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Who is the one expert you trust more than any other in the world? If you’re like most people, you probably thought of a scientist, a mentor, friend, or even a religious leader. And just like the rest, you wound be completely wrong. Every one of us has a single authority that we believe in more than any other, and he or she lives in between your ears.
Most marketers would say they know a bad website when they see one. The crazy fonts, cluttered layouts, and outdated animations are dead giveaways. And yet, we continually see surveys – like this one from Nielson – that show us how lots of organizations keep frustrating online visitors. Note that I’m not talking about obvious errors like non-responsive design, slow web hosting, or broken links.
Stop me when this sounds familiar: one of your colleagues or clients comes up with an idea that sounds mildly intriguing. But, the plan they put together is based on assumptions, the offer they’re making isn’t compelling to customers, or the whole thing just seems destined to go nowhere. From your vantage point, it’s obvious the idea isn’t ever going to bear fruit.
Ever wonder why you aren’t getting as many visits from Google or Bing as you used to? Maybe you just want to double check if that SEO specialist you've been paying is worth the money? The answer to these challenges (and many more) is likely to be a thorough audit of your website. That means having an experienced SEO look at the underlying code, and deep dive for things like c ...
Technology changes constantly, but people have been people for millennia. From keeping the lid on a fishing holes to not sharing killer good content, human behaviour can be pretty predictable online or off. To give you an example, I want to describe a conversation I had with a peer recently. She’s an ambitious thinker and an up-and-coming thought leader in the field of social media.
In December 1999, I walked out of my final agency into life as an entrepreneur. Flush with $700 in my pocket, I saw nothing but possibilities. Before the door closed though, I learned my first lesson… Know when you’re looking a gift horse in the mouth An account executive at the agency I was leaving asked if I might be interested in doing a PowerPoint presentation as a freelance gig.
When you want to know how well your business website is really performing over time, nothing beats a good review of your analytics package. From free options to complicated paid software platforms, there is no shortage of applications to tell you how many people are coming to your site, where they are arriving from, and what they are doing once they reach your pages.
Are you an above-average marketer? Statistically speaking, you probably think so… even if the results of your most recent campaigns suggest otherwise. Survey after survey has shown that a majority of us think we are exceptional on the road, in the midst of competition, and even between the sheets. In our own minds, we all tend to be experts and better-than-average performers.
If you don’t know a lot about the servers where your website is stored – or even which company you’ve purchased web hosting through – you certainly aren’t alone. Once they’re set up, most of these things can become an afterthought. Or at least that's the case until something goes wrong. Once web hosting does become an issue, it’s easy to find yourself in a technical maze of o ...
Back in 2013, I co-wrote a book with my friend and fellow Canadian marketer, Sam Fiorella, titled “Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing”. Recognized by Nielsen BookScan as one of the top 100 business books in America at the time, and picked up by various universities to be part of their marketing/business curriculum ...
When we look at human behaviour from the outside in, we come up against a recurring problem: we don’t know what we don’t know. That’s a simple way of saying we can’t see our own blind spots. Knowledge and weaknesses tend to be hidden from our conscious view, so we aren’t aware when we are making poor decisions in the first place, so it’s all the more difficult to correct them.
At some point in the last decade, a critical number of people started thinking about the kinds of side effects that might come with using too many pesticides, antibiotics, and other foreign substances to grow food. From that realization came the organic movement. It has flourished to the point that you can now find naturally-grown options in just about any supermarket you visit.
Blogging is a big part of what we do, and a major component of the successful inbound lead generation and search ranking efforts we execute for clients. Given Google views each post as a page on your site, the more of them you have, the easier it is to get their attention. Likewise, fresh blog articles give you something to talk about in social media, and can be used to draw i ...
As far as the advice goes, “always look on the bright side” scores pretty well. It’s not a bad song lyric, either. But is there such a thing as too much positivity, especially when it comes to making business decisions? A good answer to this question probably cuts both ways. On the one hand, positivity and cheerfulness are associated with happiness, stronger relationships, an ...
Here at Kayak, we are big believers in the value of content creation and advanced CMS’s like HubSpot. We talk about them enthusiastically, and share the results we see from our own campaigns as well as the ones we deploy for our clients. That, in turn, gets other marketers excited about them. Business owners and marketers who come to us after reading our blogs and snapping u ...
As the principle of a web-based marketing company, I’m no stranger to the concept of change. My industry is driven and defined by new ideas, to the point that my colleagues and I are reinventing ourselves on a continual basis. When you’re trying to do things like manage search rankings, paid ads, content marketing and inbound lead generation, there are always new trends and pr ...
Most of us dream of writing a novel at some time or another. Who wouldn’t love the thought of sipping a latte, crafting a few words in a chapter of their novel, telling stories, and soaking up a healthy combination of royalty checks and public praise for the effort? But, as a marketer you'll need to put those daydreams aside for a moment.
Most business owners and and a few of us online marketers as well – who are concerned about search engine optimization and inbound lead generation – will obsess over the titles, keywords, and internal links used in their blog posts And yet, many never stop to think about a critical conversion element that immediately draws attention and sets the mood: the image that accompanies the post itself.
Online Marketing Blog by KAYAK