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I would have written you a shorter letter but I didn’t have the time. This quote attributed to many different sources sums up what we are facing in this now very complex world. But keeping it simple and short takes time and effort. Distilling the complex into something that makes sense in one sentence or even a six second video is an art form that is to be treasured.
Have you ever sat down and thought about how your business niche impacts your marketing strategy? Countless marketers operating in niche markets face this very issue on a daily basis. Specialized and unique products tend to require a different sort of marketing strategy, and meticulous research is required. The same goes for marketing agencies that work on multiple projects at the same time.
You’re great at what you do, that’s why you built a digital agency around it. But whether you niched out on social media, graphic design, website building, or software coding, we all run into similar fundamental problems. These problems tend to look the same but the solutions all look different. Therein lies the problem.
Congratulations! You have a brilliant idea that will change the lives of millions. All you need now is the proper funding. That should be easy right? All you need to do is start a Kickstarter campaign! WRONG! Kickstarter is one of the most daunting platforms you can take on. The process for creating a successful Kickstarter campaign is elaborate and vast.
Job seekers are known to stop at nothing in their efforts to secure a job. However, most of them tend to underestimate the value of social media. In contemporary times, recruiters are actively using social media to sieve through the many job seekers who are on the market. The most popular and preferred site is LinkedIn.
Marketing your business via social media can be risky. Sharing poorly-researched posts that bring misinformation or spark controversies may cause your audience to lose trust in your brand. Plus competitors are always out there, ready to steal the attention or retaliate to posts. Nervous? Don’t be – social media marketing strategies aren’t exactly rocket science.
Social networks have been with us for just over a decade but it feels like forever. When I first signed into Facebook I was amazed by how small the world had become. Friends, acquaintances and old college connections I hadn’t seen in decades and living in faraway places popped up on my screen. Maybe a little older, greyer and with less hair than I remembered.
Content marketing is entering a new phase. It’s heading into the trough. You could call it the dip of disillusionment. For many the promise hasn’t arrived and the returns just haven’t materialized. And the the marketing manager is now not sure if they should even continue. Often this is because the idea at first glance looked good. The reality? The execution was poor.
It’s official. Video marketing isn’t just an optional extra for savvy marketers anymore – it’s a major piece of the content marketing puzzle. People want to engage with content that is more memorable and less intrusive – and that’s where video content is ahead of the curve. If you’re unsure about whether you should use video in your marketing strategy, consider the following ...
The Terminator movie “Rise of the Machines” is science fiction, HAL in “Space Odyssey 2001 was futuristic and Iron Man is fantasy. Well…..that is until technology makes them a reality. Arthur C. Clarke, the futurist and science fiction writer was famous for this line. “Any sufficiently advanced technology is indistinguishable from magic” And in marketing this is happening right now.
The twenty-first century consumer is a complex being. Their needs have become more difficult to fulfil; their buying journey more unpredictable. Their brand loyalty has diminished and their focus has shifted to seeking out the highest quality for the lowest price. That’s why it’s become a major struggle for brands to stand out and to make a good impression that lasts long eno ...
Website traffic plays a major role in your company’s success. Naturally, more visitors means more conversions, regardless of your current conversion rate. If you’re not dedicating time and effort towards turning your brand into an authority in the niche, you’re missing out. What you need is to divert at least a chunk of your attention towards inbound marketing.
Google Analytics is an invaluable resource. It offers a wealth of information that content marketers can use to build and refine their strategies. Whether it is detailed visitor demographic information or deep insights into campaign performance, it can get seriously granular regarding user behavior.
Affiliate marketing is a funny thing – it’s something you can either fall in love with, or get overwhelmed by. Defined as an online sales tactic that lets a product owner increase sales by allowing others targeting the same audience – ‘affiliates’ – to earn a commission by recommending the product to others, it’s mainly controversial because there are so many myths surrounding it.
Whether you’re an entrepreneur looking to set up a whole new website, or an established brand looking to give your existing website a makeover, you probably already know that setting up a website is not easy. However, if you are laboring under an incorrect set of assumptions, it is even harder. In this post, I plan to debunk some of the most widespread myths about website development.