- Our Blog
Making your website user-friendly is extremely important to make sure your customers keep coming back. When UsabilityTools published the results of a case study that analyzed and tested the websites of 8 universities, it became clear that the people preferred websites with clear menu labels and transparent information.
Couples in love are not the only ones looking forward to Valentine’s Day. Florists, restaurants, jewelers, e-shops and many other businesses are counting on this holiday to bring their business a significant boost in the first quarter. To see how significant this day really is, we checked statistics from the National Retail Federation and found out that this holiday brought ...
The influence of social media is present in nearly every aspect of your lives… Especially when it comes to business, where it is arguably changing the game each day. In the past, companies could use their influence to convert potential consumers through paid ads or some other marketing strategy. Social networks have changed all of that, which is best evident by the recent eme ...
You have decided you want to spend more time on your blog. You’ve been thinking about this for quite some time, discussing it with friends and maybe even your cat. But you haven’t started yet. There’s a long list of things that are holding you back. You don’t have time, money, ideas, confidence or anything else you think you need in order to blog professionally.
“One of the most misleading perspectives of a dinosaur’s history is the one that effectively proves that this creature was unintelligible and inhumane and therefore faced a grave threat to its existence and continuance, ever since the pre-Jurassic period. This distinction demolishes the creature’s uniqueness and cognitive abilities and overlooks, in its entirety, all rescindin ...
Fair warning: You may think I’ve lost my mind after reading this, but science backs me up. Almost every person reading this works too hard. We are connected 24/7. We work during our commutes, at the dinner table, before breakfast and after dinner. And we may be spending more time to get less done. If you feel like you’re spinning your wheels, it may be time to step back and reassess.
Banner ads are one of the most common forms of advertising used in the online world. As an affordable, effective and measurable medium they enable companies to draw attention to their brand and attract traffic back to a web page. However, much like any other form of advertising, the success of a banner ad often depends on its design.
I had just launched my blog. The first post was published and it was there for all the world to see. But no one knew it existed. I had no budget for marketing, no traffic and to be honest I was struggling. Sort of like a tree in a Siberian forest. A bit green, very unknown and hidden. Sound familiar.
She was summoned to the office. Questions rose in her mind. Am I being fired? What did I do wrong? But she had an idea of what the possible topic of conversation was about. It wasn’t good. It was 6 months into a 12 month digital marketing plan that had started well. They had created a content marketing strategy that had driven a lot of traffic to the website, there had been ...
Thanks to technology, it is no longer difficult to find work right from your home. We can see how the blogging industry has been booming ever since and filling in the need to make a living for people who may otherwise find it difficult to go out in the physical world to perform a job. Technology is not the only factor owing to the bloom and burst in the blogosphere.
Content is by far the most valuable asset businesses can use, to not only engage and inform customers, but to increase traffic to their website and dramatically improve search rankings. If you have ever wondered why world class content marketers place so much effort into content marketing, it is because they find it a critical part of the marketing mix to help a brand be foun ...
Facebook had 1.55 billion monthly active users, as of the third quarter of 2015! Inspired by the numbers? We all are; the opportunities are endless in terms of improving brand visibility. But the secret lies in doing it right. Most digital marketers simply post as many updates as possible in an attempt to get as many ‘Shares’ and ‘Likes’ they can.
She told me to turn off the light. It was 8pm and it was time to sleep according to the adult’s house rules. These were non-negotiable. My desire and passion for reading that I had discovered after mastering “the cat sat on the mat” sentence at the age of five, made this arbitrary time way too early! And a seven year old’s passionate response… …”But I want to keep reading“.
With more than 400 million users (surpassing 304 million monthly active users on Twitter) that are sharing over 80 million photos and 3.5 billion likes per day, Instagram is undeniably a big and very influential community. Around 53% of users follow their favorite brands on Instagram and around 44% of them use Instagram to research products.
You are afraid. Because you have been living in a nightmare. This is not the kind of nightmare when you run as fast as you can, and you don`t move an inch, while the boogeyman is closing in. This is much worse. You are putting all your time and effort into writing blog posts, but it seems to have no impact on your traffic.