• Google Penalty for Pop-Ups Coming in 2017

      Google has announced that they'll be penalizing sites that use an interruptive pop-up, especially those that cover a significant amount of content. Web visitors rejoice. Can I get a Yay? Yay! Known in the web marketing and SEO worlds as interstitials – collectors of email addresses and more – pop-up messages are often frowned upon by visitors, creating a barrier to content a ...

      Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Google- 11 readers -
    • 26 Billion Reasons You May Consider Linking Out

      Last month, news broke that Microsoft would be buying the social platform LinkedIn for the low, low price of $26.2 billion USD. The announcement has already made its rounds through the business press, with analysts parsing through the price and wondering about the effects on shareholders. But as regular users of the only social network that’s actually devoted to fostering busi ...

      Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 10 readers -
    • Rebuild Your Site Without Demolishing Your Search Ranking

      Like a lot of marketers, you keep an eye on your analytics and user flows. And, you’ve probably spotted some inefficiencies in your site. So you might be itching to start a redesign project or you might even be in the middle of an overhaul. Let's do it right. We’ve all been there: we launch a redesigned website, then suffer through weeks (if not months) of tanked rankings whi ...

  • Is Google Pardoning Link Spammers?

    Google has incorporated Penguin into their Core Algorithm. That's big news. Prior to last week, sites that had deployed black hat SEO strategies such as link farms and similarly shady tactics were penalized. Not any more. Now, the ‘punishment’ going forward seems to be that of wasted time and money deploying ineffective strategies.

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Google- 6 readers -
  • Ann Smarty on How to Do Keyword Research

    Conducting keyword research is a bit rough these days. There are just so many people online, so many businesses, so many new startups and websites competing for Google search positions. Keywords are quickly monopolized, mercenary tactics and big budgets from multi-national corporations eating up all the good ones.

    KAYAK ONLINE MARKETING BLOG in SEO How To's- 12 readers -
  • A conversation about building brands online

    Earlier this year, you might remember our announcement that we’d partnered with ICONIS Agency of Rijeka Croatia - a successful digital marketing agency that specializes in developing web apps, websites and helping build e-commerce businesses. Now, a little over a year later, Randy has been to Croatia, Muamer has been to Calgary and the teams on both sides of the Atlantic are w ...

  • Are PPC Firms Playing Your Good Name Against You?

    As regular visitors to the this blog will know, I hate it when online partners stretch the truth or hide the obvious to squeeze a few extra dollars out of their clients. This issue seems to be more common with Pay-Per-Click (PPC) providers than it is within other parts of the industry. It could be that a commission payment model just encourages some vendors to dribble their wa ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Paid Search- 7 readers -
  • Use The 3 Buckets Strategy To Convert Leads

    Being successful with inbound lead generation is a wonderful thing. Every time you open up your inbox, there are new sales opportunities waiting for you. But, simply generating leads doesn’t solve every problem a company can have. In fact, it can even create a couple of new ones. This became apparent recently when I was talking with a client who was receiving lots of fresh inq ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 5 readers -
  • What Should You Do When a Google Rep Calls?

    “Someone from Google called and they want to help me ‘work through some recommendations.” Often, the business owners getting these calls are excited – Google is taking time out of its busy schedule to help me get better results! Or, they get a bit skeptical about the work my company has done for them.

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 5 readers -
  • Google, Have You Abandoned the Faithful?

    In September 2015, Google's Mobile Algorithm launched. It was a game changer for Google and small business owners alike. The world’s largest search engine rolled out its new – separate – mobile algorithm, twinned with smaller changes the desktop version, designed to help searchers who are on-the-go find the local results they are looking for.

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 8 readers -
  • Losing Your Social Sharing Counts Could Cost You

    It is common to overlook the social sharing counts on your pages when you’re moving from one domain to another or migrating to HTTPS, particularly on blog posts. Those little numbers beside the icons may seem trivial, but social proof remains a key indicator of reputability and quality. Unfortunately, these buttons are hopelessly attached to the current page address in a near-l ...

  • Your HTTPS Upgrade Could Put Your Search Rank in Danger

    This is the second article in our three-part series about how to do a site-wide update without demolishing your search ranking. We’ve previously discussed how to excel when launching a comprehensive redesign; in this post, we’d like to tell you how to successfully migrate your site to HTTPS. HTTPS is a secure version of the standard HTTP protocol.

  • Know what you need before you start searching

    It can quickly become a problem for businesses when they have to deal with a mountain of low-quality leads. So, how can you make sure you’re not the guy or gal who jumps straight to contact before qualifying the company at the top of your search results? Easy... Don’t expect Google to do all the work. Like any tool, it’s only as good as the person using it.

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 5 readers -
  • Does Social Posting Still Have a Pulse?

    One of the ways I work to extend the reach of my content is to take popular pieces and share them with my network via LinkedIn Pulse. Many of those self-syndicated pieces have been so well-received, they’ve generated big views and many new leads. However, it looks like this particular approach might be losing some of its effectiveness (at least for the moment).

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 4 readers -
  • Loving Local Directories Again

    Given the SEO fallout around web directories of the past, there is a lot of confusion (and perhaps fear) around the use and effectiveness of local business directories, and rightfully so. They were known – once upon a time – as “link directories,” and auto-submitting your URL to hundreds of them for about the price of a bowl of poutine was pretty common.

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 6 readers -
  • Are You Sure You Want a Top Spot on Google?

    How to maintain your focus when being swarmed by the masses. Nearly everyone we meet is interested in having a number one ranking on Google for their business. But what percentage of those people are really thinking about what that would mean for their business day-to-day? Much like a celebrity having to get used to being swarmed by media and fans, businesses that earn the n ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 8 readers -
IMGlance Facts
  1. listed
  2. #133 in our ranking
  3. 131 posts, read by 1,144 readers
  4. 9 readers per post
  5. 4 Posts per month
Facts last updated: (2016-10-28 10:06:26 UTC). Update Frequency for posts: 15 minutes. Posts last updated: .
Get the top posts daily into your mailbox!