So here’s another batch of business jargon, along with suggestions for how to replace these overused, confusing, vague, pretentious and/or misleading terms.
A good PR strategy can be critical to the success of your business. Unlike marketing, which is focused on the specific promotion of the company’s products or services, PR is primarily focused on direct communication with the public. PR helps with the promotion of a business by communicating relevant information about its operations to the media.
We all experience some highly unproductive days at work. Sometimes there are just too many distractions which cause us to lose focus. Other times, we just do not have the motivation to finish certain tasks, so we procrastinate. Either way, such mishaps take a huge toll on the company we work for as well as our own personal work ethic.
We live in an age of “Big Data“..which means there is more data than ever before. In one day we create 1.5 billion pieces of content, 140 million tweets and 2 million videos. Trying to make sense of the mountains and oceans of data that are now part of our knowledge world due to computers, mobiles and the web is a daily challenge.
Let’s be honest for a second: Keeping a business afloat is becoming more and more challenging with each passing day. The market is crowded with startups, and business owners have to constantly come up with innovative solutions to outsmart and outlast their competitors. The prospects of succeeding aren’t that great either.
Scroll through any leading marketing blog and you’re likely to find an abundance of articles on PPC advertising, content marketing, and SEO. All of these methods are great for acquiring customers, but they take time (and in the case of PPC, money) before you get a result. Alternatively, word-of-mouth marketing is one of the most effective ways to market your brand, since you ...
I switched on the Television last night very briefly and I can now see why Facebook is so popular! There was nothing to watch. Now I don’t have cable or Satellite TV, so that was maybe part of the problem, but there is a method in my madness…it minimizes the temptation to sit in front of the “idiot box” and so allows me more time for reading and blogging.
It’s official. Video marketing isn’t just an optional extra for savvy marketers anymore – it’s a major piece of the content marketing puzzle. People want to engage with content that is more memorable and less intrusive – and that’s where video content is ahead of the curve. If you’re unsure about whether you should use video in your marketing strategy, consider the following ...
Website traffic plays a major role in your company’s success. Naturally, more visitors means more conversions, regardless of your current conversion rate. If you’re not dedicating time and effort towards turning your brand into an authority in the niche, you’re missing out. What you need is to divert at least a chunk of your attention towards inbound marketing.
Imagine that you are sitting in a coffee shop, and all of a sudden, a waiter brings you a cupcake and leaves it on your table. You’re a bit confused for a moment because they didn’t say anything about it. You look at the cupcake – it’s sprinkled with chopped nuts. You look at the waiter – they’re walking away like nothing happened. You call out, “Sorry, I didn’t order this.
‘Tis the season to be jolly! That’s right, the holidays are right here (well, almost)! Marketers are all set to roll out competitive sales tactics to boost their revenue during the holiday season using a variety of marketing channels. Out of them all, email marketing continues to be one of the most effective ways to promote products or services and generate maximum holiday sales.