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What is SEO? Below is a list of the most frequently asked questions about search engine optimization, along with answers, recommendations, and best practices, logically organized into chapters and subchapters. The result is one of the easiest-to-follow guides to SEO basics for beginners. Table of Contents SEO Basics What is SEO? What is website traffic? What are organic sea ...
I decided to look at some direct evidence for social media and its positive effects with eCommerce online businesses both for “Business to Consumer” (B2C) companies as well as “Business to Business” (B2B) companies and I came across these rather diverse examples where social media was very evidential in producing results.
There’s a good chance that you’re not investing enough of your marketing budget into live events. And your brand may be missing out on a significant amount of growth because of it. Let me explain why. At my company Bizzabo, we recently surveyed over 400 mid-to-senior level marketers about the current state of event marketing and where they see it heading.
There’s a solid reason why content dominates the current realm of marketing. It’s the best way for businesses to share their knowledge and set themselves apart from the rest of the crowd. It allows them to communicate with target demographics on unbiased grounds – and it enables relationships and alliances to benefit both parties involved.
The twenty-first century consumer is a complex being. Their needs have become more difficult to fulfil; their buying journey more unpredictable. Their brand loyalty has diminished and their focus has shifted to seeking out the highest quality for the lowest price. That’s why it’s become a major struggle for brands to stand out and to make a good impression that lasts long eno ...
If there is one thing that I have learnt over the last couple of years about online publishing is that people love facts and figures and usually the bigger the better. If you are a car fanatic you want to know its top speed and how quickly it accelerates. If you are a sports fan then you will be eager to know how many goals were scored or the number of touchdowns.
Snapchat is one of the most powerful mobile apps on the market today. Although it started off small, it has gained incredible popularity over the years with digital marketers, brands, celebrities, and athletes, to such a degree that it has become indispensable. Unlike most of its competitors, Snapchat has kept its focus on adding ‘authentic value’ to brands.
LinkedIn is, according to Wikipedia, a ‘business and employment-oriented social networking service’. Hmmm… now that doesn’t sound very warm and friendly, does it? In actual fact, LinkedIn is more like a ‘human’ platform for meaningful engagement. No longer do users simply turn to LinkedIn when they want to search for a new job or share a professional accomplishment.
Games have been a part of human life ever since the beginning of recorded culture. They have been used as tools for entertainment, relationship building, training, and even survival. The strengths of the games medium has forged the development of gamification as a marketing strategy, too. What started out as hype by a handful of marketing experts has developed into a 1.
Come on, admit it. You’re just a little bit curious about all the hype surrounding Messenger bots. Even if you haven’t looked into using them in any more detail than reading the odd blog post, like this one, you probably have an interest in learning what they’re all about. But my question to you is, what’s stopped you from trying them? Let me guess: you’re unsure how to ge ...
On average, Americans work 8.8 hours a day. This is undeniably the norm across most of the Western world. Most employers expect a 9-to-5 work schedule. However, you might be surprised to learn the traditional 9-to-5 workday doesn’t always work, and has actually been shown to be more inefficient than a less structured schedule.
Small businesses face numerous challenges trying to break the mold in this increasingly crowded online world. A notion that is especially true when it comes to ranking in search engines. How do you possibly compete with much bigger brands who have sizeable SEO budgets? Not only is it competitive, but everyone’s using the same tricks. So standing out is harder than ever.
No video production is complete without audio. But just having regular audio can seem a little hollow and lifeless – and that’s where music can step in to fill the gap. Music can set the tone of a video and make it more memorable for your audience. To be blunt, it can transform an otherwise dry or hollow video into a living, breathing thing.
Are you just chasing numbers and forgetting what really matters? Many marketers busy themselves growing lists, fans and followers, but ignore a metric that creates mobs of raving supporters. It’s called engagement, and it can boost your brand lift by over 300%. As 55% of readers spend less than 15 seconds actively on a page (Chartbeat, March 2014) we need to move away from a ...
Finding an online library stocked with pictures that are of high quality and available to use for free can be a daunting task. All the effort you are putting in selecting your search words seem to only yield images that either vaguely agree with your needs or are completely irrelevant. This can waste a lot of your time and get you really worked up.