• 5 Marketing Processes You Should Seriously Consider Automating

      Marketing technology is moving at a rapid pace that is enabling businesses to reach more potential customers and better engage existing ones. So, if you are still stuck with excel sheets and manual outreach processes, it’s time to reexamine how you can bring in the much required marketing efficiency to your business.

      KISSmetrics Marketing Blogin EMail- 23 readers -
    • 5 Must Know Google Analytics Strategies To Measure SEO Success

      You know what they say, “If you can’t measure it, you can’t improve it.” In Search Engine Optimization measurement is critical to success. Sure, keyword rankings are a great measure of SEO. More keywords ranking higher means more traffic, right? But, reporting solely on keywords devalues the marketer’s role and doesn’t paint the full picture of why SEO is important to the organization.

      KISSmetrics Marketing Blogin SEO Google- 11 readers -
    • Churn Rate Optimization: How to Reduce Customer Loss

      CRO (conversion rate optimization) is a hot topic. And rightly so. Transforming visitors into buyers all starts with a single click. Any method that can increase your site’s conversion rate is worth its weight in digital gold. In this article, however, I want to dive deep into a lesser-known but profoundly more crucial CRO.

      KISSmetrics Marketing Blogin EMail How To's- 9 readers -
  • The 7 Epiphanies Needed to Intuitively Grasp Statistical Significance

    There is only one danger more deadly to an online marketer than ignorance, and that danger is misplaced confidence. Whenever a marketer omits regular statistical significance testing, they risk infecting their campaigns with dubious conclusions that may later mislead them. But because these conclusions were based on “facts” that the marketer “empirically” observed with their o ...

    KISSmetrics Marketing Blogin SEO- 7 readers -
  • How to Run an A/B Test in Google Analytics

    Designs don’t always work out as intended. The layout looks good. The color choices seem great. And the CTA balances clever and clear. But… It’s not working. All of it. Some of it. You’re not completely sure, but something’s gotta give. Despite everyone’s best intentions, including all the hours of research and analyses, things don’t always work out as planned.

    KISSmetrics Marketing Blogin Google How To's- 8 readers -
  • When Good Customers Leave: Troubleshooting Your Customer Retention Approach

    Every business needs a steady stream of new leads coming in the door. New business is crucial for survival. If you’re not feeding your funnel, then you’ll limit your capacity for growth and eventually tank. This is why a lot of businesses heavily focus on new customer acquisition. They build out sales teams with aggressive goals to generate new business and keep the growth train rolling.

    KISSmetrics Marketing Blog- 6 readers -
  • Get More From Your Marketing: 5 Ways to Integrate Your Marketing Stack

    Software that doesn’t play nice with others is like having a TV with no inputs – it works fine on its own, but if you can’t connect your PS4, Chromecast, or Apple TV, you’re stuck with basic cable. Now, imagine if Salesforce couldn’t connect with your email, accounting, or customer service apps? You’d have a hard time organizing your client communications, consolidating your s ...

    KISSmetrics Marketing Blogin Social EMail- 6 readers -
  • 3 Lazy SEO Tips to Jumpstart Customer Acquisition

    SEO means many things to many people. To some, it’s links. To others, it’s keywords. In actuality, it’s a broader concept designed to increase authority on particular subjects and popularity among peers to increase the odds of being properly classified. It can get incredibly complex and time consuming on a large scale. However, it doesn’t always have to.

    KISSmetrics Marketing Blogin SEO- 8 readers -
  • How Airbnb Uses Data Science to Improve Their Product and Marketing

    As well-known as it is today, Airbnb had quaint beginnings. Unable to afford the rent for their San Francisco loft, founders Brian Chesky and Joe Gebbia turned their living room into a mini bed and breakfast, hosting three guests from a local sold-out trade show where lodging was scarce. The original design for AirBed and Breakfast provided temporary living quarters, breakfast ...

    Sherice Jacob/ KISSmetrics Marketing Blogin How To's- 21 readers -
  • 5 Harsh Truths About Your Dismal Customer Engagement Rates

    Engagement. Business survival hinges on your team connecting with customers. Strive to build relationships to bridge your SaaS brand’s values with your target audience. Research by McKinsey shows just how important customer service is, not just during routine company<>customer interactions, but during ‘moment of truth’ interactions.

    KISSmetrics Marketing Blogin Social EMail- 10 readers -
  • Why You Should Be Turning Social Proof Into Sales

    We are all bombarded by media. So much so that we easily tune it out. The more interruptive it is, the more absurd we find it and the more likely we are to disregard it. So what’s a company to do when it needs to continuously bring in new customers, but nobody pays any attention to ads? User-generated content, which is any content voluntarily produced by customers, is making ...

    KISSmetrics Marketing Blog- 12 readers -
  • How to Create Value in Competitive B2B Markets

    When it comes to attracting and retaining B2B customers, the biggest push is on creating value. We know B2B customers buy value – in the form of convenience, simplicity or integration. But what exactly is value and is it something that can be created? Once it is created, can it be maintained or built upon – especially in the face of fierce competition? Let’s take a closer look ...

    Sherice Jacob/ KISSmetrics Marketing Blogin How To's- 10 readers -
  • Announcing the Updated Kissmetrics Funnel Report

    The Kissmetrics Funnel Report is our most popular report, and for good reason. Seeing where potential customers drop off and segmenting traffic to find the most valuable marketing channels are game changers for businesses. And today we’re announcing new features in our Funnel Report that will make it even more powerful. Let’s start with the new design. 1.

    Zach Bulygo/ KISSmetrics Marketing Blog- 9 readers -
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