• Google Penalty for Pop-Ups Coming in 2017

      Google has announced that they'll be penalizing sites that use an interruptive pop-up, especially those that cover a significant amount of content. Web visitors rejoice. Can I get a Yay? Yay! Known in the web marketing and SEO worlds as interstitials – collectors of email addresses and more – pop-up messages are often frowned upon by visitors, creating a barrier to content a ...

      Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Google- 17 readers -
    • 26 Billion Reasons You May Consider Linking Out

      Last month, news broke that Microsoft would be buying the social platform LinkedIn for the low, low price of $26.2 billion USD. The announcement has already made its rounds through the business press, with analysts parsing through the price and wondering about the effects on shareholders. But as regular users of the only social network that’s actually devoted to fostering busi ...

      Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 19 readers -
    • Rebuild Your Site Without Demolishing Your Search Ranking

      Like a lot of marketers, you keep an eye on your analytics and user flows. And, you’ve probably spotted some inefficiencies in your site. So you might be itching to start a redesign project or you might even be in the middle of an overhaul. Let's do it right. We’ve all been there: we launch a redesigned website, then suffer through weeks (if not months) of tanked rankings whi ...

      KAYAK ONLINE MARKETING BLOG - 15 readers -
  • Best Practices for Replying to Negative Google Reviews

    Negative reviews can be extremely tricky, especially during this time of the year. Yes, it is best practice to respond, but my advice would be to work towards diffussing the situation rather than getting into a he-said-she-said war of words online. Your reputation depends on it. While it may be tempting to set the record straight, it's seldom ever productive, may be seen as ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Google- 13 readers -
  • What's the Difference Between Buyer Personas and Demographics?

    As our clients and blog readers will know, Kayak's team members are big proponents of appluing buyer personas to marketing goals in order to understand the various audiences on the receiving end of lead generation efforts. For us, it’s a matter of common sense: if you don’t know the individuals who will purchase your products or services – and the people in their lives who se ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 11 readers -
  • The Website ReDesign Crash Diet Phenomenon

    Several times a week, I field calls from potential clients that are looking for a new website, a new content management system, or help with a new tool they've purchased that will help them to finally succeed online. Most often, a new site or tool isn't always the best solution though. To be sure, some are held back by poor websites (especially if they aren't responsive), or ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 14 readers -
  • Don't Put the Wrong Stamp on Your Website Passport

    There is an expression activists use. It’s one I happen to love: Think Global, Buy Local. It’s a reminder that we should always be aware of the world around us, while doing our best to support each other close to home. It’s good karma; and as it turns out, not a bad marketing philosophy. To help you understand why, let me run you through an experience I had just last week… ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 13 readers -
  • Is Google Pardoning Link Spammers?

    Google has incorporated Penguin into their Core Algorithm. That's big news. Prior to last week, sites that had deployed black hat SEO strategies such as link farms and similarly shady tactics were penalized. Not any more. Now, the ‘punishment’ going forward seems to be that of wasted time and money deploying ineffective strategies.

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Google- 10 readers -
  • Ann Smarty on How to Do Keyword Research

    Conducting keyword research is a bit rough these days. There are just so many people online, so many businesses, so many new startups and websites competing for Google search positions. Keywords are quickly monopolized, mercenary tactics and big budgets from multi-national corporations eating up all the good ones.

    KAYAK ONLINE MARKETING BLOG in SEO How To's- 14 readers -
  • A conversation about building brands online

    Earlier this year, you might remember our announcement that we’d partnered with ICONIS Agency of Rijeka Croatia - a successful digital marketing agency that specializes in developing web apps, websites and helping build e-commerce businesses. Now, a little over a year later, Randy has been to Croatia, Muamer has been to Calgary and the teams on both sides of the Atlantic are w ...

    KAYAK ONLINE MARKETING BLOG - 17 readers -
  • Are PPC Firms Playing Your Good Name Against You?

    As regular visitors to the this blog will know, I hate it when online partners stretch the truth or hide the obvious to squeeze a few extra dollars out of their clients. This issue seems to be more common with Pay-Per-Click (PPC) providers than it is within other parts of the industry. It could be that a commission payment model just encourages some vendors to dribble their wa ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Paid Search- 11 readers -
  • Use The 3 Buckets Strategy To Convert Leads

    Being successful with inbound lead generation is a wonderful thing. Every time you open up your inbox, there are new sales opportunities waiting for you. But, simply generating leads doesn’t solve every problem a company can have. In fact, it can even create a couple of new ones. This became apparent recently when I was talking with a client who was receiving lots of fresh inq ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 10 readers -
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