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  • The Metrics Every E-Commerce Store Should be Tracking to Drive Growth

    The most successful online stores winning at e-commerce are doing so because they’ve become absolutely obsessed with metrics. They swim in data. Every marketing and promotional decision is driving by the data. Because without data you have virtually no chance at making improvements. You don’t know what’s working, what’s failing, or even what success looks like.

    KISSmetrics Marketing Blog- 17 readers -
  • How LucidChart Used Kissmetrics to Drive Growth

    LucidChart, a SaaS-based diagramming application with over 9 million users, wanted to make sure their site was more than just pretty to look at. They wanted to ensure that it was leading users down the path to purchase.. This is how they used Kissmetrics to leverage the behavioral data their users were leaving behind and increased conversions by 30%.

    KISSmetrics Marketing Blogin How To's- 11 readers -
  • 8 Overlooked Mobile Design Best Practices You Need to Implement

    93% of Internet users browse the Internet on a mobile device every day. That’s 3.5 billion people who could potentially be seeing your website on their phones or tablets at any given time. It follows, then, that you should be working as hard as you can to optimize your online presence for mobile. Trust me, there’s nothing worse than having a marketing funnel that’s totally ine ...

    KISSmetrics Marketing Blog- 13 readers -
  • How to Hack Retention Rate and Get Customers to Stick Around

    Retention, huh? It’s like interviewing for a job and getting to the last stage of the interviews — just to realize it’s not going to happen. We spend money on getting people to our website, visitors spend eight seconds on the page and 98% will never return. Boy, that hurts It is especially painful for SaaS businesses because of their lengthy sales funnels and high acquisition costs.

    KISSmetrics Marketing Blog- 15 readers -
  • What Facebook Watch Will Mean for Marketers

    It was only a matter of time. Just like Amazon, YouTube, and Netflix before it, Facebook has officially entered the video streaming game. What is Facebook Watch, and what does it mean for you your marketing strategy? What is Facebook Watch? Launched in August 2017 to select users in the U.S. via mobile, desktop and TV apps, Facebook Watch is the company’s entrée into episodic streaming video.

    KISSmetrics Marketing Blogin Social- 15 readers -
  • How to Build a Lead Magnet Into Your Product to Fuel Growth

    If you’re looking for new ways to prospect new business for your product or service, a lead magnet could be a valuable investment. A lead magnet is essentially a gateway drug or a bribe to coax your target audience into your marketing or sales funnel. You ‘bribe’ a prospect with a specific piece of value in exchange for their contact information that you can then use to nurture ...

    KISSmetrics Marketing Blog- 16 readers -
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