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  • How to Do Customer Engagement If You’re In a Unique Niche

    I once worked with a business who specialized in making custom squirrel horror dioramas. If you’re wondering what in the world a custom squirrel horror diorama is, then you’ve proved an underlying point of this article. Unique niches are really tough for marketing. If there are 37 people on the planet that are in your target market, then you’ve got your work cut out for you.

    KISSmetrics Marketing Blogin How To's- 14 readers -
  • Why Your Team Needs a Growth Manager

    Growth hackers…growth managers…growth marketers — startups these days are all about growth. But are these titles just different names for the same kind of job? And if you’re in the startup world, which type should you hire and why? This article will help shine some light on one of the hottest and most lucrative jobs in the marketing field today, while taking a closer look at h ...

    Sherice Jacob/ KISSmetrics Marketing Blogin Paid Search- 15 readers -
  • 7 Biggest PPC Nightmares Sinking Your ROI

    PPC advertising should be straightforward. You buy an ad. Your ad appears on Google. That ad gets clicked. You spend a little dough per click, and voila – you’re a marketing genius. Traffic is booming and you’re appearing in all the right places. Except that’s not always how it works. And for some strange reason, you can’t quite figure out why. Not to worry.

    KISSmetrics Marketing Blogin Paid Search- 15 readers -
  • The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

    In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely.

    KISSmetrics Marketing Blogin EMail- 14 readers -
  • 3 Reasons Your AdWords Traffic Is Not Qualified

    AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the search channel. That same figure for this year is already $32.32 billion, and it’s expected to reach $40.60 billion by 2019.

    KISSmetrics Marketing Blogin Paid Search- 17 readers -
  • Before Your Next Product Launch, Try These 5 Engagement Strategies

    The big day is approaching! Yes, you’re about to launch your first (or maybe fifth) product. You want the experience to be perfect for your audience. What your team does before the launch is just as important as what you do on launch day. And it all starts with early engagement—spreading your message as soon as possible to pique people’s interests and encourage sales.

    KISSmetrics Marketing Blog- 16 readers -
  • How to Use Customer Feedback Loops to Reduce Churn

    Churn is a fascinating thing. When users keep coming back month after month, it helps you grow your business rapidly and it makes you a very happy business owner. But when you’re losing more customers than you’re gaining, it can spell disaster for your business. What makes it frustrating is that you don’t always have a clear picture of what causes people to churn or what you ...

    KISSmetrics Marketing Blogin How To's- 12 readers -
  • How to Drive New Feature Adoption with Kissmetrics

    When you launch a new feature, you can put adoption (or lack thereof) in four categories: Users that haven’t heard of the new feature Users that have heard of the new feature but haven’t used it Users that have heard of the new feature, used it once or a few times and stopped Users that have heard of the new feature, used it once and are continually using it Each group of users need .

    Zach Bulygo/ KISSmetrics Marketing Blogin How To's- 11 readers -
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