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Marketing technology is moving at a rapid pace that is enabling businesses to reach more potential customers and better engage existing ones. So, if you are still stuck with excel sheets and manual outreach processes, it’s time to reexamine how you can bring in the much required marketing efficiency to your business.
The sales funnel. It all seems so smooth and simple, doesn’t it? Lots of prospects come in through the top, only to move in various, predictable stages like “Awareness” and “Discovery” only to come out the bottom as loyal, committed customers. Except the reality of today’s sales and customer experience process is anything like that.
Let’s face it, even in today’s data-focused marketing climate, analytics tends to be online marketing’s redheaded step-child. Campaigns, content, and conversion rate optimization get all the glory and attention, while analytics lurks in the background. It’s there, but—even if it is setup correctly—most marketers only use it to check traffic stats.
So you converted 3.1% of your visitors last month? Awesome! How many of them spent more than $100 on their purchase? Or how many were on your Enterprise plan? And how many of the 3.1% added a coupon to their order? How many of them came from your Facebook ad campaign? Don’t know? That’s a problem.
In order for a business to generate a long-term, sustainable profit, new customers need to be driven to your site, existing customers need to be satisfied and ideally, existing customers should become repeat customers. For this to happen, it’s essential to have a deep understanding of how your customers behave in relation to your brand— luckily, the tools to get these insights ...
Facing growth setbacks is part of the risk of doing business. While most companies may only highlight their successes to the public, it’s important to understand that every business has its own group of challenges. The key is to recognize the issues and take the necessary actions to move forward. “You may be facing your share of woes from financial problems to employee short ...
A completely accurate client analytics account is few and far between. That forces you, brave agency veteran, to roll up your sleeves and try to make sense of the chaos you’re looking at for each unique scenario. You didn’t plan for it. You didn’t charge for it. And now, if you don’t fix it, you’ll face an uphill battle in trying to prove the resulted you delivered.
How do I get potential customers to engage on my site? If you’re trying to run a business online, this is a critically important question to answer—especially if you’re running any sort of pay-per-click (PPC) advertising. Clicks and site traffic simply aren’t enough. If you want your business to succeed, you need conversions and sales.
Today’s economy is all about social proof. User-generated content (UGC) is one way to showcase why your brand matters. Moreover, email combined with UGC is a chance for ecommerce businesses to connect with consumers and generate revenue. Olapic found that “user-generated content in email sees a 43% increase in click-through rates and a 2-3X conversion rate.
If you’ve been reading our blog for awhile, you likely already know that a good product description can help sell a customer on your product or service. But too often, we put too much emphasis on the description itself while blissfully ignoring the other aspects of a product’s presentation. According to a recent study from SurveyMonkey available through Salsify, fully 94% of c ...
Back in college, I visited to this run-down pizzeria shop called Sammi’s. Their logo had a picture of a pyramid on it. No one understood what that had to do with pizza. I pitched Sammi repeatedly on my startup’s text message coupon product at the time. He never bought. But I’ll never forget the time I saw him hand a $200 check to some kid selling an ad from a local magazine ...
The food industry is a $5.32 trillion dollar business. The alluring profitability of the food business along with increasing competition has inspired a new discipline: menu engineering. As the name suggests, it is a deliberate construction of menus to generate greater profits per customer. When asked about the rise of menu engineering, value perception expert and author of Pri ...
More than 40% of brands forget one of the best performing marketing campaigns there is: the welcome email. This marketing campaign must-have generates, on average, 33% more engagement with your brand than your average email marketing campaign. Are you forgetting about your welcome email? Or are you looking to make your welcome emails even better? Below is an infographic fro ...
Marketing automation = emails. Right? Well yes. But there’s so much more. Which is fortunate, considering it’s never been more difficult to reach customers through email. The competition’s higher. But email providers themselves are introducing new ways and methods to do everything in their power to limit the amount of promotional messages that reach a person’s inbox.
Whether you’ve been running an online store for 6 months or 6+ years, it’s a never-ending battle to win conversions. With average cart abandonment rates hovering around 68% – a mix of new and returning customers – you want to do everything you can to both acquire new customers and get them spend more money and convert when they return.
If your conversion rate is flat-lining and you’ve tried virtually everything to stop its downward spiral – split testing could be to blame. Yes, split testing – that incredible flip-switching, conversion-boosting, audience-wooing strategy that boasts major lifts – but seldom delivers on its promises – could be the very issue that’s causing even the best-planned campaign to fall on its face.
Have you heard about the Fake It Hack? How about the Exclusivity Hack? The Aha Moment Hack? These are a few of the tactics you’ll read if you Google “growth hacking.” Don’t worry if you haven’t heard of them before. You don’t need to know about them yet. The only thing you need to know right now is how to create a scalable and repeatable process so you can efficiently execute ...
Thinking about all of the great retailers online, there is perhaps no bigger name in the industry than Amazon. They have created an incredible sales system that is centered around a website that is second to none, with an inventory that includes …everything from A → Z! With so much going on from their website alone you’d think they’d slack off on Twitter.
A Blog About Analytics, Marketing and Testing