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  • Here Are 6 Arguments That Will Get Your Boss to Double Your CRO Budget

    It might come as a surprise to you, but not everyone is completely sold on conversion rate optimization. Let’s say you want to double your CRO budget. Shinier tools. More data. Expert analysts. These things will improve your CRO efforts. Aaaaaand…they cost money. So you have to convince your boss to shell out more money on something that she doesn’t know much about. That’s not easy.

    KISSmetrics Marketing Blogin Paid Search- 15 readers -
  • 11 Customer-Centric Ways to Grow Your Ecommerce Revenue

    There are three general ways to grow revenue in any ecommerce business: Increase the total number of customers. Increase the average number of times each customer buys from you. Increase the average order value (AOV) from each customer. As ecommerce marketers, knowing what to prioritize can be the difference between a standard year of growth and a phenomenal one.

    KISSmetrics Marketing Blogin Paid Search- 14 readers -
  • The Importance of Pairing Analytics with Engagement

    When was the last time you took a look at your analytics dashboard? I mean a truly in-depth look? Sure, all those high-performing landing pages and conversion numbers are great — but there’s something your analytics isn’t showing you — Engagement. “Well, that’s not true”, you insist. “I can see how many users clicked on this link or bought that product and ultimately convert ...

    Sherice Jacob/ KISSmetrics Marketing Blog- 27 readers -
  • How to Use Facebook as Your PR Engine

    A PR agency’s job is to get your story in front of the press and potential customers. It might set you back $5,000 per month. But what if you could get the same—if not better—results yourself, by using Facebook ads? Facebook ads are one of your biggest business opportunities. The targeting capabilities, the tracking functionality and the low cost of getting started means the ...

    KISSmetrics Marketing Blogin Social How To's- 16 readers -
  • 5 User Engagement Strategies for SaaS Product Marketers

    Want to sustain growth? It all starts with user engagement. SaaS businesses must aim to educate and entertain their users to boost satisfaction and retention. For your team, that means building a marketing strategy that keeps users engaged. You want customers to feel compelled to login to your platform in the morning, during lunchtime, and even before bedtime. You want the stickiness factor.

    KISSmetrics Marketing Blogin EMail- 15 readers -