• Why the Old Marketing Funnel is Broken

    The good old fashioned marketing funnel doesn’t have the relevance it used to. I can’t remember the last time that I saw an advertisement on TV or in a newspaper and then went into a store solely based off that ad and made a purchase. Today there are dozens of channels. The traditional linear funnel is now a messy matrix.

    Jeff Bullas/ Jeffbullas's Blog- 6 readers -
  • 20 Reasons Why You Shouldn’t Use Social Media

    Social media marketing for business is new and not for everyone. It is being implemented by the innovators and the early adopters that love to lead the pack. It is also a very different way of communicating your brands message and with that comes challenges, opportunities and threats. There is also the joy of learning new ways of marketing, with that there is often the accompa ...

    Jeff Bullas/ Jeffbullas's Blogin Social- 18 readers -
  • Why Email Is Essential to Your New Omnichannel Marketing Strategy

    Email is one of the most effective digital communication channels, and delivers the highest ROI of any marketing tactic (email marketing generates $38 for every $1 spent!). It’s also the key to unlocking a consumer’s entire Internet-based life and your new omnichannel marketing strategy. It all starts with the Digital ID.

    Jeffbullas's Blogin EMail- 28 readers -
  • 50 More Business Jargon Fixes for Bloggers and Content Writers

    Have you ever turned up to a corporate event, read a PR release or a blog post and the cliched communication made you wince? Creating clear conversational writing and content sometimes means that old habits need to be unlearned! So here’s another batch of business jargon, along with suggestions for how to replace these overused, confusing, vague, pretentious and/or misleading terms.

    Jeffbullas's Blogin Social Content Blogging- 21 readers -
  • How One Junk Removal Company Went From $0 to $250 Million Using PR

    A good PR strategy can be critical to the success of your business. Unlike marketing, which is focused on the specific promotion of the company’s products or services, PR is primarily focused on direct communication with the public. PR helps with the promotion of a business by communicating relevant information about its operations to the media.

    Jeffbullas's Blogin How To's- 28 readers -
  • 5 Easy Ways to Skyrocket Office Productivity

    We all experience some highly unproductive days at work. Sometimes there are just too many distractions which cause us to lose focus. Other times, we just do not have the motivation to finish certain tasks, so we procrastinate. Either way, such mishaps take a huge toll on the company we work for as well as our own personal work ethic.

    Jeffbullas's Blogin Social- 27 readers -
  • Why You Should Invest in Your Brand Advocates (And How To Do It)

    Scroll through any leading marketing blog and you’re likely to find an abundance of articles on PPC advertising, content marketing, and SEO. All of these methods are great for acquiring customers, but they take time (and in the case of PPC, money) before you get a result. Alternatively, word-of-mouth marketing is one of the most effective ways to market your brand, since you ...

    Jeffbullas's Blog- 43 readers -
  • 20 Awesome Facebook Cover Photos

    I switched on the Television last night very briefly and I can now see why Facebook is so popular! There was nothing to watch. Now I don’t have cable or Satellite TV, so that was maybe part of the problem, but there is a method in my madness…it minimizes the temptation to sit in front of the “idiot box” and so allows me more time for reading and blogging.

    Jeff Bullas/ Jeffbullas's Blogin Social Facebook- 11 readers -
  • How To Create Insanely Successful Video Content for Under $100

    It’s official. Video marketing isn’t just an optional extra for savvy marketers anymore – it’s a major piece of the content marketing puzzle. People want to engage with content that is more memorable and less intrusive – and that’s where video content is ahead of the curve. If you’re unsure about whether you should use video in your marketing strategy, consider the following ...

    Jeffbullas's Blogin Social Content How To's- 56 readers -
  • How To Ensure Your Cold Email Outreach Doesn’t Violate Anti-Spam Laws

    Imagine that you are sitting in a coffee shop, and all of a sudden, a waiter brings you a cupcake and leaves it on your table. You’re a bit confused for a moment because they didn’t say anything about it. You look at the cupcake – it’s sprinkled with chopped nuts. You look at the waiter – they’re walking away like nothing happened. You call out, “Sorry, I didn’t order this.

    Jeffbullas's Blogin EMail How To's- 20 readers -
  • How To Win At Your Holiday Email Marketing Strategy This Festive Season

    ‘Tis the season to be jolly! That’s right, the holidays are right here (well, almost)! Marketers are all set to roll out competitive sales tactics to boost their revenue during the holiday season using a variety of marketing channels. Out of them all, email marketing continues to be one of the most effective ways to promote products or services and generate maximum holiday sales.

    Jeffbullas's Blogin EMail- 33 readers -
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