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I’m not going to lie to you: this can get very tricky. It’s so complex that many ecommerce platforms don’t even bother with it. An attribution model is how you assign credit or value for sales and conversions across various customer touchpoints. It includes all your digital channels – paid search, display, email, social media, organic search, referrals – and the impact that ea ...
The sales funnel. It all seems so smooth and simple, doesn’t it? Lots of prospects come in through the top, only to move in various, predictable stages like “Awareness” and “Discovery” only to come out the bottom as loyal, committed customers. Except the reality of today’s sales and customer experience process is anything like that.
When it comes to customer service trends, most marketers and customer support teams groan and shake their head. Here’s another glimpse into supposedly “what customers want” that’s supposed to make them beat a path to our doors. Except it rarely works out that way – and customer service suffers as a result of it. But now, a new trend is catching on that could change all of that.
Communication. It’s the only way to demonstrate your product’s value to potential customers. Your goal is to convey information about new features, successful case studies, and industry trends. Converting B2B free trial users into paying customers involves lots of communication about why your product trumps competitors.
Technical challenges aren’t the problem. They might be a problem. A hurdle for sure. But it’s rarely THE biggest problem responsible for traction or flaming out. Likewise, churn is an issue. It can send you in a negative tail spin. But again, top line growth masks all. Papers over enough cracks until you can get your head above water.
For some reason, people tend to be equating SaaS companies with free trials. I find this pretty bad indeed. Here’s why: It’s true that many software companies see outstanding results with the free trial business model, but it doesn’t imply that everyone should use it. That’s just silly. Every single business is different, and the same strategy never fits all.
Facebook advertising is a big auction. There are both winners and losers. Now, you wouldn’t want to be on the losing side, would you? So, what can you do to create Facebook campaigns that finish the race as champions, having collected many new customers in the process? A smart move would be creating ads that catch people’s attention before any other Facebook post or ad can get to them.
Uber might be King of Growth Hacking. The one everyone fawns over. The media adores. Growth Hackers join. But these kind of companies are the exceptions. Their ascent so quick and scale so massive that the vast majority of us can’t play by the same rules. Instead, we need to look around. At the regular companies.
Broadly speaking, you can grow your SaaS three ways: acquire more customers, retain more customers or charge more per customer. At Planio, we focused heavily on acquiring new customers via content marketing and retaining those customers via investing in product development and customer success. And it worked. In January 2015 our monthly customer account churn rate averaged 2.
Every SaaS business is aiming for sales success. However, earning more revenue isn’t always a direct path. It’s a winding road of trial and error with internal and external factors. Data is one solution to your sales woes. It can help your team discover gaps in the customer experience and transform your overall strategy. The SaaS industry is a highly competitive market.
Breaking news! Facebook is popular, with 1.86 billion monthly active users, and 1.23 billion daily active users. Admittedly, not the scoop of the year. How about this? This just in! Facebook ads accounted for 97% of its revenue in 2016, and the social media platform makes more from advertising than traditional sources like Disney, Comcast, and CBS.
Silos are a relic from a bygone age — when “customer experience” as we know it didn’t exist and top-down communication was the norm. Back then, it was easy to work within a self-contained departmental bubble – brainstorming, collaborating and ultimately crafting something you thought the customer would enjoy based on what your department had gathered about them.
For mobile apps, message engagement is critical for retention. Push notifications are one of the best ways to keep your app top-of-mind. In fact, data has shown that app publishers who send push notifications can boost retention rates 20 percent, and 7x if they personalize those messages. But there’s another secret to push notification engagement that too often goes overlooked: emojis .
Fake news is squarely in the spotlight. It rode to prominence on the back of an absurd 2016 election (wait… that was a dream, right?!). Since then, a slew of companies including Google and Facebook have publicly declared it Enemy #1. Any whiff of fake news, especially any salacious titles, and you can expect extra scrutiny. But here’s the thing. Clickbait gets a bad rap.
Marketers often struggle to come up with new ideas and angles to improve their marketing campaigns. So in this post, I’m going to show you an effective way of collecting the insights and ideas you need to create breakthroughs, by using post-conversion questionnaires. Why I Started Using Post-Conversion Questionnaires in my Campaigns A little while ago, I was helping some clien ...
So much has been written over the years about the “sales and marketing divide” – frankly it’s an exhausted discussion and one that’s never made much sense to me. Don’t get me wrong; sales and marketing conflict exists in many organizations today. But in almost every organization I’ve encountered the success or failure of the sales and marketing teams are intertwined – these de ...
Ever bought a survival kit? It contains supplies to help you during a disaster. Every tool within the kit serves its purpose to sustain your life. But what about your business? Does it have a survival kit? Customer engagement is one of the tools to include. SaaS companies must engage with users for business survival and growth.
When it comes to mailing list services and autoresponders, few services out there are more popular than MailChimp. As of June 2014, MailChimp was sending out over 10 billion emails a month. That’s a lot of communication. And there’s no one better suited to wrangle that communication than MailChimp data scientist and author, John Foreman.
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