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Snapchat is one of the most powerful mobile apps on the market today. Although it started off small, it has gained incredible popularity over the years with digital marketers, brands, celebrities, and athletes, to such a degree that it has become indispensable. Unlike most of its competitors, Snapchat has kept its focus on adding ‘authentic value’ to brands.
LinkedIn is, according to Wikipedia, a ‘business and employment-oriented social networking service’. Hmmm… now that doesn’t sound very warm and friendly, does it? In actual fact, LinkedIn is more like a ‘human’ platform for meaningful engagement. No longer do users simply turn to LinkedIn when they want to search for a new job or share a professional accomplishment.
Games have been a part of human life ever since the beginning of recorded culture. They have been used as tools for entertainment, relationship building, training, and even survival. The strengths of the games medium has forged the development of gamification as a marketing strategy, too. What started out as hype by a handful of marketing experts has developed into a 1.
Come on, admit it. You’re just a little bit curious about all the hype surrounding Messenger bots. Even if you haven’t looked into using them in any more detail than reading the odd blog post, like this one, you probably have an interest in learning what they’re all about. But my question to you is, what’s stopped you from trying them? Let me guess: you’re unsure how to ge ...
On average, Americans work 8.8 hours a day. This is undeniably the norm across most of the Western world. Most employers expect a 9-to-5 work schedule. However, you might be surprised to learn the traditional 9-to-5 workday doesn’t always work, and has actually been shown to be more inefficient than a less structured schedule.
Small businesses face numerous challenges trying to break the mold in this increasingly crowded online world. A notion that is especially true when it comes to ranking in search engines. How do you possibly compete with much bigger brands who have sizeable SEO budgets? Not only is it competitive, but everyone’s using the same tricks. So standing out is harder than ever.
No video production is complete without audio. But just having regular audio can seem a little hollow and lifeless – and that’s where music can step in to fill the gap. Music can set the tone of a video and make it more memorable for your audience. To be blunt, it can transform an otherwise dry or hollow video into a living, breathing thing.
Are you just chasing numbers and forgetting what really matters? Many marketers busy themselves growing lists, fans and followers, but ignore a metric that creates mobs of raving supporters. It’s called engagement, and it can boost your brand lift by over 300%. As 55% of readers spend less than 15 seconds actively on a page (Chartbeat, March 2014) we need to move away from a ...
Finding an online library stocked with pictures that are of high quality and available to use for free can be a daunting task. All the effort you are putting in selecting your search words seem to only yield images that either vaguely agree with your needs or are completely irrelevant. This can waste a lot of your time and get you really worked up.
If someone visits your product page but doesn’t purchase, or visits your email opt-in page and doesn’t complete the form, you’ve probably lost the opportunity to acquire them as a customer – unless you use retargeting. Retargeting is a powerful tool used for reconnecting with people who’ve visited your website, but who haven’t converted.
I have fond memories of walking up to my local Blockbuster to browse the latest VHS releases… There was one on every corner. It was an experience, a way to kill time, a reflection on the speed of societal change before we discovered the internet. But things are different now. We don’t have the time, headspace, or patience to trawl through hundreds of movies on a Saturday afternoon.
A good digital product is worth its weight in gold. While most content can be recycled (and indeed, recycled content may be part of your new digital product), having something stationary to offer your audience – whether that be an ebook, a webinar, a video series or anything else – is great for building brand loyalty, increasing visibility and generating conversions that your ...
Facebook has updated its promotions guidelines to allow brands to run Facebook contests on their Fan Page Timelines. With these new Facebook promotion guidelines, brands can now accept “contest entries” by asking fans to like, comment, or message the page. While this is a huge opportunity to drive brand engagement, many businesses are struggling to come up with Facebook cont ...
Note: This piece is based on work largely written by Jon Bishop, former Director of Growth at Heap and the CEO of Better Marketing Decisions. Digital marketing encompasses a huge variety of tactics, tools, and platforms – and learning all of them doesn’t happen overnight. There’s a ton of material out there, and most of it is niche-specific; there are very few comprehensive ...
Did you know that adding a strawberry to the top of a cake can make people think that it has fewer calories than it actually does? As consumers, we desperately want to believe that we have freedom of choice and the ability to make informed decisions. However, this is rarely, if ever, the case. Despite all the amazing things the human brain can do, it does have bugs and glit ...