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  • Scaling Engagement: 5 Strategies to Connect With More Customers

    There’s 24 hours in a day. With customer engagement as your priority, it can seem like an impossible feat to connect with your audience on a daily basis. Tara Walpert Levy, managing director at Google, writes: “In the accelerating swirl of chaos, excitement, and yes, sometimes fear, the brands that win will prioritize engagement over exposure.

    KISSmetrics Marketing Blog- 18 readers -
  • How to Master Analytics like Will Smith and Amazon

    Will Smith is not just a pretty face. Nor is he just a likeable, talented actor. He’s a businessman and a master marketer. The only Hollywood star that predictably gets over $20 million per flick. Even his movies that didn’t get good reviews, like Hancock and Suicide Squad, grossed over half a billion each worldwide.

    KISSmetrics Marketing Blogin How To's- 25 readers -
  • Homepages Rarely Convert Because These 6 Elements Are Often Ignored

    No, this headline isn’t clickbait. This article does contains critical homepage elements that are often overlooked. And you might be ignoring them. In fact, the examples I share here are a sure sign that many marketers still ignore critical homepage elements. And conversions are lost for these simple reasons. I’m not going to rehash what you already know about homepages.

    KISSmetrics Marketing Blog- 17 readers -
  • How to Leverage Behavioral Data Across Your Company

    Tracking customer event data, such as for Kissmetrics’ behavioral analytics solution, is an integral part to any successful online business–but I bet you already knew that. You might also know that installing Kissmetrics tracking code across your platform is relatively straight forward, though it can get complex depending on your specific requirements.

    KISSmetrics Marketing Blogin How To's- 13 readers -
  • How to Do Customer Engagement If You’re In a Unique Niche

    I once worked with a business who specialized in making custom squirrel horror dioramas. If you’re wondering what in the world a custom squirrel horror diorama is, then you’ve proved an underlying point of this article. Unique niches are really tough for marketing. If there are 37 people on the planet that are in your target market, then you’ve got your work cut out for you.

    KISSmetrics Marketing Blogin How To's- 14 readers -
  • Why Your Team Needs a Growth Manager

    Growth hackers…growth managers…growth marketers — startups these days are all about growth. But are these titles just different names for the same kind of job? And if you’re in the startup world, which type should you hire and why? This article will help shine some light on one of the hottest and most lucrative jobs in the marketing field today, while taking a closer look at h ...

    Sherice Jacob/ KISSmetrics Marketing Blogin Paid Search- 15 readers -
  • 7 Biggest PPC Nightmares Sinking Your ROI

    PPC advertising should be straightforward. You buy an ad. Your ad appears on Google. That ad gets clicked. You spend a little dough per click, and voila – you’re a marketing genius. Traffic is booming and you’re appearing in all the right places. Except that’s not always how it works. And for some strange reason, you can’t quite figure out why. Not to worry.

    KISSmetrics Marketing Blogin Paid Search- 15 readers -
  • The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

    In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely.

    KISSmetrics Marketing Blogin EMail- 14 readers -
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