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One of the biggest mistakes we make with online marketing is relying on a single traffic source… Where does all your website traffic come from? Social media, search engines, ad campaigns, referral traffic… Is your traffic evenly distributed across all of these mediums? It’s dangerous to focus on one platform to promote your content and drive traffic.
I was sitting at the desk overlooking the beach. It could have been Boracy, Bali or Byron Bay. The website traffic was looking good and the digital marketing funnel was fine tuned. The next email was scheduled, a tweet was shared and a Facebook update posted. Welcome to digital business. Business as we know it is being disrupted and disturbed.
You’ve done everything you’ve been told to do, to increase traffic to your website and it’s working. The only problem is that nothing else seems to be happening – no conversions, no sales, no business growth. What’s going wrong? When people come to one of your pages, you want them to do something.
Every business, regardless of its size, needs killer copy to power it. From start-ups to global corporations, from customer-facing copy to internal comms, words can dictate the success or failure of any brand in any market. But in the digital space, where customers and competition are everywhere you look, copy takes on even greater significance.
Keeping track of potential leads is important, especially considering that less than 5% of visitors to your website will make a purchase on their first visit. But creating a signup form for your blog updates isn’t enough to draw volumes of new leads. More and more people are using feed aggregators to read their favorite blogs, making signing up for email updates seem pointless.
Every year you’re spending 560 hours managing work email. That’s right. According to McKinsey, 28% of the average work week is spent reading and answering work emails. Based on a typical 40-hour schedule, that’s 11.2 hours per week, or 560 hours each year. That number may not be a shock. After all, most of us recognize email to be a necessary evil.
Being an entrepreneur isn’t all about sitting on a secluded beach somewhere in paradise. If you think that entrepreneurship is about working 2-3 hours a day, then you’re a wrong. An entrepreneur has a lot of responsibilities including marketing, managing teams and hiring employees. This can become stressful; with productivity, efficiency and the growth of the company suffering.
Does SEO ever frustrate you? There are so many things you need to keep track of; content, links, keywords, rankings, competitors… The list goes on. It is an overwhelming adventure for most of us. Not to mention the scary truth that Google could change the game whenever they want, and within a heartbeat your rankings could disappear. It’s happened before.
I suppose leadership at one time meant muscles; but today it means getting along with people. M.K. Gandhi You’ve heard of the age-old adage “Be a shining light”… Something that is pretty obvious to us all when we scout for a leader. But what does it take to be a leader? Who is a leader? Is he someone that brings to light the various issues and solves them? Is she some ...
Do you want your visual content to touch the hearts of people far and wide? Of course you do. Who wouldn’t want something they put up to get liked and shared within hours? But it takes more than simply uploading and crossing your fingers. It’s about sharing images that make people care. Images that showcase what you and your business stand for.
You go and create this amazing strategy for marketing on Facebook and Twitter. You begin implementing it. Your following is growing. The engagement is flowing in. You open up Google Analytics to find that the web traffic from each channel is rocking and rolling. Hey look, some conversions too! Money in the bank. All is well in life as a social media manager. BAM.
Everyone wants to get noticed. And everyone wants attention. Well, why are we trying the same old, tired techniques? When you’re trying to gain media attention it’s important to standout. If you’re exactly like everyone else, why would anyone care to cover you? Find your unique voice and own it.
No matter how much traffic your blog already attracts, you want more – who doesn’t? And there’s no better, faster and cheaper traffic source than Google. But you already know that. What you might not know, however, is why your blog, despite having visibly better content, ranks below many of your competitors in search results. There can be many reasons for this.
There are over 7 billion people living on earth. Each of these people can be placed in a number of categories based on demographics, interests, and values. But your challenge is to figure out which of these 7 billion people have a problem that you can solve. Developing the skill of target customer recognition isn’t a simple thing. In fact, the whole process is as much art as it is science.
Social contests are like your precocious, 8-year-old nephew. They seem smart, you’re not sure you understand them, and 10 years ago they didn’t exist. So what are social contests? And should you consider running one at your business? I recently did a search to find some information about running social contests. The latest post I found was an article from July 2014.
Facebook is the biggest social media platform in the world with over 1.55 billion users. Recently Facebook gave its users another reason to cheer, by globally rolling out Facebook reactions. This is what Facebook’s Product Manager had to say about Facebook reactions. But it’s not like the people using Facebook did not react to a post in the past. The option was already there.
There was no turning back. They had little food, disease was taking its toll and the instructions he had been handed were clear. It was a point of no return. Hernan Cortez was on the shores of the Atlantic. He gave the order “Burn the boats“. The result. Success. A start-up can be seen with the same eyes. Give up your job, leap into the unknown and hope that it all works.
Have you ever wondered what makes for a great blog? What’s the secret? What makes you visit them over and over again? Let me guess: It’s in the content! Fun, helpful, striking content always attracts visitors and gets shared. And now you want to create your own blog, a great one just like all the ones you’ve seen. It always feels amazing in the beginning.
There are so many contrasting views on content marketing and creation, that it is impossible to find your way out, unscathed and unaffected. While some say ‘tis the year of video marketing, others insist email marketing was and is the best way forward. On top of that, there is an ever-going war on the length of written content – whether it should be customer friendly or SEO f ...
Did you know that 59% of B2C marketers and 55% of B2B marketers are planning to increase their content marketing spend this year? Content marketing has become an extremely competitive arena now. Businesses are vying to develop their strategies with an eye on engaging their audience with interesting content, that encourages profitable behaviors of the target clientele.
Are you getting traffic to your blog, but still struggling to make a good income? Blogging is a great career option but only if you do it the right way. Of course, everything starts with providing great content to your readers and steadily growing your traffic. Once you have decent traffic to your blog and a loyal audience, it’s time to focus on the revenue.
If you’re a communicator of any sort, you’ve probably realized by now how important it is to leverage visual content in all your messages – and what a big mistake it is if you don’t. I know this from experience because I’ve traveled the long path from a simple writer to a multimedia storyteller. For many years, I stubbornly stuck to my outdated communication arsenal: Word do ...