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If you’re running a SaaS business or any other type of subscription-based company, chances are churn has caused you a few sleepless nights. Last fall, I joined the team at Uberflip, a platform that helps people optimize their content marketing for lead generation. Part of my (and my team’s) role is to keep churn in check.
Your entry in a search engine results page (SERP) is one of the most important features of your web presence. With users performing millions of search queries daily, how do you capture their trust when they see your entry in the SERPs? In this article, I clearly lay out the six most important trust signals that will attract users to your site.
Recently, I was tasked with designing a marketing strategy for the launch of a new version of a product. Our main goal for the early stages of the launch was to get as many user signups as possible. Looking for a little inspiration, I researched how other tech companies tackle user acquisition during product launches.
Mobile email use is increasing, with about 50% of email being opened on a mobile device. The majority of mobile email opens are on iPhone, with Android and iPad remaining relatively equal. It’s crucial that marketers understand this shift and adapt accordingly. Why? Because even if you write a perfect email with beautiful images and flawless copy, it still doesn’t mean it’ll get read.
In the first part of our two-part series on planning your content marketing strategy to go beyond blogging, you learned about using entertainment and education to get customers and prospects to interact with your content, rather than just passively reading it. You learned how to use gamification, short videos and animations to get the word out, with a little humor sprinkled in for fun.
Last week I was honored to be the invited guest on a #KISSWebinar with Dan McGaw. The webinar was titled: Making Sense of the Messy State of Mobile App Marketing and it seems to have gone really well. Lots of people attended and seemed to derive genuine value out of it. One of the mistakes was not having a resources slide at the end – something that highlighted all of the reco ...
The issue of gender bias in the professional workplace is not new. There is no shortage of studies that show women are undercompensated compared with their male peers across virtually all industries, including our own Internet marketing field. What is more difficult to quantify, however, is the exact nature of these perceived imbalances and biases and how they manifest themselves.
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