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I couldn’t handle it. The pressure of closing the business, being hundreds of thousands of dollars in debt and in the middle of a divorce was overwhelming. I felt like crawling into a cave. Hiding. I was in an ocean of pain. Then I turned to someone I trusted. Known all my life. My brother. I asked. What should I do? It was an answer I didn’t want to hear. Keep going.
I came across some interesting social media facts and statistics that has me quite concerned about the dental hygiene levels on this planet. Apparently there are 600 million more people that own a mobile phone compared to those who own a toothbrush. Some research reveals that there are 4.8 billion mobile users but only 4.2 billion people with a toothbrush.
Does this sound familiar? You took a swing at Facebook advertising, hoping that it would help you increase your customer base and profits. You tweaked the copy of your ads, used different images, played with the calls-to-action (CTA’s), and so on. But, for some reason, you don’t see any significant return on your investment.
Congratulations! You have a brilliant idea that will change the lives of millions. All you need now is the proper funding. That should be easy right? All you need to do is start a Kickstarter campaign! WRONG! Kickstarter is one of the most daunting platforms you can take on. The process for creating a successful Kickstarter campaign is elaborate and vast.
Google Analytics is an invaluable resource. It offers a wealth of information that content marketers can use to build and refine their strategies. Whether it is detailed visitor demographic information or deep insights into campaign performance, it can get seriously granular regarding user behavior.
“Follow your passion” is probably one of the oldest-known pieces of advice for business success. Sure, if you genuinely love what you’re doing, then you’re less likely to run out of drive in the long run. You’ll also be naturally inclined to take opportunities that will help you grow. But what if your passion is spending hours scrolling through your news feed – reacting to po ...
Have you ever sat down and thought about how your business niche impacts your marketing strategy? Countless marketers operating in niche markets face this very issue on a daily basis. Specialized and unique products tend to require a different sort of marketing strategy, and meticulous research is required. The same goes for marketing agencies that work on multiple projects at the same time.
I remember one of my first mobile phone calls. It was to my grandfather and it took place nearly 30 years ago. He had grown up in the early 20th century and his first business venture was a milk delivery round. He delivered bottles of milk to people’s front porches by horse and cart. Those days are long gone.
Whether you’re an entrepreneur looking to set up a whole new website, or an established brand looking to give your existing website a makeover, you probably already know that setting up a website is not easy. However, if you are laboring under an incorrect set of assumptions, it is even harder. In this post, I plan to debunk some of the most widespread myths about website development.
You probably already know that having a blog is important, but you may secretly be dubious about how often people actually read to the end of any post you publish. No doubt you’ve crunched some data and noticed that the amount of time people spend on certain web pages doesn’t exactly correspond with in-depth reading habits. But that doesn’t mean it’s time to give up.
You’re great at what you do, that’s why you built a digital agency around it. But whether you niched out on social media, graphic design, website building, or software coding, we all run into similar fundamental problems. These problems tend to look the same but the solutions all look different. Therein lies the problem.
Influencer campaigns are a major trend, one which show no signs of slowing down. If you open your Instagram, Twitter, Facebook or just about any social media account, you’ll see influencers from all walks of life promoting various products or services. So what’s the secret behind successful influencer campaigns? It’s simple – the brands and businesses behind them found out ho ...
Facebook marketing whether it is a for a blogger, business, author or a musician must achieve the goals you have set out in your marketing strategy and plan. The marketing strategy that you have created will keep you focused and on track otherwise you can be heading off and engaged with all sorts of marketing tactics and activities that don’t achieve much but just keep you b ...
Technology has forever changed the way we see our world, as well as how we communicate with one another. Even the way we consume and access information has been transformed with the arrival of ebooks. An eBook, or electronic book, is the digital form of the traditional book and can be accessed on any digital platform (desktop, mobile, tablet, etc).
In a world of instant gratification and get quick rich schemes, the activities that are worth doing are often forgotten or ignored. They are simple things like habits that produce change and results. The reality is that you may not notice because transformation creeps up on you. You practice or perform your routine one day at a time. It is often incremental and slow.