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Content marketing is entering a new phase. It’s heading into the trough. You could call it the dip of disillusionment. For many the promise hasn’t arrived and the returns just haven’t materialized. And the the marketing manager is now not sure if they should even continue. Often this is because the idea at first glance looked good. The reality? The execution was poor.
I had just launched my blog. The first post was published and it was there for all the world to see. But no one knew it existed. I had no budget for marketing, no traffic and to be honest I was struggling. Sort of like a tree in a Siberian forest. A bit green, very unknown and hidden. Sound familiar.
Social networks have been with us for just over a decade but it feels like forever. When I first signed into Facebook I was amazed by how small the world had become. Friends, acquaintances and old college connections I hadn’t seen in decades and living in faraway places popped up on my screen. Maybe a little older, greyer and with less hair than I remembered.
YouTube is the second most powerful search engine on the planet, and holds the top spot as the largest video network in existence. The video site continues to grow more pervasive with the maturation of smartphone technology. Today, half of YouTube video views stem from mobile devices. For this reason, and many others, YouTube is the master of reaching across generational bou ...
Startup marketing can be a challenging journey, especially if you are starting from scratch. With so many digital channels to invest in and thousands of experts offering you multiple strategies, it is hard to make an informed decision. The difference between startups and established businesses is the fact that the former is highly concerned with customer acquisition and reten ...
Social media takes time, and finding the head space to consistently do it well over and over again is challenging. That’s why social media automation is so important. The thing to remember with any type of social media automation is that you will still have to spend some time on social media. Whether you are replying to a customer or commenting on another person’s post, the ...
There comes a time in every savvy business owner’s life when they know they must step up their social media presence. It should already be a given that you are utilizing, at least one social media platform. However, even those who are actively engaged in social media may begin to feel that their current promotional efforts just aren’t producing the results that they would like.
Financial security can be paid for two ways. Get a job or become an entrepreneur. Starting a business is often seen as a big bang approach. High risk and a big financial commitment. Find a bricks and mortar premises, commit to an expensive lease, hire staff and start marketing and selling your products and services. Today all you need is a laptop, an Internet connection and just one idea.
What is the best social media marketing tool on the market? This is a question that has sparked many heated debates among marketers. With so many different social media management tools available and their importance to any social media marketer, it can be very difficult to find the right tool for you.
An average Pinterest user follows nine brands and spends up to fifteen minutes using the social network a day. A pin doesn’t get easily lost in billions of pins. Its half-life average is three and a half months. Pinterest beats Twitter, LinkedIn, and Instagram on the highest referral traffic driving social media platform. Unlike other social networks, Pinterest still isn’t as crowded.
Improving SEO rankings is one of my top priorities… Why? Because it delivers over 60% of my website traffic. Today I want to show you how I use data from Google Search Console to quickly analyze my website’s rankings, and identify potential problems or opportunities to improve them. Why Google Search Console? The beauty of Google Search Console is that it gives you the compl ...
Did you know that entrepreneurs average 3.8 failures before they actually reach success? That’s a whole lot of disappointment before getting it right. As a startup founder, I’m well acquainted with the looming fear of failure that plagues so many entrepreneurs. Yet, I’ve also learned to make it a lifestyle: Learn from past mistakes, push forward and embrace failure as a step ...
It’s easier than ever to create and share content. In fact, we all create and share content regularly for both personal or business reasons. This simply means that there is a vast amount of professional and amateur content out there for everyone’s consumption. It’s crowded. The result is that it can be quite difficult to catch the attention of an audience when you need to.
Here’s the deal: video is huge right now, and it’s only going to get bigger. But don’t just believe me on that, check out these facts: Snapchat (an app for making and consuming video) is only 5 years old and valued at $20B Facebook-owned Instagram recently copied Snapchat video features almost one-to-one Facebook VP Nicola Mendelsohn said that in 5 years, our Facebook ...
Releasing an ebook or selling a service is a great achievement. But a lot of digital entrepreneurs believe that’s all there is to being in business. Having a business means more than having a single product. It means committing to continuous sales funnel development, and to being thoroughly invested in the success of your consumers over the long haul. Yes, the risks are huge.
In the dark-dark city, on the dark-dark street, in the dark-dark office, there was one dark-dark company, but no one knew about it because the company couldn’t tell people about itself… Modern information consumers want more than just data. People of this generation are used to getting accessible news, ideas, information, and knowledge; they know the tricks and cannot stand i ...
The social media platform WeChat is the natural first step for brands expanding into the Chinese market. I wrote this article for marketers interested in conducting WeChat campaigns, and starting their journey into this enormous market of potential customers. What is WeChat? The platform WeChat (Weixin 微信 in Chinese) was released in January 2011 by tech giants ”Tencent” in China.
Blogging has seen a rollercoaster ride in the past few decades. From its rise in the 90’s to its legendary fall in the early 2000’s, we have seen it come and go as a trend and source of income. In this day and age, the digital world is taking over, and blogging has returned as a viable occupation.