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I’m not going to lie to you: this can get very tricky. It’s so complex that many ecommerce platforms don’t even bother with it. An attribution model is how you assign credit or value for sales and conversions across various customer touchpoints. It includes all your digital channels – paid search, display, email, social media, organic search, referrals – and the impact that ea ...
When it comes to customer service trends, most marketers and customer support teams groan and shake their head. Here’s another glimpse into supposedly “what customers want” that’s supposed to make them beat a path to our doors. Except it rarely works out that way – and customer service suffers as a result of it. But now, a new trend is catching on that could change all of that.
It’s true. Your customers don’t care about your product. Don’t worry, they don’t care about your competitor’s products either. Your customers don’t care about any products. Thankfully, your customers do care about something, which is why they buy your product. Your customers care about the progress they will make as a result of using your product.
With the launch of Campaigns this month, we have given our users incredible flexibility to create any automated, behavioral emails they can imagine. If you already have sophisticated behavioral email programs up and running, then…good news…you don’t have to read any further. However, if you are just getting started with your behavioral messaging programs, this post should really help.
Have you ever tried to take apart a high-end file cabinet? We’re talking about the kind built with such thoughtful design that it makes a room look like the “after” shot on an HG-TV home makeover show…instead of the dingy unfinished basement “before” shot. If you have, you know that taking apart a cabinet like this one is no easy feat.
If you’re familiar with the world of digital marketing – you’ve probably come across the term “marketing funnels.” And no, they have nothing to do with plastic instruments you would use in the kitchen or the smoking chimneys found on steamboats. Instead, a marketing funnel describes the journey a person takes from initially visiting your website to becoming a paying customer.
Traffic and page views are nice. But they’re limited. In a few ways. Site wide traffic looks nice on a blog post or meeting with your HiPPOs. But it’s not actionable. And it doesn’t tell you what’s going on beneath the surface. For example, you have no idea if those users are returning. If they’re subscribin’ or buyin’. Or how they compare to peeps from a year ago.
A few weeks ago we released Populations, a tool to help marketing & product teams track key groups of people across their growth cycle. And just last week, our CEO Brian Kelly announced the new phase of Kissmetrics – Customer Engagement Automation (CEA). CEA combines our powerful behavioral analytics with engagement tools to boost acquisition and user engagement in key areas of the funnel.
Websites don’t always work. You create them with one thing in mind. And then the opposite happens. People are supposed to click-through. And yet they stall. The worst part, is that you don’t always know why. It’s hard to explain to bosses. It’s difficult to justify to clients. Thankfully, there are a few techniques to look ‘under the hood.
It’s unfortunate, but inevitably, not all of your customers will continue doing business with you forever. According to the most recent annual report from Recurly, the average quarterly customer churn rate among subscription services for physical goods is 10.6%, and digital service subscriptions don’t get much more loyalty love, with 8.2% as their average quarterly churn rates.
When it comes to discovering music you’ll love, few companies do it better than Pandora. From the core of its Music Genome Project, which studies over 450 different musical attributes to find songs according to each listener’s unique tastes, to its Thumbprint Radio, which creates a station based on other songs you’ve liked, Pandora leverages its data to the fullest.
A few weeks ago we released Populations, a feature that helps marketing & product teams track key segments of people across the buyer journey. We also have this cool little feature called Metrics, which does exactly as it says – it tracks your key metrics. And you’ll have a variety of metric types you can choose from.
You’re tracking the big stuff. The ‘macro conversions’ like form submissions, phone calls, and product purchases. But lying in between those are micro-conversions, the critical yet ‘under the radar’ site actions that ultimately drive success. When done right, they can accelerate purchases by helping consumers over each potential hesitation or objection (before they arise).
We are thrilled to announce that Kissmetrics has added email campaign automation to our behavioral analytics platform. We’re calling it Customer Engagement Automation. Now you can seamlessly analyze, segment and engage your customers all from within our platform. Why did we do this? The main driver was the massive market shift and we were feeling the pain first hand.
When it comes to Big Data, it’s not how much you have — it’s what you do with it that counts. We all know that major companies like Amazon, Uber and Netflix use big data to drive everything from new product developments to predicting which movies will keep you glued to your chair — but retailers face a unique situation that many digital properties don’t.
It’s a given that images can help lift conversions, but there’s more to it — literally — than meets the eye. Subtle image edits can make a big difference in audience reactions and, ultimately, in conversions. Numerous eye-tracking studies have been done using heat maps, saccade pathways and other methods.
There’s been a lot of buzz about buyer personas in marketing over the past few years. But few marketers talk about the power of the negative persona, which is arguably equally important in marketing. So, what is it exactly? It’s pretty much how it sounds: the opposite of a traditional buyer persona.
With all the hype surrounding social media in recent years, it’s easy to forget that email remains the most potent channel for driving business today. Why? Because people prefer to receive emails from companies – more than any other form of communication. It sounds counter-intuitive, but it’s true.
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