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Email marketing has been around for more than two decades now, and it’s here to stay. In fact, its stake in the success and failure of an online business is growing larger every day. That’s why every online marketer is focusing on building a large email list. After all, the bigger the list, the more the conversions, given that you are not spamming your customers.
You may have heard the phrase “invest in yourself” As knowledge workers, entrepreneurs, consultants and content marketers we often end up in an echo chamber of our own creation. We get consumed by a project, answering emails and bouncing around in your business. The price? Sharpening the saw is often forgotten or neglected.
Many marketers confuse the concept of a landing page and a homepage, bundling them up as one. It’s important to see these as two different web pages, which are equally important for your website, but have dfferent functions to perform. Your homepage is designed to serve several purposes in one go, such as introducing your company, and giving a brief overview about your product or services.
It’s tough running an Ecommerce store these days. Whatever you’re selling, the chances are you’re up against some pretty stiff competition. It can feel like you’re a little mom and pop shop trying to compete against the 900 pound ecommerce gorillas like Amazon. And if you want traffic then that means getting backlinks and you don’t need me to tell you that getting links to p ...
It was an invitation. Written with a spelling mistake or two and from someone I didn’t know. I went close to ignoring it. “I think you are doing a great job with your blog and hope that you can share that with businesses here in New Zealand….Do you have any information on your costs?” The art of creating and publishing online was revealing its promise.
How do you catch and keep the attention of your audience, and galvanize them into action? This is the Holy Grail of marketing and promotion professionals, and they have to nail it each and every time. That is, if they want to keep working in the industry. The thing is it has all been done before. Or has it? The Internet has not made coming up with ad campaigns any easier, either.
Facebook is all the rage this year… There are 1.65 billion monthly users which in and of itself is a huge number, but it also defines an extremely diverse audience. Love or hate the platform, there is no getting away from the power of Facebook, especially when you are trying to build your online presence. And if you want to do it properly, you need to leverage video marketing.
SEO can be hard to understand, even for experienced marketers. For one, there is precious little information available on how search engines actually rank pages. Nearly two decades after its birth, the Google ranking algorithm is still largely a mystery. If we do know anything about it, it’s mostly through experiments and anecdotes, not large scale data analysis.
It’s only been 10 years but it feels like a lifetime. Twitter has been around for a decade. I joined in 2008 and had no clue about what to do with it or where it was going but loved its simplicity. Somehow it worked. Then I signed up to every new social media network that appeared. Pinterest looked promising, Instagram was exciting and Google+ was put on the map. But it didn’t deliver.
It’s pretty easy to craft a good Facebook post for paid promotion, but it’s hard to turn a good post into a great one. But what makes Facebook sponsored posts irresistible? How can you radically improve your posts to get more engagement from your target audience? In this post, I share 7 rules you should follow to create a great sponsored post on Facebook.
Facebook Live – the social media giant’s live video streaming platform – recently launched Continuous Live Video, a 24-hour live streaming service. Previously live streams were limited to 90 minutes, but with the launch of this new service it is possible to have much longer videos. The only tradeoff is that videos cannot be saved or shared.
This is a sponsored post written by me on behalf of Bing Network. All opinions are 100% mine. Effective search engine advertising is about delivering the right message, to the right person at exactly the right moment. It’s answering people’s questions, whenever they have them, in the most personalized and accurate way you can.
Marketing as we once knew it is dead. In the past, brands that shouted the loudest, gave the most incentives, and had the most authority in their fields won the battle. But today, we haved moved to a more customer-centric era in which your brand’s value is determined by its ability to connect to your target audience, and win them over by going above and beyond to cater to all ...
Since its launch in September 2011, Snapchat has come a long way. In an acquisition bid in 2013, Facebook offered Snapchat $3 billion, and after that the graph of Snapchat’s popularity has risen exponentially. At the code conference in 2015, Evan Spiegel the founder of Snapchat, reported that Snapchat has close to 100 million daily active users and 65% of which share snaps a ...
Automate or die. It might sound dramatic, but it’s the digital reality we live in. If you want to leave your mark on this world as a blogger, virtual entrepreneur or online startup – you need to automate a big chunk of your marketing. Because if you don’t you’ll be left behind, and quickly become insignificant.
How effective is your digital marketing strategy? Would you consider yourself a successful digital marketer? If that question makes you feel queazy, you’re not alone. Digital marketing is hard to get right, and it’s changing every day. The only way to keep up with these changes and get ahead of your competition is to innovate.
Every Monday morning, you find yourself sitting down to send 10-15 emails to people you’d love to get responses from. Maybe they are cold prospects, or potential joint venture partners, or press outlets you’re hoping to get coverage in. Regardless of why you email, to ultimately get what you want the other person has to open and reply to your email, lost in the over 205 Bill ...
Content marketing is entering a new phase. It’s heading into the trough. You could call it the dip of disillusionment. For many the promise hasn’t arrived and the returns just haven’t materialized. And the the marketing manager is now not sure if they should even continue. Often this is because the idea at first glance looked good. The reality? The execution was poor.
Animated explainer videos are a perfect tool for attracting visitors to your site and telling them about the key benefits and features of your product. According to Nielsen Research, Training and Consulting Group, the average user spends about 10-20 seconds on a site if there is no compelling reason to stay longer.
Want to get more followers on Instagram? Last year, I started a new Instagram account for my blog Short of Height. Since it was a fashion blog and my main Instagram account back then wasn’t relevant, I decided to start fresh. I wanted to experiment to see if I could grow a fashion account and utilize it to brand the blog.
Have you ever been through a launch? Or perhaps you’re preparing for one now? Whether it’s for a fresh new startup, a brand new product, or the re-launch of an old product; generating attention and buzz is a vital ingredient. A successful launch builds suspense BEFORE the fact. It stirs interest on social media, encourages big click throughs to your website and prepares for ...
This is a sponsored post written by me on behalf of Bing Network. All opinions are 100% mine. If you could choose just ONE form of digital marketing, what would it be? I get asked this question from big brands all over the world, and my answer is always the same… Search engine marketing. It often shocks people, because social media and content have been such a big contributor to my success.
Are you a content creator? Do you find yourself desperately looking for something to share about two-thirds of the way through the month? I have been where you are, staring at my screen willing an idea, any idea, to come to me. It can feel like everything has been said, and that there are just no more topics to cover.
Why do you do the things you do? I’m being serious. What made you want to wear the clothes you’re wearing? Why did you decide to work in the industry you chose for a career? Why do you like the music you frequently listen to? If you’re like most people, you made these decisions as a result of watching influencers. And I’m not talking about social media influencers… yet.
This is a sponsored post written by me on behalf of Bing Network for IZEA. All opinions are 100% mine. Do you think search marketing is an important cog in your digital marketing strategy? Search marketing is the tactics, strategies and processes that aim to increase your traffic and visibility from search engines.