• How to Better Integrate Analytics Into Your Marketing Strategy

    It’s 2017. We’re neck-deep in the age of ‘Big Data.’ No matter what aspect of marketing you want to measure, there’s a tool to help you track it. In fact, ‘powerful analytics’ is probably the most highly-touted feature for most of tools we use as online marketers. We have access to so much data, so many metrics that… we’re drowning in it. Gone are the days of data for Big Data’s sake.

    KISSmetrics Marketing Blogin EMail How To's- 18 readers -
  • The Power of Direct Mail in the Digital Age

    For digital marketers, it ain’t all sunshine and rainbows. There are serious challenges inherent to the digital landscape that nobody is talking about. Not long ago, advertisements were the end result of days, weeks, or even months of painstaking research and creative work. Ingenious ads from Coca-Cola, Kodak, McDonald’s, and even Marlboro cigarettes, for better or for worse, ...

    KISSmetrics Marketing Blog- 24 readers -
  • How to Select Hero Images that Boost Conversions and Move Audiences

    It takes just 50 milliseconds for users to form an opinion about a website. To put this into context, an average human blink takes about 100-400 milliseconds. To say that we judge websites in the blink of an eye would be an overstatement. When you have so little time to make an impression, it’s crucial that you get your design right. One overlooked element of modern design is the hero image.

    KISSmetrics Marketing Blogin How To's- 26 readers -
  • Don’t Split Test Your Pages Before Doing These 6 Things

    When it comes to split testing, you’ve been doing great so far. You’ve got a great design, compelling copy and excellent flow. In your eyes, this new page is irresistible. But before you press that launch button and unleash it to an unsuspecting world, there are a few more things you’ll want to check. Let’s take a closer look at them: 1.

    KISSmetrics Marketing Blog- 12 readers -
  • 4 Design Terms Every Marketer Needs to Know

    The transition from text-based to visual marketing is already well underway, as customer demand drives organizations to rethink how people communicate on the most basic level. Cisco estimates video will constitute 80% of all consumer Internet traffic by 2019, and although marketers are racing to catch up, they’re still behind the times: in 2015, 52% of senior marketing executi ...

    KISSmetrics Marketing Blog- 21 readers -
  • How to Streamline Lead Nurturing Campaigns With Customer Data

    Market2Lead reports that “nurtured leads experience a 23% shorter sales cycle.” By building an active relationship with buyers, your team is equipped to guide people through the sales journey. An engaged seller can anticipate consumer needs and customize the overall experience. “With the ability to create and apply customer data assets, it’s possible now to marry the content ...

    KISSmetrics Marketing Blogin How To's- 26 readers -
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