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  • 3 Reasons Your AdWords Traffic Is Not Qualified

    AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the search channel. That same figure for this year is already $32.32 billion, and it’s expected to reach $40.60 billion by 2019.

    KISSmetrics Marketing Blogin Paid Search- 18 readers -
  • Before Your Next Product Launch, Try These 5 Engagement Strategies

    The big day is approaching! Yes, you’re about to launch your first (or maybe fifth) product. You want the experience to be perfect for your audience. What your team does before the launch is just as important as what you do on launch day. And it all starts with early engagement—spreading your message as soon as possible to pique people’s interests and encourage sales.

    KISSmetrics Marketing Blog- 16 readers -
  • How to Use Customer Feedback Loops to Reduce Churn

    Churn is a fascinating thing. When users keep coming back month after month, it helps you grow your business rapidly and it makes you a very happy business owner. But when you’re losing more customers than you’re gaining, it can spell disaster for your business. What makes it frustrating is that you don’t always have a clear picture of what causes people to churn or what you ...

    KISSmetrics Marketing Blogin How To's- 12 readers -
  • Why Your Ads Should Look 100 Years Old

    Think ‘lead magnet’ ads are new-age? Think again. Free opt-in ad campaigns like that have been around for almost a century. Everyone’s looking for the hot new thing. A watch that counts your steps, takes notes, answers your calls, and oh yeah, also tells time. An iPhone that has a new update every time you turn it on. A car that is so smart it can drive itself.

    KISSmetrics Marketing Blogin Paid Search EMail- 21 readers -
  • How to Drive New Feature Adoption with Kissmetrics

    When you launch a new feature, you can put adoption (or lack thereof) in four categories: Users that haven’t heard of the new feature Users that have heard of the new feature but haven’t used it Users that have heard of the new feature, used it once or a few times and stopped Users that have heard of the new feature, used it once and are continually using it Each group of users need .

    Zach Bulygo/ KISSmetrics Marketing Blogin How To's- 11 readers -
  • How to Track Conversions in Google Analytics

    Visits and pageviews are nice. But conversions are all that matter at the end of the day. The trouble, of course, is that these don’t come ‘preloaded’ with each new analytics account. And you can’t get access to historical, legacy data, either. That means when you let days (or weeks) go by without setting up conversion goals properly, you’re going to lose all of that information forever.

    KISSmetrics Marketing Blog- 9 readers -
  • 6 Ideas You Can Try Today to Boost Your SaaS Growth and Retention

    Growing a wildly successful software as a service (SaaS) business is a game of numbers. More new customers than canceling customers? You’ll grow. If not, you’ll stagnate, and the competition will gobble up market share right in front of you. At the same time, not every new idea for boosting growth and retention will be feasible with the resources you have.

    KISSmetrics Marketing Blog- 19 readers -
  • Here Are 6 Arguments That Will Get Your Boss to Double Your CRO Budget

    It might come as a surprise to you, but not everyone is completely sold on conversion rate optimization. Let’s say you want to double your CRO budget. Shinier tools. More data. Expert analysts. These things will improve your CRO efforts. Aaaaaand…they cost money. So you have to convince your boss to shell out more money on something that she doesn’t know much about. That’s not easy.

    KISSmetrics Marketing Blogin Paid Search- 15 readers -
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