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If there is one thing that I have learnt over the last couple of years about online publishing is that people love facts and figures and usually the bigger the better. If you are a car fanatic you want to know its top speed and how quickly it accelerates. If you are a sports fan then you will be eager to know how many goals were scored or the number of touchdowns.
Snapchat is one of the most powerful mobile apps on the market today. Although it started off small, it has gained incredible popularity over the years with digital marketers, brands, celebrities, and athletes, to such a degree that it has become indispensable. Unlike most of its competitors, Snapchat has kept its focus on adding ‘authentic value’ to brands.
I decided to look at some direct evidence for social media and its positive effects with eCommerce online businesses both for “Business to Consumer” (B2C) companies as well as “Business to Business” (B2B) companies and I came across these rather diverse examples where social media was very evidential in producing results.
In marketing, in-person events like workshops, seminars, product launches, and tradeshows, present a fantastic opportunity to find potential clients while interacting in an environment that, for once, doesn’t involve a computer. However, they are also an important way to nurture a variety of existing leads.
Instagram is a dream for businesses that have visual evidence of their product or service in action. Users can passively scroll through pictures and double tap to show their appreciation. It’s very simple to show off visually. For B2B businesses that provide more intangible services, it’s a little more challenging.
What is SEO? Below is a list of the most frequently asked questions about search engine optimization, along with answers, recommendations, and best practices, logically organized into chapters and subchapters. The result is one of the easiest-to-follow guides to SEO basics for beginners. Table of Contents SEO Basics What is SEO? What is website traffic? What are organic sea ...
The twenty-first century consumer is a complex being. Their needs have become more difficult to fulfil; their buying journey more unpredictable. Their brand loyalty has diminished and their focus has shifted to seeking out the highest quality for the lowest price. That’s why it’s become a major struggle for brands to stand out and to make a good impression that lasts long eno ...
LinkedIn is, according to Wikipedia, a ‘business and employment-oriented social networking service’. Hmmm… now that doesn’t sound very warm and friendly, does it? In actual fact, LinkedIn is more like a ‘human’ platform for meaningful engagement. No longer do users simply turn to LinkedIn when they want to search for a new job or share a professional accomplishment.
There’s a solid reason why content dominates the current realm of marketing. It’s the best way for businesses to share their knowledge and set themselves apart from the rest of the crowd. It allows them to communicate with target demographics on unbiased grounds – and it enables relationships and alliances to benefit both parties involved.
Although responsive web design has been around for several years, it has only recently gained a surge in popularity in the drive for mobile-ready sites and effective UX design. It is predicted that over the next few years, responsive web design will continue to dominate the web design market, with brands globally jumping on the bandwagon.
There’s a good chance that you’re not investing enough of your marketing budget into live events. And your brand may be missing out on a significant amount of growth because of it. Let me explain why. At my company Bizzabo, we recently surveyed over 400 mid-to-senior level marketers about the current state of event marketing and where they see it heading.
Games have been a part of human life ever since the beginning of recorded culture. They have been used as tools for entertainment, relationship building, training, and even survival. The strengths of the games medium has forged the development of gamification as a marketing strategy, too. What started out as hype by a handful of marketing experts has developed into a 1.
Did you know that one in five searches on a mobile device are voice? And there is little reason to doubt that this number will continue to rise as the months pass. Alexa, Siri, Cortana, and Google will be at the forefront of voice search… but will your business? In this article, we take a look at how to optimize conversational voice searches so that you aren’t left trailing your rivals.
Google’s ability to differentiate good content from bad is becoming more and more sophisticated. SEO strategies are starting to favour user experience over the link building tactics of old. At the forefront of this change is video content. Although a video obviously can’t be ‘read’ and therefore contextualized by Google in the same way that the search engine’s algorithm can p ...
Think back to the revolutions throughout history that shaped the world. The advent of machinery, then information technology and then the internet all had a profound impact on the way we do business. But first, let’s consider how these historical revolutions impacted businesses over time. With the industrial revolution the emergence of industrial technology and its new tools ...
If you want to convince people that they should visit your website and buy your products, it helps to have other consumers raving about you. That’s why user-generated content is increasingly being used by brands to capture and maintain the interest of their target audience. In fact, Yotpo studies have found that user-generated content is highly beneficial in helping brands i ...