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Social networks have been with us for just over a decade but it feels like forever. When I first signed into Facebook I was amazed by how small the world had become. Friends, acquaintances and old college connections I hadn’t seen in decades and living in faraway places popped up on my screen. Maybe a little older, greyer and with less hair than I remembered.
The drivers of change are complex and interwoven in the world of digital marketing. The trends are not islands but together amplify and accelerate the way we market and grow our businesses. Mobile phones made social networks even more viral and powerful and their inbuilt cameras just added more content in what was already a noisy online world.
Saving for most of us is something that was encouraged from an early age. The piggybank was placed somewhere safe. The shiny coins clunked and clinked into the slot that locked away the pennies until that visit to the bank. The coins of various shapes and sizes were added up by the man behind the counter.
Email is still one of the most powerful and valuable assets of any online business. Any blog or business that is trying to market or move products online needs to collect email addresses and nurture their email list. The first step towards building an email list is offering a sign-up form on your website, where people can submit their email address and subscribe to regular up ...
It’s ridiculously easy for a brand to get started on social media. But it can also be ridiculously hard for a brand to master the art of the social news feed – not to mention navigate bad feedback and foster relationships with followers. To help you out, this post will cover 4 quick and easy social media hacks to explode your audience growth. Let’s get into it! 1.
Perhaps one of the biggest human flaws is that we tend to be a bit impatient. We speed date, eat fast food, use emojis instead of words, pay for overnight shipping, and get started with social media without knowing why or what to expect. I get it. The world is moving faster than ever before. New trends and technology seem to appear overnight, and it’s becoming increasingly ...
I don’t know whether you have started to notice that a lot of people are wanting help with their cows and ducks on Facebook (and I am finding it a touch annoying as I am not fond of cows),this activity is due to a very popular online game called Farmville. What prompted me to write this list germinated when the few Farmville updates turned into a stream and then became a raging torrent.
Content marketing is one of the most hot-button topics in the business world today. While the concept of content marketing is nothing new, consumer accessibility to brand messaging has accelerated with the evolution of the internet, and the importance of publishing top-notch content has skyrocketed.
I’m sure you’ll agree… There are way too many bloggers out there who publish blog after blog, with the hopes of pulling torrents of traffic in order to win the rat race of ranking highly on the web. They *think* that publishing new content frequently will make their clients stick to their blog like super glue and earn them a top slot on SERPs. If only it were that easy.
Confusion and overwhelm. That describes it….and I work in the industry. An insider. Became an online publisher, digital marketer and entrepreneur. A writer. Immersed myself in the global game. I didn’t know where it was going. Just knew it was exciting. And it is. But making sense of it….that’s another thing. It keeps morphing Changing and shape shifting.
In April 2017, LinkedIn launched a service known as Lead Generation Forms (also known as Lead Gen Forms), targeted specifically at mobile phone users. The reasoning behind this? It’s been proven that contact information form completion is significantly lower for those completing forms on mobile phones rather than desktop computers.
It’s tough. You feel as if you’ve done everything right, but your traffic numbers say otherwise. Clearly, there’s something wrong. Maybe you’re just a tweak or two away from opening the floodgates? But the question remains… what is the reason behind your traffic-poor website? Fortunately for you, you’ve come to the right place.
Are you ready to hear a harsh truth? The ‘if you build it, they will come’ approach to marketing is dead. Sure, you can throw hordes of cash at paid ads on Facebook or email and hope that something sticks with audiences. But you’d be far better off making like the majority of business owners today who are investing their hard-earned resources into content marketing.
It’s a commonly accepted truth that writers write to be read. If you’ve been writing for a while, you’ll probably agree that each new piece of writing attracts a different level of publicity. Some posts will blow up with views just days after publication, while others can languish unnoticed months later. Even though they’re of relatively the same standard.
A digital marketer is like a conductor. Many players, a lot of shiny noisy instruments and a big audience. It means understanding the nuances of the new web paradigms and how they interact. It’s about knowing about how each of the social and digital channels operate and interact with each other and the synergies that creates. It raises questions.
I’m going to start this blog by saying something that may shock you. Everyone does content marketing these days, but not everyone does it well. A successful content marketing strategy is one in which the content actually provides value to the consumer. But a lot of content out there just exists to toot its own horn.
Pay-per-click (PPC) advertising, for the unacquainted, is a valuable form of digital marketing where businesses and organizations pay a fee whenever one of their ads gets clicked. It’s an excellent way to promote a brand, product or service, and it’s ideal for brand new websites that attract little organic traffic.
The great Joe Sugarman made an important observation in his book Advertising Secrets of the Written Word, a groundbreaking resource on how to write powerful advertising copy. And it went like this: “Copywriting is a mental process… the successful execution of which reflects the sum total of all your experiences, your specific knowledge and your ability to mentally process th ...