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  • 5 User Engagement Strategies for SaaS Product Marketers

    Want to sustain growth? It all starts with user engagement. SaaS businesses must aim to educate and entertain their users to boost satisfaction and retention. For your team, that means building a marketing strategy that keeps users engaged. You want customers to feel compelled to login to your platform in the morning, during lunchtime, and even before bedtime. You want the stickiness factor.

    KISSmetrics Marketing Blogin EMail- 15 readers -
  • The Difference Between Collecting Data and Acting On It

    Big data is one of the most frequently discussed concepts in marketing today. While most marketers collect data, not all marketers consistently take action to improve their businesses based on data insights. In a study on UK businesses in the digital economy, it was discovered that only 18% of businesses relied on data and analysis when making revenue-generating decisions – de ...

    KISSmetrics Marketing Blogin Social Paid Search EMail- 15 readers -
  • Boost Conversions with These 8 SaaS Funnel Tweaks

    The success of your company depends on the performance of your sales funnel. No matter what product or service you offer, it can significantly contribute to getting qualified leads and driving more sales. Fortunately, when it comes to optimization of your sales funnel, you don’t have to make drastic changes to see desired results.

    KISSmetrics Marketing Blog- 12 readers -
  • 7 Simple But Powerful Ways to Lower SaaS Customer Churn

    If you’re like most SaaS managers, you’re committed to running and growing your business. But to do that, you need to ensure you’re meeting the needs of your customers, and that includes reducing churn. With companies spending anywhere from 5-25 times more to acquire a customer than keep an existing one, reducing churn is a high priority for any SaaS manager interested in bui ...

    KISSmetrics Marketing Blog- 18 readers -
  • What is Kissmetrics Campaigns?

    A few weeks ago, Kissmetrics CEO Brian Kelly announced the new phase of Kissmetrics – Customer Engagement Automation. Customer Engagement Automation (CEA) is a platform that allows marketers and product teams to fully understand and drive customer engagement. It combines person-based digital analytics with scalable, engagement messaging.

    Zach Bulygo/ KISSmetrics Marketing Blog- 21 readers -
IMGlance Facts
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  3. 878 posts, read by 11,540 readers
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  5. 22 Posts per month
Facts last updated: (2017-09-24 04:06:36 UTC). Update Frequency for posts: 1 hours. Posts last updated: .
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