• 3 ‘Spammy’ Website Tricks that Can Double Your Conversions

    The marketing industry leads the way. Sure, other industries (eventually) catch on to sophisticated marketing techniques. But more often than not, it’s the digital marketing echo chamber that paves the way for strategies and tactics before they hit mainstream. For instance. Consumers today ignore ads. They’re banner blind and doubling-down on ad blocking.

    KISSmetrics Marketing Blog- 9 readers -
  • 6 Advanced B2B Lead Conversion Tracking Methods

    One of the more loaded questions we hear from execs at our SaaS company is, “How is Marketing doing this month?” Fair question. For B2B marketers who work with lead generation and conversion tracking, the answer beyond “great” may be tricky to communicate, based on whom we’re talking to and all the factors involved.

    KISSmetrics Marketing Blog- 11 readers -
  • Tracking Offline Marketing Campaigns With Kissmetrics

    Forrester estimates that companies allocate about 30% of their marketing budget to online. It’s trending upwards, gaining roughly 1% per year. That’s means that offline marketing spend will continue to outspend online for the next couple decades. So if you’re like most companies spending the bulk of your marketing budgets on offline marketing campaigns, you’ll need to know h ...

    Zach Bulygo/ KISSmetrics Marketing Blogin Display- 16 readers -
  • Why You Need to Measure Brand Equity – and How to Do It

    Before we get started, let’s get one thing straight: If the product or service your company offers doesn’t live up to your customers’ expectations, your business isn’t going to get very far. That being said, it’s important to note that the quality of your product or service isn’t the only factor that determines the level of success your company will achieve.

    KISSmetrics Marketing Blogin How To's- 11 readers -
  • Analysis Paralysis: Using Google Analytics Data as Inspiration to Act Now

    The best thing about Google Analytics is also the worst thing: there’s a massive amount of available data. Why is that both good and bad? You can use that data to improve and understand. Your traffic. Your audience behavior. Your goals. Your marketing. That’s good. But because there’s just so much of it, it’s easy to get bogged down in just looking at it, swimming through it ...

    KISSmetrics Marketing Blogin Google- 16 readers -
  • 5 Online Marketing Tactics I Learned From My Previous Startup

    As a co-founder of an eCommerce startup in a highly competitive industry, I quickly realized that we had to move beyond the basics of marketing optimization and test some advanced techniques to improve our ROI. After much trial and error, we found few tactics that were really effective. Although our startup did not survive, the learnings I took away from our extensive experime ...

    KISSmetrics Marketing Blog- 16 readers -
  • How to Recover From a Failed Product Launch

    Launching a new product requires time, money, and a whole lot of elbow grease. When the launch goes off without a hitch, all the effort seems worth it — but when it fails, it can send you and your business into a doubt-ridden daze. Coca Cola’s ‘New Coke’ disaster back in 1985 still draws attention, while Amazon’s more recent failure with the ‘Fire Phone’ is still fresh in our memories.

    KISSmetrics Marketing Blogin How To's- 20 readers -
  • Here’s How I Built And Launched A SaaS Company For Less Than $40k

    About 6 months ago I decided that I was going to build a SaaS company from scratch. I had recently sold my company and found myself in discussions with a number of startups around making angel investments. This didn’t get me too excited so I wanted to see if I could build and launch a SaaS company for the same amount of money that I would have otherwise angel invested into other companies.

    KISSmetrics Marketing Blogin How To's- 11 readers -
  • What to Do When Your Sales Conversions Start Shrinking

    Sales decreasing? Most companies experience a temporary slump during their existence. But don’t panic. Take practical steps to move your company forward. When sales start declining, be mindful of what’s going right and what needs improvement. As an ecommerce business, it may be time to upgrade your website.

    KISSmetrics Marketing Blog- 13 readers -
  • 10 Disciplined Approaches to Google Analytics

    We live in a world of digital data. We create it. We consume it. It’s everywhere. And it’s accumulating at an unprecedented pace. In fact, experts predict that we’ll be adding 50,000 gigabytes every single second by 2018. That’s a whole lot of tweets, snaps, and posts. But data goes beyond just social media, email, and YouTube videos.

    KISSmetrics Marketing Blogin Paid Search Google- 18 readers -
  • Online Content: Is Longer Really Better?

    Writing online content is something of a balancing act. For years, SEO experts have pointed out that Google loves longer content. Your readers? Not necessarily. As a writer, that means you’re kind of stuck in the middle. Write too little, and your content won’t rank. Write too much, and most people won’t read your content.

    KISSmetrics Marketing Blogin Paid Search Content- 14 readers -
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