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  • How to Convert Blog Readers to Leads

    17 comments, 223 likes on Facebook, and 88 retweets. You’re writing stuff, and people are reading it. They’re clicking your links and arriving at your blog. Your efforts are finally paying off with a steady stream of traffic. We’re not going to focus on the importance of a business blog. You know it’s crucial to business success in the 21st century: 85.

    Neil Patel/ KISSmetrics Marketing Blogin How To's- 8 readers -
  • 32 Ways Your Ecommerce Company Can Boost Engagement and Sales

    The ecommerce customer is a moving target. I mean that in more than one way: Online behaviors and buying preferences evolve constantly. Customers jump around relentlessly from apps, to messaging platforms, to social sites and websites. They’re mobile. How do you woo these “moving targets” into engaging with your ecommerce promotions, opting into your offers, and bu ...

    KISSmetrics Marketing Blogin Paid Search- 8 readers -
  • Why Sales Reps are the Best Marketers in Your Company

    Every marketing playbook begins with “know your target market.” It’s preached day in and day out by the top marketing pros. Every well-paid exec learns this on their first day on the job. And for good reason. Knowing your target market is critical to generating traffic or converting sales. But what does it really mean? Most playbooks will tell you to fill out the classic bu ...

    KISSmetrics Marketing Blog- 8 readers -
  • Why the Top of Your Funnel is Almost Always More Profitable than the Bottom

    Yes. AdWords converts better than most other channels. Anywhere, ever. But. That doesn’t mean it’s the only option. Or even the best option. Two reasons why: First, your cost per lead tends to be higher than other inbound channels. Chiefly because… Second, AdWords doesn’t scale as well as other options. So you hit a point of diminishing returns. ‘Cause only 3.

    KISSmetrics Marketing Blogin SEO- 14 readers -
  • Why Inbound Marketing Fails (and How to Guard Against It)

    There’s no doubting the power of inbound marketing. It’s safe to say that inbound has revolutionized the way marketing works in today’s world. When it works, that is. Because many times, it doesn’t. Or at least, it takes too long. Crafting an inbound campaign requires audience targeting, multiple forms of content based on funnel stages, and perfect integration between marketing and sales.

    KISSmetrics Marketing Blog- 21 readers -
  • 6 Engagement Marketing Metrics & How to Improve Them

    “Engagement.” It’s a term often dismissed as “fluffy” that lacks true value towards primary business goals. But we live in a world where customers can engage with us in real time. And with this comes an expectation of delivering the best experience possible. It’s not just about letting your customers feel heard.

    KISSmetrics Marketing Blog- 25 readers -
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