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Content marketing is entering a new phase. It’s heading into the trough. You could call it the dip of disillusionment. For many the promise hasn’t arrived and the returns just haven’t materialized. And the the marketing manager is now not sure if they should even continue. Often this is because the idea at first glance looked good. The reality? The execution was poor.
Social networks have been with us for just over a decade but it feels like forever. When I first signed into Facebook I was amazed by how small the world had become. Friends, acquaintances and old college connections I hadn’t seen in decades and living in faraway places popped up on my screen. Maybe a little older, greyer and with less hair than I remembered.
I was sitting at the desk overlooking the beach. It could have been Boracy, Bali or Byron Bay. The website traffic was looking good and the digital marketing funnel was fine tuned. The next email was scheduled, a tweet was shared and a Facebook update posted. Welcome to digital business. Business as we know it is being disrupted and disturbed.
“If you’re not on the internet. You don’t exist.” Seth Godin said that – or maybe it was Winston Churchill? Whoever it was, they had a point. Dramatic? Definitely, but not any less true. If someone Google’s (it’s a verb now, right?) your business and it doesn’t show up, then you’re as good as dead. But you already know this.
Not so long ago, websites were purely used to deliver product and services information to target customers… But they have morphed into a point-of-sales platform where businesses leverage their website for sales. Selling products or services on websites has become de rigueur and most businesses have jumped on board this money spinner of an idea, and why not? With consumers doi ...
What is success? That small question has led to thousands of books being written, countless conversations and much soul searching. Is it measured by a big house, a successful career and a large pay-packet? The Oxford dictionary defines it as “The attainment of fame, wealth, or social status” But can we really fit success into that small box? Is the meaning of success much bi ...
Planning out a video strategy? Then you know that there are six words that always stand out from the rest: Create content that people will love. Engaging, interesting and targeted content is something that must be present at every stage of your buyer’s journey – the research process your potential customers go through before making a purchase, or committing to your brand.
Let’s face it – generating traffic from search engines is hard work. It is much easier to buy traffic. But we all know that organic traffic converts better so this is usually the primary goal for online marketers. So how do you actually go about getting more organic traffic from search engines? I’ve put together 7 helpful tips to do exactly that, let’s take a look at them one by one. 1.
To have one successful business requires a series of failures… The overnight success that everybody chases takes five years to happen. This means that any big company that makes the news today has a history of failures and mistakes. Facebook faced various legal disputes. Airbnb started off by selling cereals called “Obama O’s” and “Cap’n McCain’s.
One of the myths on the web today is that the people we look up to were mysteriously placed there by alien forces. They have some unknowable advantage over us that made them rise to the top. But that’s not the case at all. Everybody starts at the bottom. Everybody can rise to the top. This post will prove it.
There is a saying that if you aren’t growing your dying. Growing sales is an art and a science. The art is the communication and the sales and marketing copy. This is the persuasion piece. The science is the technology needed to discover the data for optimising the conversion paths in the journey from attention to sale.
You know what’s tougher than having a blog with decent traffic? Monetizing it consistently. Most bloggers are probably afraid to say this out loud, but they spend a lot of their waking hours racking their brains trying to solve the big puzzle of blog profitability. The short answer is having a high click through rate on ad on your blog, which lead to increased sales and profit.
Do you have a content marketing strategy? Are you unsure what lead magnets work best? While running a content marketing strategy, it is important to capture email subscribers. Social media can be great for driving traffic, but it isn’t highly effective in generating customers. McKinsey & Company found that email is nearly 40 times more effective than Facebook and Twitte ...
Once upon a time, not too long ago, Snapchat was born out of the creative genius of Evan Spiegel, perceived as a platform geared mostly towards pre-teens and teens. However, over the last couple of years, Snapchat has revamped its features, decked out its façade, and made creative changes that has moved it into a much broader space.
Social media is the heart and soul of any digital strategy. It decides your success or failure whether you are promoting your brand, your company, your ideas or listening to the trends, or even hearing opinions. But the fact is that social media management is time consuming unless you have a proper tool to organise your networks.
Is your website getting good traffic but not converting the way you want? Effectively guiding visitors down the conversion funnel is no easy task and there is no magic formula to success. Ecommerce is a trillion-dollar industry. In the United States alone, online sales are expected to reach $523 billion by 2020. This could mean a number of things for consumers.
Appearance dictates how we form perceptions of the things we encounter, from people, to product packaging, to the places around us and beyond. Since the importance of appearance has been instilled in our cognitive development within the first few years of our lives, it’s no wonder that visual elements play a crucial role in our susceptibility to marketing techniques.
Are you continuously trying to create new social media posts, Instagram photos, blog posts, articles, press releases, and promotional strategies? Have you paid attention to your creative process when creating these things? When you have an idea, you’re driven by an inner force. Creative people get into their own world, and we don’t know what happens in their heads.