Jon Loomer Digital - Posts from May 2016

  • Facebook Updates: Dynamic Ads and Website Custom Audience Enhancements

    If you advertise on Facebook, there were a series of announcements made today about features that could improve the effectiveness of your ads. While my excitement is focused primarily on the Website Custom Audience enhancements, the updates to Dynamic Ads is important for big e-commerce websites. Let’s take a closer look… Dynamic Product Ads Are Now Dynamic Ads First, a min ...

    Jon Loomer/ Jon Loomer Digitalin Social- 22 readers -
  • How to Create a Facebook Ads Funnel: 2 Strategies

    The majority of marketer complaints regarding Facebook ad performance can be traced back to a lack of creativity. Far too often, campaigns are created as if they apply to all within the target audience when in reality there are layers of shades of gray. Not everyone in your audience knows you. Not everyone who knows you fits your target profile. Not everyone who knows you is ready to buy.

    Jon Loomer/ Jon Loomer Digitalin Social How To's- 27 readers -
  • 11 Lessons for Struggling Entrepreneurs

    [NOTE: I know I typically fill these pages only with articles and tutorials about Facebook ads. This time, however, I’m taking a slight turn to reflect on entrepreneurialism and building a business. If you read carefully, you’ll see how much of this can be applied to Facebook ad strategy. Let me know if this is something you enjoy!] In August, it’ll be five years since I was ...

    Jon Loomer/ Jon Loomer Digital- 18 readers -
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