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  • Getting Started with Behavioral Email Marketing

    When sending out automated emails to your list, how personalized are they? I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavior. According to MarketingSherpa, 39% of marketers found that sending emails automatically based on user behavior was their most effective email marketing strategy.

    Sherice Jacob/ KISSmetrics Marketing Blogin EMail- 8 readers -
  • When ‘Fear’ Works & When it Backfires

    Fear works. Except for when it doesn’t. There’s no better way to force prospects to pay attention than by striking the fear of God into them. It interrupts patterns and interests the unaware. But. That doesn’t mean it always works. In fact, in many cases using fear or negative messaging can actually backfire. Here’s why, and how to do it correctly.

    KISSmetrics Marketing Blog- 14 readers -
  • How Data Helps Influence Reluctant Buyers

    Yes, maybe, or no. For reluctant buyers, they aren’t quite certain whether your product works for them. The consumer isn’t sure if the product’s features will actually help them. Tackling this segment of buyers is an issue facing most SaaS companies. The competition and the demand for the new best thing makes consumers apprehensive about purchasing.

    KISSmetrics Marketing Blogin How To's- 19 readers -
  • How to Create Your First Kissmetrics Campaign

    With the launch of Campaigns this month, we have given our users incredible flexibility to create any automated, behavioral emails they can imagine. If you already have sophisticated behavioral email programs up and running, then…good news…you don’t have to read any further. However, if you are just getting started with your behavioral messaging programs, this post should really help.

    KISSmetrics Marketing Blogin How To's- 15 readers -
  • 5 Customer Activation Emails to Add to Your Funnel

    If you’re familiar with the world of digital marketing – you’ve probably come across the term “marketing funnels.” And no, they have nothing to do with plastic instruments you would use in the kitchen or the smoking chimneys found on steamboats. Instead, a marketing funnel describes the journey a person takes from initially visiting your website to becoming a paying customer.

    KISSmetrics Marketing Blogin EMail- 13 readers -
  • How to Run a Cohort Analysis in Google Analytics

    Traffic and page views are nice. But they’re limited. In a few ways. Site wide traffic looks nice on a blog post or meeting with your HiPPOs. But it’s not actionable. And it doesn’t tell you what’s going on beneath the surface. For example, you have no idea if those users are returning. If they’re subscribin’ or buyin’. Or how they compare to peeps from a year ago.

    KISSmetrics Marketing Blogin Google How To's- 19 readers -
  • 5 Kissmetrics Populations E-Commerce Marketers Can’t Live Without

    A few weeks ago we released Populations, a tool to help marketing & product teams track key groups of people across their growth cycle. And just last week, our CEO Brian Kelly announced the new phase of Kissmetrics – Customer Engagement Automation (CEA). CEA combines our powerful behavioral analytics with engagement tools to boost acquisition and user engagement in key areas of the funnel.

    Zach Bulygo/ KISSmetrics Marketing Blog- 16 readers -
  • Why Customer Empowerment Is the Key to Great Retention Rates

    It’s unfortunate, but inevitably, not all of your customers will continue doing business with you forever. According to the most recent annual report from Recurly, the average quarterly customer churn rate among subscription services for physical goods is 10.6%, and digital service subscriptions don’t get much more loyalty love, with 8.2% as their average quarterly churn rates.

    KISSmetrics Marketing Blogin EMail- 15 readers -
  • Introducing Customer Engagement Automation From Kissmetrics

    We are thrilled to announce that Kissmetrics has added email campaign automation to our behavioral analytics platform. We’re calling it Customer Engagement Automation. Now you can seamlessly analyze, segment and engage your customers all from within our platform. Why did we do this? The main driver was the massive market shift and we were feeling the pain first hand.

    KISSmetrics Marketing Blog- 19 readers -
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