• Who is the Most Influential Person Ever?

      Who is the one expert you trust more than any other in the world? If you’re like most people, you probably thought of a scientist, a mentor, friend, or even a religious leader. And just like the rest, you wound be completely wrong. Every one of us has a single authority that we believe in more than any other, and he or she lives in between your ears.

      Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 18 readers -
    • Ann Smarty on How to Do Keyword Research

      Conducting keyword research is a bit rough these days. There are just so many people online, so many businesses, so many new startups and websites competing for Google search positions. Keywords are quickly monopolized, mercenary tactics and big budgets from multi-national corporations eating up all the good ones.

      KAYAK ONLINE MARKETING BLOG in SEO How To's- 23 readers -
  • Using Influence Marketing and Persona Mapping to Grow Your Leads

    Back in 2013, I co-wrote a book with my friend and fellow Canadian marketer, Sam Fiorella, titled “Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing”. Recognized by Nielsen BookScan as one of the top 100 business books in America at the time, and picked up by various universities to be part of their marketing/business curriculum ...

  • A Sounding Board Just Might Be your Wisest Investment

    When we look at human behaviour from the outside in, we come up against a recurring problem: we don’t know what we don’t know. That’s a simple way of saying we can’t see our own blind spots. Knowledge and weaknesses tend to be hidden from our conscious view, so we aren’t aware when we are making poor decisions in the first place, so it’s all the more difficult to correct them.

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 13 readers -
  • An Organic Approach to Marketing and Customer Care

    At some point in the last decade, a critical number of people started thinking about the kinds of side effects that might come with using too many pesticides, antibiotics, and other foreign substances to grow food. From that realization came the organic movement. It has flourished to the point that you can now find naturally-grown options in just about any supermarket you visit.

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 14 readers -
  • List or Grid View? Why Your Blog Layout Matters

    Blogging is a big part of what we do, and a major component of the successful inbound lead generation and search ranking efforts we execute for clients. Given Google views each post as a page on your site, the more of them you have, the easier it is to get their attention. Likewise, fresh blog articles give you something to talk about in social media, and can be used to draw i ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 25 readers -
  • Is a Sunny Outlook an Optimist's Greatest Risk?

    As far as the advice goes, “always look on the bright side” scores pretty well. It’s not a bad song lyric, either. But is there such a thing as too much positivity, especially when it comes to making business decisions? A good answer to this question probably cuts both ways. On the one hand, positivity and cheerfulness are associated with happiness, stronger relationships, an ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 13 readers -
  • Why is it So Easy to Chase Bad Strategy Online?

    Stop me when this sounds familiar: one of your colleagues or clients comes up with an idea that sounds mildly intriguing. But, the plan they put together is based on assumptions, the offer they’re making isn’t compelling to customers, or the whole thing just seems destined to go nowhere. From your vantage point, it’s obvious the idea isn’t ever going to bear fruit.

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 20 readers -
  • The 2 Harshest Truths about Data-Driven Websites

    Here at Kayak, we are big believers in the value of content creation and advanced CMS’s like HubSpot. We talk about them enthusiastically, and share the results we see from our own campaigns as well as the ones we deploy for our clients. That, in turn, gets other marketers excited about them. Business owners and marketers who come to us after reading our blogs and snapping u ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 23 readers -
  • 4 Simple Questions for Managing Change in your Office

    As the principle of a web-based marketing company, I’m no stranger to the concept of change. My industry is driven and defined by new ideas, to the point that my colleagues and I are reinventing ourselves on a continual basis. When you’re trying to do things like manage search rankings, paid ads, content marketing and inbound lead generation, there are always new trends and pr ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 17 readers -
  • Craft Killer Copy Every Time

    Most of us dream of writing a novel at some time or another. Who wouldn’t love the thought of sipping a latte, crafting a few words in a chapter of their novel, telling stories, and soaking up a healthy combination of royalty checks and public praise for the effort? But, as a marketer you'll need to put those daydreams aside for a moment.

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 16 readers -
  • 11 Expert Tips for Pairing Images With Blog Posts

    Most business owners and and a few of us online marketers as well – who are concerned about search engine optimization and inbound lead generation – will obsess over the titles, keywords, and internal links used in their blog posts And yet, many never stop to think about a critical conversion element that immediately draws attention and sets the mood: the image that accompanies the post itself.

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Content- 18 readers -
  • 2017 HubSpot Pricing Guide by Ben Ratner at HubSpot

    We've received some feedback from users lately that it's not super clear which features come with which particular tier of HubSpot Marketing. I can't say I'm too surprised by this feedback. After all, HubSpot does have 5 different tiers of the product (Free, Starter, Basic, Pro, Enterprise). So please allow us to clear the air :) The best way I can think to differentiate our ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 16 readers -
  • Working the Grey areas of Search Visibility

    Recently, I found myself in the midst of an online debate about the search engine optimization value of GooglePlus content. Some of my colleagues insisted links from the platform worked their way into Google’s algorithm and content; others were adamant that G+ listings – and perhaps all social content – was irrelevant from a pure SEO and ranking standpoint.

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Paid Search- 16 readers -
  • Landing Page Length: Does Size Really Matter?

    The length of a landing page is a bit like the recipe for a good chilli: everyone has their own ideas about what should go in, and some passionate reasons why their version is superior to all others. Unfortunately, the opinions you often hear about landing page length are just those – opinions. They tend to be based on personal experience, rather than rigorous A/B testing.

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 24 readers -
  • Is Your Conversion Ratio Accurate or Just a Bold Faced Lie?

    How many blog subscribers do you have? What kind of conversion ratios are you achieving? How much money did you make from that offer? These are questions most of us might not want to answer publicly. They bring up the kinds of vulnerabilities or exposures we’d rather not have… much less admit to. As a result, we may be inclined to stretch the truth a little bit when asked about them.

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 17 readers -
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