• What a Home Shopping Network Can Teach You About Conversions

    Uber might be King of Growth Hacking. The one everyone fawns over. The media adores. Growth Hackers join. But these kind of companies are the exceptions. Their ascent so quick and scale so massive that the vast majority of us can’t play by the same rules. Instead, we need to look around. At the regular companies.

    KISSmetrics Marketing Blog- 12 readers -
  • Why Your SaaS Sales Depend on Data More Than Ever

    Every SaaS business is aiming for sales success. However, earning more revenue isn’t always a direct path. It’s a winding road of trial and error with internal and external factors. Data is one solution to your sales woes. It can help your team discover gaps in the customer experience and transform your overall strategy. The SaaS industry is a highly competitive market.

    KISSmetrics Marketing Blog- 13 readers -
  • How to Turn Cold Facebook Traffic into Red Hot Leads

    Breaking news! Facebook is popular, with 1.86 billion monthly active users, and 1.23 billion daily active users. Admittedly, not the scoop of the year. How about this? This just in! Facebook ads accounted for 97% of its revenue in 2016, and the social media platform makes more from advertising than traditional sources like Disney, Comcast, and CBS.

    KISSmetrics Marketing Blogin Social How To's- 13 readers -
  • Why Clickbait Works (And Why You Should Do More of It)

    Fake news is squarely in the spotlight. It rode to prominence on the back of an absurd 2016 election (wait… that was a dream, right?!). Since then, a slew of companies including Google and Facebook have publicly declared it Enemy #1. Any whiff of fake news, especially any salacious titles, and you can expect extra scrutiny. But here’s the thing. Clickbait gets a bad rap.

    KISSmetrics Marketing Blog- 14 readers -
  • Pay Attention to These 5 User Behaviors to Increase SaaS Customer Engagement

    Ever bought a survival kit? It contains supplies to help you during a disaster. Every tool within the kit serves its purpose to sustain your life. But what about your business? Does it have a survival kit? Customer engagement is one of the tools to include. SaaS companies must engage with users for business survival and growth.

    KISSmetrics Marketing Blog- 15 readers -
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