- Our Blog
I had just launched my blog. The first post was published and it was there for all the world to see. But no one knew it existed. I had no budget for marketing, no traffic and to be honest I was struggling. Sort of like a tree in a Siberian forest. A bit green, very unknown and hidden. Sound familiar.
Social media is an addiction. Well, it is for many of us. Most people can’t walk straight these days as they have their head in the mobile phone and one eye on the pavement. If someone from 100 years ago was transported to 2016, they would think we were mad as we talk to ourselves with white wires hanging from our ears! So why are we so captivated? It’s about human connecti ...
Content marketing is entering a new phase. It’s heading into the trough. You could call it the dip of disillusionment. For many the promise hasn’t arrived and the returns just haven’t materialized. And the the marketing manager is now not sure if they should even continue. Often this is because the idea at first glance looked good. The reality? The execution was poor.
Ever heard of a “matryoshka” doll? If not, you’re probably not all that familiar with the Cyrillic script. No worries – in simpler terms, it’s a Russian doll. You might’ve played with one or two at your grandparents house while growing up – from what I’ve seen, the elderly tend to cling to these sorts of things.
Mobile marketing is a hot subject at the moment… Mobile is quickly becoming the most convenient and effective way to capture your target audience. With Google placing more emphasis on mobile site optimization in search results, and smart phone take up increasing all over the world, it’s no wonder that copywriters need to adapt as well.
“Write better” isn’t particularly useful advice for anyone, especially for those of us trying to break into the SERPs. Unfortunately, that’s the sort of advice we’re often left with as we stare blankly at our keyboards, wondering where we went wrong with our content that’s failing to connect, convert or drive traffic.
Are you looking to save time when finding and uploading relevant, high quality content to social media? Would you also like to improve the performance of your social media scheduling? In this step-by-step tutorial I’ll show you how you can use Buzzsumo, Buffer, Bulkbuffer and some clever strategies to save time and enhance your social media reach, engagement and website traffic generation.
With the ever-increasing content overload on the web, users have become desensitized to branded messages. That’s why most content marketers have turned to short helpful pieces of content. It’s easier to produce on a consistent basis, and builds credibility with your ideal customers. But is that helping you turn strangers who visit your site into paying customers? The answer ...
The need for consistent content creation is crystal clear… Between more leads, conversions and opportunities to dominate the blogosphere of your niche, it’s obvious why more and more brands are investing in smarter content marketing. However, the expectation to constantly churn out new content leaves many businesses in a bit of a bind.
Bloggers write a lot. The problem is, Oscar-worthy content doesn’t always equal Oscar-worthy literacy. As my favorite writing joke says, “I do my best proofreading after I hit send”. Yeah, we’ve all been there. No matter how experienced at content writing you are, you still trigger the same backlash once in a while.
As a consumer, I HATE retargeting ads because they work so well. As a marketer, I LOVE retargeting ads because they work so well. Tale of retargeting You’re at your desk, daydreaming about being somewhere else. Maybe you wish you were sitting back with a book at the beach. Maybe you wish you were hiking along the Appalachian Trail. Maybe you wish you were letting loose in Las Vegas.
Our attention spans are diminishing. We crave short, sharp bits of content that we can consume in a heartbeat without much thinking or effort. It’s no surprise then that visual content is 40 times more likely to get shared on social media than other types of content. That’s why social media platforms such as Instagram, Pinterest and Snapchat continue to grow in popularity.
It’s probably easier to build your own website than it is to get an oil change for your trusty car. Well, almost… With the multitude of website building platforms, plug-and-play components and hosting services available today, a slick website that does what you actually want it to do is not a back-breaking project anymore.
It’s no secret that infographic marketing works… 90% of information that’s transmitted to our brains is visual. So it’s not surprising that publishers who use infographics generate more traffic, shares and backlinks than those who don’t. But just because you can whip together an infographic from a cookie-cutter template builder doesn’t mean it will go viral… So if you want ...
A million things have been said about writing great content. In a world where there is so much information and noise on the internet, standing out with great content becomes harder and harder. Written content isn’t dead by any stretch (ironic that I’m writing this guest post, eh?). There are plenty of opportunities to create written content that is valuable for your audience ...
Gleanster Research found that B2B companies spend more than a half of their annual budgets (55%) on content production and creation. The more concerning thing is that a large proportion of this spend is wasted on unproductive man hours, and competing priorities. How effectively are you using your budgeted content marketing hours? Could you be getting more for what you are pa ...
It might surprise you to hear that statistics say you’re just about the last person your audience wants to hear from. According to Crowdtap, millennials are 50 percent less likely to trust material from traditional sources (that’s us), than user-generated content. But don’t take it personally. It turns out that this unwillingness on the part of millennials to trust and enga ...
A close mate outside of the marketing world gave me a sharp reminder recently. He was a bit riled up, complaining about the number of companies that were “spamming” him. From his perspective, he thought people didn’t really use email anymore and he didn’t understand why companies were overloading his inbox.