- Our Blog
Content marketing is entering a new phase. It’s heading into the trough. You could call it the dip of disillusionment. For many the promise hasn’t arrived and the returns just haven’t materialized. And the the marketing manager is now not sure if they should even continue. Often this is because the idea at first glance looked good. The reality? The execution was poor.
I was sitting at the desk overlooking the beach. It could have been Boracy, Bali or Byron Bay. The website traffic was looking good and the digital marketing funnel was fine tuned. The next email was scheduled, a tweet was shared and a Facebook update posted. Welcome to digital business. Business as we know it is being disrupted and disturbed.
Social networks have been with us for just over a decade but it feels like forever. When I first signed into Facebook I was amazed by how small the world had become. Friends, acquaintances and old college connections I hadn’t seen in decades and living in faraway places popped up on my screen. Maybe a little older, greyer and with less hair than I remembered.
Content marketing is an integral part of your digital marketing strategy. In 2016, we saw extensive adoption of content based promotion across all industries. In 2017, the practice will continue to thrive even more; especially in small and medium sized businesses. Content marketing offers better engagement, better conversions, and usually costs less than other forms of marketing.
The renowned social network ‘WeChat’ is of great interest to western marketers currently, and it should well be. With 700 million active users it has become the gateway into China, your WeChat activity has become arguably more important than your website in China. For B2C and B2B, WeChat is a key marketing tool in the aptly named ‘mysterious orient’.
Your homepage is without a doubt the #1 most important element on your website. Why? Because it is the most visited page on your entire site. Keeping that in mind, you want your homepage to do certain things. Like: Describe briefly about your blog. Draw readers deeper into your blog. Get the email addresses of visitors. Build trust with visitors.
Traditional marketers wore suits and ties and sipped martinis at lunchtime. They were the Don Draper’s of Madison Avenue fame. Creative types that enticed you with clever headlines and funky and funny television ads. The metrics were fluffy and the technology was a bit basic. In an era of digital marketing much has changed and many things haven’t.
Building a successful eCommerce business is like running a marathon. You have to start preparing beforehand so that you don’t run out of fuel mid way. Almost 90% of every entrepreneurial attempt fails in the beginning. Don’t be scared by that figure. Your business has all the chances to become a success story, provided you know what to do, how to do it and when to do it.
In the year 1996, a young student named James Thomas Fallon left his college education to move to Los Angeles and pursue a career in comedy. He had a knack for humor, a talent for impressions, and one skill that set him apart from every other struggling performer. He could connect well with people.
A Facebook study found that people gaze 5x longer at video than at static content on Facebook and Instagram. And digital influencer, Jay Baer, says that video is the new blogging. As such, are you prepared to create high-performing videos for Facebook? Well, similar to blogging, it should come as no surprise that there is no magic ticket to video success.
Everyone’s doing it nowadays! On the train to work. Walking to the shops. At the gym. They’ve got their ear phones in and they’re listening to … not music. Music is so ‘yesterday’. They’re listening to podcasts. Podcasts have taken the world by storm. And why not? What a great way to provide entertainment and information to people in a format that is accessible and can be con ...
It doesn’t matter how small your business is, it can still be global. For example, if you’re marketing in English, millions of people all over the world can understand you. And whether you’re based in Australia, the UK, the US, Canada, India or Singapore, you are already global. And having a well-established global business basically means having a well-established local bus ...
Starting a business is not easy… but making it successful in the long run is an even greater challenge. A big chunk of startups will fail and only a few select ones will be able to survive. Among the startups that succeed to exist, only the creme de la creme will go on to become world-renowned brands. In the totally dreamy, almost filmy startup world, dreams do come true.
Did you know a healthy adult takes 12 to 16 breaths in one minute? But have you ever thought about what can actually happen online in this single minute? Okay, I will give you an idea… take a look at these numbers from Smart Insights: 4 million search queries per minute 1,388 blog posts are published Facebook users share 3.
Does it ever feel like you are doing everything you “should” be doing with digital marketing, but you’re still left with no leads? Generating leads online is no easy task, especially if you’re not sure which of your efforts will have the biggest impact on your business. But it’s not as hard as most people make it.
Your blog is a workhorse. Yes infographics and video are extremely popular at the moment, but a well written and informative blog that is consistently updated will never let you down. You know the stats: Websites that include a blog have 434% more indexed pages and 97% more inbound links Blogging is the main component of the content strategy for at least 45% of marketers ...
I am a little disturbed by the latest innovation. The last bastion for escaping from anyone sending you an email has been removed. You now can surf the web while travelling at 1,000 kmh at 40,000 feet. The very pleasant isolation from being disturbed by your inbox screaming at you is now gone! But I refuse to fly and surf because I want to escape for a few moments.
Are you familiar with whiteboard animation videos? If not, this is a process in which a story is told using drawings on a whiteboard. The artist draws in front of the camera (or at least it looks like it!), and records themselves during the process. Now that you’ve heard of them, let me tell you something else: whiteboard animation videos are a great tool.