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The drivers of change are complex and interwoven in the world of digital marketing. The trends are not islands but together amplify and accelerate the way we market and grow our businesses. Mobile phones made social networks even more viral and powerful and their inbuilt cameras just added more content in what was already a noisy online world.
Saving for most of us is something that was encouraged from an early age. The piggybank was placed somewhere safe. The shiny coins clunked and clinked into the slot that locked away the pennies until that visit to the bank. The coins of various shapes and sizes were added up by the man behind the counter.
There is a saying that if you aren’t growing your dying. Growing sales is an art and a science. The art is the communication and the sales and marketing copy. This is the persuasion piece. The science is the technology needed to discover the data for optimising the conversion paths in the journey from attention to sale.
I have become a habitual Instagrammer. When I am out cycling, walking or just sitting admiring the view or the passing parade, I am looking for photo oportunities that I can snap and then share on my Instagram “app”. All I need to be carrying is my iPhone or iPad and with my Instagram app waiting patiently for me, I can capture that photo, apply a snazzy filter and click the ...
PPC advertising is arguably the most effective form of online marketing. As the name suggests, it works on a pay-per-click basis – in other words, when ads are clicked on by a user, the advertiser pays a fee to Google. Pretty simple, right? Not only can PPC advertising bring targeted and qualified traffic to your website, its method is consistent and scaleable.
One thing we can all agree on: the amount of video consumed online has grown at an incredible pace in the last two years, and is set to grow even further. Here’s the projection: 75% of all mobile data will be video by 2020. And driving this is the huge growth in Facebook users and Facebook’s move to become video-centric. The world is fast embracing video primarily on mobile devices.
I’ve got some hard news for you… It may come as a surprise. If you’re getting less than 250 website visitors a day, your priority should be writing for other people’s blogs, not your own. Why’s that, you say? Well, because when you have low visitor numbers, writing for your own blog is like shouting in a vacuum – no one can hear you.
If you’re looking for effective ways to build a bigger following on social media, look no further than the humble hashtag competition. Since hashtags became a big deal in the social media world, they’ve become a quick way to explode your brand’s reach and amass user-generated content for savvy marketing.
In the Digital Age, new marketing strategies are rapidly adopted while old tactics are going obsolete overnight. Deploying tactics can generate enormous short-term profits, but in order to transition from a money-making enterprise to a sustainable brand, it’s important to prioritize long-term relationships.
It is not until you leap into a plane and fly half way around the world to distant places that you start to realize the size and scope of the planet we inhabit. Recently the earth’s population passed the 7 billion mark and over 2 billion of those are connected to the internet and more than 5 billion have a mobile phone.
Imagine someone just subscribed to your email list and allowed you to send them newsletters. Jackpot! But what now? They gave their contact information to you. They showed trust in you. So it’s your turn to show some manners in return! Say ‘thank you’. And by doing so, start a conversation. As Dale Carnegie once advised, “Be grateful for what you have to be thankful fo ...
Link building is regularly a hot topic among marketers and SEO professionals alike. While some call this practice obsolete, others claim that it’s one of the most efficient ways of boosting your search ranking. So, who should you believe? In all honesty, search engines didn’t do a very good job at clearing up the confusion.
One of America’s most famous media proprietors, actresses and philanthropists, often attributes her success to following her gut feelings. According to her website, “Learning to trust your instincts, using your intuitive sense of what’s best for you, is paramount for any lasting success.” Overall, she claims that trusting her gut more than anyone else’s opinion is one of the ...
Question: What’s worse than spending your valuable time creating stacks of content for your blog, social media accounts and website? Answer: The only thing that’s worse than that is wasting your valuable time creating stacks of content for your blog, social media accounts and website that doesn’t get views or drive results.
Photo Contests have only increased in popularity over the last few years as smartphone cameras have improved and we’ve entered the age of the “selfie.” However, the online landscape has also changed a great deal. The growth of mobile internet traffic, in particular, is a game changer, making mobile responsive photo contests an absolute must.
Succeeding in social media sometimes feels like taking a wild stab in the dark. Though you’re working with data, numbers and words on a screen, it’s people you’re ultimately trying to win over. And people are unpredictable – just because you ‘build it’, doesn’t mean they’ll come. I mean, who really knows why audiences respond to some posts while completely ignoring others th ...
As an avid marketing blog reader, my inbox and Feedly are constantly filled with fantastic marketing techniques on Google+, Twitter, and Facebook. Although I use these social media sites heavily, I’d like to bring in another extremely powerful (often overlooked) marketing platform to the table—YouTube.
There are so many types of marketing we hear about today – online marketing, influencer marketing, network marketing… the list goes on. But have you heard of attraction marketing? It’s not exactly a new player in the business side of network marketing, but it has exploded in popularity recently. That’s because it can gain leads for your business very quickly.