• Google Penalty for Pop-Ups Coming in 2017

      Google has announced that they'll be penalizing sites that use an interruptive pop-up, especially those that cover a significant amount of content. Web visitors rejoice. Can I get a Yay? Yay! Known in the web marketing and SEO worlds as interstitials – collectors of email addresses and more – pop-up messages are often frowned upon by visitors, creating a barrier to content a ...

      Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Google- 25 readers -
    • Ann Smarty on How to Do Keyword Research

      Conducting keyword research is a bit rough these days. There are just so many people online, so many businesses, so many new startups and websites competing for Google search positions. Keywords are quickly monopolized, mercenary tactics and big budgets from multi-national corporations eating up all the good ones.

      KAYAK ONLINE MARKETING BLOG in SEO How To's- 17 readers -
    • 26 Billion Reasons You May Consider Linking Out

      Last month, news broke that Microsoft would be buying the social platform LinkedIn for the low, low price of $26.2 billion USD. The announcement has already made its rounds through the business press, with analysts parsing through the price and wondering about the effects on shareholders. But as regular users of the only social network that’s actually devoted to fostering busi ...

      Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 23 readers -
  • Are You Getting Stuck on Sticker Prices?

    Financial icon Warren Buffet (WIKI) likes to remind investors that the price of something is what you pay for it, while the value is what you get in return. That’s why it’s easy for something cheap can be more expensive in the long run. In fact, prioritizing short-term budgets almost always comes back to haunt you. I’ve seen this many times over the course of my career.

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 12 readers -
  • Should I Write or Accept Guest Blogs?

    With all the "offers" to guest blog, one has to wonder... does guest blogging have any real value to a writer or a business these days? Does it lead to the good stuff, like generating new opportunities, or is it just a lot of work for questionable gain? Is there any SEO benefit – either in terms of creating backlinks or giving your valuable content to someone else to publish? ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 14 readers -
  • Can You Teach an Old Dog New Inbound Tricks?

    As my company has grown into a recognized lead generation firm throughout North America and beyond, I’ve noticed an interesting trend: there are a lot of established businesses who make the switch to inbound marketing but treat it like a New Year’s resolution. That is, they embrace it with bravado for a while, but drift back to their traditional sales and advertising habits o ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 23 readers -
  • For love or money: perspectives of a serial giver

    I love to give. It's in my DNA. In 2016, my team and I gave hundreds of hours of our time. Our motivation to give is that it makes us feel good. It's personal. We're motivated by having a love for the cause. Of those hours, the bulk of our 'give' tend to be advisory, supported by dedicating studio time for our team to apply their skills to projects meant to help others beco ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 16 readers -
  • What's Better Than a Number One Search Ranking?

    Ask most businesses what SEO success would look like to them, and they’ll likely tell you it would be a number one search ranking on Google for their keywords. That’s not a bad answer, but it’s one I would challenge with for a number of reasons. The first is that search results can differ greatly by location, device, and user history.

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 19 readers -
  • Let's Talk About Google's Elephant in the Room

    It's no secret that marketers and search optimization pros can be a bit obsessed with Google’s zoo of algorithm updates. We’ve weathered the Penguins and Pandas that thankfully stopped old hacks from working these past couple of years; but what about what the next algo Zebra or Walrus, or maybe that bigger Elephant in the room affecting search traffic – personalization? This ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 14 readers -
  • Best Practices for Replying to Negative Google Reviews

    Negative reviews can be extremely tricky, especially during this time of the year. Yes, it is best practice to respond, but my advice would be to work towards diffussing the situation rather than getting into a he-said-she-said war of words online. Your reputation depends on it. While it may be tempting to set the record straight, it's seldom ever productive, may be seen as ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Google- 18 readers -
  • What's the Difference Between Buyer Personas and Demographics?

    As our clients and blog readers will know, Kayak's team members are big proponents of appluing buyer personas to marketing goals in order to understand the various audiences on the receiving end of lead generation efforts. For us, it’s a matter of common sense: if you don’t know the individuals who will purchase your products or services – and the people in their lives who se ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 13 readers -
  • The Website ReDesign Crash Diet Phenomenon

    Several times a week, I field calls from potential clients that are looking for a new website, a new content management system, or help with a new tool they've purchased that will help them to finally succeed online. Most often, a new site or tool isn't always the best solution though. To be sure, some are held back by poor websites (especially if they aren't responsive), or ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 16 readers -
  • Don't Put the Wrong Stamp on Your Website Passport

    There is an expression activists use. It’s one I happen to love: Think Global, Buy Local. It’s a reminder that we should always be aware of the world around us, while doing our best to support each other close to home. It’s good karma; and as it turns out, not a bad marketing philosophy. To help you understand why, let me run you through an experience I had just last week… ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 20 readers -
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